News
Casino Guru Marks 2021 as Its Most Successful Year Ever

The year 2021 has been full of reached milestones and achievements for Casino Guru. The increasing number of visitors noticed several on-site improvements over the year, and the entire gambling market has been witnessing the team’s efforts aimed at safer and more sustainable gambling, like the Casino Guru Academy and Global Self-exclusion Initiative.
The website’s user-centric approach is evident in the uptake of activities that help them directly, such as helping players mistreated by online casinos in their Complaint Resolution Center. The team of almost 20 complaint resolution experts has been doing a great job, as evidenced by the all-time high of 619 complaints about casinos received in December.
Over 2021, the team has recorded 5,532 new complaints in the system. Of these, 1,631 have been resolved, with a total disputed amount returned to players of $4,243,557. This represents a substantial growth from 2020 levels, when the team has published 4,110 complaints, of which 746 have been resolved, with the total disputed amount of $1,750,038.
The site’s multilingual gambling forum has been subject to an even higher growth. Based on its usage statistics from 2021, the forum has become a major part of the online gambling community, currently being one of the two most active and visited forums in online gambling.
In 2021, the Casino Guru forum has received over 11,000 posts from 2,292 unique users, while 45,000 new users have created their accounts. These numbers mean that in approximately one and a half years since launch, the forum has managed to overtake its competition that has been active for over 10 or even 20 years.
Other parts of the Casino Guru website have seen fruitful changes too. The site’s design and development teams have worked in hundreds of new features and improvements. The most notable ones include the ability of users to rate and review online casinos, new homepage, new newsletter options, and the ability to discuss individual casinos right on their review pages. With user experience in mind, the team has further improved the site’s usability on mobile devices, made the registration process simpler, and fine-tuned the language settings that allow users to customize the website to match their needs and preferences.
2021 has also seen Casino Guru’s database of free casino games break the milestone of 10,000 games thanks to over 1,500 new titles added to the collection.
Finally, Casino Guru’s endeavors related to improving the entire gambling industry have captured significant attention, thanks to which multiple team members have taken part in some of the biggest gambling industry conferences and events as speakers and got an opportunity to share their thoughts, ideas, and projects. The importance and impact of these efforts is evidenced by being shortlisted for multiple industry awards.
Casino Guru plans to cater to the increasing number of users who turn to the website with their gambling-related queries by continuing to improve the quality of their services and content, which remains the team’s priority, as well as bringing innovative new features and ways to make online gambling better and safer for everyone. Stay tuned!
Awards
Recognising the Powerhouses of Performance: SBC Launches Affiliate Leaders Awards

This year’s SBC Summit will see the premiere of the Affiliate Leaders Awards – a bold new addition spotlighting standout contributions in the affiliate marketing industry.
The Affiliate Leaders Awards will take place on Wednesday, 17 September 2025, from 19:00 to 24:00 at the MEO Arena, marking the first time SBC is hosting a standalone ceremony dedicated entirely to celebrating the achievements of affiliates, their operator partners, and the suppliers driving the affiliate ecosystem.
The new ceremony builds on the incredible momentum generated by the Affiliate Leaders Summit, which was first introduced during last year’s SBC Summit and has since been rolled out at SBC Summit Rio and SBC Summit Americas. This event has quickly become a flagship feature within the broader SBC Events portfolio, offering a highly focused environment for affiliates and their partners to connect, learn, and do business.
According to SBC Founder and CEO Rasmus Sojmark, the creation of the Affiliate Leaders Awards is a natural next step in SBC’s ongoing efforts to elevate and support the affiliate community within the iGaming and sports betting industries.
“Over the last year, we’ve doubled down on providing dedicated spaces and meaningful content for the affiliate community,” said Sojmark. “We’ve listened closely to what this community needs and the Affiliate Leaders Awards is the next phase – not just recognising their contributions, but celebrating them in the way they deserve.”
The Affiliate Leaders initiative – which includes the summit, community, magazine, news portal, and now the awards – has always been about empowering the affiliate sector and making business easier for its members. Whether it’s curated expo zones for affiliates and their partners, deep-dive content on SEO, AI, and acquisition strategies, or networking formats built for deal-making, SBC continues to create spaces where affiliates thrive.
Historically, affiliate-focused awards were limited to just a handful of categories within the broader SBC Awards. The introduction of a standalone ceremony enables SBC to significantly expand the recognition offered to this important segment of the industry.
This year’s Affiliate Leaders Awards will feature multiple categories, covering three key stakeholder groups:
- Affiliates – Featuring categories that showcase the full spectrum of affiliate excellence, from top networks and niche verticals to standout campaigns, content leaders, and rising stars.
- Operators – Celebrating operator teams and strategies that actively support, engage, and collaborate with affiliates.
- Suppliers – Honouring the platforms, tools, and service providers that drive affiliate performance and innovation.
Award categories include Affiliate Network of the Year, Affiliate Content Manager of the Year, Affiliate Campaign of the Year, Social Media Campaign of the Year, and Affiliate Technology of the Year — all designed to spotlight the creativity, strategy, and innovation fueling affiliate success.
“With the launch of the Affiliate Leaders Awards, SBC adds a new layer of visibility and recognition. We want to highlight the innovation happening across the affiliate world – not just from the biggest names, but from rising stars, emerging content formats, and the tech providers enabling it all,” added Sojmark. “And we want to do that in a setting that brings everyone together – affiliates, operators, and suppliers – in a night of celebration, inspiration, and connection.”
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Applications Now Open
Entries for the Affiliate Leaders Awards are now officially open and will be accepted until Friday, 4 July. Entrants are invited to submit their applications via the Affiliate Leaders Awards website, where they can also review the full list of categories and entry criteria.
To attend the Affiliate Leaders Awards, participants must purchase a separate ticket. Attendees can choose between individual tickets or book full tables for their teams. For ticket information, please visit the Affiliate Leaders Awards website or contact [email protected] directly.
The Affiliate Leaders Awards will be followed the next evening by the long-established SBC Awards, now in its 12th year, continuing the tradition of honouring excellence across the entire sports betting and iGaming ecosystem.
Awards
Myleene Klass Takes the Stage as Host of iGB Affiliate Awards 2025

Myleene Klass has been confirmed as the host of the 2025 iGB Affiliate Awards, set to be held on 3 July at iGB L!VE in London
Klass is known for being a TV personality and entertainer who originally shot to fame in the Britpop era. She was in the pop band Hear’Say, where they achieved four UK Top 10 singles in their time. She will host the Cool Britannia-themed awards that this year will hand out accolades for 20 categories.
The awards will once again be held at the Troxy, the venue set in London’s East End, which has an 80-year musical heritage and has featured performances by the likes of Liam Gallagher, Jarvis Cocker, Garbage and the Cure. It also served as a movie theatre and training school for the London Opera Centre before being converted to host live events in 2006.
Stephen Carter, head of affiliate content at Clarion Gaming, believes the popularity of the awards continues to grow thanks to its reputation for integrity and transparency.
“Our external industry judges are selected for their expertise on both the igaming affiliate sector and in specialist areas pertaining to individual awards, such as safer gambling,” he said. “They are also required to sign an NDA to keep all submitted information confidential and to declare any potential conflicts of interest. The industry respects the fact that every winning submission has succeeded entirely on its merits.”
Carter also confirmed that judgable submissions are up by more than 4% year-on-year, with the most hotly contested category based on nominations being Best Affiliate Programme. The fastest growing category is Best Affiliate Network, which is up by 79% from 2024’s awards. Best Digital Agency, Affiliate Idol and Best Newcomer, he indicated, are also key growth categories.
“Due to the quality of submissions received from non-affiliate businesses for the Marketing Campaign of the Year category, we have created an additional award to recognise the best campaign by an affiliate programme or network in 2024,” he went on to explain about the new addition.
News
CatAffs brands soar following ZingBrain AI integration

Partners programme CatAffs has seen its brands dramatically increase revenue and other KPIs following the successful integration of ZingBrain AI.
ZingBrain AI is the artificial intelligence engine for iGaming, which delivers personalised recommendations to create a fully bespoke experience for users.
Since CatAffs integrated the ZingBrain AI platform it has seen impressive results across the board.
This has included:
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A 17 percent increase in GGR per player, significantly increasing revenue
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A 16 percent increase in turnover per player, driven by an increase in activity
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An 11 percent increase in bets per player, boosting engagement
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A 30 percent increase in deposits and sessions, improving retention
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A one hour per session increase, meaning players are sticking around for longer
Oleg Smolerov, CPO at ZingBrain AI, said: “We couldn’t be happier to see CatAffs already enjoying improved performance via our platform. This kind of success shows how AI isn’t just a buzzword, but rather something that can significantly improve business performance. We’ll continue to work closely with the CatAffs team to help their brands reach even greater heights.”
Oleksii, Head of Technical Product at CatAffs, added: “ZingBrain AI has very quickly become a key part of our growth strategy here at CatAffs, and the improvements in player engagement and revenue have already gone well beyond our expectations. But what we appreciate most is just how willing the ZingBrain AI team has been to adapt and innovate based on our needs. This is just the start of a great partnership.”
ZingBrain AI is redefining personalisation for iGaming operators, giving users the personal experience they’ve become used to when using YouTube, Spotify or Netflix. The insights are drawn from more than 15 billion transactions and 3.5 million users.
To find out more, please visit: https://www.zingbrain.ai/.
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