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Affiliate Insider has signed a new client deal with up and coming UK retail betting operator BetSid

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Affiliate Insider has signed a new client deal with up and coming UK retail betting operator BetSid, part of the Rigby Group. Under the terms of the agreement, Affiliate Insider will manage and promote the strategic launch of BetSid’s affiliate programme.

 

Founded by Lancashire entrepreneur Simon Rigby in 2013, the BetSid brand has evolved from a supplementary service at Deepdale stadium to become an innovative operator of eight high street betting shops across Blackpool, Preston and Chorley. The firm also offers telebetting services and has launched their full online betting platform with trusted platform provider FSB Tech.

Working with Affiliate Insider, which combined has more than two decades of experience building digital strategy and managing affiliate programmes, BetSid will accelerate the growth of its business and take its market-leading betting services to a national audience. Affiliate Insider has a strong track record of supplying affiliate management services in the iGaming sector and offers brands a broad range of options to launch programmes alongside a trusted network of technology suppliers and affiliate partners.

BetSid will also enjoy the added benefit of brand exposure at Affiliate Insider’s Bootcamp conferences such as AffiliateFEST, and affiliate manager training with vital PR & News feature support on the Affiliate Insider Content Hub to help promote its brand reach to key affiliates, who drive the acquisition of new customers.

Lee-Ann Johnstone, CEO of Affiliate Insider, welcomed the new deal, saying: “We are thrilled to be working with BetSid to help launch its new online betting and casino platform in the UK. Our affiliate team specialises in working with innovative start up brands to help differentiate the competitive landscape and bring new offers for affiliates to promote. We look forward to helping Betsid’s marketing team expand its affiliate reach and make new connections to help its business grow.”

 

Paul Kirkby, Managing Director of BetSid, noted: “We chose to work with Affiliate Insider to map the launch of our affiliate programme and create our strategy. Their experienced team has all the right connections to facilitate the expedited launch of our online brand. They have literally saved us months of time to get our programme strategy in place with the right plan, incentive and technology providers. Their advice has been invaluable in helping us benchmark Betsid in a competitive environment ensuring we get the best value for our investment in the affiliate channel.”

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Golden Boomerang Awards Traffic Tournament Offers Big Rewards for Top Affiliates – Be A Part Of It!

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Golden Boomerang Awards Traffic Tournament Offers Big Rewards for Top Affiliates – Be A Part Of It!

 

Boomerang shares product stats and insights revealing significant traffic and engagement boost since the traffic tournament launch just one week ago

The inaugural Golden Boomerang Awards by Boomerang Partners continues to gain momentum, offering major incentives for affiliates to drive high-performing traffic until the finale on May 14, 2024. Boomerang has disclosed impressive product statistics that showcase increased traffic and betting activity since the traffic tournament launch.

Overall, after just one week of the Golden Boomerang Awards tournament, traffic on Boomerang’s products has increased by 12% over the Champions League group stage and 27% over last year’s play-off phase.

Referring to this growth details. Matches in the Round of 16 of the UEFA Champions League proved extremely popular, becoming the top winter attraction on Boomerang’s sports betting platforms. 60% of the audience placed pre-match bets on the Champions League matches, while the remaining 40% preferred live betting during the games. Impressively, 2/3 of bettors made winning combo/parlay bets across the UCL matchups. The most popular games, which attracted 3/4 of total wagers, were Lazio vs Bayern Munich, Napoli vs Barcelona, and RB Leipzig vs Real Madrid.

As the Golden Boomerang Awards 2024 enters its second half, prizes are also expanding. The biweekly rewards system is updated with fresh giveaways to maintain the interest of both current tournament participants and newcomers. At the same time, as the teams already accumulate points and climb the ranks, there is a reasonable benefit to joining the tournament as early as possible: by May 14 top-30 highest-performing affiliates will earn a VIP invitation to the finale – a prestigious award ceremony packed with networking opportunities, first-rate entertainment, and an afterparty filled with an unmatched exclusives.

With over 200 affiliates already registered, the Golden Boomerang Awards offers a lucrative opportunity to monetize traffic with Boomerang’s player-preferred sports betting and casino gaming services. The array of prizes, combined with superior conversion rates, presents a rewarding opportunity. Affiliates ready to showcase their skills and reap significant rewards are welcome to join by registering before May 14 at GoldenBoomerangAwards.com

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Champion unites with First Look Games

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Champion unites with First Look Games

 

Studio gets serious about game promotion by signing up to platform that directly connects developers and affiliates

Champion, the game studio taking Eastern European markets by storm, has become the latest to join forces with First Look Games as it looks to drive awareness of its games.

By signing up to First Look Games, Champion gains access to a fully branded library where it can upload information and assets for each of its slots. These can then be downloaded by a network of approved affiliates to use when writing game previews and reviews.

The First Look Games platform is state-of-the-art and robust, which means Champion can add game sheets, logos, images and even videos of each title so that affiliates have all the information they need to craft accurate content that promotes the studio and its slots to their audiences.

Champion’s free to play games will be available to all registered publishers through the First Look Games “Demo Game Server”.  This includes age verification in jurisdictions where it is legally required.

Champion has been riding a wave of success since making its debut four years ago. It has focused on its home market of Ukraine but recently launched in Romania with wider European expansion plans. It currently offers 76 games with two new releases each month.

Some of its most popular slots include Seven’s on Fire +, Aztec Century, Fire Rage +, Fruit Party Deluxe, Cassiopeia, Ultra 7 Hot, Cossacks, Hot Seven and Spin & Collect 5.

Elliott ResnickManaging Director at First Look Games, said: “Champion is an incredibly exciting studio that has already achieved great things in a short space of time with games that have hit the mark with players in its core markets.

“We are delighted to be helping Champion take game promotion to the next level at a time when it’s looking to expand into new markets while also strengthening its position in Ukraine and Romania.”

Anton Chumel, CEO at Champion, added: “As we look to make big moves into new markets, we wanted to get behind promoting our games to players and in First Look Games we have the perfect solution for doing this.

“Affiliates have large player audiences keen to know about new game releases, and we have some great titles in the works.”

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6 New Websites Approved by QMRA (Germany, UK, Sweden)

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6 New Websites Approved by QMRA (Germany, UK, Sweden)

 

QMRA was launched as a quality mark for iGaming affiliates at the beginning of February.

QMRA is the international follow up of KVA, a successful Dutch iGaming Quality Mark (over 85 Dutch member websites, 10 connected operators among which bet365, LeoVegas, 711, tombola and more).

Firstly, QMRA launched for 6 markets: UK, Sweden, Norway, Denmark, Germany and Spain. After this, USA Michigan followed. Poland, Estonia and Belgium will be available in March (2024).

After the QMRA launch, 4 websites quickly received the Quality Mark. This week, another 6 websites have been approved (member page: https://qmra.eu/members/affiliates/):

 

Leadstar Media:

  • QMRA DE: Kickfieber.de
  • QMRA DE: MySportwetten.de
  • QMRA DE: MyWettbonus.de
  • QMRA DE: MyWettanbieter.de

Gaming Innovation Group:

  • QMRA SE: Casinotopplistan.com
  • QMRA UK: Casinosherlock.com

The above websites have been checked by our compliance team, following the applicable law (relevant for affiliates) in the respective jurisdictions. All websites received a report on how they comply with our QMRA codes:

https://qmra.eu/active-markets/germany/, https://qmra.eu/active-markets/sweden/, https://qmra.eu/active-markets/united-kingdom/

We expect to add more members in the coming weeks and invite anyone, active within one of the QMRA jurisdictions, to join us!

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