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BetSid Announces Launch of UK Affiliate Programme

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BetSid Announces Launch of UK Affiliate Programme

Sportsbook and casino provider BetSid have partnered with AffiliateINSIDER to launch their UK affiliate programme following a successful start to their online operation in 2018. The company becomes the third member to join up with AffiliateINSIDER and BetSid will harness their expertise as an expert Affiliate service provider to manage their programme

AffiliateINSIDER have a strong and trusted network behind them which includes tech provider FSB and that trust leads to a powerful organisation and one that can boast over two decades of experience within the affiliate space.

As part of the overall package, the programme will feature an aggressive commission rate of 45% for the first month of trading. Following on from that initial month, the rate becomes a strong 25% for both sport and casino referrals.

Commenting on the launch of the programme Paul Kirkby, Managing Director of BetSid said:

“We’re looking forward to welcoming affiliate referred customers onto the BetSid brand. We’re invested in growing our affiliate channel as a key component of our acquisition strategy and are looking forward to working with a variety of affiliate partners to grow the brand and present BetSid’s unique Lucky’s betting proposition to serious UK punters.”

CEO of AffiliateINSIDER Lee-Ann Johnstone also commented:

“BetSid has a unique brand and a solid affiliate offering. We’re looking forward to how this brand innovates in the UK to claim market share.

“With an attractive affiliate bonus, dedicated service team and attractive retention incentives, I’m sure they will be successful in building a solid affiliate brand that offers a competitive edge for affiliates promoting it.”

The BetSid operation began in 2013 when successful Lancashire entrepreneur Simon Rigby launched a betting service as a supplement to his catering business at Deepdale Stadium. The organisation has grown steadily ever since and can currently boast eight outlets across the North West of England in locations such as Preston, Blackpool and Chorley.

BetSid then reinforced their commitment to the region by signing a shirt sponsorship deal with Blackpool FC at the start of the 2018/19 English football season as part of their ongoing plan to support sport in the North West.

The unique aspect of the company’s online sportsbook is the Lucky’s betting proposition which features extra value on a number of bets. It’s a concept that BetSid took with them from the high street and into the virtual world and includes a market-leading treble odds payout for one winner on Lucky 15 bets. This increases to 4x for Lucky 31s and 5x for Lucky 63s giving customers a great chance to recoup their outlay if some selections let them down. A 10% bonus on four winners for Lucky 15s also puts makes their online sportsbook a popular place to play.

That online push now continues with the launch of BetSid’s UK affiliate programme alongside an experienced trusted partner in AffiliateINSIDER and it’s open for business right now.

Affiliate Announcements

Experienced execs launch new UK affiliate, YourTopCasino

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A team of experienced iGaming executives has launched YourTopCasino, a new UK-facing affiliate brand designed to help players make smarter, safer choices when selecting an online casino.

The founding team – led by Chris Prentice and comprising marketing, retention and design experts – brings more than 30 years of industry experience with them from senior roles at companies including Grace Media, ActiveWin and Betable Group.

The brand enters the market with a fresh perspective, including a focus on responsible gaming, with reviews including detailed assessments of session limits, deposit limits, time-out tools, and self-exclusion options.

“The YourTopCasino team brings together years of experience across all parts of the iGaming value chain, so a move into affiliation was a logical next step,” said Chris Prentice, co-founder and director at YourTopCasino.

“We saw a gap in the market for an affiliate brand that doesn’t just prioritise conversions, but actually helps players engage with online casinos in a healthy and informed way. By building YourTopCasino around trust, transparency, and responsible gaming, we’re creating long-term value for both players and operators.”

In addition to expert reviews, the site offers a growing library of responsible gambling resources.

As the UK market continues to evolve, YourTopCasino’s player-first approach positions it as a timely and forward-thinking addition to the affiliate space.

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Affiliate Announcements

XSOLLA PARTNER NETWORK ENHANCES DEVELOPER AND CREATOR EXPERIENCE IN MARKETING WITH NEW FEATURES AND DATA INSIGHTS

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XSOLLA PARTNER NETWORK ENHANCES DEVELOPER AND CREATOR EXPERIENCE IN MARKETING WITH NEW FEATURES AND DATA INSIGHTS

 

Xsolla, a leading global video game commerce company, introduces significant updates to the Xsolla Partner Network, an advanced affiliate marketing engine designed to connect game developers with content creators. These updates enhance the experience for both developers and creators by introducing new interaction tools, expanded data accessibility, and deeper integrations with the Xsolla Rainmaker platform.

The growing influence of content creators on platforms like YouTube, Twitch, and TikTok has reshaped game marketing strategies. Developers increasingly seek streamlined ways to discover, manage, and measure creator partnerships. The Xsolla Partner Network addresses this demand by providing an all-in-one solution for creating and scaling performance-based campaigns, now with added tools to enhance usability and campaign success.

New Xsolla Partner Network updates significantly benefit developers and creators, enhancing their ability to collaborate effectively and succeed in their goals.

For developers, the platform now offers:

  • Enhanced search functionality to discover, compare, and invite creators who best align with campaign goals
  • Detailed creator profiles with insights such as concurrent viewer metrics, games played, and campaign performance, enabling developers to make informed decisions
  • Integration with Xsolla Rainmaker data from Twitch and YouTube Gaming, providing robust analytics like streamer views, follower counts, and game-specific performance data for data-driven decision-making
  • Streamlined collaboration tools, including direct distribution of promo codes, tracking links, and game keys
  • flexible revenue share model, allowing developers to set customizable commission rates for creators driving successful transactions

Creators gain access to a comprehensive creator toolkit designed to simplify campaign management and accelerate growth. The redesigned interface provides intuitive tools and features that make managing campaigns, engaging audiences, and enhancing content creation easier. By removing the 50-subscriber minimum threshold, the platform is now accessible to micro creators, enabling them to kickstart their careers.

Additional features for creators include:

  • Real-time performance tracking, offering insights into campaign results.
  • User-friendly account navigation, simplifying platform usage.
  • Opportunities to partner directly with game developers, helping creators grow their audience and monetize their work by driving sales for games and in-game content featured at Xsolla Mall.
  • Creator sites at Xsolla Mall enable creators to resell digital content, showcase campaign details, collect donations, and share links to all social media platforms to increase visibility.
  • Overlays, providing game-branded promotional graphics and animations for live streams to boost engagement and drive awareness.
  • Chatbot is designed to share tracking links and promo codes in real-time chats during gameplay, reward viewers, and engage the community.

With these updates, the Xsolla Partner Network empowers developers and creators to collaborate seamlessly, unlocking new opportunities for success in the evolving landscape of game marketing.

“The Xsolla Partner Network has always been a powerful tool for developers to grow their games and for creators to monetize their passion,” said Chris Hewish, Chief Strategy Officer at Xsolla. “With these new features, we enable seamless collaboration between developers and creators, ensuring both can achieve their goals more effectively.”

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Affiliate Announcements

QMRA Recognition by Google & Meta in Denmark – A Milestone for Compliance

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QMRA has now been active for nearly a year, and we are proud to have welcomed many members who share our commitment to responsible affiliation. We continue to work towards becoming the leading compliance indicator for international affiliates.

Beyond compliance, we are expanding our efforts into advocacy. For example, in Finland, we have launched lobbying initiatives as the government considers restricting affiliate activities.

Most importantly, several QMRA members are actively seeking advertising licenses from Google and Meta in various jurisdictions. We are pleased to confirm that in Denmark, both platforms have recognized QMRA membership as a decisive factor in granting these licenses. This information has been directly communicated to us by our members.

This is a significant milestone for QMRA. It confirms that our compliance checks and the presence of the QMRA quality mark on an iGaming affiliate website are taken seriously by key industry players. Additionally, we know that in other markets, QMRA membership is already being considered in similar assessments.

We will continue to strengthen our position and expand our influence. Thank you for your continued support in upholding responsible affiliation standards.

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