News
Free Bets the Most Common Bonus Type for UK Betting Operators

We are spoilt for choice when it comes to the selection of bonus types at UK betting operators. You only have to look at some of the best betting bonus websites such as maxfreebets.co.uk, to see the tremendous selection of different bonus types for British online gamblers.
One of the most common bonus types for betting operators in the United Kingdom is the free bet. You will find this available at many of the leading online bookmakers, such as 888Sport, BetFred, William Hill, Ladbrokes, Coral, BoyleSports, Condor gaming group and BetVictor. Many of the more recent additions to the online sports betting world have also chosen to offer a free bet to new customers, including Interbet, Karamba, RedZoneSports, Sportnation, and RubyBet.
With that in mind, exactly how does a free bet offer work?
Free bets tend to be set at a specific value, such as £10 or £20. in some cases, you can find a free bet offer up to the value of £50, which is a great deal. It is worth noting free bet offers are usually for new customers only but with a huge number of online bookmakers available looking to capitalise on the uncertain future given the events of 2020, you will always find a new one to join that has a free bet offer. In fact, every year we see the introduction of new online sports betting websites.
To claim a free bet at most online bookmakers, you first need to create a new account and add your details. You may even be asked to provide some form of identification to prove you are old enough to have a betting account. Having completed those steps, you must add a valid payment method to your account and make a deposit. Using the funds you have deposited into your account, you can place a bet on a sporting event and it is the act of placing this bet that will usually trigger the free bet.
Depending on the specific details of the free bet offer, you may need to place a bet over specified odds, such as evens. The only reason for this is to prevent people from backing a heavy favourite, winning the bet, and also claiming the free bet. If every bookmaker allowed new members to place a bet on any odds they wish to claim a free bet, they would not be in business long.
So, if you already have a bet in mind that exceeds the odds required to claim the free bet, you will essentially double the amount you have to bet at the bookmaker. However, it is worth keeping in mind you will not be granted the free bet until the original bet has cleared. This is common practice and you will find the same applies to all betting brands.
Once you have completed the easy to follow steps above, you will find the free bet awarded to your account. This will sometimes be in one lump sum or split across a few smaller free bets, such as four £5 free bets, making a total of £20.
Affiliate Success
First iGB Affiliate Manager Academy to shine a light on effective AI-Driven affiliate recruitment strategies

Organisers of July’s edition of iGB L!VE – the first to be held in London – have announced the launch of the AI focussed iGB Affiliate Manager Academy which will be held July 1 as part of London iGaming Week.
The training and mentorship program which is being curated in partnership with Affiverse, founded by veteran affiliate marketer Lee-Ann Johnstone – and which guides businesses on how to launch, scale and grow successful affiliate programs, has been designed to help organisations of all sizes understand how to leverage new tactics and simple AI tools to recruit, retain and activate affiliates more effectively.
The Academy will offer a mix of practical learning, tactical assessments and personalised coaching providing affiliate managers with an invaluable opportunity to learn from industry leaders. Each unique session will include topical insights drawing on the dominant trends in the market.
Looking ahead to the Academy Lee-Ann Johnstone said: “I’m delighted that Clarion has invited Affiverse to develop a bespoke training academy specifically for iGaming Affiliate Managers.
“In an industry that’s constantly evolving, and which is powered by the early adoption of new technologies, businesses and affiliate managers have to keep learning in order to remain competitive. The only way we get to understand the affiliate space and all the complexities it entails is on the job – from others!
“It has always been important to me that those who have knowledge pay it forward and I’m really excited to be given the task of leading the curation of this unique event bringing the best of the best together in order to teach, train and coach affiliate managers as we move forward.
“The gap between AI-empowered affiliate managers and those relying solely on traditional methods is widening every month. The iGB Affiliate Manager Academy will provide the bridge to ensure businesses are on the right side of that divide.”
Reflecting on the importance and objectives of the iGB Affiliate Manager Academy, Global Portfolio Director Naomi Barton said: “Our live events are all about delivering real value to our international community of stakeholders. Lee-Ann and her team at Affiverse are spearheading the academy syllabus and content stream alongside IGB’s events production team to provide tailor made training and mentoring for new and existing affiliate managers as well as those who want to learn and scale their affiliate programs faster.
“The workshop will provide insider access to the exact AI-driven techniques that are assisting brands to deliver real results. Most significantly this isn’t just theory — instead it’s a hands-on expert-led roadmap focussing on immediately implementable tactics that will transform your program performance.”
Awards
MightyTips is nominated for Affiliate of the Year at the AffPapa iGaming Awards

MightyTips has received a nomination for “Sportsbook Affiliate of the Year” at the prestigious AffPapa iGaming Awards 2025. MightyTips hopes to follow in the footsteps of its parent company, SEOBROTHERS, which won the Affiliate Agency of the Year award at the 2023 ceremony and has received another nomination this year.
MightyTips’ nomination follows a year of expansion for the brand, which increased its portfolio of multilingual sites to 19. In addition to continuing to provide free daily football betting tips and in-depth bookmaker reviews, MightyTips also launched the MightyQs interview series, which spotlights some of the most exciting partnerships between online sportsbooks and high-profile sporting franchises such as Juventus and the UFC.
Held at Hacienda Nadales in Malaga, Spain, the fourth annual AffPapa iGaming Awards will take place on May 28th, 2025. The awards celebrate and recognise affiliates, operators, and B2B providers for hard work and innovation within the iGaming industry and commend those who are constantly pushing the boundaries and setting new standards.
One of the most notable and respected ceremonies on the industry calendar will be hosted as part of the iGaming Club Conference, a two-day networking event that will welcome over 1,200 industry delegates. Voting is open to the public and will close on May 11th.
Eugene Ravdin, Head of PR at SEOBROTHERS, said: “We’re overjoyed to hear that MightyTips have been nominated for these prestigious awards. It’s fantastic to be evaluated for our hard work over the last twelve months, and everyone involved should be extremely proud of their efforts. This is a huge professional achievement for the brand.”
Awards
Slotsjudge Receives Double Nomination at the AffPapa iGaming Awards 2025

We are delighted to announce that Slotsjudge received two nominations for the AffPapa iGaming Awards 2025. Milestones like this highlight our team’s dedication and strong position in the iGaming industry.
Slotsjudge was nominated in two key categories: “Rising Star Affiliate of The Year” and “Slots Review Affiliate of The Year.” The first nomination recognizes our fast growth and impact in a competitive market, while the second one emphasizes the quality and reliability of our game reviews. We highly value the trust our audience places in us as a credible and influential voice within the industry.
What sets Slotsjudge apart is our honest, straightforward content. Our team creates reviews that players can rely on, helping them make informed choices. We actively encourage community engagement and user-generated content, ensuring our reviews reflect real player experiences. Our approach combines simplicity, transparency, and a direct connection with our audience. We believe that this strong content strategy and dedication to genuine player feedback are the reasons behind these nominations.
“We are very grateful and proud of these nominations,” said Jekaterina Dubnicka, Head of Marketing and Communications. “It is exciting to see our team’s hard work acknowledged. We appreciate our users and partners, whose support has been key to our success.”
The AffPapa iGaming Awards ceremony will take place online on June 20, 2025. Slotsjudge looks forward to attending and celebrating with the industry. We thank the jury for their recognition, and we are excited about the future, continuing to grow alongside our valued community and partners.