Connect with us
List your 728x90 banner here

Affiliate Success

The Right Content to Incorporate into Your Gaming Marketing Plan

Published

on

The Right Content to Incorporate into Your Gaming Marketing Plan

No matter what industry you work in, whether it’s gaming, retail, or just about anything else, content marketing is a great way to inform people about your brand. Content marketing works because it offers genuine value to a potential customer.

Just remember that there isn’t one type of content you can share with your followers. Different formats may be ideal for different purposes, and all come with their own best practices. For example, if you focus on an email driven campaign, it’s important to use an email verifier and track metrics. With a social media based strategy, interacting directly with customers is key.

The following are some of the more popular content marketing options. Keep them in mind when designing your next campaign, and decide which are useful for your brand.

 

Blogs

Blogging about topics your customers are interested in helps you establish your company as an authority in the industry. It also ensures customers associate your brand with their interests.

For example, if you’re marketing a new video game, maintaining a gaming blog devoted to industry news lets you develop a community of followers who’ll be more likely to trust you and buy your products. Including the right keywords in posts also boosts your odds of being discovered through relevant Google searches.

 

Email

Despite representing one of the “older” forms of online content marketing, email still delivers extremely strong results. This is true even when a company targets Millennials.

Email promotes brand loyalty by maintaining lines of communication with your followers. Most people who engage with a brand don’t become loyal to it right away. They need to have several positive experiences with the company to reach that stage. Through email marketing, you can sustain the initial interest a potential customer had in your business over a long period of time.

 

Social Media

Social media gives you the chance to reach a larger audience than other marketing channels might otherwise allow. Facebook alone boasts 2.19 billion active monthly users.

Social media is also effective because it allows marketers to engage their customers in conversation. Studies show that Millennials reject traditional advertising methods that single them out or condescend to them. They’d prefer to engage with a brand in a way that involves active participation on both their and the marketer’s part.

With social media, you can join in conversations via hashtags, solicit your customers’ reactions to a recent story in your industry, and interact with them directly when they comment on a post.

 

Video

There are many potential distractions on the internet. That’s why most people don’t finish articles they start reading online.

Video is useful for content marketers because it lets you talk about your product in a spirited and compelling way. For instance, if you wanted to prove to gaming fans that an upcoming release is worth their time, you wouldn’t simply publish a story highlighting its features. Instead, you’d create a dynamic video that demonstrates the gameplay experience.

Using video makes the product more tangible and attractive to a potential customer. On top of that, it grabs their attention and keeps it in a way other forms of content simply can’t.

Experiment with all these types of content to find out what works best for you and your customers. The most effective strategy will likely involve a combination of each. You’ll get the best possible results when you monitor your campaigns, tracking what does and does not work. Doing so also helps you craft stronger content to share with your customers in the future.

 

by: Camille Moore

Affiliate Success

Fiat & Crypto: King Billy players get the best of both worlds

Published

on

Fiat & Crypto: King Billy players get the best of both worlds

 

See how the casino players can deposit in crypto and play in fiat. 

Since the dawn of e-gaming robust payment systems have been crucial for the success of any online casino, as they are a key factor in creating a positive and satisfying gaming experience. Moreover, the availability of different payment options allows players to choose the method that works best for them, whether it be classical fiat money or cryptocurrency.

But is it possible for an operator to give its players the best of both worlds, fiat and crypto at once? Yes, it is, with the King Billy feature “deposit in crypto, play in fiat”. The concept is simple. A casino player deposits in crypto (choosing among 4 cryptocurrencies King Billy supports). Then, the system automatically shows them their balance in the currency of their choice (among the 14 currencies King Billy supports, used by more than 3 billion people worldwide). When the players withdraw, their transaction takes place back in crypto. 

What are the advantages of this system? Ruslan Legenzov, King Billy Casino Head of Affiliates (or “Lord of Affiliates” as the internal etiquette demands) has the answers: “Good things come in threes, and there are certainly 3 very good things about our “deposit in crypto, play in fiat” feature.

First of all, depositing in crypto means less hassle and paperwork for the player and elimination of the dreaded “transaction not coming through” issue. This has been a problem and actually a torment for many of our players in remote areas of the world. As a global casino, we are happy to act in ways that give peace of mind to our players.

Secondly, this system offers a greater player experience to the King Billy Citizens and Nobles, as they can now take advantage of our numerous promotions and offers in fiat. For example, players who deposit in crypto can now participate in our extremely popular fiat-only “Slot of the Month” offer, that’s been a staple of our casino since our launch. 

Finally, with “deposit in crypto, play in fiat” our players, especially the not so cryptocurrency-savvy have a much clearer understanding of their wins or losses. I am sure that a player, let’s say from Vietnam, prefers to see, in real time, how much his slot win is worth in the Vietnamese Dong than running in parallel a crypto converter tool to do the math!”

Well said and well done your Majesty. 

For those interested in the “deposit in crypto, play in fiat” feature, King Billy Casino accepts the following currencies: Euro (€), US Dollar ($), Canadian Dollar (C$), Australian Dollar (A$), New Zealand Dollar (NZ$), Norwegian Krone (kr), Indian Rupee (₹), South African Rand (R), Vietnamese dong (₫), Indonesian rupiah (Rp), Malaysian ringgit (RM), Thai baht (฿) and the Philippine peso (₱). King Billy also accepts the following cryptocurrencies: Bitcoin (BTC), Ethereum (ETH), Litecoin (LTC) and Tether (USDT).

King Billy Casino is a new-generation online casino, launched on St. Patrick’s Day in 2017. It is available in 4 languages (English, German, French and Finnish) and it has an impressive record in awards with 25 wins, shortlists and other distinctions, and an amazing variety of features and games. King Billy has prioritized the creation of a superb user experience, focusing on the myth of King Billy and his Kingdom and treats all players with the specialness they deserve. 

Continue Reading

Affiliate Success

Rightlander wins “Best Tech for Affiliate Programmes” at IGB Affiliate Awards 2023

Published

on

Rightlander wins “Best Tech for Affiliate Programmes” at IGB Affiliate Awards 2023

 

Following the launch of their innovative Smart Workbench, Rightlander, the advertising and affiliate compliance monitoring specialist, have won the award for ‘Best Technology for Affiliate Programmes’ at this year’s IGB awards ceremony in London.  The annual award, dubbed the Oscars of the iGaming affiliate market, recognises the most successful businesses in the gambling industry.

Rightlander is a state-of-the-art advertising and affiliate compliance platform that allows advertisers and networks to identify potentially non-compliant content across different territories. It does this by scanning affiliate content from within the target market, looking for events or conditions defined by clients and regulators, and sending alerts when it finds content that meets those conditions.

According to the judges, who praised the submission’s clear evidence and figures showing customer adoption and cost savings, Rightlander’s offering is “a very strong piece of technology which leads the industry in protecting affiliates, operators and ultimately players and ultimately makes the industry better for being in it.”

Ian Sims, Founder of Rightlander said “We are extremely happy to have won the Best Tech for Affiliate Programmes and this is a milestone moment for Rightlander.  We developer/marketing folks love to throw around words like “game changing” and “AI-driven” but when you win an award for “Best Tech for Affiliate Programmes” and it’s one of the judges calling it a “game changer”, that is quite an endorsement.”

Over the past 5 years, Rightlander has scanned tens of millions of webpages to help advertisers identify non-compliant advertising by their marketing partners to protect their brand and regulatory licenses.

Continue Reading

Affiliate Success

Casino Guru wins IGB Affiliates Safer Gambling Initiative of the Year

Published

on

Casino Guru wins IGB Affiliates Safer Gambling Initiative of the Year

 

Casino Guru has won the IGB Affiliates recognition in the Safer Gambling Initiative of the Year category.

Casino Guru has won the IGB Affiliates Awards distinction in the Safer Gambling Initiative of the Year category, an award granted to affiliate services with an unfaltering track record in their commitment to raising player protection standards and contributing to the industry’s ability to better understand gambling-related harm.

Casino Guru underwent a thorough review, which included a look into how the company sought to educate and protect players beyond statutory requirements and the active steps taken to introduce players to a safer gambling journey in every market they engage with.

The assessment distinguished Casino Guru for its comprehensive efforts in responsible gambling and gambling harm prevention as captured by the Gamtegrity, the unifying home of all responsible gambling and consumer protection projects and initiatives launched under the Casino Guru banner and name.

Spearheaded by Šimon Vincze, Casino Guru’s Sustainable & Safer Gambling Lead, Gamtegrity reunites some of the company’s most impactful projects and initiatives geared towards raising standards for the entire industry insofar as problem gambling, player behavior, and harm protection are concerned.

Vincze hailed the IGB Affiliates distinction as a deserved and important milestone in the company’s ongoing efforts to provide the industry with guidance on how to better protect consumers and provide players with assistance on their journey to picking the best and most responsible industry operators.

“QUOTE by Šimon”
I am thrilled from this recognition as it includes most of the projects that I work on. However, this achievement is a reflection of work throughout the departments of Casino Guru and I feel honored to translate it to the rest of the industry. Safer Gambling is undersized in affiliate space, and it is great that iGB motivates companies to compete in it.

Casino Guru’s Gamtegrity project reunites the company’s Global Self-Exclusion System (GSES), an ambitious cross-border initiative designed to create a comprehensive global mechanism that enables players to exclude themselves from regulated gambling markets and focus on recovery.

Casino Guru has similarly focused on creating tools that assist and help vulnerable players to address their problem as well as find help, extensive global information and easy access to treatment options.

The company has also leveraged its industry expertise to create the Casino Guru Academy, an ambitious undertaking which understands how important it is to educate industry professionals about best practices in customer support, casino bonuses, safer gambling, and other important areas.

Not least, Casino Guru’s ample effort and experience in maintaining responsible gambling standards that go beyond national legislation have led the company to set up the Casino Guru Awards which seeks to distinguish prominent operators that share the company’s core values in providing consumers with the safest gambling possible.

The Safer Gambling Initiative of the Year distinction is evidence of the strong and meaningful impact Casino Guru has had in bettering responsible gambling standards and seeking to actively assist players who may struggle with gambling-related problems or suffer gambling-related harm.

Continue Reading
Advertisement

Latest News

Rightlander Limited Appoints Sarafina Wolde Gabriel As Chief Strategy Officer Rightlander Limited Appoints Sarafina Wolde Gabriel As Chief Strategy Officer
News3 days ago

Rightlander Limited Appoints Sarafina Wolde Gabriel As Chief Strategy Officer

  Rightlander, the advertising and affiliate compliance monitoring specialist, is pleased to announce the appointment of Sarafina Wolde Gabriel as...

WeAreGame Nominated for Two AffPapa iGaming Awards 2023 WeAreGame Nominated for Two AffPapa iGaming Awards 2023
News4 days ago

WeAreGame Nominated for Two AffPapa iGaming Awards 2023

  WeAreGame is delighted to announce that we’ve been shortlisted in two categories at the upcoming AffPapa iGaming Awards 2023. The...

News2 weeks ago

BC.GAME Casino Review: The Top-Notch Online Crypto Casino

  BC.GAME casino is a highly-rated online crypto-gambling platform that has taken the industry by storm. Established with a commitment...

Why Gambling Affiliate Companies are Key for Smaller American Sportsbooks Why Gambling Affiliate Companies are Key for Smaller American Sportsbooks
News3 weeks ago

Why Gambling Affiliate Companies are Key for Smaller American Sportsbooks

  As online sports betting continues to expand in the United States, gambling affiliate companies in the country are also...

OLBG gives away more than £1 million to tipsters OLBG gives away more than £1 million to tipsters
News3 weeks ago

OLBG gives away more than £1 million to tipsters

  £1m prize mark passed on 1 May 2023 76,953 prizes given away to tipsters Most successful winners have taken...

Double Up Media announces relaunch of Best Bingo Websites online bingo comparison site Double Up Media announces relaunch of Best Bingo Websites online bingo comparison site
Affiliate Announcements3 weeks ago

Double Up Media announces relaunch of Best Bingo Websites online bingo comparison site

  Nottingham-based affiliate marketing agency Double Up Media has announced the relaunch of one of the UK’s most popular comparison...

BettingLadies.com Launches Sports Betting Industry’s First Affiliate, News and Content Site For All Sports, For Women - By Women BettingLadies.com Launches Sports Betting Industry’s First Affiliate, News and Content Site For All Sports, For Women - By Women
Affiliate Announcements3 weeks ago

BettingLadies.com Launches Sports Betting Industry’s First Affiliate, News and Content Site For All Sports, For Women – By Women

  BettingLadies.com, the first sports betting affiliate and content site for all sports written by women, for women, announced it...

WagerWire Welcomes BetMGM, Caesars, SuperBook Sports, and Others Into Media Affiliate Network WagerWire Welcomes BetMGM, Caesars, SuperBook Sports, and Others Into Media Affiliate Network
News1 month ago

WagerWire Welcomes BetMGM, Caesars, SuperBook Sports, and Others Into Media Affiliate Network

  WagerWire, a first-of-its-kind platform that empowers bettors to buy and sell active sports bets announced affiliate deals with nine...

SkillOnNet’s EGO Recruits Bright, Young Affiliate Managers SkillOnNet’s EGO Recruits Bright, Young Affiliate Managers
News1 month ago

SkillOnNet’s EGO Recruits Bright, Young Affiliate Managers

  EGO (EGamingOnline), the sales arm of SkillOnNet’s proprietary brands, has announced two new additions to its dedicated team of...

FAVBET apps receive ‘Lite Mode’ for slower networks FAVBET apps receive ‘Lite Mode’ for slower networks
News2 months ago

FAVBET apps receive ‘Lite Mode’ for slower networks

  The newly revealed ‘Lite Mode’ setting is now available in both the FAVBET’s Android and iOS apps and lets...

Trending

European Gaming Media and Events is a leading media and boutique event organizer in the European Union with a monthly reach of +110,000 readers. The official company (PROSHIRT SRL), has been listed for 4 years in a row among the top 3 Advertising and market research agencies in the local Top Business Romania Microcompanies based on the Financial Reports.

Contact us: [email protected]

Editorial / PR Submissions: [email protected]

Copyright © 2015 - 2022 European Gaming Media and Events. Registered in Romania under Proshirt SRL, Company number: 2134306, EU VAT ID: RO21343605. Office address: Blvd. 1 Decembrie 1918 nr.5, Targu Mures, Romania