Affiliate Announcements
Footstock Relaunches Affiliate Programme with Paysafe’s Income Access
Footstock, a fantasy sports brand with a focus on football player trading and fantasy football, has announced the relaunch of its affiliate programme with Income Access, Paysafe’s marketing technology and services provider. In addition to leveraging the Income Access affiliate marketing software, Footstock will also use the provider’s in-house affiliate management team and network to drive acquisition and retention efforts.
Footstock is licensed and regulated by the UK Gambling Commission and offers its users a unique blend of player trading and fantasy football. Through its desktop and mobile platforms, individuals can buy and trade player cards on the Footstock marketplace with real cash and use them to win prizes in regular fantasy football contests. In addition to these flagship features, Footstock allows users to wager their player cards or win them by purchasing player packs in the games section.
The launch of Footstock’s affiliate programme on the Income Access platform ensures that its marketing partners gain access to a multi-channel tracking and reporting solution, which features a comprehensive ad serving tool for strategic targeting. Combined with its integration into the Income Access Network and expert guidance from the company’s knowledgeable team of affiliate marketers, Footstock will be equipped with the necessary tools to meet its programme objectives.
Appealing to a wide-ranging footballing market, Footstock is prepared to provide extensive, personalised affiliate support to help tailor their acquisition and retention efforts. Affiliates will benefit from a dedicated affiliate manager who will be available to assist with creative assets, marketing campaigns and bespoke requests. In addition, affiliates will have access to rewarding compensation models, with the possibility of being promoted to the Footstock Premium Programme, which features uncapped CPAs and lifetime profit share.
Araz Heydariyehzadeh, Chief Commercial Officer at Footstock, said: “As a young and rapidly growing platform, we’re excited by the potential that an affiliate software such as Income Access provides us through its wide range of tools, expert support and incentives to affiliates. Empowered by this partnership, Footstock is bringing an exciting new affiliate proposition to the iGaming space, with a fresh opportunity for content creators and expert affiliates to benefit from their experience and creativity.”
Tara Wilson, Chief Operating Officer at Paysafe’s Income Access, said: “By partnering with an innovative and distinct brand like Footstock, we’re further establishing our presence in the fantasy sports vertical. Our collaboration on this programme relaunch will see Income Access’ influential affiliate network and technology drive the brand’s sustainable long-term success.”
“I personally think the industry should view this as a positive chance to work hand-in-hand with the NHS, charities and government as all stakeholders pull together to minimise gambling harm. Gambling is meant to be fun and entertaining and the industry must ensure that it is responsible, so that those in need can gain access to properly funded support as and when they need it.”
Affiliate Announcements
Raise your Game with BoostBox by MyAffiliates: a new AI-Driven must-have iGaming Affiliate ace, for instant wins and real results
Jackpots just got closer for iGaming affiliate marketers with the launch of BoostBox by MyAffiliates — a new AI-driven tool designed to unlock new levels of affiliate potential. With a simple touch of a button iGaming affiliate partners can now access:
- Instant Updates: up-to-date product and promotional information
- Increased Productivity: easy access to brand resources, whilst reducing support queries by up to 40%
- Streamlined Research: brand and product information in an instant
- Quality Content: resources to produce consistent, on-brand promotional content
Boostbox by MyAffiliates is not just a game-changing upgrade — it’s a leap forward in affiliate marketing, setting a new standard in the industry for speed, relevance, impact and results.
iGaming affiliate marketing has long faced recurring obstacles that impact performance potential – delays in accessing information, time-consuming research, content inconsistencies, and resource limitations. BoostBox by MyAffiliates is an innovative AI-driven solution to these challenges, enabling affiliates to stay competitive and focused, taking results to a new level.
Clemence Dujardin, Group CEO at MyAffiliates, “BoostBox is redefining iGaming affiliate support and is the ultimate affiliate marketing solution. By maximising the capabilities of AI to bring real-time information to affiliate partners, programmes and content are guaranteed to be as impactful and as engaging as possible. MyAffiliates is at the forefront of affiliate marketing, and using the latest technology to launch BoostBox today, our users can enjoy the very best available affiliate marketing experience and strengthen their potential overnight.”
Roo Wright, Founder of BoostBox added, “Having built a number of affiliate businesses over my 18 years in the industry, I know firsthand the challenges affiliates face. BoostBox was born from that experience, and our partnership with MyAffiliates will help take affiliate marketing to the next level.”
MyAffiliates has long been a powerhouse in affiliate marketing software, empowering iGaming operators to bring all their brands and products together under one seamless affiliate system. Since its launch in 2007, MyAffiliates has set the standard in the industry, becoming the go-to platform for iGaming operators. In fact, StatsDrone recognised MyAffiliates in April 2024 as the most-used affiliate marketing software in the gaming industry—solidifying its role as a trusted leader and innovator in the space.
Affiliate Announcements
Game Lounge Acquires Two Kings Consultants B.V., Owner of Leading Dutch iGaming Affiliate Meneer Casino
Game Lounge, a leading iGaming affiliate company, announced the acquisition of Two Kings Consultants B.V., the owner and operator of Meneer Casino, a prominent Dutch iGaming affiliate website.
This strategic acquisition expands Game Lounge’s presence in the rapidly growing Dutch iGaming market and strengthens its position as a leading player in the global affiliate landscape.
Meneer Casino has established itself as a trusted source of information for Dutch players seeking reputable and entertaining online casino experiences. The website provides honest and in-depth reviews, guides, and comparisons of licensed online casinos, ensuring players can make informed decisions in a safe and regulated environment.
“We are thrilled to welcome Martin and his team to Game Lounge,” said Richard Dennys, CEO of Game Lounge. “This acquisition aligns perfectly with our growth strategy and commitment to providing high-quality iGaming experiences to players worldwide. Meneer Casino’s strong reputation and deep understanding of the Dutch market make them an invaluable addition to our network.”
Martin van Geest, Founder and Chief Editor of Meneer Casino, expressed his enthusiasm for the partnership, stating, “Joining forces with Game Lounge marks an exciting new chapter for Meneer Casino. At Meneer Casino, our mission is to provide players with honest, reliable information so they can make better choices and play smarter. We’re confident that Game Lounge’s expertise and resources will help us reach an even wider audience of Dutch players.”
Ben Robinson, Managing Partner of Corfai Capital, who brokered the deal, commented, “This transaction brings together two highly complementary businesses with a shared vision for innovation and excellence in the iGaming affiliate sector. We believe this strategic partnership will create significant value for both companies and further solidify their positions as leaders in their respective markets.”
This acquisition reinforces Game Lounge’s commitment to its “Level Up Leap Forward” tagline, signifying the company’s dedication to continuous improvement and expansion in the iGaming industry.
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