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Soft2bet – celebrating 5-years of success at iGB Live!/iGB Affiliate Amsterdam
Soft2bet, the casino and sportsbook platform, will be in celebratory mood when the industry gathers at the forthcoming iGB Live!/iGB Affiliate Amsterdam (28 September – 1 October). Not only is the brand the show’s biggest exhibitor and sponsor, but it will also be marking its’ 5th anniversary – a landmark that’s seen it grow exponentially, expanding from just a couple of employees to its’ current headcount of 700 industry professionals. The company’s PR Director, Hazma Afifi, provides his thoughts on what to look out for in Amsterdam.
What are you looking to achieve from your presence at iGB Live!/iGB Affiliate Amsterdam – what are your key objectives?
HA: “Attending iGB Live!/iGB Affiliate Amsterdam will allow us to network, build professional contacts, and strengthen the connections we already have. Moreover, we are very excited about the event as we know it holds its niche in finding interesting subjects and attracting key industry thought leaders. In addition, we are looking to share the knowledge and the company’s achievements with other professionals to positively affect the iGaming industry. We have chosen to take the stage at iGB Live!/iGB Affiliate Amsterdam to connect with more qualified industry decision-makers and have an immediate interaction with the customers. Of course, that would enable us to establish and deepen those relationships, as well as allow us to interact with other peers and establish exciting new partnerships.”
What do you think the major industry talking points/trends will be at show?
HA: “Over time, the iGaming industry has revealed many revolutions and these reforms go on and have evolved to introduce some technological advances as well. I believe the key topics will revolve around cryptocurrencies in the iGaming world, regulatory regimes, changing consumer habits, virtual reality casino games, and I’m confident there will be many more talking points – which is an important part of why people attend live events.”
It’s the company’s 5th birthday this month: how will you be celebrating the landmark and what have been the highlights of the last five years?
HA: “In celebration of Soft2Bet’s 5th anniversary, we threw a marvellous party for all of our employees that included international and local artists. In addition, we have prepared team-building activities to help bond with each other and also have a great time. The past five years were beneficial for establishing a number of unique brands and delivering a more enjoyable experience for customers. Over the last five years Soft2Bet has expanded and developed from having just a couple of employees to over 700 industry professionals, which I regard as being our biggest single accomplishment.”
What’s unique about the services that you offer?
HA: “Soft2Bet’s multi-brand line-up comprises ten unique casinos and sportsbook projects, with new brands, games, and functionality integrated monthly. We offer thousands of casino games from both industry-leading casino providers as well as smaller developers. Soft2Bet builds its casino platforms utilizing the most advanced and most reliable technologies. Moreover, we invest all the necessary resources to produce everything in-house and deliver ready-to-use completely licensed brands that target customers across a range of regulated markets. When it comes to our brands, the design and layout are crucial because they affect how our audience perceives the project. We pay a lot of attention to functionality, loading speed, and sharp graphics. In addition, Soft2Bet makes sure to add gamification elements to the brands to further engage users by allowing them to play games within games.”
What impact has Covid-19 and the restrictions imposed on populations throughout the world had on your business? Has Covid led to more people playing online?
HA: “Lockdown has impacted the iGaming world in many jurisdictions and we have seen a climb in the growth of visitors to our casino and sportsbook websites. The pandemic has caused a fundamental change in the way the conventional gambling industry used to work. Of course, this has influenced the gambling behaviour of players, so Soft2Bet takes special care when onboarding brand-new clients and makes sure to take steps to permanently strengthen and promote a safe gambling environment.”
To run a successful online casino business how important is it to find the right partner?
HA: “Choosing the right partner is extremely important. It strengthens our record of knowledge, proficiency, and resources available to create more solid products and reach a vaster audience. When we put all of these together, accompanying the 360-degree evaluation, the business can skyrocket. The right business partnership means reinforcing the overall ideology of the entire company.”
N1 Partners has just launched a new campaign for its flagship brand – N1 Bet. Until the end of November partners can boost their payouts by up to +7% when driving traffic to two key Tier-1 GEOs: Australia and Germany.
Promo period: October 16 – November 30
Promo GEOs: Australia (AU), Germany (DE)
Traffic sources: FB, In-App, UAC, Email, SMS, SEO, PPC, ASO, and more.
* How it works: the more FTDs your players bring, the higher your bonus to your CPA.
- 500–899 FTDs → +5% payout on CPA
- 900+ FTDs → +7% payout on CPA
* Results for Australia and Germany are combined, as well as all accounts of one participating team within the affiliate network.
Why is it worth focusing on Australia and Germany with N1 Partners?
- 🇩🇪 Germany (DE) brings steady, high-quality traffic with strong evening activity and players who prefer dynamic slot mechanics.
- 🇦🇺 Australia (AU) delivers solid conversion on slot-focused content and a loyal base of engaged users.
Joining this promo also boosts your progress in the N1 Puzzle Promo, the massive campaign featuring luxury prizes and the ultimate reward: a Robinson R22 Beta II helicopter. The more traffic you send to N1 Bet, the closer you are to the leaderboard’s top!
N1 Bet is a part of a top iGaming affiliate program and one of N1 Partners strongest and most consistent brands, that offers solid conversion, flexible promos, and smart analytics to help affiliates earn more. With an updated design and an optimized retention funnel, the brand performs equally well across online affiliate programs (slots & live) and sports betting segments.
Work with a brand that delivers – and get the most out of every lead!
For questions or personal assistance, reach out to your Affiliate Manager or our LeadGen Manager Christina via the contacts below:
[email protected]
LinkedIn
Telegram
Be number one with N1!
Crypto-first operator BetGoat has joined forces with NetRefer, the industry’s leading data-driven, AI-powered affiliate marketing platform, to launch and expand its affiliate programme with speed and precision.
BetGoat has quickly established itself as a next-generation casino and sportsbook, combining a crypto-only payments model with a sleek, mobile-first platform. The brand caters to players across Asia, including Singapore, Malaysia, Thailand, Indonesia, and Vietnam, offering extensive coverage of global and regional sports alongside a dynamic casino portfolio.
From Premier League football and NBA basketball to UFC, esports, and Formula 1, BetGoat delivers thousands of live events each month. Odds are updated in real time, while in-play markets give players the ability to act on every moment of the action. This focus on immediacy and responsiveness reflects the operator’s commitment to delivering a seamless betting experience.
Beyond sports, BetGoat’s casino and live dealer catalogue features leading providers such as Pragmatic Play, Evolution, and NetEnt. The operator processes deposits and withdrawals exclusively in digital currencies, including Bitcoin, Ethereum, and Tether, with rapid turnaround times and no fiat restrictions, ensuring both efficiency and transparency for players.
Licensed by the Anjouan Gaming Board, BetGoat places a strong emphasis on responsible play. Its platform integrates a wide range of tools that allow customers to set deposit, wager, and session limits, take timeout periods, or opt for self-exclusion, supported by a 24/7 service team. This combination of crypto-driven innovation and player protection reflects BetGoat’s commitment to long-term sustainability.
Affiliate marketing is central to BetGoat’s growth strategy. By selecting NetRefer, the operator gains access to performance insights and flexible reporting that allow it to adapt quickly in fast-moving markets. With the support of CoPilot AI, ASR 1.0 API, and the newly released Report Builder, affiliates benefit from actionable, data-driven intelligence that drives measurable results.
Crucially, BetGoat also utilises NetRefer’s Data Ingestion API, a robust solution that delivers 99.5% availability, standardised inputs, and frequent data updates. The API reduces delays and manual work by correcting errors automatically, ensuring affiliates receive accurate reporting and rewards with greater speed and consistency. For a fast-scaling crypto operator, this level of reliability and precision is essential.
Marky Chan, Affiliate Manager at BetGoat, said: “Our experience with NetRefer has been outstanding. We chose the platform for its strong reputation, reliable tracking, and scalability, all essential for managing BetGoat’s growing affiliate network. The onboarding process was smooth and well-supported, with clear guidance from the team. We particularly value the powerful reporting and commission management tools, which make tracking and optimising performance effortless. NetRefer is a reliable, user-friendly, and responsive partner, and we highly recommend it to any business looking to manage and grow their affiliate programme effectively.”
Amanda Camenzuli, Manager of NetRefer’s Account Management team, commented: “We’re excited to welcome BetGoat to the NetRefer family. By embracing the Data Ingestion API, they’re setting their affiliate programme up for success with accurate, standardised data and fewer operational hurdles. We look forward to supporting their growth and helping them reach ambitious new milestones.”
This partnership brings together BetGoat’s innovative, crypto-first vision with NetRefer’s 20 years of affiliate marketing expertise. Together, the companies will deliver an affiliate programme built on transparency, performance, and sustainable growth.
InOut Games, the studio behind the viral hit Chicken Road, is taking the next big step by entering the slot market with the release of Chicken Royal. Inspired by the iconic crash game that captured millions of players worldwide, the new release brings the beloved chicken into a brand-new format designed to engage both operators and players.
This marks the company’s first slot release, expanding InOut Games’ portfolio beyond crash mechanics and reinforcing its commitment to innovation in online entertainment.
“Chicken Road became a global sensation because of its simplicity, thrill, and universal appeal. With Chicken Royal, we’re transforming that same DNA into a slot experience that’s fresh, dynamic, and full of potential. We are confident this launch will not only resonate with players but also open new earning opportunities for affiliates and partners,” said Vladislav Snak, CEO of InOut Games.
Beyond the launch, InOut Games has ambitious plans for ongoing promotion and brand support around Chicken Royal, ensuring strong visibility across global markets. For affiliates and webmasters, the slot represents a new avenue to drive engagement and revenue, backed by the company’s proven track record of creating games that go viral.
You can reach out to the InOut team for integration inquiries by clicking onto this link.
About InOut Games
INOUT Games is a licensed B2B provider specializing in the development of high-quality gaming solutions for online casinos. With a diverse portfolio of 34 games, the company focuses on delivering unique and engaging player experiences tailored to meet the needs of operators. Its approach combines innovative game design, robust technical support, and comprehensive platform integration to ensure optimal performance and user satisfaction. Each game is designed with both players and operators in mind, featuring short betting cycles, high retention, and high LTV (Lifetime Value), delivering commercial success for operators.
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