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Affiliate Insider has signed a new client deal with up and coming UK retail betting operator BetSid
Affiliate Insider has signed a new client deal with up and coming UK retail betting operator BetSid, part of the Rigby Group. Under the terms of the agreement, Affiliate Insider will manage and promote the strategic launch of BetSid’s affiliate programme.
Founded by Lancashire entrepreneur Simon Rigby in 2013, the BetSid brand has evolved from a supplementary service at Deepdale stadium to become an innovative operator of eight high street betting shops across Blackpool, Preston and Chorley. The firm also offers telebetting services and has launched their full online betting platform with trusted platform provider FSB Tech.
Working with Affiliate Insider, which combined has more than two decades of experience building digital strategy and managing affiliate programmes, BetSid will accelerate the growth of its business and take its market-leading betting services to a national audience. Affiliate Insider has a strong track record of supplying affiliate management services in the iGaming sector and offers brands a broad range of options to launch programmes alongside a trusted network of technology suppliers and affiliate partners.
BetSid will also enjoy the added benefit of brand exposure at Affiliate Insider’s Bootcamp conferences such as AffiliateFEST, and affiliate manager training with vital PR & News feature support on the Affiliate Insider Content Hub to help promote its brand reach to key affiliates, who drive the acquisition of new customers.
Lee-Ann Johnstone, CEO of Affiliate Insider, welcomed the new deal, saying: “We are thrilled to be working with BetSid to help launch its new online betting and casino platform in the UK. Our affiliate team specialises in working with innovative start up brands to help differentiate the competitive landscape and bring new offers for affiliates to promote. We look forward to helping Betsid’s marketing team expand its affiliate reach and make new connections to help its business grow.”
Paul Kirkby, Managing Director of BetSid, noted: “We chose to work with Affiliate Insider to map the launch of our affiliate programme and create our strategy. Their experienced team has all the right connections to facilitate the expedited launch of our online brand. They have literally saved us months of time to get our programme strategy in place with the right plan, incentive and technology providers. Their advice has been invaluable in helping us benchmark Betsid in a competitive environment ensuring we get the best value for our investment in the affiliate channel.”
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Casumo Renews its Partnership with NetRefer as its Affiliate Marketing Platform Provider
Casumo, a multi-award-winning Online Casino and Sportsbook, has renewed its partnership with NetRefer, a leading affiliate marketing platform provider. The iGaming business is one of the most distinctive online casino and sports betting operators in Europe.
Founded in Sweden in 2012 and headquartered in Malta, Casumo is an innovative and mobile-first online gaming group. Over the years, the company has gone from strength to strength and today offers its products in several highly regulated markets including Sweden, the United Kingdom, and other emerging markets worldwide. The iGaming company has been with NetRefer since its inception.
Casumo Services Limited hold licences in Malta, the United Kingdom, Sweden, Gibraltar, Ontario, and Spain. These licences are the backbone of their operations and regulate the company to maintain a safe and secure gambling environment.
Numerous features on Casumo’s platform offer players unique betting experiences. Reel Races are daily tournaments that let players compete with each other in real-time slots races for a chance to win cash prizes.
Everything players participate in at Casumo is part of a greater game. As members play their favourite online casino games, they also partake in an in-game adventure, collecting points and getting rewarded as they level up.
To ensure players can log in fast and easily, Casumo developed their own Casumo App, which supports Fingerprint Login, TouchID, and FaceID. The Spotlight game search lets players look up all their favourite mobile slots while the Quick Launch gives instant access to the last played mobile slot games. Another unique feature allows players to minimise the mobile slot game by pinching the screen.
By creating a user-friendly, highly rewarding, and entertaining experience, Casumo has witnessed great success and growth, and its achievements have not gone unrecognised. Over the years, the iGaming company has won various awards in numerous categories from EGR, ICA, and IGA.
To support their players, they have a team of dedicated ambassadors who work around the clock with customer support. Over 300 employees work for the company in offices across Malta, Barcelona, and Gibraltar.
Casumo has a team of professionals available to assist individuals struggling with gambling issues and a dedicated website called casumocares.com. They help players control their gambling habits and set customised limits.
The Casumo Affiliation Team’s goal is to support their affiliate partners in a personal and helpful manner. They believe trust and transparency are key factors in building sustainable relationships. Affiliates can sign up for the affiliate program to receive their digital affiliate welcome pack.
Ivan Vuckovic, Growth Director at Casumo, expressed the company’s content with their partnership renewal. “NetRefer’s robust platform has provided a solid base for us to develop strong affiliate relationships and scale our business.”
“Casumo understands the importance of transparency with their affiliates to ensure long-term successful relationships,” Dexter Cutajar, CEO at NetRefer, claimed. “We are delighted to continue partnering with Casumo, with whom we share core values and a search for excellence.”
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BetPokies.org — Comprehensive Gambling Guide and Successful Affiliate Product
BetPokies is a leading online casino review platform for Aussie gamblers created by experienced gambler John Gold in 2020. The site is a perfect resource for those keen to dive into the world of online gambling but unsure where to begin or those who have already tried a lot and are looking for an improved experience.
Thanks to BetPokies’s team of experts, the platform is full of valuable information about different gambling-related topics, from online casino reviews and payment method guides to a unique test that helps indicate the first signs of gambling addiction. All this is to help Aussie readers have the best gambling experience.
Why BetPokies.org Is a Trusted Source?
Back in 2020, John Gold founded the website as a platform where he shared his personal insights about online casinos that he had tried out. Not so long after, BetPokies (owned by ZehrMedia LTD) started gaining popularity among Aussie players, which led John to the idea of expanding the casino review platform into something bigger, which has now become an extensive guide. This allows readers to find all the necessary info on one website without the need to waste time searching for more reliable sources.
Four years after its foundation, BetPokies team consists of experts specializing in different fields: Poppy Bate, a casino review expert, Charles Morey, a payment method expert, Alicia Want, a content expert, Andrew Kiss, a tech expert, and over 10 manual testers.
John Gold explains the reasoning behind such a choice of team members: “I personally believe that one person cannot be an expert in different fields. That’s why I’ve decided to hire people who have knowledge in different spheres so that our readers can get the most relevant and expert information.”
How BetPokies.org Rates Online Casinos?
Having over 10 years of experience, John Gold knows how hard it is to find honest and unbiased casino reviews. This is one of the reasons he created BetPokies. The team of the platform researches gambling sites thoroughly to find all the important details and even hidden pitfalls.
- Poppy Bate, the casino review expert from BetPokies verifies the availability and validity of the license. She gives extra points to those casinos with certifications from eCOGRA and iTechLab, which she personally contacts to learn more information about insights the testing agencies got about each casino site.
- When it comes to banking, Charles Morey starts his research, he tests the payment methods offered at the gambling website by setting test deposits and withdrawals. His aim is to ensure there are no hidden taxes or other unpleasant surprises. Often, this approach allows BetPokiesto find out about hidden pitfalls other casino review sites do not talk about.
- Manual testers of betpokies.org gamble at online casinos, ensuring the games are not rogued and that the provided RTP is realistic.
These are the most essential aspects of online casinos verified by BetPokies. However, they also check customer care, terms and conditions, and site’s usability, and research gambling portals to find other gamblers’ reviews and more. This allows the team of experts to provide informative and helpful online casino reviews to Aussie readers.
How BetPokies Сomplises the Blacklist of Online Casinos
Unfortunately, gambling is not only fun but also risky. The team of BetPokies takes the safety of its readers seriously. John Gold, the website’s editor-in-chief and an experienced gambler, decided to take the responsibility of explaining the risks to himself and created the “Blacklisted Casinos” guide.
“We’ve published dozens of guides and casino reviews on our website, recommending safe and trusted online casinos and mentioning the importance of responsible play and tips for choosing a safe casino in each of them. However, over time, I realized it was not enough. I decided to do in-depth research about rogue and other dangerous sites to gamble to provide our readers with the most necessary information on that matter, saving their personal and banking information, as well as their mental state.”
Each site that made a cooperation offer to BetPokies but didn’t pass the thorough verification of its experts is going to the blacklist. However, John Gold shared his plans for the nearest future about expanding the list: “I release we can’t check and blacklist every dangerous online casino out there. Therefore, we decided to use the help of our readers. Pretty soon, we will create a form where gamblers can share their complaints about a particular gambling site with proof of it being unsafe. Then, Poppy Bate will test the website herself, do more research, and if it turns out dangerous we will put it on our blacklist!”
Casino Category Guides from John Gold
For Aussie gamblers not to get confused by the variety of information provided by BetPokies.org, John Gold decided to write extensive casino category guides, such as new online casinos, real money casinos, minimum deposit casinos, and more!
There, he features important aspects about each of them, providing all relevant and useful information. There, readers can find different comparison tables, tips on how to choose online casinos of different types, and recommendations regarding how to gamble there. Charles Morey, a financial expert, adds insights about payment methods to choose from when choosing games at every casino. This way, joining efforts, they offer Aussies all-covering guides, which allow them to avoid looking for other sites.
Essentially, during the history of its existence, BetPokies.org became an integral part of the Australian online casino review market, offering invaluable and unique insights on online gambling. If you are interested in cooperation with BetPokies, please contact [email protected].
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Rightlander Announces Appointment of Sarafina Wolde Gabriel as CEO
Rightlander, a leading provider of affiliate compliance and partner monitoring solutions, is pleased to announce the appointment of Sarafina Wolde Gabriel as its new Chief Executive Officer (CEO). Sarafina, who brings over 19 years of experience in digital marketing and leadership within the affiliate compliance and monitoring industry, previously served as the Chief Strategy Officer at Rightlander.
In her role as Chief Strategy Officer, Sarafina was instrumental in driving the company’s growth and expansion into new markets. Her strategic vision and leadership have been pivotal in enhancing Rightlander’s product offerings and forging key partnerships. With a proven track record of success, Sarafina is well-positioned to lead Rightlander into its next phase of innovation and growth.
Ian Sims, Founder of Rightlander Limited, commented: “We are thrilled to have Sarafina step into the role of CEO. Her extensive experience and understanding of the industry make her the ideal leader to continue advancing our mission of providing cutting-edge compliance solutions. We are confident that under her leadership, Rightlander will continue to thrive and set new standards in affiliate compliance.”
Sarafina Wolde Gabriel added: “I am honoured to take on the role of CEO at such an exciting time for Rightlander. I look forward to working with our talented team to build on our successes and drive further innovation in our solutions. Together, we will continue to support our clients in navigating the complexities of affiliate compliance and achieving their business goals.”
Rightlander Limited is committed to delivering comprehensive compliance solutions that help businesses save time, reduce risk, and optimize marketing performance. With Sarafina at the helm, the company is poised to further enhance its offerings and expand its global footprint.