News
BettingGods partners with 24Dogs
Maltese owned brand BettingGods.com are “delighted and honoured” to go into business with a 24Dogs.com, a UK company owned brand that is bringing an end to the practice of closing the accounts of punters who become too successful.
Darren Moore, director of Betting Gods Malta Ltd, says its new strategic partnership with UK based E-Tote Ltd – owner of greyhound betting site 24Dogs.com – also has the scope to raise the profile of greyhound racing for generations to come.
Betting Gods has been providing professional betting tips on Greyhound racing since 2015 and other sports since early 2014.
Mr Moore says his company’s new partnership with 24Dogs, a UK Gambling Commission licensed sportsbook operator, which was founded in 2001, comes at a time when a positive shift in the betting industry is taking place.
He believes this shift will bring about more openness and fairness to customers, putting punters on a par with bookies in terms of their potential for higher returns on their bets.
“Punters are becoming increasingly fed up of being restricted by how much they can stake or win online,” said Moore.
“Year upon year bookies are reporting multi-million pound profits, but the average punter who dares to win more than he or she loses has their accounts closed or restricted.
“We’re delighted and honoured to partner with 24Dogs, who state they will never limit customers other than in accordance with responsible gambling practices.
“It is a clear sign and positive shift in the betting industry. We hope that other companies can learn from this openness and willingness to be fair to all customers.”
Describing the new partnership with 24Dogs as a positive step forward for greyhound racing, the Betting Gods boss added: “It is also great for the industry of greyhound racing.
“The dedicated betting platform of 24Dogs has the scope to drastically raise the profile of the sport for current and future generations.”
Moore believes the approach of 24Dogs in not imposing limits or restrictions on the amount punters can win, except in accordance with responsible gambling guidelines, is a real breath of fresh air.
Both Betting Gods and 24Dogs are dedicated to “improving the betting experience” of gamblers looking to make gains from greyhound racing.
The 24Dogs.com site has recently undergone a dramatic overhaul of its website and branding, which it hopes will enhances its customers’ online experience.
The 24Dogs.com website boasts live streaming of greyhound races throughout the week, with racing fans able to reclaim the cost of a £5 day pass to view the races against bets.
When it was formed in 2001, 24Dogs.com was one of the first online licensed betting websites, and today, it remains the UK’s only Greyhound racing Tote betting site.
The Betting Gods website, at www.bettinggods.com, boasts a membership of at least 94,000 punters, who receive free and paid tips and previews from professional tipsters every day.
Horse racing, boxing, tennis, golf and football betting tips are also amongst the sports its tipsters advise punters on.
Both websites have excellent readability and a smart, clear and responsive interface, making it easy for all punters to navigate their way through the pages they require.
The 24Dogs.com site makes it easy to identify the tracks you want to make your selections from and place a bet within seconds once you are signed up.
24Dogs and the tracks have an equally supporting role working together to help promote the industry with their on line presence
Chris Aldworth, Operations Manager at 24Dogs says: “Our punters have gained massive value over the years by betting on the tracks totes with us. Teaming up with Betting Gods is a perfect partnership as we want our punters to win. Betting Gods is an extremely exciting opportunity for us to help our customers maximize their profits, they have an extremely professional and honest approach and we are looking forward to a long successful partnership.”
Affiliate Announcements
Statutory levy affiliate reaction
“I personally think the industry should view this as a positive chance to work hand-in-hand with the NHS, charities and government as all stakeholders pull together to minimise gambling harm. Gambling is meant to be fun and entertaining and the industry must ensure that it is responsible, so that those in need can gain access to properly funded support as and when they need it.”
Affiliate Compliance
Rightlander and RavenTrack Partner to Boost Affiliate Marketing Compliance and Advertising Opportunities
Leading iGaming compliance and tracking platforms unite to bolster affiliate marketing integrity.
Rightlander, a leading provider of marketing compliance and intelligence solutions, has announced a strategic partnership with RavenTrack, a prominent affiliate tracking platform. This collaboration aims to enhance marketing compliance and risk management for Raven Track clients and help identify untapped advertising opportunities with affiliates across global markets.
The partnership will offer access to Rightlander’s comprehensive suite of innovative marketing compliance solutions, including web, search, and social media monitoring to track affiliate promotional activities, content compliance scanning to ensure adherence to regulatory requirements and monitoring services.
RavenTrack’s diverse client base spans established and emerging markets, and this partnership addresses the growing need for robust compliance measures in regions with evolving regulatory landscapes.
Sarafina Wolde Gabriel, CEO of Rightlander, commented on the partnership: “We’re excited to partner with RavenTrack to offer our cutting-edge compliance and marketing solutions to their global client base. As marketing regulations tighten in established and emerging markets, our tools will help brands and affiliates navigate the complex landscape of marketing compliance and capitalise on advertising opportunities.”
RavenTrack is a leading affiliate tracking platform specialising in providing advanced tracking and analytics solutions to help brands optimise their affiliate marketing programs. Its client base includes prominent brands such as Jumpman Gaming, Betfred, Bet9ja, and Mr. Q, to name a few.
Adam Rowley, RavenTrack’s Managing Director, expressed enthusiasm about the partnership: “At RavenTrack, we understand the critical importance of marketing compliance. Our collaboration with Rightlander represents a significant step forward in our mission to provide our clients with robust, innovative and effective tools for managing their affiliate programs.”
“By integrating Rightlander’s advanced compliance solutions with our cutting-edge tracking platform, we’re empowering our clients to navigate the complex regulatory landscape with confidence while maximising their marketing potential.”
This partnership represents a significant step forward in promoting responsible and compliant marketing practices in the rapidly evolving affiliate marketing industry. By combining RavenTrack’s expertise in affiliate tracking with Rightlander’s advanced compliance tools, the collaboration aims to set new standards for transparency and regulatory adherence in the sector.
Affiliate Announcements
Raise your Game with BoostBox by MyAffiliates: a new AI-Driven must-have iGaming Affiliate ace, for instant wins and real results
Jackpots just got closer for iGaming affiliate marketers with the launch of BoostBox by MyAffiliates — a new AI-driven tool designed to unlock new levels of affiliate potential. With a simple touch of a button iGaming affiliate partners can now access:
- Instant Updates: up-to-date product and promotional information
- Increased Productivity: easy access to brand resources, whilst reducing support queries by up to 40%
- Streamlined Research: brand and product information in an instant
- Quality Content: resources to produce consistent, on-brand promotional content
Boostbox by MyAffiliates is not just a game-changing upgrade — it’s a leap forward in affiliate marketing, setting a new standard in the industry for speed, relevance, impact and results.
iGaming affiliate marketing has long faced recurring obstacles that impact performance potential – delays in accessing information, time-consuming research, content inconsistencies, and resource limitations. BoostBox by MyAffiliates is an innovative AI-driven solution to these challenges, enabling affiliates to stay competitive and focused, taking results to a new level.
Clemence Dujardin, Group CEO at MyAffiliates, “BoostBox is redefining iGaming affiliate support and is the ultimate affiliate marketing solution. By maximising the capabilities of AI to bring real-time information to affiliate partners, programmes and content are guaranteed to be as impactful and as engaging as possible. MyAffiliates is at the forefront of affiliate marketing, and using the latest technology to launch BoostBox today, our users can enjoy the very best available affiliate marketing experience and strengthen their potential overnight.”
Roo Wright, Founder of BoostBox added, “Having built a number of affiliate businesses over my 18 years in the industry, I know firsthand the challenges affiliates face. BoostBox was born from that experience, and our partnership with MyAffiliates will help take affiliate marketing to the next level.”
MyAffiliates has long been a powerhouse in affiliate marketing software, empowering iGaming operators to bring all their brands and products together under one seamless affiliate system. Since its launch in 2007, MyAffiliates has set the standard in the industry, becoming the go-to platform for iGaming operators. In fact, StatsDrone recognised MyAffiliates in April 2024 as the most-used affiliate marketing software in the gaming industry—solidifying its role as a trusted leader and innovator in the space.