Affiliate Program News
Betreels Launches Affiliate Programme with Paysafe’s Income Access
Betreels.com, an online gaming operator specialising in casino and sportsbook, has announced the launch of a new affiliate programme with Income Access, Paysafe’s marketing technology and services provider. The launch will see Income Access’ award-winning tracking and reporting platform supply the Betreels team with a wide range of marketing and analytics tools, designed to optimise growth.
Betreels operates across white label solutions provided by Progress Play, Muchogaming and BetConstruct, allowing the brand to offer its catalogue of products to a broad range of international players. Progress Play and Muchogaming collectively hold licences from the UK Gambling Commission and the Malta Gaming Authority, among others.
Income Access will support Betreels’ acquisition and retention efforts through the Paysafe company’s affiliate marketing platform, which encompasses comprehensive campaign management tools, in-depth reporting and extensive ad-serving features that help create digital strategies and campaigns. Betreels’ team of knowledgeable and trusted experts will guide affiliates in leveraging the platform to achieve specific growth objectives across both casino and sportsbook.
In addition, Betreels’ dedicated affiliate management team will be on hand to assist with account registration and provide creative banners in multiple languages. Affiliates also benefit from flexible commission structures, including a no-deduction, 25% to 40% revenue share for all new affiliates. CPA commissions will be considered after an initial three months of earning revenue share.
Players visiting Betreels.com can enjoy content from over 80 third-party suppliers as Betreels Casino runs on the Progress Play and Muchogaming Networks, while its sportsbook is powered by BetConstruct, a world leader in sports betting solutions. The operator complements its wide selection of casino and live casino games, which have no cash out limits, with a VIP rewards programme, daily and weekly promotions, and attractive welcome deals. For more details, visit Betreels’ promotions page and select either Casino or Sports to see all current offers.
Jonathan Shaw, Operations Manager at Betreels.com, said: “Partnering with Income Access, which is well-regarded for its experience and success in the iGaming affiliate space, will position Betreels to achieve our goals in providing casino games and sports betting to an international audience. The Income Access team has been instrumental in helping us prepare for this launch as we look forward to introducing more players and affiliates to our exciting array of products. Our vision for the future is to build a Casino and Sportsbook brand that players and affiliates love and trust.
“We hope we can prove ourselves to players and our partners by doing the simple things right. Providing the best games, easy cashouts and player rewards. Along with new products, languages and licences, Betreels aims to be home for players across the globe.”
Tara Wilson, Chief Operating Officer at Paysafe’s Income Access, said: “We’re excited to have the opportunity to support Betreels as it continues to strengthen its position as a top destination for international online gaming audiences. Our all-encompassing solution will not only empower affiliates and encourage sustained programme growth, but it will also increase Betreels’ overall brand exposure.”
Affiliate Program News
Omni Casino Launches Convert Stars Affiliate Program, Targeting Streamers and Influencers in the iGaming Space
Omni Casino (omnicasino.com), a legendary iGaming brand operating globally since 1997, proudly announces the launch of its new affiliate program, Convert Stars (www.convertstars.com), powered by Mexos affiliate software.
According to Matthew Kelemen, CEO of Omni Casino, “Mexos has been a premier supplier of iGaming Affiliate software for over a decade and their seamless integration with Omni Casino’s IMS back office, powered by Playtech, made them the perfect choice for our new Affiliate Program.”
Operating under new ownership since 2024, the newly released Convert Stars Online Casino Affiliate Program is just the start of the next era of creating the most engaging and immersive gaming experiences at Omni Casino. Under executive gaming leadership that spans over 30 years of worldwide online and Las Vegas land-based gaming experience, Convert Stars Affiliate Program aims to foster Omni Casino’s 27-year history to a new peak of gaming innovation and membership growth.
The Convert Stars Affiliate Program offers these key features:
- Flexible commission structures: CPA, CPL, CPM, PPC, and up to 40% revenue share.
- No negative carryover which ensures affiliates start fresh every month.
- Geo-targeted landing pages and exclusive content tailored for high conversions.
- Special partnerships with Streamers and Influencers on social media platforms.
In a forward-thinking move, Convert Stars is among the first to actively engage with influencers and streamers on platforms like Twitch, YouTube, Kick, Tik Tok, Facebook and Instagram, tapping into the next wave of gaming entertainment and driving powerful player engagement beyond traditional online casino Affiliate partnerships.
Kelemen explains; “We believe that Streamers and Influencers bring to life the excitement of virtual online gaming with the real-life thrills and anticipation of gaming. Over the years, streaming content by these marketing stars has been a driving force to affirm that players do win and that players who win are real people. With in-depth reporting, analytics, and ad targeting functionality, Streamers and Influencers will have the insights they need to maximize Omni Casino player acquisitions and conversions as a member of the Convert Stars Affiliate Program.”
Dedicated to promoting responsible gambling by offering various tools to help players set limits and manage their gaming habits, Omni Casino provides a state-of-the-art online casino offering live dealer and online games to players over the age of 18 in over 45 markets globally. Delivery focused, players have the choice to play by Mobile, Desktop, or Download versions of the casino.
The online casino boasts over 600 video slots along with a wide range of online table games such as blackjack, roulette and over 100 live dealer games. As a fully licensed and regulated establishment, Omni Casino has been granted licenses by the biggest TV and Movie studios. Hits such as ROCKY®, Grease®, The Deadliest Catch®, Gold Rush®, Gladiator®, The Walking Dead® and many more can be played.
Omni Casino features enticing player promotions, including a massive $2,000 welcome package for new players which propels conversions for Convert Stars Affiliates. After registration, new players can claim a bonus amount of their choosing on their first five deposits made on new accounts by paying with any currency and playing on a USD, EUR, CAD, GBP, AUD or ZAR gaming account.
ReferOn, a state-of-the-art affiliate program management system, is pleased to sign an affiliate agreement with Don.ro, Soft2Bet’s newest B2C brand, launched in Romania last year. This strategic partnership will see Don.ro use ReferOn’s advanced data analytics and affiliate program management tool to optimise marketing efforts.
Alexia Gauci, B2B Sales Manager at ReferOn, commented, “We are delighted to join forces with Don.ro, a brand that is the epitome of innovation and quality in the online gaming sector. By integrating our sophisticated partner management system, we aim to expand Don.ro’s marketing capabilities, giving them the tools they need to achieve exceptional growth and success in the Romanian market.”
Peter Smith, Business Unit Manager of Don.ro highlighted: “Partnering with ReferOn is a strategic move to maximise our reach and engagement in the Romanian market. ReferOn’s advanced partner management system will allow us to optimise our marketing efforts and provide a seamless experience for our partners, ultimately benefiting our players through better offers and promotions.”
The partnership between ReferOn and Don.ro signifies a new era for online gaming and affiliate marketing in Romania. By combining ReferOn’s advanced affiliate management technology with Don.ro’s innovative gaming platform, both companies are poised to set new benchmarks in the industry and deliver unparalleled experiences to players and affiliates alike.
The ReferOn team recently celebrated an eventful 12 months since launch. The EGR B2B Awards 2024 recognized the system in the Affiliate Software Supplier and Software Rising Star categories. It was also nominated as the second favorite in the Rising Star Provider category at the Affpapa iGaming Awards 2024.
Digitain’s Centrivo provides an affiliate software platform that allows its operator partners advanced solutions for complete and targeted affiliate marketing campaigns.
Digitain, a global leader in Sportsbook and iGaming solutions, expanded its award-winning technology with the release of its Centrivo Affiliate platform.
The introduction of the Centrivo Affiliate platform enables operators to expand their new player acquisition marketing, retention, and reactivation for a complete, seamless solution that includes the creation, tracking, and reporting of affiliate marketing campaigns.Edmond Ghulyan, Digitain’s Group Chief Strategy Officer / Chief of Cen
trivo Product, said: “We continue to innovate our platform for iGaming partner operators, so that operators can create promotional campaigns for acquisition, retention, reactivation, that delivers player engagement and revenue growth.
The Centrivo Affiliate platform, is intuitive and can be customised to meet the operator’s unique requirements, offering various commission models, redirection automation, tracking optimisation and comprehensive reporting capabilities. Our platform allows you to set up and launch your affiliate marketing program with a single click, guaranteeing maximum exposure and player engagement during high-profile events.
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