News
AffiliateINSIDER praised for “value-driven ethos” after landing Vbet deal

AffiliateINSIDER (AI) has struck a new client deal with Vbet to become the bookmaker’s affiliate management agency. Through the role, AI will be responsible for the BetConstruct subsidiary’s global affiliate strategy and daily program management.
AI’s affiliate management service includes both strategy and program management coupled with bespoke marketing services designed to growth hack affiliate recruitment, program promotion and widen their brand reach.The client also benefits from access to reputable affiliates via our unique events AIBootcamp (March) and AffiliateFEST (September).
Vbet, winner of the Balkan Gaming Awards for Online Operator of 2018, cited AffiliateINSIDER’s “value-driven ethos” and the team’s connections and expertise in affiliate marketing as the main reason for the appointment. AffiliateINSIDER has delivered a proven track record of helping deliver growth and has fast become a “go-to” supplier for affiliate program strategy and account management services since launching in late 2017.
Arsen Aharonyan, Vbet VP Operations, explained: “We believe in investing in the best expertise to help our business innovate and grow Vbet’s global expansion via the affiliate channel. As such, we’ve partnered with AffiliateINSIDER to manage the commercial strategy affiliate relationship management and marketing for our global affiliate program.
“AffiliateINSIDER has over two decades of affiliate marketing experience obtained in iGaming and a strong value-driven ethos which matches our own. We’re delighted to be working with AffiliateINSIDER’s experienced team to improve our affiliate program proposition.”
Vbet will further benefit from AffiliateINSIDER’s Affiliate Bootcamp, designed to help affiliates growth hack their business, having already secured the headline sponsorship for AIBootcamp2019, held at Under the Bridge in London from 21-22 March 2019.
In addition to this, they will also take advantage of ongoing skills-development for their growing affiliate team via the AffiliateINSIDER Affiliate Manager Training academy, while benefiting from additional PR and media support via the company’s content and news hub.
AffiliateINSIDER Founder and CEO Lee-Ann Johnstone added: “We are thrilled to have the opportunity to work with Vbet and help support their global affiliate expansion. I”m very excited to be working with such an exciting product and a constantly innovating brand.
“As a pure affiliate marketing and events business, we specialise in working with brands who want to build personable relationships in the affiliate community and driving focussed revenue growth. Our team is well versed at implementing cost effective strategies that drive incremental revenue and brand marketing reach. We look forward to working alongside the Vbet team as the business expands into new global markets.”
Affiliate Success
First iGB Affiliate Manager Academy to shine a light on effective AI-Driven affiliate recruitment strategies

Organisers of July’s edition of iGB L!VE – the first to be held in London – have announced the launch of the AI focussed iGB Affiliate Manager Academy which will be held July 1 as part of London iGaming Week.
The training and mentorship program which is being curated in partnership with Affiverse, founded by veteran affiliate marketer Lee-Ann Johnstone – and which guides businesses on how to launch, scale and grow successful affiliate programs, has been designed to help organisations of all sizes understand how to leverage new tactics and simple AI tools to recruit, retain and activate affiliates more effectively.
The Academy will offer a mix of practical learning, tactical assessments and personalised coaching providing affiliate managers with an invaluable opportunity to learn from industry leaders. Each unique session will include topical insights drawing on the dominant trends in the market.
Looking ahead to the Academy Lee-Ann Johnstone said: “I’m delighted that Clarion has invited Affiverse to develop a bespoke training academy specifically for iGaming Affiliate Managers.
“In an industry that’s constantly evolving, and which is powered by the early adoption of new technologies, businesses and affiliate managers have to keep learning in order to remain competitive. The only way we get to understand the affiliate space and all the complexities it entails is on the job – from others!
“It has always been important to me that those who have knowledge pay it forward and I’m really excited to be given the task of leading the curation of this unique event bringing the best of the best together in order to teach, train and coach affiliate managers as we move forward.
“The gap between AI-empowered affiliate managers and those relying solely on traditional methods is widening every month. The iGB Affiliate Manager Academy will provide the bridge to ensure businesses are on the right side of that divide.”
Reflecting on the importance and objectives of the iGB Affiliate Manager Academy, Global Portfolio Director Naomi Barton said: “Our live events are all about delivering real value to our international community of stakeholders. Lee-Ann and her team at Affiverse are spearheading the academy syllabus and content stream alongside IGB’s events production team to provide tailor made training and mentoring for new and existing affiliate managers as well as those who want to learn and scale their affiliate programs faster.
“The workshop will provide insider access to the exact AI-driven techniques that are assisting brands to deliver real results. Most significantly this isn’t just theory — instead it’s a hands-on expert-led roadmap focussing on immediately implementable tactics that will transform your program performance.”
Awards
MightyTips is nominated for Affiliate of the Year at the AffPapa iGaming Awards

MightyTips has received a nomination for “Sportsbook Affiliate of the Year” at the prestigious AffPapa iGaming Awards 2025. MightyTips hopes to follow in the footsteps of its parent company, SEOBROTHERS, which won the Affiliate Agency of the Year award at the 2023 ceremony and has received another nomination this year.
MightyTips’ nomination follows a year of expansion for the brand, which increased its portfolio of multilingual sites to 19. In addition to continuing to provide free daily football betting tips and in-depth bookmaker reviews, MightyTips also launched the MightyQs interview series, which spotlights some of the most exciting partnerships between online sportsbooks and high-profile sporting franchises such as Juventus and the UFC.
Held at Hacienda Nadales in Malaga, Spain, the fourth annual AffPapa iGaming Awards will take place on May 28th, 2025. The awards celebrate and recognise affiliates, operators, and B2B providers for hard work and innovation within the iGaming industry and commend those who are constantly pushing the boundaries and setting new standards.
One of the most notable and respected ceremonies on the industry calendar will be hosted as part of the iGaming Club Conference, a two-day networking event that will welcome over 1,200 industry delegates. Voting is open to the public and will close on May 11th.
Eugene Ravdin, Head of PR at SEOBROTHERS, said: “We’re overjoyed to hear that MightyTips have been nominated for these prestigious awards. It’s fantastic to be evaluated for our hard work over the last twelve months, and everyone involved should be extremely proud of their efforts. This is a huge professional achievement for the brand.”
Awards
Slotsjudge Receives Double Nomination at the AffPapa iGaming Awards 2025

We are delighted to announce that Slotsjudge received two nominations for the AffPapa iGaming Awards 2025. Milestones like this highlight our team’s dedication and strong position in the iGaming industry.
Slotsjudge was nominated in two key categories: “Rising Star Affiliate of The Year” and “Slots Review Affiliate of The Year.” The first nomination recognizes our fast growth and impact in a competitive market, while the second one emphasizes the quality and reliability of our game reviews. We highly value the trust our audience places in us as a credible and influential voice within the industry.
What sets Slotsjudge apart is our honest, straightforward content. Our team creates reviews that players can rely on, helping them make informed choices. We actively encourage community engagement and user-generated content, ensuring our reviews reflect real player experiences. Our approach combines simplicity, transparency, and a direct connection with our audience. We believe that this strong content strategy and dedication to genuine player feedback are the reasons behind these nominations.
“We are very grateful and proud of these nominations,” said Jekaterina Dubnicka, Head of Marketing and Communications. “It is exciting to see our team’s hard work acknowledged. We appreciate our users and partners, whose support has been key to our success.”
The AffPapa iGaming Awards ceremony will take place online on June 20, 2025. Slotsjudge looks forward to attending and celebrating with the industry. We thank the jury for their recognition, and we are excited about the future, continuing to grow alongside our valued community and partners.
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Slotsjudge Receives Double Nomination at the AffPapa iGaming Awards 2025
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