Affiliate Success
3 Reasons Why Gambling is Such An Lucrative Market For Affiliates

For anyone who doesn’t know, affiliate links allow people to share products/services with people and earn money from anyone who signs up using this link. It is popular amongst bloggers who want to make a kickback from sharing clothes they like or the services they recommend. There are other things you can share by way of affiliates, for example, comeongames.com who let you earn money from sharing their gambling and online casino websites, but why are they proving so popular? Here are three reasons why it’s so popular and how you can use this to your advantage.
Pick Your Hours
Although it takes a solid investment of time to make a fulltime salary from affiliate links, you can certainly start to make good money with just a few hours of your time. Not only that, but you get to pick when you invest those hours. Most of us are already well versed in using social media networks and these can be a great place to share your affiliate links. For online influencers, this is an even better idea because you already have a solid follower list & you already know they like what you have to say. So sharing an affiliate link with them just makes sense.
Online Gambling Is Popular World Wide
Although you can share affiliate links for almost anything, if you’re sharing something made locally or within a niche, you’re limiting the number of people you can reach. Online gambling is something that is enjoyed worldwide, so you’re not restricting your potential audience at all. This is great because it means that the time of day you can reach people is varied too – so if you’re someone who is a night-owl, or you work odd hours you can still make gambling affiliate links work for you.
Gambling is popular amongst all sorts of people, so you’re not restricting your potential audience reach at all. Imagine boasting that you have customers from all over the world? Well, that is exactly what affiliate marketing of gambling links can bring you – how cool is that?
There Are So Many Different Choices
As well as being popular worldwide, there are so many choices when it comes to online gambling. So if your audience isn’t responding well to the offering of card games, perhaps you can reel them in with the spin of a roulette wheel or bet on a football game? You know your audience and with the right tracking, you’ll also get a solid idea of what affiliate links are proving most popular. This allows you to tweak your offering and ensure that you’re making the best out of every single affiliate link you share – ideal for ensuring your earnings are as high as possible.
If you have the hours to invest, then there is no denying that there is some serious money to be made from affiliate marketing. However, as well as investing the hours you need to make sure you’re choosing the right product or service to promote. There are so many different choices that there is something for everyone. That said, gambling is a pretty universal product that anyone can enjoy as a pastime, so it’s a great option for anyone looking to tap into a lucrative affiliate market, what do you have to lose?
Affiliate Success
First iGB Affiliate Manager Academy to shine a light on effective AI-Driven affiliate recruitment strategies

Organisers of July’s edition of iGB L!VE – the first to be held in London – have announced the launch of the AI focussed iGB Affiliate Manager Academy which will be held July 1 as part of London iGaming Week.
The training and mentorship program which is being curated in partnership with Affiverse, founded by veteran affiliate marketer Lee-Ann Johnstone – and which guides businesses on how to launch, scale and grow successful affiliate programs, has been designed to help organisations of all sizes understand how to leverage new tactics and simple AI tools to recruit, retain and activate affiliates more effectively.
The Academy will offer a mix of practical learning, tactical assessments and personalised coaching providing affiliate managers with an invaluable opportunity to learn from industry leaders. Each unique session will include topical insights drawing on the dominant trends in the market.
Looking ahead to the Academy Lee-Ann Johnstone said: “I’m delighted that Clarion has invited Affiverse to develop a bespoke training academy specifically for iGaming Affiliate Managers.
“In an industry that’s constantly evolving, and which is powered by the early adoption of new technologies, businesses and affiliate managers have to keep learning in order to remain competitive. The only way we get to understand the affiliate space and all the complexities it entails is on the job – from others!
“It has always been important to me that those who have knowledge pay it forward and I’m really excited to be given the task of leading the curation of this unique event bringing the best of the best together in order to teach, train and coach affiliate managers as we move forward.
“The gap between AI-empowered affiliate managers and those relying solely on traditional methods is widening every month. The iGB Affiliate Manager Academy will provide the bridge to ensure businesses are on the right side of that divide.”
Reflecting on the importance and objectives of the iGB Affiliate Manager Academy, Global Portfolio Director Naomi Barton said: “Our live events are all about delivering real value to our international community of stakeholders. Lee-Ann and her team at Affiverse are spearheading the academy syllabus and content stream alongside IGB’s events production team to provide tailor made training and mentoring for new and existing affiliate managers as well as those who want to learn and scale their affiliate programs faster.
“The workshop will provide insider access to the exact AI-driven techniques that are assisting brands to deliver real results. Most significantly this isn’t just theory — instead it’s a hands-on expert-led roadmap focussing on immediately implementable tactics that will transform your program performance.”
Affiliate Success
SOFTSWISS Affiliate Software Platform Wins at IGA 2025

SOFTSWISS, an international tech company with over 15 years of experience in iGaming, announces that Affilka by SOFTSWISS wins Affiliate Company of the Year at the International Gaming Awards 2025. The comprehensive software platform helps manage, track, and analyse affiliate performance in the most convenient way.
The event recognises leading industry experts, both online and land-based. This achievement came as a well-deserved gift for the platform’s 7th anniversary. The award reflects the platform’s dedication to optimising affiliate program management and elevating the operational efficiency of its clients. By helping operators optimise affiliate partnerships, Affilka by SOFTSWISS has established itself as a technology-driven leader in the iGaming realm.
Powering over 440 iGaming brands, the platform currently has more than 360,000 affiliate accounts and 85 million registered players. One of its most impactful updates is the Geo-Distributed Redirect feature. This innovation accelerates redirects up to five times, reduces bounce rates and increases conversions by up to 7%. By enabling players to access casino sites faster, the feature drives higher registrations and deposits.
Other notable platform functionalities include built-in payment processing, which helps streamline financial operations with trusted payment systems and bank transfers. The flexible commission constructor and near real-time reporting features enable operators to tailor their strategies according to constantly evolving business needs.
“We are honoured to receive recognition at such a prestigious level,” said Anastasia Borovaya, Head of Affilka by SOFTSWISS. “This award reflects our unwavering dedication to delivering the best affiliate management solutions in the industry. With over seven years of expertise, a highly professional team, and a passion for innovation, we’ve built a platform that ensures exceptional service and continuous product enhancements for our clients. We’re committed to maintaining this momentum and supporting the growth of our partners worldwide.”
Now, Affilka by SOFTSWISS is showcasing its latest features and achievements at iGB Affiliate in Barcelona. On 21–22 January, the team welcomes partners and clients at stand C10.
Affiliate Announcements
QMRA Launches Italian Quality Mark for Affiliates

QMRA is a Compliance Quality Mark for iGaming Affiliates, launched by XY Legal Solutions B.V. (XYLS). XYLS launched a Dutch Quality Mark, KVA (https://kva.nl/), in September 2021, now working with numerous operators (LeoVegas, ComeOn, 711, TonyBet, Hard Rock Casino) and 90+ members.
In February 2024, QMRA was launched. Affiliates from the following markets were able to apply for the Quality Mark: Belgium, Spain, Denmark, Germany, Norway, Sweden, USA Michigan, The UK, Ontario and Estonia. As of today, Italian affiliates will be able to join QMRA as well. Applicants will receive:
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- A Compliance Report, containing compliance feedback if needed, in certain cases usable for obtaining a Meta Ads License;
- A specific Online Certificate about the member website, explaining its compliance (https://qmra.eu/members/affiliates/);
- Possibility to consult the QMRA team on compliance related questions.
Several joined since launch, representing all available markets so far. Among joining companies were Leadstar, ADM Group, BetFans, Game Lounge and Gentoo. Game Lounge and Gentoo decided to make QMRA official company policy. Sitebee, a Gentoo launched Compliance Tool, announced an official partnership with QMRA on legal support last week.
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