Awards
AskGamblers Awards Show and Charity Event Go Virtual, and Will be Held in June 2021

The organisers made a decision to turn the AskGamblers Awards show and the Charity event into virtual ceremonies – both taking place on 17 June, 2021. The Awards have been celebrating the best of the best in the iGaming industry for 3 consecutive years and, this time, the show will be held as a virtual gala event, due to COVID-19.
It’s official – the AskGamblers Awards ceremony will take place on 17 June, and will be held online, due to the ongoing pandemic. The health and well-being of all the participants are of utmost importance to the organisers of the AskGamblers Awards event and it is, therefore, being held in a manner that is both safe and consistent. All our partners will also be able to attend the AskGamblers Virtual Charity event which will happen on the same day, and will be dedicated to raising funds to support charity organisations.
AskGamblers Awards have been celebrating the best in the industry for more than three years. So, once again, the Awards will allow all iGaming aficionados to have their voice be heard and help select the best of the best for the year 2020 in the categories, listed as follows:
Best Casino
Best New Casino
Best Provider
Best New Slot
Player’s Choice.
In addition, there will also be an award for the Best Affiliate Manager and the Best Partner.
The winners of all categories will be chosen through the joint efforts of the AskGamblers team of experts and players’ votes, while a separate award called Players’ Choice will depend solely on players. As for the Best New Casino and Best New Slot categories, only the ones that have been listed on AskGamblers website between March 2020 and March 2021 will be eligible for these two Awards.
AskGamblers will traditionally host a Charity event to raise money for the good cause, only this time, the event will be virtual. Dedicated to raising funds to support charity organisations, the event will give all partners a chance to contribute to this cause and, in doing so, to make a difference.
Back in January 2020, we managed to raise €66,900 during the AskGamblers Charity night. Namely, €50,000 was directed to UNICEF through Catena Operations Ltd. to help fight COVID-19, while NORBS foundation and “Zvončica” Parent organization of children with cancer received the rest of the funds. It was all possible thanks to our casino partners who participated in the event.
As General Manager AskGamblers, Denis Ristic, said: “We’re here to celebrate the best of the best in the betting and gaming industry, and ever since the COVID-19 pandemics interfered in our plans, we decided it was time to move the events online. After all, health and wellbeing of our guests are currently our primary concerns. And, although the AskGamblers Awards show and the Charity event will be very different in comparison to their previous editions, we can promise entertaining affairs!”
Awards
iGB Affiliate Awards to recognise industry excellence and innovation across 20 categories

Businesses of all sizes active in the igaming affiliate industry are being invited to enter the annual iGB Affiliate Awards which will take place 3 July in parallel with iGB L!VE.
The deadline for submitting nominations is Friday 28 March 2025 with the shortlist expected in early May.
The Awards, which have become a must-attend celebration of the industry, will be presented at East London’s famous Art Deco Grade II-listed Troxy venue. Paying homage to its musical heritage, including staging performances by Liam Gallagher, Garbage, Morrissey, the Cure and Stereophonics as well as hosting the NME Awards, iGB Affiliate nominees and guests will enjoy an evening of Britpop-themed entertainment as they get to relive the cultural explosion of ‘Cool Britannia’.
Award categories comprise: Best Casino Affiliate, Best Sports Betting Affiliate, Best Bingo Affiliate, Best Poker Affiliate, Best Crypto Affiliate, Best Streaming Affiliate, Marketing Campaign of the Year, Affiliate Employer of the Year and Safer Gambling Initiative of the Year. Best Affiliate Manager, Affiliate Idol aka Lifetime Achievement Award. Best Affiliate Programme, Best Affiliate Network. Best Tech (NEW), Best Affiliate Management Platform (NEW), Best Digital Agency, Rising Star, Best Newcomer, Innovator of the Year and the publicly voted Game of the Year.
Widely regarded as constituting the most transparent and rigorous awards process in the industry, the iGB Affiliate Awards panel of external industry judges have been selected for their expertise on both the igaming affiliate sector and in specialist areas pertaining to individual awards, such as safer gambling.
Before joining the panel, judges are required to sign an NDA to keep all submitted information confidential and the winners’ names secret until the event has taken place. They are also obliged to declare all potential conflicts of interest prior to judging.
Naomi Barton, Global Porfolio Director responsible for iGB Events stated: “The decision to keep the iGB Affiliate Awards in London alongside the relocated iGB L!VE has been welcomed by the industry.
“The opportunity to experience the very best products and services on the iGB L!VE show floor during the day and then to celebrate the fantastic achievements of the igaming affiliate community amongst friends and colleagues at the Awards is a wonderful, once-in-a-year opportunity.”
She added: “Speaking with previous winners, being judged ‘best in class’ at what is the premier recognition platform for businesses of all sizes in the igaming affiliate industry demonstrates to current and future staff that you are a leading company, it helps attract talented employees and is a rich source of pride for the broader team.”
Affiliate Success
SOFTSWISS Affiliate Software Platform Wins at IGA 2025

SOFTSWISS, an international tech company with over 15 years of experience in iGaming, announces that Affilka by SOFTSWISS wins Affiliate Company of the Year at the International Gaming Awards 2025. The comprehensive software platform helps manage, track, and analyse affiliate performance in the most convenient way.
The event recognises leading industry experts, both online and land-based. This achievement came as a well-deserved gift for the platform’s 7th anniversary. The award reflects the platform’s dedication to optimising affiliate program management and elevating the operational efficiency of its clients. By helping operators optimise affiliate partnerships, Affilka by SOFTSWISS has established itself as a technology-driven leader in the iGaming realm.
Powering over 440 iGaming brands, the platform currently has more than 360,000 affiliate accounts and 85 million registered players. One of its most impactful updates is the Geo-Distributed Redirect feature. This innovation accelerates redirects up to five times, reduces bounce rates and increases conversions by up to 7%. By enabling players to access casino sites faster, the feature drives higher registrations and deposits.
Other notable platform functionalities include built-in payment processing, which helps streamline financial operations with trusted payment systems and bank transfers. The flexible commission constructor and near real-time reporting features enable operators to tailor their strategies according to constantly evolving business needs.
“We are honoured to receive recognition at such a prestigious level,” said Anastasia Borovaya, Head of Affilka by SOFTSWISS. “This award reflects our unwavering dedication to delivering the best affiliate management solutions in the industry. With over seven years of expertise, a highly professional team, and a passion for innovation, we’ve built a platform that ensures exceptional service and continuous product enhancements for our clients. We’re committed to maintaining this momentum and supporting the growth of our partners worldwide.”
Now, Affilka by SOFTSWISS is showcasing its latest features and achievements at iGB Affiliate in Barcelona. On 21–22 January, the team welcomes partners and clients at stand C10.
Awards
ReferOn Wins SiGMA Awards and Highlights a Stellar End to 2024

ReferOn, the state-of-the-art affiliate management system, received the prestigious SiGMA Europe Award during the conference from November 12 to 14. The multi-day event saw over 27,000 delegates attend, with exhibitors like ReferOn able to interact with valuable B2B traffic and develop their professional networks.
Alexia Gauci, B2B Sales Manager, and David Harris, B2B Affiliate Team Manager, represented ReferOn at the event. They discussed the company’s tools and solutions with visitors and outlined its plans to develop its educational content with initiatives like the ReferOn Insights Seminars, which aim to support operators and affiliates in navigating the platform and increasing its effectiveness. The ReferOn team also highlighted the importance of an ever-changing market, with new features launched in the coming months and beyond.
Additionally, Alexia and David met with MicroGame’s CCO, Diego Mendez, to celebrate their recent landmark partnership. The collaboration will see ReferOn make significant strides to become Italy’s leading affiliate management system as MicroGame’s extensive portfolio of brands will implement the company’s solutions.
ReferOn team won the “Best Partner for Customer Acquisition & Retention 2024” category at the esteemed SiGMA Awards 2024 event. The company was presented with this award due to its commitment to improving the affiliate engagement process and its efforts to provide the best tools to address current operator and affiliate challenges.
Alexia Gauci commented, “The team is thrilled to receive this reputable award from a distinguished organisation like SiGMA. It’s an important milestone for us as we continue to develop our products and services to help operators and affiliates succeed. We have a lot of plans for 2025.”
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