Affiliate Announcements

Footstock Relaunches Affiliate Programme with Paysafe’s Income Access

Published

4 years ago

February 17, 2021

Paysafe’s Income Access wins ‘Best Tech for Affiliates’ 2022 iGB Affiliate Award

Footstock, a fantasy sports brand with a focus on football player trading and fantasy football, has announced the relaunch of its affiliate programme with Income Access, Paysafe’s marketing technology and services provider. In addition to leveraging the Income Access affiliate marketing software, Footstock will also use the provider’s in-house affiliate management team and network to drive acquisition and retention efforts.
Footstock is licensed and regulated by the UK Gambling Commission and offers its users a unique blend of player trading and fantasy football. Through its desktop and mobile platforms, individuals can buy and trade player cards on the Footstock marketplace with real cash and use them to win prizes in regular fantasy football contests. In addition to these flagship features, Footstock allows users to wager their player cards or win them by purchasing player packs in the games section.

The launch of Footstock’s affiliate programme on the Income Access platform ensures that its marketing partners gain access to a multi-channel tracking and reporting solution, which features a comprehensive ad serving tool for strategic targeting. Combined with its integration into the Income Access Network and expert guidance from the company’s knowledgeable team of affiliate marketers, Footstock will be equipped with the necessary tools to meet its programme objectives.

Appealing to a wide-ranging footballing market, Footstock is prepared to provide extensive, personalised affiliate support to help tailor their acquisition and retention efforts. Affiliates will benefit from a dedicated affiliate manager who will be available to assist with creative assets, marketing campaigns and bespoke requests. In addition, affiliates will have access to rewarding compensation models, with the possibility of being promoted to the Footstock Premium Programme, which features uncapped CPAs and lifetime profit share.

Araz Heydariyehzadeh, Chief Commercial Officer at Footstock, said: “As a young and rapidly growing platform, we’re excited by the potential that an affiliate software such as Income Access provides us through its wide range of tools, expert support and incentives to affiliates. Empowered by this partnership, Footstock is bringing an exciting new affiliate proposition to the iGaming space, with a fresh opportunity for content creators and expert affiliates to benefit from their experience and creativity.”

Tara Wilson, Chief Operating Officer at Paysafe’s Income Access, said: “By partnering with an innovative and distinct brand like Footstock, we’re further establishing our presence in the fantasy sports vertical. Our collaboration on this programme relaunch will see Income Access’ influential affiliate network and technology drive the brand’s sustainable long-term success.”

Related Topics:Footstock Income Access Paysafe Tara Wilson Chief Operating Officer at Paysafe’s Income Access

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Affiliate Announcements

VERSUS Renews its Partnership with NetRefer as its Affiliate Marketing Platform Provider

Published

3 days ago

January 28, 2025

George Miller

VERSUS Renews its Partnership with NetRefer as its Affiliate Marketing Platform Provider

VERSUS, a leading online casino and sportsbook operator in the Spanish iGaming market, has renewed its partnership with NetRefer, a top provider of affiliate marketing solutions for the iGaming industry.

Founded in 2019 as a rebrand of VivelaSuerte by Spanish leisure and entertainment giant Grupo Orenes, VERSUS has quickly become synonymous with premium online gambling experiences in Spain. Leveraging cutting-edge technology and a user-centric platform, VERSUS has secured its position as a major player in the European iGaming landscape.

Since its launch, VERSUS has expanded substantially, adding Yaass Casino to its portfolio, which aims to become the #1 Online Supercasino in Spain. With a license from Spain’s Directorate General for the Regulation of Gambling (DGOJ), VERSUS operates across Spain and Mexico, with plans to expand into Brazil and Portugal in the next few months.

To deliver a unique and personalised betting experience, both VERSUS and Yaass Casino offer a wide range of customised promotions and bonuses, tailored to match players’ individual preferences and keep them engaged and rewarded.

With a strong commitment to mobile-first optimisation, users enjoy a seamless experience across all devices. Both brands provide dedicated apps that allow players to access sports betting, online casino games, and live betting options anytime, anywhere.

Customer service is a priority for both brands, with a professional support team ready to assist players with all types of questions and concerns. Responsible gaming is also central to the company’s policy; to support players facing gambling-related challenges, VERSUS provides resources, including a dedicated Responsible Gaming Test.

Miguel Albert García, Affiliate Manager at VERSUS, shared insights on the company’s approach to partnerships: “In just five years, VERSUS has experienced significant growth, thanks in large part to the partnerships we’ve built along the way. We’re excited to see where our journey with NetRefer will take both VERSUS and Yaass Casino.”

NetRefer’s CEO, Dexter Cutajar, expressed similar optimism: “Over the past four years, the relationship between VERSUS and NetRefer has been exceptionally rewarding, and we’re thrilled to have them renew their partnership with us. We’re equally pleased that VERSUS has chosen NetRefer for its second brand, Yaass Casino. We’re confident that our continued partnership will bring exciting opportunities for both companies in the years ahead.”

Affiliate Announcements

RavenTrack unites with StatsPlug to launch innovative affiliate tool

Published

2 weeks ago

January 16, 2025

George Miller

RavenTrack unites with StatsPlug to launch innovative affiliate tool

Affiliate tracking platform’s Odds Betting Banner Creation Tool allows publishers to create branded banners including real-time information and odds

RavenTrack, the fastest-growing affiliate tracking platform developed specifically for the industry, has joined forces with StatsPlug to add yet another cutting-edge tool to its platform.

The partnership means RavenTrack can use StatsPlug’s data-driven technology to roll out a first-of-its-kind Odds Betting Banner Creation Tool.

Operators can offer this tool to their affiliate partners, allowing them to create branded banners across a host of sports that include real-time information and odds.

This helps affiliates to push fresh content to their audiences which in turn allows them to drive acquisition and increase retention and player value from existing customers.

Adam Rowley, Managing Director at RavenTrack, said: “We are thrilled to be able to utilise the power of StatsPlug’s technology to provide yet another unique service to our clients.

“Our goal at RavenTrack is to give the greatest opportunity for success, and we believe implemented forward-thinking products like our Banner Creation Tool do just that.”

Mathew Symmonds, Co-Founder at StatsPlug, added: “RavenTrack is the perfect partner for StatsPlug’s self-service banner creation software.

“This integration enables RavenTrack’s affiliates and clients to create dynamic, on-brand banners independently, saving time and costs while driving higher conversions with timely and engaging media.”

To mark the launch of the product, expected in Q1 2025, RavenTrack is offering a one-month free trial to all existing customers who can utilise the power of the Banner Creation tool.

The launch of the Banner Creation Tool further enhances the RavenTrack platform, which allows operators to track, optimise and grow their affiliate programs.

It is a proprietary solution designed specifically for iGaming and to meet the unique demands of the sector including withstanding the pace and complexity of affiliate marketing for online sports betting and casino.

RavenTrack is reliable, accurate and fast, and has a seamless UX so operators don’t miss a single click or conversion and can easily dig into data and generate valuable insights.

Where RavenTrack really stands out is its reporting, with 20+ templates offering high levels of customisation and super granular levels of insight.

Affiliate Announcements

Statutory levy affiliate reaction

Published

2 months ago

November 27, 2024

George Miller

Below the latest reaction from QiH Group CEO Jamie Walters on the UK government’s statutory levy announcement:

Jamie Walters, CEO of QiH Group, comments: “While levies and taxes can sometimes be viewed as a burden, the truth is that most responsible gambling companies have already been making this contribution to research and harm-prevention as they see it as sensible and worthwhile. All that is happening now is a switch from voluntary to mandatory, and the rate is not punitively high.

“I personally think the industry should view this as a positive chance to work hand-in-hand with the NHS, charities and government as all stakeholders pull together to minimise gambling harm. Gambling is meant to be fun and entertaining and the industry must ensure that it is responsible, so that those in need can gain access to properly funded support as and when they need it.”