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Soft2bet – celebrating 5-years of success at iGB Live!/iGB Affiliate Amsterdam

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Soft2bet – celebrating 5-years of success at iGB Live!/iGB Affiliate Amsterdam

 

Soft2bet, the casino and sportsbook platform, will be in celebratory mood when the industry gathers at the forthcoming iGB Live!/iGB Affiliate Amsterdam (28 September – 1 October). Not only is the brand the show’s biggest exhibitor and sponsor, but it will also be marking its’ 5th anniversary – a landmark that’s seen it grow exponentially, expanding from just a couple of employees to its’ current headcount of 700 industry professionals. The company’s PR Director, Hazma Afifi, provides his thoughts on what to look out for in Amsterdam.

What are you looking to achieve from your presence at iGB Live!/iGB Affiliate Amsterdam – what are your key objectives?

HA: “Attending iGB Live!/iGB Affiliate Amsterdam will allow us to network, build professional contacts, and strengthen the connections we already have. Moreover, we are very excited about the event as we know it holds its niche in finding interesting subjects and attracting key industry thought leaders. In addition, we are looking to share the knowledge and the company’s achievements with other professionals to positively affect the iGaming industry. We have chosen to take the stage at iGB Live!/iGB Affiliate Amsterdam to connect with more qualified industry decision-makers and have an immediate interaction with the customers. Of course, that would enable us to establish and deepen those relationships, as well as allow us to interact with other peers and establish exciting new partnerships.”

What do you think the major industry talking points/trends will be at show?

HA: “Over time, the iGaming industry has revealed many revolutions and these reforms go on and have evolved to introduce some technological advances as well. I believe the key topics will revolve around cryptocurrencies in the iGaming world, regulatory regimes, changing consumer habits, virtual reality casino games, and I’m confident there will be many more talking points – which is an important part of why people attend live events.”

It’s the company’s 5th birthday this month: how will you be celebrating the landmark and what have been the highlights of the last five years?

HA: “In celebration of Soft2Bet’s 5th anniversary, we threw a marvellous party for all of our employees that included international and local artists. In addition, we have prepared team-building activities to help bond with each other and also have a great time. The past five years were beneficial for establishing a number of unique brands and delivering a more enjoyable experience for customers. Over the last five years Soft2Bet has expanded and developed from having just a couple of employees to over 700 industry professionals, which I regard as being our biggest single accomplishment.”

What’s unique about the services that you offer?

HA: “Soft2Bet’s multi-brand line-up comprises ten unique casinos and sportsbook projects, with new brands, games, and functionality integrated monthly. We offer thousands of casino games from both industry-leading casino providers as well as smaller developers. Soft2Bet builds its casino platforms utilizing the most advanced and most reliable technologies. Moreover, we invest all the necessary resources to produce everything in-house and deliver ready-to-use completely licensed brands that target customers across a range of regulated markets. When it comes to our brands, the design and layout are crucial because they affect how our audience perceives the project. We pay a lot of attention to functionality, loading speed, and sharp graphics. In addition, Soft2Bet makes sure to add gamification elements to the brands to further engage users by allowing them to play games within games.”

What impact has Covid-19 and the restrictions imposed on populations throughout the world had on your business? Has Covid led to more people playing online?

HA: “Lockdown has impacted the iGaming world in many jurisdictions and we have seen a climb in the growth of visitors to our casino and sportsbook websites. The pandemic has caused a fundamental change in the way the conventional gambling industry used to work. Of course, this has influenced the gambling behaviour of players, so Soft2Bet takes special care when onboarding brand-new clients and makes sure to take steps to permanently strengthen and promote a safe gambling environment.”

To run a successful online casino business how important is it to find the right partner?

HA: “Choosing the right partner is extremely important. It strengthens our record of knowledge, proficiency, and resources available to create more solid products and reach a vaster audience. When we put all of these together, accompanying the 360-degree evaluation, the business can skyrocket. The right business partnership means reinforcing the overall ideology of the entire company.”

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The Legal Poker Debate: Will Online Poker Finally Be Legalized in California?

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The Legal Poker Debate: Will Online Poker Finally Be Legalized in California?

 

While online poker is a billion-dollar global industry, its legality in California remains a bone of contention. However, there has been a wave of change in America’s gaming segment in the past few years, thanks to the recently struck-down PASPA and online accessibility.

Let’s dig deeper into the Golden State’s poker culture from the past to the present.

A History of Poker Laws in California

Californians played poker in the saloons as early as the Gold Rush of the 19th century. Cities like San Francisco were famous for their vibrant gambling scene in the 1800s. Indigenous California tribes have been operating and managing poker games in the state. 

Further, the state legalized some forms of poker in the 1930s, such as draw and stud gambling. With this ruling, poker card rooms expanded in the Golden State, which became prime venues for law-abiding poker action.

In the late 1990s, playing online poker in a legal gray area became a reality for Californians. The California Constitution and Penal Code did not clearly authorize or prohibit such operations. Hence, this legal loophole allowed poker enthusiasts to play the card game on licensed offshore casino sites. 

In the same year, attempts were also made to officially legalize poker. A landmark court decision allowed all forms of offline poker within the state, removing any confusion surrounding the earlier poker bans.

Hence, land-based poker games are legal in California now, with around 88 licensed card rooms operating legally. What about online poker gaming? Let’s find out!

Current Legal Barriers to Online Poker in California

Strict legal and political opposition to the legalization of online poker gaming is the foremost obstacle in California. Further, mandates on tribal gaming and card rooms sometimes overlap with poker regulations. Section 330 of the California Penal Code currently bans online poker within the state border.

California’s tribes hold exclusive rights to operate casino-style gambling, granted by compacts under the Indian Gaming Regulatory Act (IGRA). They argue that online poker infringes on these rights, mainly if non-tribal entities operate these gambling platforms.

Moreover, various consumer protection organizations fuel this resistance as they consider any form of gambling an addictive habit. Such critics argue that regulating online poker could promote overexposure and make gambling too easy for otherwise highly vulnerable people. 

Hence, there have been endless legislative stalemates with no agreement on what to do about it.

Stakeholders in the Legalization Debate

Several groups play key roles in shaping California’s poker scene:

Tribal Casinos

California’s Native American tribes generate billions annually through land-based casinos. Many tribes view online poker as a competition that could impact their monopoly on gambling.

Legislators

Californian lawmakers try to balance consumer protection and compliance with federal regulations before lifting the ban on online gambling.

Card Rooms

California’s cardrooms operate under different rules than tribal casinos. The owners of these facilities usually advocate for the legalization of online poker to expand their customer base.

Economic Benefits of Legalizing Online Poker

Legalizing online poker in California could yield substantial economic benefits:

  • Tax Revenue: Licensed online poker markets would add hundreds of billions in tax revenues to the state annually. This revenue could fund other public services within the state, such as education and infrastructure development.
  • Consumer Protection: California can regulate this industry to guarantee safe and fair play for its residents. It’ll also help reduce the problems that offshore unregulated platforms bring.

The Future Outlook for Online Poker in California

While progress has been slow, there are signs of hope for online poker fans in California.

For example, some tribes are willing to support online poker legislation under the exclusivity clauses. This step will ensure native tribes have a significant stake in the market. Public support for online gambling also appears to grow, driven by the success of legalized sports betting in other states.

The signs are promising, but the road ahead remains uncertain. The legal and political complexities mean that online poker California enthusiasts may need to wait longer to play their favorite card game online hassle-free.

Social Advantages of Legalized Online Poker

Legalizing online poker in California isn’t just about revenue and market growth. There are obvious social benefits, too. A regulated environment assures responsible gaming practice via mandatory self-exclusion programs, spending limits, and esports support for players to manage their habits.

Additionally, legalization is likely to fund problems associated with gambling addictions. States with regulated online poker markets generally allocate a certain portion of tax revenue toward mental health services and addiction treatment. These measures ensure that gambling remains a source of entertainment without becoming an issue for society.

FAQs

  1. Is online poker currently legal in California?

No, online poker is not explicitly legal in California. While residents can play on offshore platforms, these sites operate outside state jurisdiction and lack regulatory supervision.

  1. Which are the best offshore poker gaming sites?

Californians can play real-money poker games on Bovada, Ignition Casino, and ACR Poker, which are regulated offshore casino sites.

  1. Are there any pending bills for online poker legalization?

Though past bills were introduced, very few survived the legislative process and were passed into law. Hence, the legalization of online poker is still pending in California.

Bottom Line

Undoubtedly, history has been kinder to poker gaming culture in California. With relaxed laws on traditional poker rooms, the online poker market also looks forward to positivity. It’s easy to see the benefits of online poker legalization, including more tax revenues and adequate consumer protection.

However, some issues still create roadblocks in the game’s legal battle. Complicated laws, tribal autonomy, and gambling addiction concerns put barriers to the legalization of online poker in California. For now, the state’s cardrooms and offshore casino sites are the only viable options to satisfy their poker gambling desires.

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ICE Barcelona 2025: Alona Shevtsova on Sends’ Vision for the Future of Gaming

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The Sends team attended the biggest and most famous gaming conference, ICE, now held in Barcelona, Spain. From the 20th to the 23rd of January, the leading gaming companies and solution providers gather for business meetings, experience sharing and networking. More than 170 countries visited, achieving the number of 55,000 visitors.

“Our team attends the ICE conference annually. Previously held in London, the financial capital and home to our head office, 2025 is the first time it’s hosted in Barcelona—and it remains as expansive and resourceful as ever. We’re thrilled to participate, connect with our partners, explore innovative solutions, and engage with market leaders. At Sends, we are committed to staying ahead in this dynamic industry, never missing an opportunity to gain fresh insights and experiences,” commented Alona Shevtsova, Director at Sends.

As the organisers of ICE 2025 said, after a rigorous, independent selection process, ICE and iGB Affiliate moved to Fira Barcelona Gran Via because Barcelona presents a compelling list of benefits, including improved logistics and operational efficiency. The location is close to Barcelona airport and is well connected to the public transport network, offering a world-class in-show and around-show experience.

It is worth mentioning that this February, Send will co-host its event in London for fintech companies. This is the third gathering in London to network and connect industry professionals. To get more information about the London Fintech Meetup, follow the link.

To get more details, keep in touch with Sends on social media: LinkedIn and Instagram.

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Industry leader Parimatch launches The Idol: Black is Back at iGB Affiliate in Barcelona

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Industry leader Parimatch launches The Idol: Black is Back at iGB Affiliate in Barcelona

 

Are you an idol? Then join us as we take iGB Affiliate Barcelona by storm this January with The Idol: Black is Back, a unique series of events including amazing deals, giveaways, and our stunning Asian Euphoria party where dark luxury fuses with Asian artistry.

A new era is dawning at Parimatch and we want to celebrate it with you in style!

Once again Parimatch’s stand E20 will be the epicenter of iGB Affiliate Barcelona, an annual highlight of the iGaming industry at the iconic city’s famous Fira Gran Via.

We’re confident that Parimatch’s stand will be the talk of the conference. Here’s what you can look forward to:

  • Fantastic deals: The latest updates and exclusive offers you can’t miss
  • Giveaways where you’ll have the chance to win unique prizes
  • Our Hall of Fame: Become part of Parimatch’s history

But wait, there’s more. As Parimatch embarks on a new era we are inviting over 500 partners and brand friends to our immersive Asian Euphoria party at a stunning location in the center of Barcelona where you will experience:

  • The party headliner – world-famous DJ Steve Aoki
  • The very best in performance art that Barcelona has to offer
  • The world of Asian luxury merging with American pop culture

Don’t miss out! Be sure to join us to witness Parimatch set new standards at booth E20 at iGB Affiliate, Barcelona, January 20-23. And don’t stop there – join the Asian Euphoria party on January 21 and see us set a new trend for the entire industry!

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