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Soft2bet – celebrating 5-years of success at iGB Live!/iGB Affiliate Amsterdam

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Soft2bet – celebrating 5-years of success at iGB Live!/iGB Affiliate Amsterdam

 

Soft2bet, the casino and sportsbook platform, will be in celebratory mood when the industry gathers at the forthcoming iGB Live!/iGB Affiliate Amsterdam (28 September – 1 October). Not only is the brand the show’s biggest exhibitor and sponsor, but it will also be marking its’ 5th anniversary – a landmark that’s seen it grow exponentially, expanding from just a couple of employees to its’ current headcount of 700 industry professionals. The company’s PR Director, Hazma Afifi, provides his thoughts on what to look out for in Amsterdam.

What are you looking to achieve from your presence at iGB Live!/iGB Affiliate Amsterdam – what are your key objectives?

HA: “Attending iGB Live!/iGB Affiliate Amsterdam will allow us to network, build professional contacts, and strengthen the connections we already have. Moreover, we are very excited about the event as we know it holds its niche in finding interesting subjects and attracting key industry thought leaders. In addition, we are looking to share the knowledge and the company’s achievements with other professionals to positively affect the iGaming industry. We have chosen to take the stage at iGB Live!/iGB Affiliate Amsterdam to connect with more qualified industry decision-makers and have an immediate interaction with the customers. Of course, that would enable us to establish and deepen those relationships, as well as allow us to interact with other peers and establish exciting new partnerships.”

What do you think the major industry talking points/trends will be at show?

HA: “Over time, the iGaming industry has revealed many revolutions and these reforms go on and have evolved to introduce some technological advances as well. I believe the key topics will revolve around cryptocurrencies in the iGaming world, regulatory regimes, changing consumer habits, virtual reality casino games, and I’m confident there will be many more talking points – which is an important part of why people attend live events.”

It’s the company’s 5th birthday this month: how will you be celebrating the landmark and what have been the highlights of the last five years?

HA: “In celebration of Soft2Bet’s 5th anniversary, we threw a marvellous party for all of our employees that included international and local artists. In addition, we have prepared team-building activities to help bond with each other and also have a great time. The past five years were beneficial for establishing a number of unique brands and delivering a more enjoyable experience for customers. Over the last five years Soft2Bet has expanded and developed from having just a couple of employees to over 700 industry professionals, which I regard as being our biggest single accomplishment.”

What’s unique about the services that you offer?

HA: “Soft2Bet’s multi-brand line-up comprises ten unique casinos and sportsbook projects, with new brands, games, and functionality integrated monthly. We offer thousands of casino games from both industry-leading casino providers as well as smaller developers. Soft2Bet builds its casino platforms utilizing the most advanced and most reliable technologies. Moreover, we invest all the necessary resources to produce everything in-house and deliver ready-to-use completely licensed brands that target customers across a range of regulated markets. When it comes to our brands, the design and layout are crucial because they affect how our audience perceives the project. We pay a lot of attention to functionality, loading speed, and sharp graphics. In addition, Soft2Bet makes sure to add gamification elements to the brands to further engage users by allowing them to play games within games.”

What impact has Covid-19 and the restrictions imposed on populations throughout the world had on your business? Has Covid led to more people playing online?

HA: “Lockdown has impacted the iGaming world in many jurisdictions and we have seen a climb in the growth of visitors to our casino and sportsbook websites. The pandemic has caused a fundamental change in the way the conventional gambling industry used to work. Of course, this has influenced the gambling behaviour of players, so Soft2Bet takes special care when onboarding brand-new clients and makes sure to take steps to permanently strengthen and promote a safe gambling environment.”

To run a successful online casino business how important is it to find the right partner?

HA: “Choosing the right partner is extremely important. It strengthens our record of knowledge, proficiency, and resources available to create more solid products and reach a vaster audience. When we put all of these together, accompanying the 360-degree evaluation, the business can skyrocket. The right business partnership means reinforcing the overall ideology of the entire company.”

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Affiliate Announcements

SKILLONNET AFFILIATES TO RALLY BEHIND SAFER GAMBLING WEEK

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SKILLONNET AFFILIATES TO RALLY BEHIND SAFER GAMBLING WEEK

 

EGO (EgamingOnline.com) affiliates partners will drive conversation about safer gambling this October

EGO (EGamingOnline.com), the affiliate program for SkillOnNet’s network of proprietary online casinos, is urging its affiliate marketers to embrace Safer Gambling Week.

With the aim to stimulate conversation around safer gambling, the industry-led annual event will take place between 17th and the 23rd October. Organisers are asking the whole of the UK gambling industry to participate and to help drive awareness of how to approach gambling more safely.

All SkillOnNet brands will be involved, including PlayOJO, Slingo, Genting Casino and SpinGenie. And EGO is asking its affiliate partners to get in on the act, too.

Affiliates will be carrying a Safer Gambling Week banner on the homepages of all UK-facing casino sites for the duration of the campaign. Those who regularly mail their database of players or members have been asked to send a Safer Gambling Week email during the week.

Additionally, affiliates will be following and liking Safer Gambling Week Twitter, Facebook and Instagram and have been asked to share or repost a selection of Safer Gaming Week posts on all relevant social media channels at least once during the campaign.

Those concerned about their gambling can visit the Safer Gambling Week website now to get advice and learn about resources available to help them stay in control.

Michael Golembo at SkillOnNet said: “Safer gambling has always been a watchword for SkillOnNet and we have always expected the same of our EGO affiliate marketing partners. They have always done a great job of arming players with the tools and knowledge they need to make responsible decisions and informing them about resources available if gambling becomes a problem. But let’s push that message even harder during Safer Gambling Week.”

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Steps to Have Strong Blackjack Skills

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Who does not know the game of blackjack? Maybe it is difficult to find such people. No wonder! This iGaming product is among the most playable in the industry of online casinos. The reason is that it is full of excitement and fun. While some gamers believe that blackjack is a game of fortune, other players think about tactics and strategies for playing this amazing game.

It is very important to deal with the fundamentals of this gambling product before diving into it. We prepared some effective steps that will help you to be as close as possible to the winning money prize at blackjack.

Basics is a foundation

General rules of any blackjack including blackjack online game in Australia are the must for players especially if they are the newbies in the iGaming world. They should keep in mind the fact of facing up two cards at every start of this game. Speaking about the dealer it is essential to remember that he also has two cards but one is up, another is down its face. After the player should do one of the options (case in point, Aces splitting).

These are just a few examples of general cases of blackjack. At the first glance they are so simple. But it is a key idea to practice every point of them.

Learn diversity of strategies

There are plenty of strategies for gambling blackjack online including those that were developed for real money online casinos. You can read about such gambling platforms here toponlinecasinoaustralia.com/online-casino-australia-legal-real-money.

We recommend looking through the best blackjack strategies and finding one that will be suitable for your game and needs. Of course, you can add or change something in the strategy of your selection.

Try live games

The games with live dealers are so attractive. You can get an experience of a real casino sitting on your sofa with a glass of cold drink in your hands. Speaking about online blackjack it is about being at the table with the live dealer, taking one of five seats and seeing more cards that were dealt. In addition, you have a perfect chance to learn charts with strategic cases while you are waiting for your next hand.

It is known that the study process will go more rapidly in the online environment with dealers and other players. You will see cards in different positions and in different circumstances. It will improve your game for sure.

Use bonuses

Take into account the programs of bonuses and special promotions that are offered by online casinos. Moreover, these bonuses depend on the term of your playing on the online gambling platform.

So, you can use a welcome bonus that will be presented for registration, bonus coins for the minimum depositing. But before using them, learn carefully all terms and conditions of the website. There you will get essential information about the size of deposits (minimum and maximum), requirements of wagering and other important facts.

Bottom lines

We presented just some of the steps on the way to successful blackjack playing. If you follow all these points and combine them with other information you will create and develop your own way of gambling blackjack online. In addition, we want to say that this game is pretty funny and simple to understand, so you will have no difficulties with the game of blackjack. But play safe and responsible.

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Affiliate Program News

AstroPay expands services with the launch of Global Affiliates Programme

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AstroPay expands services with the launch of Global Affiliates Programme

 

AstroPay, the online payment solution of choice for millions of users worldwide, has launched a flagship global Affiliate Programme to provide revenue generating opportunities to individuals and businesses that want to generate online income and grow their business. The new programme is aimed at increasing AstroPay’s consumer base worldwide, while ensuring that those who are professionally dedicated to affiliate marketing can rely on a solid partner to thrive.

AstroPay launched the programme to enable affiliate partners access to special deals where they can generate income on an ongoing basis for every new user that joins the payment platform. The programme offers up to 20% revenue share commission, as well as dedicated teams and expertise on sales conversion. Affiliate partners will be able to rely on multilingual support and local experts for any of their needs and will also benefit from the AstroPay payment platform/solutions that have been tested and optimised for cross-border payments.

AstroPay will welcome a diverse range of partners including platforms, comparison sites and content creators in the payment industry as well iGaming, forex trading, and many others.

The programme will be available across countries in Asia, Africa, Latin America and Europe where AstroPay is available, and through hundreds of merchants that offer AstroPay as a payment option.

Leonardo Alonso, Head of Affiliates at AstroPay, said: “I am excited to see our new programme go live today. The Affiliate Programme is a new way of doing business with AstroPay. All those who are professionally dedicated to affiliate marketing will be very welcome and we look forward to working together and rewarding partners with a robust partnership that provides added value through an alternative way to continue growing their business.”

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