News
Free Bets the Most Common Bonus Type for UK Betting Operators
We are spoilt for choice when it comes to the selection of bonus types at UK betting operators. You only have to look at some of the best betting bonus websites such as maxfreebets.co.uk, to see the tremendous selection of different bonus types for British online gamblers.
One of the most common bonus types for betting operators in the United Kingdom is the free bet. You will find this available at many of the leading online bookmakers, such as 888Sport, BetFred, William Hill, Ladbrokes, Coral, BoyleSports, Condor gaming group and BetVictor. Many of the more recent additions to the online sports betting world have also chosen to offer a free bet to new customers, including Interbet, Karamba, RedZoneSports, Sportnation, and RubyBet.
With that in mind, exactly how does a free bet offer work?
Free bets tend to be set at a specific value, such as £10 or £20. in some cases, you can find a free bet offer up to the value of £50, which is a great deal. It is worth noting free bet offers are usually for new customers only but with a huge number of online bookmakers available looking to capitalise on the uncertain future given the events of 2020, you will always find a new one to join that has a free bet offer. In fact, every year we see the introduction of new online sports betting websites.
To claim a free bet at most online bookmakers, you first need to create a new account and add your details. You may even be asked to provide some form of identification to prove you are old enough to have a betting account. Having completed those steps, you must add a valid payment method to your account and make a deposit. Using the funds you have deposited into your account, you can place a bet on a sporting event and it is the act of placing this bet that will usually trigger the free bet.
Depending on the specific details of the free bet offer, you may need to place a bet over specified odds, such as evens. The only reason for this is to prevent people from backing a heavy favourite, winning the bet, and also claiming the free bet. If every bookmaker allowed new members to place a bet on any odds they wish to claim a free bet, they would not be in business long.
So, if you already have a bet in mind that exceeds the odds required to claim the free bet, you will essentially double the amount you have to bet at the bookmaker. However, it is worth keeping in mind you will not be granted the free bet until the original bet has cleared. This is common practice and you will find the same applies to all betting brands.
Once you have completed the easy to follow steps above, you will find the free bet awarded to your account. This will sometimes be in one lump sum or split across a few smaller free bets, such as four £5 free bets, making a total of £20.
Affiliate Announcements
Statutory levy affiliate reaction
“I personally think the industry should view this as a positive chance to work hand-in-hand with the NHS, charities and government as all stakeholders pull together to minimise gambling harm. Gambling is meant to be fun and entertaining and the industry must ensure that it is responsible, so that those in need can gain access to properly funded support as and when they need it.”
Affiliate Compliance
Rightlander and RavenTrack Partner to Boost Affiliate Marketing Compliance and Advertising Opportunities
Leading iGaming compliance and tracking platforms unite to bolster affiliate marketing integrity.
Rightlander, a leading provider of marketing compliance and intelligence solutions, has announced a strategic partnership with RavenTrack, a prominent affiliate tracking platform. This collaboration aims to enhance marketing compliance and risk management for Raven Track clients and help identify untapped advertising opportunities with affiliates across global markets.
The partnership will offer access to Rightlander’s comprehensive suite of innovative marketing compliance solutions, including web, search, and social media monitoring to track affiliate promotional activities, content compliance scanning to ensure adherence to regulatory requirements and monitoring services.
RavenTrack’s diverse client base spans established and emerging markets, and this partnership addresses the growing need for robust compliance measures in regions with evolving regulatory landscapes.
Sarafina Wolde Gabriel, CEO of Rightlander, commented on the partnership: “We’re excited to partner with RavenTrack to offer our cutting-edge compliance and marketing solutions to their global client base. As marketing regulations tighten in established and emerging markets, our tools will help brands and affiliates navigate the complex landscape of marketing compliance and capitalise on advertising opportunities.”
RavenTrack is a leading affiliate tracking platform specialising in providing advanced tracking and analytics solutions to help brands optimise their affiliate marketing programs. Its client base includes prominent brands such as Jumpman Gaming, Betfred, Bet9ja, and Mr. Q, to name a few.
Adam Rowley, RavenTrack’s Managing Director, expressed enthusiasm about the partnership: “At RavenTrack, we understand the critical importance of marketing compliance. Our collaboration with Rightlander represents a significant step forward in our mission to provide our clients with robust, innovative and effective tools for managing their affiliate programs.”
“By integrating Rightlander’s advanced compliance solutions with our cutting-edge tracking platform, we’re empowering our clients to navigate the complex regulatory landscape with confidence while maximising their marketing potential.”
This partnership represents a significant step forward in promoting responsible and compliant marketing practices in the rapidly evolving affiliate marketing industry. By combining RavenTrack’s expertise in affiliate tracking with Rightlander’s advanced compliance tools, the collaboration aims to set new standards for transparency and regulatory adherence in the sector.
Affiliate Announcements
Raise your Game with BoostBox by MyAffiliates: a new AI-Driven must-have iGaming Affiliate ace, for instant wins and real results
Jackpots just got closer for iGaming affiliate marketers with the launch of BoostBox by MyAffiliates — a new AI-driven tool designed to unlock new levels of affiliate potential. With a simple touch of a button iGaming affiliate partners can now access:
- Instant Updates: up-to-date product and promotional information
- Increased Productivity: easy access to brand resources, whilst reducing support queries by up to 40%
- Streamlined Research: brand and product information in an instant
- Quality Content: resources to produce consistent, on-brand promotional content
Boostbox by MyAffiliates is not just a game-changing upgrade — it’s a leap forward in affiliate marketing, setting a new standard in the industry for speed, relevance, impact and results.
iGaming affiliate marketing has long faced recurring obstacles that impact performance potential – delays in accessing information, time-consuming research, content inconsistencies, and resource limitations. BoostBox by MyAffiliates is an innovative AI-driven solution to these challenges, enabling affiliates to stay competitive and focused, taking results to a new level.
Clemence Dujardin, Group CEO at MyAffiliates, “BoostBox is redefining iGaming affiliate support and is the ultimate affiliate marketing solution. By maximising the capabilities of AI to bring real-time information to affiliate partners, programmes and content are guaranteed to be as impactful and as engaging as possible. MyAffiliates is at the forefront of affiliate marketing, and using the latest technology to launch BoostBox today, our users can enjoy the very best available affiliate marketing experience and strengthen their potential overnight.”
Roo Wright, Founder of BoostBox added, “Having built a number of affiliate businesses over my 18 years in the industry, I know firsthand the challenges affiliates face. BoostBox was born from that experience, and our partnership with MyAffiliates will help take affiliate marketing to the next level.”
MyAffiliates has long been a powerhouse in affiliate marketing software, empowering iGaming operators to bring all their brands and products together under one seamless affiliate system. Since its launch in 2007, MyAffiliates has set the standard in the industry, becoming the go-to platform for iGaming operators. In fact, StatsDrone recognised MyAffiliates in April 2024 as the most-used affiliate marketing software in the gaming industry—solidifying its role as a trusted leader and innovator in the space.