News
Soft2bet – celebrating 5-years of success at iGB Live!/iGB Affiliate Amsterdam
Soft2bet, the casino and sportsbook platform, will be in celebratory mood when the industry gathers at the forthcoming iGB Live!/iGB Affiliate Amsterdam (28 September – 1 October). Not only is the brand the show’s biggest exhibitor and sponsor, but it will also be marking its’ 5th anniversary – a landmark that’s seen it grow exponentially, expanding from just a couple of employees to its’ current headcount of 700 industry professionals. The company’s PR Director, Hazma Afifi, provides his thoughts on what to look out for in Amsterdam.
What are you looking to achieve from your presence at iGB Live!/iGB Affiliate Amsterdam – what are your key objectives?
HA: “Attending iGB Live!/iGB Affiliate Amsterdam will allow us to network, build professional contacts, and strengthen the connections we already have. Moreover, we are very excited about the event as we know it holds its niche in finding interesting subjects and attracting key industry thought leaders. In addition, we are looking to share the knowledge and the company’s achievements with other professionals to positively affect the iGaming industry. We have chosen to take the stage at iGB Live!/iGB Affiliate Amsterdam to connect with more qualified industry decision-makers and have an immediate interaction with the customers. Of course, that would enable us to establish and deepen those relationships, as well as allow us to interact with other peers and establish exciting new partnerships.”
What do you think the major industry talking points/trends will be at show?
HA: “Over time, the iGaming industry has revealed many revolutions and these reforms go on and have evolved to introduce some technological advances as well. I believe the key topics will revolve around cryptocurrencies in the iGaming world, regulatory regimes, changing consumer habits, virtual reality casino games, and I’m confident there will be many more talking points – which is an important part of why people attend live events.”
It’s the company’s 5th birthday this month: how will you be celebrating the landmark and what have been the highlights of the last five years?
HA: “In celebration of Soft2Bet’s 5th anniversary, we threw a marvellous party for all of our employees that included international and local artists. In addition, we have prepared team-building activities to help bond with each other and also have a great time. The past five years were beneficial for establishing a number of unique brands and delivering a more enjoyable experience for customers. Over the last five years Soft2Bet has expanded and developed from having just a couple of employees to over 700 industry professionals, which I regard as being our biggest single accomplishment.”
What’s unique about the services that you offer?
HA: “Soft2Bet’s multi-brand line-up comprises ten unique casinos and sportsbook projects, with new brands, games, and functionality integrated monthly. We offer thousands of casino games from both industry-leading casino providers as well as smaller developers. Soft2Bet builds its casino platforms utilizing the most advanced and most reliable technologies. Moreover, we invest all the necessary resources to produce everything in-house and deliver ready-to-use completely licensed brands that target customers across a range of regulated markets. When it comes to our brands, the design and layout are crucial because they affect how our audience perceives the project. We pay a lot of attention to functionality, loading speed, and sharp graphics. In addition, Soft2Bet makes sure to add gamification elements to the brands to further engage users by allowing them to play games within games.”
What impact has Covid-19 and the restrictions imposed on populations throughout the world had on your business? Has Covid led to more people playing online?
HA: “Lockdown has impacted the iGaming world in many jurisdictions and we have seen a climb in the growth of visitors to our casino and sportsbook websites. The pandemic has caused a fundamental change in the way the conventional gambling industry used to work. Of course, this has influenced the gambling behaviour of players, so Soft2Bet takes special care when onboarding brand-new clients and makes sure to take steps to permanently strengthen and promote a safe gambling environment.”
To run a successful online casino business how important is it to find the right partner?
HA: “Choosing the right partner is extremely important. It strengthens our record of knowledge, proficiency, and resources available to create more solid products and reach a vaster audience. When we put all of these together, accompanying the 360-degree evaluation, the business can skyrocket. The right business partnership means reinforcing the overall ideology of the entire company.”
Surf On the Waves to Success: N1 Partners at SBC Summit Lisbon 2025
From September 16 to 18, the N1 Partners team will take part in SBC Summit 2025 in Lisbon — one of the largest events in the iGaming industry. Thousands of professionals from around the world will gather at Feira Internacional de Lisboa & MEO Arena to discuss trends, exchange insights, and build new partnerships. N1 Partners is known for preparing something special for every event, and this time the team will bring a vibrant surf-inspired atmosphere to booth F84.
Surfing the Wave of Opportunities with N1 Partners
At every conference, meeting the N1 Partners team is a chance for affiliates to advance in the N1 Puzzle Promo and get closer to the grand prize of the year — the Robinson R22 Beta II helicopter. In Lisbon, this journey takes on a fresh theme — surfing, as a symbol of freedom, energy, and moving forward.
At the N1 Partners booth, the team will recreate the vibe of a real surf camp, giving partners the chance to discuss business opportunities and take part in activities designed to help them “catch the wave” of success.
What Visitors Will Find at Booth F84
- Surf Bar serving signature bubble teas and retro-surf–style cocktails
- Surf Balance Board Challenge: test your balance, claim guaranteed prizes, and get the chance to win an all-inclusive surf trip
- Meeting zones designed for productive negotiations and top-tier deals in a comfortable setting
A Dream Trip for the Winner
N1 Partners will raffle off a certificate for an all-inclusive surf camp trip, which includes flights, villa accommodation, training with a professional coach, and a branded surfboard delivered directly to the winner.
How to participate:
- Visit booth F84
- Register for the giveaway
- Be present at the raffle (stay tuned for the exact time on N1 Partners’ social media)
Full terms and conditions will be available at the booth.
See You in Lisbon
SBC Summit Lisbon is the perfect opportunity to meet the N1 Partners team, explore new projects, learn about the latest brand launches, and discuss exclusive partnership opportunities. At booth F84, visitors will find live business conversations, branded merch, and additional puzzles to bring them closer to the grand prize of the N1 Puzzle Promo.
Why N1 Partners
Working directly with an advertiser, partners of N1 Partners benefit from:
- 14+ licensed casino and sportsbook brands with Reg2Dep up to 70%
- top deals across 10+ Tier-1 GEOs
- CPA up to €650, RevShare up to 45% + NNCO, and hybrid models
At booth F84, the N1 Partners team will be focused on real business. Whether you run SEO, PPC, FB, or other traffic sources, you’ll discover how to turn them into even greater profit with N1 Partners’ offers.
Don’t wait: book your meetings with N1 Partners’ affiliate managers now and make your SBC Lisbon experience as productive as possible.
Affiliate marketing powerhouse unveils new identity and content strategy to strengthen player trust in competitive online casino market
CasinoHawks, the UK-facing affiliate brand of Game Lounge, has unveiled a bold new look and content strategy designed to strengthen its position in one of the world’s most competitive online gambling markets.
Launched in 2012, CasinoHawks has built its reputation as a trusted source of casino knowledge for British gamblers, providing detailed reviews, expert-led insights, and industry news for more than a decade. Its latest refresh represents a significant step forward in creating a more modern, engaging, and unmistakably British identity for the brand.
The new strategy places a sharper focus on delivering value to UK players through locally relevant, expert-driven content. Reviews are now written exclusively by UK-based specialists, ensuring recommendations reflect the needs of domestic audiences.
Alongside this, the site’s visual identity has been refreshed with a new colour palette, updated branding, and a reimagined logo – with the hawk symbolising sharp insight and the checkmark representing trustworthiness and compliance.
Keith Geary, Director of Casino at CasinoHawks, said: “We wanted to distinguish ourselves from international sites by feeling more familiar to UK players. At the same time, this was the perfect opportunity to modernise the brand and create a more engaging and user-friendly experience.”
The rebrand builds on a strong track record of product innovation and marketing milestones. CasinoHawks launched its popular Bonus Wagering Calculator in 2022, debuted a dedicated YouTube channel in 2023, and earned the QMRA Quality and Compliance stamp of approval in 2024.
The new branding is supported by a content strategy designed to elevate CasinoHawks beyond a standard affiliate model. By investing in deeper insights, greater transparency, and a more relatable tone of voice, the brand aims to set a new standard for player-first content in the UK casino affiliate space.
Geary added: “Our goal is simple – to empower UK players with the tools and insights they need to make safe, informed decisions. This rebrand is just the beginning of a wider strategy to build stronger connections with our audience and reinforce CasinoHawks as the go-to destination for casino knowledge.”
News
Starting September 1 — a New Chance in N1 Puzzle Promo: 5 Premium Prizes for the Top Puzzle Masters!
Have you heard about the N1 Puzzle Promo by N1 Partners, where the ultimate winner will take home a Robinson R22 Beta II helicopter?
If you’re driving SEO, ASO, PPC, FB, Social Media, SMS, Email, UAC, or In-App traffic, but still haven’t joined the race — now’s the perfect time to change that! From September 1, the second lottery of the N1 Puzzle Promo kicks off, giving you another chance to grab a new lineup of premium prizes.
The first lottery ran for three months, turning the puzzle hunt into an intense competition. On July 21, N1 Partners already gave away some of the top prizes — including AirPods Max, Apple Watch, LV backpack, and more.
Now it’s time to join the next round!
Promo period: September 1 – November 30.
Main rule: collect as many puzzle pieces as possible during the lottery period.
Finally, the part everyone’s waiting for — the prizes:
- 1st place: MacBook Pro 16″ (top configuration)
- 2nd place: Porsche eBike
- 3rd place: Cartier Santos Medium watch
- 4th place: Leica Q2 camera
- 5th place: Apple Vision Pro
And that’s not all — N1 Partners will hold a special giveaway among all N1 Puzzle Promo participants who have at least one item from the N1 Partners merch collection. The lucky winner will get an exclusive items package!
You can earn puzzles in the N1 Puzzle Promo not only for traffic: join the special activity until November 15, collect extra puzzles, and try your luck in the giveaway for a home VR flight training set — the “Pilot Course”!
Don’t miss your chance to join the N1 Puzzle Promo — you could be the next name at the top of the leaderboard!
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