Affiliate Success

The Right Content to Incorporate into Your Gaming Marketing Plan

Published

5 years ago

July 3, 2018

The Right Content to Incorporate into Your Gaming Marketing Plan

No matter what industry you work in, whether it’s gaming, retail, or just about anything else, content marketing is a great way to inform people about your brand. Content marketing works because it offers genuine value to a potential customer.

Just remember that there isn’t one type of content you can share with your followers. Different formats may be ideal for different purposes, and all come with their own best practices. For example, if you focus on an email driven campaign, it’s important to use an email verifier and track metrics. With a social media based strategy, interacting directly with customers is key.

The following are some of the more popular content marketing options. Keep them in mind when designing your next campaign, and decide which are useful for your brand.

Blogs

Blogging about topics your customers are interested in helps you establish your company as an authority in the industry. It also ensures customers associate your brand with their interests.

For example, if you’re marketing a new video game, maintaining a gaming blog devoted to industry news lets you develop a community of followers who’ll be more likely to trust you and buy your products. Including the right keywords in posts also boosts your odds of being discovered through relevant Google searches.

Email

Despite representing one of the “older” forms of online content marketing, email still delivers extremely strong results. This is true even when a company targets Millennials.

Email promotes brand loyalty by maintaining lines of communication with your followers. Most people who engage with a brand don’t become loyal to it right away. They need to have several positive experiences with the company to reach that stage. Through email marketing, you can sustain the initial interest a potential customer had in your business over a long period of time.

Social Media

Social media gives you the chance to reach a larger audience than other marketing channels might otherwise allow. Facebook alone boasts 2.19 billion active monthly users.

Social media is also effective because it allows marketers to engage their customers in conversation. Studies show that Millennials reject traditional advertising methods that single them out or condescend to them. They’d prefer to engage with a brand in a way that involves active participation on both their and the marketer’s part.

With social media, you can join in conversations via hashtags, solicit your customers’ reactions to a recent story in your industry, and interact with them directly when they comment on a post.

Video

There are many potential distractions on the internet. That’s why most people don’t finish articles they start reading online.

Video is useful for content marketers because it lets you talk about your product in a spirited and compelling way. For instance, if you wanted to prove to gaming fans that an upcoming release is worth their time, you wouldn’t simply publish a story highlighting its features. Instead, you’d create a dynamic video that demonstrates the gameplay experience.

Using video makes the product more tangible and attractive to a potential customer. On top of that, it grabs their attention and keeps it in a way other forms of content simply can’t.

Experiment with all these types of content to find out what works best for you and your customers. The most effective strategy will likely involve a combination of each. You’ll get the best possible results when you monitor your campaigns, tracking what does and does not work. Doing so also helps you craft stronger content to share with your customers in the future.

by: Camille Moore

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Affiliate Success

ReferOn celebrates SiGMA presence with 5 Star Award!

Published

1 week ago

November 24, 2023

George Miller

ReferOn celebrates SiGMA presence with 5 Star Award!

SiGMA is time for celebration as ReferOn wins Rising Star of the Year award from 5 Star Media!

ReferOn, the state-of-the-art affiliate management platform for the iGaming industry, celebrated its first presence at SiGMA Malta Europe with numerous partners and client meetings and is delighted to announce that it won the Rising Star of the Year award from 5 Star Media for 2023!

Exhibiting at an iGaming conference and expo for the first time since launching in February, ReferOn welcomed clients and prospects at its stand and showcased the Rising Star of the Year award it won from 5 Star Media’s Starlet Awards.

David Harris, Tech Team Lead at ReferOn, commented: “SiGMA Malta Europe was a fantastic event for ReferOn. The event was not only valuable for the significant potential arising from the meetings held, but also because SiGMA fosters an environment where like-minded individuals can deeply understand the market and discuss all its aspects in an ideal setting. This can be in relation to the iGaming market’s weaknesses or areas for growth and it generates a continuous flow of ideas for improvement on all sides. ReferOn was no exception to this and this gave us plenty of food for thought to grow into 2024.”

ReferOn’s platform is focused on ease-of-use, speed and leveraging its state-of-the-art technology for the benefit of affiliates. By joining the platform, affiliates benefit from ReferOn’s brand new features such as Dynamic Reporting, user-friendly dashboards and Instant API Reports.

Affiliate Success

Boomerang Media is the Best PPC Affiliate at SiGMA Europe Awards 2023

Published

2 weeks ago

November 15, 2023

George Miller

Boomerang Media is the Best PPC Affiliate at SiGMA Europe Awards 2023

Boomerang Media claimed “The Best PPC Affiliate” nominee at the recent SiGMA Europe Awards 2023, reinforcing its position as an industry leader

Boomerang Media, part of Boomerang Partners, won “The Best PPC Affiliate” at the SiGMA Europe Awards 2023, demonstrating its competitive strength among top industry players. The award ceremony was held on the opening day of the SiGMA Europe Malta event on November 14. Boomerang Media was honored after an open vote and jury decision, beating out fellow nominees Identi and RevenueLab.

“We are thrilled to have secured this prestigious SiGMA Europe award this year,” said Vitalii Prokofiev, CEO of Boomerang Partners. “It validates our team’s dedication and commitment to offering best-in-class experiences tailored for each market we operate in.”

Not just a contender for prestigious awards, Boomerang Partners has also appointed its leading brand – Boomerang Sportsbook, a sponsor of the ‘Best East Europe Affiliate 2023’ category. This underscores their commitment to emerging European markets. With a strong presence in these regions already, Boomerang offers affiliates extensive opportunities to expand globally, including into both Europe and Latin America.

“We applaud Boomerang Partners’s dedication to expanding across Europe and beyond,” Denis Dzyubenko, CIS Region Director at SIGMA Group. “Earned win for Boomerang Media in the “The Best PPC Affiliate” nominee and Boomerang Partners’s sponsorship of the “Best East Europe Affiliate” category demonstrates a strategic understanding of key growth regions and a commitment to supporting the entire ecosystem. Operators like Boomerang, who foster industry development while delivering innovative platforms, are vital to our sector’s success”.

SiGMA Europe is a premier global gaming event and forum for industry experts and affiliates. It convenes over 800 sponsors, 200 exhibitors, 200 speakers, and 25,000 delegates to discuss gaming trends, share ideas, and network. SiGMA has raised over €300,000 for charity since 2020 through its global events. For 2023, the SiGMA Foundation aims to launch significant initiatives, including an educational facility in Ethiopia for 1,000 students, two Camino de Santiago hikes with €70,000 targets each, summiting Mount Toubkal, and continuing the Kilimanjaro Challenge, which has raised €1 million since 2004 – all guided by principles of transparency and impactful philanthropy.

“It’s great to be recognized by the industry’s best. We are glad that our initiative to develop professional sports around the world did not go unnoticed,” stated Vitalii Prokofiev, CEO of Boomerang Partners. “We will continue to push the envelope and deliver the best products in our categories experience globally.” At the SiGMA Europe in Malta, Boomerang Partners is represented by the booth of its flagship brand Boomerang Bet.

Affiliate Success

SPOTLIGHT SPORTS GROUP NAMED AFFILIATE OF THE YEAR AT THE EGR OPERATOR AWARDS

Published

1 month ago

October 30, 2023

George Miller

Spotlight Sports Group Triumphs with the Affiliate of the Year Award, Solidifying Position as Industry Leaders

Spotlight Sports Group (SSG), a world-leading technology, content and media company specialising in sports betting, was named the winner of the EGR Operator Award’s headline category, Affiliate of the Year. This achievement underscores SSG’s successful development and growth of its four leading sports betting affiliates.

The winning submission included data on differentiation and quality of offering, quality and scale of traffic, audience growth innovation and strong partner relationships, including a particular focus on the promotion of safer gambling measures.

The Affiliate of the Year award is the first award that SSG has received recognising the success of its affiliate brands on a global scale. In the UK, SSG is led by the Racing Post, which is the unrivalled leader in horseracing news and tips, in addition to being the largest horseracing affiliate in the world.

In North America, SSG’s flagship brand is Pickswise, which has grown the largest audience of any affiliate launched in the market since the repeal of PASPA in 2018.

Spotlight Sports Group also owns and operates leading affiliates, myracing and Free Super Tips. Myracing is a trusted resource for every horseracing and greyhound race in the UK and Ireland. Free Super Tips specialises in providing football tips for matches and leagues around the world and has developed large audiences in the UK, Ireland and other regulated markets globally.

Combined, the four properties provide operators with a hard-to-match combination of platforms that boast extensive and loyal audiences in a variety of markets.

Discussing the award win, Spotlight Sports Group’s Chief Executive Officer, Mark Renshaw, said: “We are thrilled to have won this award from EGR. In addition to it being an especially prestigious award, it is something that our entire company can take pride in and look to as proof that our hard work is being recognised by our industry peers. The award win helps solidify SSG as one of the few super affiliates in the industry as all of our affiliate brands have taken major strides forward in the past year by growing their audiences and increasing engagement.

He continued: “We are also honoured that this is our second industry award win of the year from EGR, following being named winner of the Sports Data Supplier award at their B2B ceremony in June. We look forward to continuing to go above and beyond the odds for our audiences and unlocking audience value for our partners through all of our products and services.’’

The EGR Operator Awards winners were announced on Thursday, 26th October, at the Grosvenor House in London.