No matter what industry you work in, whether it’s gaming, retail, or just about anything else, content marketing is a great way to inform people about your brand. Content marketing works because it offers genuine value to a potential customer.
Just remember that there isn’t one type of content you can share with your followers. Different formats may be ideal for different purposes, and all come with their own best practices. For example, if you focus on an email driven campaign, it’s important to use an email verifier and track metrics. With a social media based strategy, interacting directly with customers is key.
The following are some of the more popular content marketing options. Keep them in mind when designing your next campaign, and decide which are useful for your brand.
Blogging about topics your customers are interested in helps you establish your company as an authority in the industry. It also ensures customers associate your brand with their interests.
For example, if you’re marketing a new video game, maintaining a gaming blog devoted to industry news lets you develop a community of followers who’ll be more likely to trust you and buy your products. Including the right keywords in posts also boosts your odds of being discovered through relevant Google searches.
Despite representing one of the “older” forms of online content marketing, email still delivers extremely strong results. This is true even when a company targets Millennials.
Email promotes brand loyalty by maintaining lines of communication with your followers. Most people who engage with a brand don’t become loyal to it right away. They need to have several positive experiences with the company to reach that stage. Through email marketing, you can sustain the initial interest a potential customer had in your business over a long period of time.
Social media gives you the chance to reach a larger audience than other marketing channels might otherwise allow. Facebook alone boasts 2.19 billion active monthly users.
Social media is also effective because it allows marketers to engage their customers in conversation. Studies show that Millennials reject traditional advertising methods that single them out or condescend to them. They’d prefer to engage with a brand in a way that involves active participation on both their and the marketer’s part.
With social media, you can join in conversations via hashtags, solicit your customers’ reactions to a recent story in your industry, and interact with them directly when they comment on a post.
There are many potential distractions on the internet. That’s why most people don’t finish articles they start reading online.
Video is useful for content marketers because it lets you talk about your product in a spirited and compelling way. For instance, if you wanted to prove to gaming fans that an upcoming release is worth their time, you wouldn’t simply publish a story highlighting its features. Instead, you’d create a dynamic video that demonstrates the gameplay experience.
Using video makes the product more tangible and attractive to a potential customer. On top of that, it grabs their attention and keeps it in a way other forms of content simply can’t.
Experiment with all these types of content to find out what works best for you and your customers. The most effective strategy will likely involve a combination of each. You’ll get the best possible results when you monitor your campaigns, tracking what does and does not work. Doing so also helps you craft stronger content to share with your customers in the future.
by: Camille Moore
Paysafe’s Income Access wins ‘Best Tech for Affiliates’ 2022 iGB Affiliate Award
Income Access platform recognized as the leading software solution for global iGaming affiliate marketers at industry awards in London
Paysafe, a leading specialized payments platform, today announced that Income Access, its marketing technology and services provider, won in the ‘Best Tech for Affiliates’ category at the 2022 iGB Affiliate Awards, held last night at the Troxy, in London, U.K.
Taking place during this week’s ICE London and iGB Affiliate London conferences, the iGB Affiliate Awards recognized the affiliate marketers, affiliate managers, operators and software providers like Income Access that have excelled in the global affiliate space over the last 12 months. Income Access’ ‘Best Tech for Affiliates’ iGB Affiliate award follows a series of major affiliate-focused upgrades to the company’s turnkey multi-channel tracking and reporting platform.
Among 30+ unique reports, the platform’s key reports were enhanced in 2021 through 2022 to optimize the user experience (UX) for affiliates while increasing transparency on data and performance metrics. Other tech enhancements included a move to the cloud to improve response times for affiliates and facilitate scalability for the future.
Affiliate payments were also streamlined through a platform integration with Paysafe’s Skrill digital wallet, with the addition of multiple new currencies.
Income Access continued to strengthen the Income Access Network, the iGaming industry’s longest-serving independent affiliate network. Over the last 12 months, multiple new brands serving a diverse range of iGaming verticals and markets integrated with the Network, and its affiliate membership expanded by 1,000+.
Geoff Smorong, Vice President of Operations at Paysafe’s Income Access, said: “Whether it’s our affiliate platform, the Income Access Network, or our affiliate management services, affiliates are at the heart of everything we do at Income Access. We’re therefore delighted to see our software development and technology honoured at the iGB Affiliate Awards.”
Zak Cutler, CEO of North America iGaming at Paysafe, commented: “Affiliates play an instrumental role in player acquisition for iGaming brands and have helped drive the growth of our wider industry. Given the affiliate channel’s importance, this award is a huge achievement for Income Access, reflecting the innovation, hard work and dedication of their entire team.”
Crash course for becoming a master in Casino Affiliate Marketing
Online casino culture is immensely popular. With the increasing popularity of online casinos, another profitable device is also getting popular, known as online casino affiliate websites. A casino affiliate works alongside an online casino in promoting their business in return for a commission. In some cases, they may have experience operating an online casino. They provide all the details regarding gambling activities and other relevant information about a gambling site. So, the players can be well aware before taking any action. In this article, we will be discussing the basics, tips, and tricks of becoming an affiliate (casino affiliate).
Casino affiliates act as a mediator between the casinos and players. The casino affiliates get a tracking link for tracking the players who play or register in the casino. The affiliate program ensures to pay a business partner for bringing the players to the casino. Joining an affiliate program is simple as it does not require any sign-up charges. You are only required to have a website, to promote the various brand of online casinos by setting up banners and other related advertisements. Once the visitors click on the ad, affiliates start earning money. There are some essential factors to consider before joining an affiliate program.
- You must be sure that you are entering into a partnership with a reliable and reputed casino.
- Ensure that the number of commissions is processed timely in a safe environment.
Features of a casino affiliate
Sometimes it becomes difficult to spot casino affiliates and casino websites. Here are a few features that are applicable for casino affiliates only:
- Generally, casino affiliates have the same type of imagery and similar language to attract players.
- Affiliate websites do not have game catalogs like casino websites rather they provide reviews of online casino games and certain free demo games.
- Casino affiliates usually promote multiple casino brands with various logos, advertisements, and offers.
- The main goal of casino affiliates is to get players and sign them up for one of their casino partners.
Payment arrangements for Casino Affiliates
In terms of payments, there are two models that are very popular for paying affiliates.
- The first one is the revenue sharing model that ensures payment to a casino affiliate as a percentage of profit earned from the traffic generated by the affiliate in a month. In this case, the higher traffic is equal to the higher payment.
- The other model is CPA or cost per acquisition model. Here, payment is based on the users’ The online casinos pay the affiliates based on — whether a player signs up for a casino account or signs up and makes the first deposit. But in both the models, the income is based on performance.
Some casino operators provide only one payment option, while others can offer more than two. Before joining an affiliate program, an affiliate should understand certain restrictions, terms, and conditions to keep away adverse effects.
How to Become a Casino Affiliate
Casino brands always want customers from all over the world, and that is why they use casino affiliates to improve their prospective reach. It can be advantageous for the casinos to start in a country where a particular casino brand is not well-known. Various live casino sites are attractive to brands that seek information on their operations. After signing up for the affiliate program and getting an affiliate link, you need to get down to work. The affiliate creates content in different forms, such as text links, banners, and more.
Casino affiliates employ a wide range of interactive online platforms. They provide offers for attracting and retaining customers. But it is very important to do a thorough background or profile check before joining an affiliate program to understand whether the casino is reliable or a fly-by-night operation. If everything checks out, it is a potentially lucrative business to be involved in.
OMG Affiliates won the Rising Star at iGB Affiliate 2022
OMG Affiliates, a program developed by Vita Media Group, has won the Rising Star Award at the iGB Affiliate 2022!
The award night took place last night (April 13th, 2022) at the Troxy theater in London.
This is the first award for OMG Affiliates where one of the industry’s finest award organizations, iGB Affiliate, has crowned the team for its performance and achievements. The OMG Affiliates was shortlisted in one more category, Best Affiliate Program.
This is also the first award for Vita Media Group as a company and is a solidifying proof of the quality of the different products and business verticals developed under Vita Media Group. As a total summary of the award night, iGB shortlisted Vita Media Group in the Best Casino Affiliate category as well.
After a year where Vita Media Group grew the OMG Affiliates vertical through strategic acquisitions of the rewarded Trada Casino and Greenplay, a casino formerly owned by Codere, the plan for the future holds optimistic plans.
Through this achievement, Vita Media Group continues to expand as a one-stop solution to growth in iGaming.
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