News
BettingGods partners with 24Dogs
Maltese owned brand BettingGods.com are “delighted and honoured” to go into business with a 24Dogs.com, a UK company owned brand that is bringing an end to the practice of closing the accounts of punters who become too successful.
Darren Moore, director of Betting Gods Malta Ltd, says its new strategic partnership with UK based E-Tote Ltd – owner of greyhound betting site 24Dogs.com – also has the scope to raise the profile of greyhound racing for generations to come.
Betting Gods has been providing professional betting tips on Greyhound racing since 2015 and other sports since early 2014.
Mr Moore says his company’s new partnership with 24Dogs, a UK Gambling Commission licensed sportsbook operator, which was founded in 2001, comes at a time when a positive shift in the betting industry is taking place.
He believes this shift will bring about more openness and fairness to customers, putting punters on a par with bookies in terms of their potential for higher returns on their bets.
“Punters are becoming increasingly fed up of being restricted by how much they can stake or win online,” said Moore.
“Year upon year bookies are reporting multi-million pound profits, but the average punter who dares to win more than he or she loses has their accounts closed or restricted.
“We’re delighted and honoured to partner with 24Dogs, who state they will never limit customers other than in accordance with responsible gambling practices.
“It is a clear sign and positive shift in the betting industry. We hope that other companies can learn from this openness and willingness to be fair to all customers.”
Describing the new partnership with 24Dogs as a positive step forward for greyhound racing, the Betting Gods boss added: “It is also great for the industry of greyhound racing.
“The dedicated betting platform of 24Dogs has the scope to drastically raise the profile of the sport for current and future generations.”
Moore believes the approach of 24Dogs in not imposing limits or restrictions on the amount punters can win, except in accordance with responsible gambling guidelines, is a real breath of fresh air.
Both Betting Gods and 24Dogs are dedicated to “improving the betting experience” of gamblers looking to make gains from greyhound racing.
The 24Dogs.com site has recently undergone a dramatic overhaul of its website and branding, which it hopes will enhances its customers’ online experience.
The 24Dogs.com website boasts live streaming of greyhound races throughout the week, with racing fans able to reclaim the cost of a £5 day pass to view the races against bets.
When it was formed in 2001, 24Dogs.com was one of the first online licensed betting websites, and today, it remains the UK’s only Greyhound racing Tote betting site.
The Betting Gods website, at www.bettinggods.com, boasts a membership of at least 94,000 punters, who receive free and paid tips and previews from professional tipsters every day.
Horse racing, boxing, tennis, golf and football betting tips are also amongst the sports its tipsters advise punters on.
Both websites have excellent readability and a smart, clear and responsive interface, making it easy for all punters to navigate their way through the pages they require.
The 24Dogs.com site makes it easy to identify the tracks you want to make your selections from and place a bet within seconds once you are signed up.
24Dogs and the tracks have an equally supporting role working together to help promote the industry with their on line presence
Chris Aldworth, Operations Manager at 24Dogs says: “Our punters have gained massive value over the years by betting on the tracks totes with us. Teaming up with Betting Gods is a perfect partnership as we want our punters to win. Betting Gods is an extremely exciting opportunity for us to help our customers maximize their profits, they have an extremely professional and honest approach and we are looking forward to a long successful partnership.”
Affiliate Success
First iGB Affiliate Manager Academy to shine a light on effective AI-Driven affiliate recruitment strategies
Organisers of July’s edition of iGB L!VE – the first to be held in London – have announced the launch of the AI focussed iGB Affiliate Manager Academy which will be held July 1 as part of London iGaming Week.
The training and mentorship program which is being curated in partnership with Affiverse, founded by veteran affiliate marketer Lee-Ann Johnstone – and which guides businesses on how to launch, scale and grow successful affiliate programs, has been designed to help organisations of all sizes understand how to leverage new tactics and simple AI tools to recruit, retain and activate affiliates more effectively.
The Academy will offer a mix of practical learning, tactical assessments and personalised coaching providing affiliate managers with an invaluable opportunity to learn from industry leaders. Each unique session will include topical insights drawing on the dominant trends in the market.
Looking ahead to the Academy Lee-Ann Johnstone said: “I’m delighted that Clarion has invited Affiverse to develop a bespoke training academy specifically for iGaming Affiliate Managers.
“In an industry that’s constantly evolving, and which is powered by the early adoption of new technologies, businesses and affiliate managers have to keep learning in order to remain competitive. The only way we get to understand the affiliate space and all the complexities it entails is on the job – from others!
“It has always been important to me that those who have knowledge pay it forward and I’m really excited to be given the task of leading the curation of this unique event bringing the best of the best together in order to teach, train and coach affiliate managers as we move forward.
“The gap between AI-empowered affiliate managers and those relying solely on traditional methods is widening every month. The iGB Affiliate Manager Academy will provide the bridge to ensure businesses are on the right side of that divide.”
Reflecting on the importance and objectives of the iGB Affiliate Manager Academy, Global Portfolio Director Naomi Barton said: “Our live events are all about delivering real value to our international community of stakeholders. Lee-Ann and her team at Affiverse are spearheading the academy syllabus and content stream alongside IGB’s events production team to provide tailor made training and mentoring for new and existing affiliate managers as well as those who want to learn and scale their affiliate programs faster.
“The workshop will provide insider access to the exact AI-driven techniques that are assisting brands to deliver real results. Most significantly this isn’t just theory — instead it’s a hands-on expert-led roadmap focussing on immediately implementable tactics that will transform your program performance.”
MightyTips has received a nomination for “Sportsbook Affiliate of the Year” at the prestigious AffPapa iGaming Awards 2025. MightyTips hopes to follow in the footsteps of its parent company, SEOBROTHERS, which won the Affiliate Agency of the Year award at the 2023 ceremony and has received another nomination this year.
MightyTips’ nomination follows a year of expansion for the brand, which increased its portfolio of multilingual sites to 19. In addition to continuing to provide free daily football betting tips and in-depth bookmaker reviews, MightyTips also launched the MightyQs interview series, which spotlights some of the most exciting partnerships between online sportsbooks and high-profile sporting franchises such as Juventus and the UFC.
Held at Hacienda Nadales in Malaga, Spain, the fourth annual AffPapa iGaming Awards will take place on May 28th, 2025. The awards celebrate and recognise affiliates, operators, and B2B providers for hard work and innovation within the iGaming industry and commend those who are constantly pushing the boundaries and setting new standards.
One of the most notable and respected ceremonies on the industry calendar will be hosted as part of the iGaming Club Conference, a two-day networking event that will welcome over 1,200 industry delegates. Voting is open to the public and will close on May 11th.
Eugene Ravdin, Head of PR at SEOBROTHERS, said: “We’re overjoyed to hear that MightyTips have been nominated for these prestigious awards. It’s fantastic to be evaluated for our hard work over the last twelve months, and everyone involved should be extremely proud of their efforts. This is a huge professional achievement for the brand.”
We are delighted to announce that Slotsjudge received two nominations for the AffPapa iGaming Awards 2025. Milestones like this highlight our team’s dedication and strong position in the iGaming industry.
Slotsjudge was nominated in two key categories: “Rising Star Affiliate of The Year” and “Slots Review Affiliate of The Year.” The first nomination recognizes our fast growth and impact in a competitive market, while the second one emphasizes the quality and reliability of our game reviews. We highly value the trust our audience places in us as a credible and influential voice within the industry.
What sets Slotsjudge apart is our honest, straightforward content. Our team creates reviews that players can rely on, helping them make informed choices. We actively encourage community engagement and user-generated content, ensuring our reviews reflect real player experiences. Our approach combines simplicity, transparency, and a direct connection with our audience. We believe that this strong content strategy and dedication to genuine player feedback are the reasons behind these nominations.
“We are very grateful and proud of these nominations,” said Jekaterina Dubnicka, Head of Marketing and Communications. “It is exciting to see our team’s hard work acknowledged. We appreciate our users and partners, whose support has been key to our success.”
The AffPapa iGaming Awards ceremony will take place online on June 20, 2025. Slotsjudge looks forward to attending and celebrating with the industry. We thank the jury for their recognition, and we are excited about the future, continuing to grow alongside our valued community and partners.
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