News
Casino Guru Launches Initiative to Create Global Self-Exclusion Scheme
After months of behind-the-scenes work, Casino Guru is pleased to announce the official launch of the initiative to build a global self-exclusion system, with the goal of making online gambling safer for everyone and reducing harm caused by it to vulnerable players.
The team behind Casino Guru, a global informational website about online casinos, is always looking for things to improve within the gambling industry, especially in regard to player safety and fairness. When reviewing casinos and helping players mistreated by dishonest gambling sites, they kept noticing the insufficient protection offered by currently available self-exclusion tools.
That’s why they launched the Global Self-Exclusion Initiative, aiming to put things into motion and work towards creating a tool that has the potential to significantly increase player protection on a global level.
Simon Vincze, the manager of Casino Guru’s responsible gambling projects, leads their efforts in this area. He explains the reasoning behind the initiative: “Self-exclusion is one of the most effective tools to reduce gambling-related harm caused to vulnerable players. It allows players to block their access to gambling and therefore limit the negative impact of it on their lives. However, the effectiveness of self-exclusion is limited because of the scope of current options.”
According to Simon, the main drawback of current self-exclusion options is the fact that they can be circumvented by playing in a different casino or by looking for foreign operators that don’t have to comply with nation-wide schemes available in the player’s country. For this reason, he believes that current self-exclusion options are not an effective tool in blocking addicted players’ access to online gambling.
He believes that a global system could help fix these shortcomings: “If there was a truly global system in place, players would have an effective tool that could stop them from playing despite their efforts to circumvent the system when feeling cravings to start gambling again.”
Displaying ads to self-excluded players is also part of the issue. No gambling ads or promotional materials should be displayed or sent to players that have decided to exclude themselves from gambling activities. However, according to Simon, the closedness of the systems currently in place limits their effectiveness in this regard.
He also added that continuous help should be a much bigger part of self-exclusion: “…we feel that self-excluded players could benefit from a closer cooperation with problem gambling help and prevention centers, helping them overcome problem gambling or reduce gambling-related harm more than self-exclusion alone can.”
Casino Guru aims to create a reliable global self-exclusion system that allows people to exclude from all online gambling opportunities at once, on a global level. They also hope to be able to prove excluded players with resources and help they need to address the underlying issue of their addiction to increase their chances of a full recovery. Their goal is to create a system that becomes an industry standard, similar to that of gambling only being available to people that are at least 18 years old.
That said, they realise that they will not be able to do it alone. “We launched this initiative, because we knew that we would never be able to achieve something like this alone. Successfully carrying out such an ambitious project requires cooperation of multiple and varied members of the gambling industry,” Simon added.
For this reason, the first phase of the initiative will focus on spreading awareness of the issue and collecting feedback from the public and predominantly from industry professionals. Simon and the entire Casino Guru team hope to gain valuable feedback about the best way to implement such a system, as well as the effectiveness and feasibility of it all.
Casino Guru invites members of the gambling industry interested to join the initiative, discuss anything related to responsible gambling, or learn more about the goals of the initiative to reach out.
“I personally think the industry should view this as a positive chance to work hand-in-hand with the NHS, charities and government as all stakeholders pull together to minimise gambling harm. Gambling is meant to be fun and entertaining and the industry must ensure that it is responsible, so that those in need can gain access to properly funded support as and when they need it.”
Affiliate Compliance
Rightlander and RavenTrack Partner to Boost Affiliate Marketing Compliance and Advertising Opportunities
Leading iGaming compliance and tracking platforms unite to bolster affiliate marketing integrity.
Rightlander, a leading provider of marketing compliance and intelligence solutions, has announced a strategic partnership with RavenTrack, a prominent affiliate tracking platform. This collaboration aims to enhance marketing compliance and risk management for Raven Track clients and help identify untapped advertising opportunities with affiliates across global markets.
The partnership will offer access to Rightlander’s comprehensive suite of innovative marketing compliance solutions, including web, search, and social media monitoring to track affiliate promotional activities, content compliance scanning to ensure adherence to regulatory requirements and monitoring services.
RavenTrack’s diverse client base spans established and emerging markets, and this partnership addresses the growing need for robust compliance measures in regions with evolving regulatory landscapes.
Sarafina Wolde Gabriel, CEO of Rightlander, commented on the partnership: “We’re excited to partner with RavenTrack to offer our cutting-edge compliance and marketing solutions to their global client base. As marketing regulations tighten in established and emerging markets, our tools will help brands and affiliates navigate the complex landscape of marketing compliance and capitalise on advertising opportunities.”
RavenTrack is a leading affiliate tracking platform specialising in providing advanced tracking and analytics solutions to help brands optimise their affiliate marketing programs. Its client base includes prominent brands such as Jumpman Gaming, Betfred, Bet9ja, and Mr. Q, to name a few.
Adam Rowley, RavenTrack’s Managing Director, expressed enthusiasm about the partnership: “At RavenTrack, we understand the critical importance of marketing compliance. Our collaboration with Rightlander represents a significant step forward in our mission to provide our clients with robust, innovative and effective tools for managing their affiliate programs.”
“By integrating Rightlander’s advanced compliance solutions with our cutting-edge tracking platform, we’re empowering our clients to navigate the complex regulatory landscape with confidence while maximising their marketing potential.”
This partnership represents a significant step forward in promoting responsible and compliant marketing practices in the rapidly evolving affiliate marketing industry. By combining RavenTrack’s expertise in affiliate tracking with Rightlander’s advanced compliance tools, the collaboration aims to set new standards for transparency and regulatory adherence in the sector.
Affiliate Announcements
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- Quality Content: resources to produce consistent, on-brand promotional content
Boostbox by MyAffiliates is not just a game-changing upgrade — it’s a leap forward in affiliate marketing, setting a new standard in the industry for speed, relevance, impact and results.
iGaming affiliate marketing has long faced recurring obstacles that impact performance potential – delays in accessing information, time-consuming research, content inconsistencies, and resource limitations. BoostBox by MyAffiliates is an innovative AI-driven solution to these challenges, enabling affiliates to stay competitive and focused, taking results to a new level.
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Roo Wright, Founder of BoostBox added, “Having built a number of affiliate businesses over my 18 years in the industry, I know firsthand the challenges affiliates face. BoostBox was born from that experience, and our partnership with MyAffiliates will help take affiliate marketing to the next level.”
MyAffiliates has long been a powerhouse in affiliate marketing software, empowering iGaming operators to bring all their brands and products together under one seamless affiliate system. Since its launch in 2007, MyAffiliates has set the standard in the industry, becoming the go-to platform for iGaming operators. In fact, StatsDrone recognised MyAffiliates in April 2024 as the most-used affiliate marketing software in the gaming industry—solidifying its role as a trusted leader and innovator in the space.
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