News
Free Bets the Most Common Bonus Type for UK Betting Operators
We are spoilt for choice when it comes to the selection of bonus types at UK betting operators. You only have to look at some of the best betting bonus websites such as maxfreebets.co.uk, to see the tremendous selection of different bonus types for British online gamblers.
One of the most common bonus types for betting operators in the United Kingdom is the free bet. You will find this available at many of the leading online bookmakers, such as 888Sport, BetFred, William Hill, Ladbrokes, Coral, BoyleSports, Condor gaming group and BetVictor. Many of the more recent additions to the online sports betting world have also chosen to offer a free bet to new customers, including Interbet, Karamba, RedZoneSports, Sportnation, and RubyBet.
With that in mind, exactly how does a free bet offer work?
Free bets tend to be set at a specific value, such as £10 or £20. in some cases, you can find a free bet offer up to the value of £50, which is a great deal. It is worth noting free bet offers are usually for new customers only but with a huge number of online bookmakers available looking to capitalise on the uncertain future given the events of 2020, you will always find a new one to join that has a free bet offer. In fact, every year we see the introduction of new online sports betting websites.
To claim a free bet at most online bookmakers, you first need to create a new account and add your details. You may even be asked to provide some form of identification to prove you are old enough to have a betting account. Having completed those steps, you must add a valid payment method to your account and make a deposit. Using the funds you have deposited into your account, you can place a bet on a sporting event and it is the act of placing this bet that will usually trigger the free bet.
Depending on the specific details of the free bet offer, you may need to place a bet over specified odds, such as evens. The only reason for this is to prevent people from backing a heavy favourite, winning the bet, and also claiming the free bet. If every bookmaker allowed new members to place a bet on any odds they wish to claim a free bet, they would not be in business long.
So, if you already have a bet in mind that exceeds the odds required to claim the free bet, you will essentially double the amount you have to bet at the bookmaker. However, it is worth keeping in mind you will not be granted the free bet until the original bet has cleared. This is common practice and you will find the same applies to all betting brands.
Once you have completed the easy to follow steps above, you will find the free bet awarded to your account. This will sometimes be in one lump sum or split across a few smaller free bets, such as four £5 free bets, making a total of £20.
Awards
Casino Guru wins in Casino Affiliate category at the EGR Operator Awards 2025
Casino Guru is proud to announce that it has won in the “Casino Affiliate” category at the just-concluded EGR Operator Awards 2025. The company was distinguished amongst the world’s leading casino affiliates and crowned with the ultimate accolade.
The awards ceremony was held at the De Vere Grand Connaught Rooms in London on October 22, 2025, and marked the 20th anniversary of the EGR Operator Awards.
Commenting on the award, Matej Novota, Head of Casino Research at Casino Guru, had this to say: “This recognition confirms our commitment to delivering one of the best possible experiences for casino players worldwide. We are grateful to the EGR Operator Awards for this distinction, which reinforces that our work toward a safer and more transparent industry is making a real impact. Casino Guru will continue to guide players toward better and fairer gaming experiences, and we are honored to receive this award.”
Casino Guru has repeatedly delivered one of the most comprehensive services in helping inform player opinion. The website focuses exclusively on reviewing online casinos and bonuses based on criteria that matter to the players, such as fair bonus policies and general terms and conditions, ease of withdrawals, and more.
Casino Guru has also served as a trustworthy mediator in disputes between players and casinos, having returned more than $52m in player funds through the Complaint Resolution Center, and making sure it offers a comprehensive service that goes beyond its meticulous reviewing process.
To help quantify the data points Casino Guru leverages to make decisions about what casinos are worthwhile, the company has developed the bespoke Safety Index metric, which gauges a casino offer based on player-specific preferences, overall fairness, and industry standards, and assigns a rating that players can trust.
This is the latest distinction secured by Casino Guru over the past several months. Casino Guru is also contending in various categories for the SiGMA Central Europe B2C Awards as well as in the AffPapa iGaming Awards LatAm.
News
Gamblers Connect Partners with Bazoom to Improve Link-Building Solutions for the iGaming Industry
Gamblers Connect, a leading and trusted iGaming Medium & Affiliate website for the iGaming sector, is pleased to announce a new premium partnership with Bazoom, a sophisticated link-building platform.
This strategic alliance is designed to introduce Gamblers Connect’s expansive network to a best-in-class resource capable of addressing one of the most persistent challenges in the highly competitive digital landscape of iGaming: the efficient acquisition of high-quality backlinks.
The iGaming industry, encompassing affiliates, operators, and marketers, operates within one of the world’s most fiercely contested digital ecosystems, where achieving visibility and digital authority is a constant battle.
This collaboration is a direct response to this challenge, spotlighting a solution that moves beyond traditional, manual outreach methods.
Bazoom has successfully streamlined the process by offering an intelligent marketplace where users can efficiently discover, filter, and secure link placements from a vast global network of nearly 100,000 media outlets, utilizing familiar SEO metrics for precision targeting.
A core component of Bazoom’s offering is its integrated content engine, which handles the creation of high-quality, tailored content, included in the price of the link purchase. Operating on a model of transparent, pay-per-link pricing without any mandatory subscriptions, the platform offers a truly scalable solution built for all stakeholders, from solo consultants to major agencies.
The partnership is founded on a shared commitment to excellence, which is encapsulated in the mutual philosophy: “Scale with quality, not noise.”
Gjorgje Ristikj, Founder of Gamblers Connect, commented on the synergy: “Bazoom and Gamblers Connect share the same philosophy, scale with quality, not noise. This is a partnership with a clear direction and shared ambition to empower our community.”
Kristoffer Krog, Head of Global Partnerships at Bazoom, added: “We are very excited to partner up with industry leaders, to align our collaboration and reach new heights together.”
This strategic collaboration underscores a mutual dedication to providing the iGaming community with the tools necessary for sustained digital growth and authority in a transparent and results-driven manner.
News
All Roads Lead to the Helicopter — N1 Partners Turns SiGMA Central Europe 2025 into a Pit Stop for Deals
N1 Partners is heading to SiGMA Central Europe 2025 with Booth 5056 G, charged with drive, precision, and the spirit of being first — presenting its top offers, products, and entering the final lap of the N1 Puzzle Promo before the grand finale.
After hitting the road in London and conquering the waves in Lisbon, N1 Partners is taking off to the sky — straight to SiGMA Central Europe 2025 in Rome. This time, all roads truly lead to the helicopter.
Inspired by Italian sports car engineering and the spirit of competition, with a true vibe of drive — from Ferrari and Maserati to Formula 1 — the N1 Partners stand merges speed, precision, and style in every detail, creating a space where affiliates can recharge, connect, and explore new opportunities.
Step Up to the HeliRun Challenge
Visitors can take on the HeliRun Challenge — a mechanical time-trial maze where accuracy and focus are key and winners will receive branded mini-helicopters and other limited prizes.
Win a Ferrari
One lucky guest will drive away with a Ferrari — in LEGO form, but full of prestige.
Simply collect a branded card at the booth, follow N1 Partners on social media, and drop your entry into the prize drum.
The draw will take place on Day 3 at 16:00, with results announced on Instagram.
What Awaits at Booth 5056 G
- Meet the N1 Partners team to discuss insights and top-tier deals.
- Enjoy aperol & gelato sessions and exclusive giveaways.
- Take part in interactive activations and surprise drops throughout the event.
- Get exclusive N1 merch featuring the Puzzle Piece — your link to future N1 Puzzle Promo prizes.
Every detail is designed for speed, style, and engagement — making the booth a must-visit destination in Rome.
Why Meet N1 Partners in Rome
For more than eight years, N1 Partners has been accelerating affiliate growth, uniting 14+ licensed casino and betting brands across Tier-1 markets.
The program offers:
- Flexible deals: RevShare up to 45% / Hybrid / CPA up to €700 for partners with top-performing traffic
- Transparent terms: no shave, no delays, guaranteed payouts
- Exceptional performance: Reg2Dep up to 70%
At Booth 5056 G, the team will present personalized offers and partnership opportunities for affiliates working with SEO, PPC, FB, or mixed traffic.
With N1 Partners, you don’t just work with the number one — you become one.
Don’t wait — book your meeting now and take off with N1 Partners.
Next Lap: Helicopter.
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News2 weeks agoN1 Partners launches a promo for N1 Bet: earn extra payouts for your FTDs!
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News5 days agoAll Roads Lead to the Helicopter — N1 Partners Turns SiGMA Central Europe 2025 into a Pit Stop for Deals
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Awards5 days agoReferOn in the Spotlight: Nominated for the Prestigious “Best Affiliate Software 2025” Award at SiGMA Europe Rome
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Affiliate Announcements6 days agoIZIGROUP Partners with PartnerMatrix to Expand Global Reach
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Awards7 hours agoCasino Guru wins in Casino Affiliate category at the EGR Operator Awards 2025

