Affiliate Announcements
iGaming Veterans Form New Lead Marketing Company in Malta
Traffic Puma is one of Malta’s newest companies in the affiliate marketing space. Read more about its founders.
Traffic Puma
Traffic Puma Ltd is the name of the new affiliate company that bets on an increase focused on ethical gaming. They want to promote this message to the user, and not just simply focus on bling, flashing lights, bells, and whistles.
“We strongly encourage our users to play wisely, and within the limits of their financial situation,” says Ken Larsen – the Norwegian CEO of Traffic Puma. “The industry has had a negative image for some people, and the challenge for our business going forward will be to clean up completely and help players create only positive gaming experiences,” he adds. “Responsible gambling is a positive thing, both for the individual, and the economy as a whole.”
That is why they launched their new affiliate site in May 2018, promptly named Wisegambler
“Our focus will be on empowering our users to think. We are not here to make money at any cost, and online casinos, Sportsbet sites and review sites that take this seriously will be the winners”, says Larsen.
Three Companies
Three companies are behind Traffic Puma, and they all have Scandinavian roots, as is seen in the people behind these companies:
Mikael Strunge from Power Media Group, Dennis Dyhr-Hansen from Matching Visions, and Allan Jensen of Rvnue ApS is behind Traffic Puma. A veteran team of iGaming specialists.
“Our main selling point or advantage is the collective experience that we have. We are tapping into a fantastic resource, and we are going to take advantage of this to the max”, says Ken Larsen.
“Traffic Puma’s ability to consolidate technology and resources from the existing business ventures of its founders will be our primary advantage,” he adds, and hints to the fact that much of the innovation we see in the gaming industry comes from experienced people who see tendencies and challenges of our industry.”
Affiliate and Lead Marketing
The affiliate marketing and lead marketing businesses are increasing yearly. Which seems incredible given the growth it has already had. But it seems that, just like cryptocurrencies, there is a huge faith in the future.
Given that more and more affiliate companies start focusing on ethics and responsible gambling, perhaps more European countries apart from Malta will open up for online gambling.
In the meantime, the strongest affiliate companies will win. But only those that also has a soft focus on ethics and responsibility.
“I personally think the industry should view this as a positive chance to work hand-in-hand with the NHS, charities and government as all stakeholders pull together to minimise gambling harm. Gambling is meant to be fun and entertaining and the industry must ensure that it is responsible, so that those in need can gain access to properly funded support as and when they need it.”
Affiliate Announcements
Raise your Game with BoostBox by MyAffiliates: a new AI-Driven must-have iGaming Affiliate ace, for instant wins and real results
Jackpots just got closer for iGaming affiliate marketers with the launch of BoostBox by MyAffiliates — a new AI-driven tool designed to unlock new levels of affiliate potential. With a simple touch of a button iGaming affiliate partners can now access:
- Instant Updates: up-to-date product and promotional information
- Increased Productivity: easy access to brand resources, whilst reducing support queries by up to 40%
- Streamlined Research: brand and product information in an instant
- Quality Content: resources to produce consistent, on-brand promotional content
Boostbox by MyAffiliates is not just a game-changing upgrade — it’s a leap forward in affiliate marketing, setting a new standard in the industry for speed, relevance, impact and results.
iGaming affiliate marketing has long faced recurring obstacles that impact performance potential – delays in accessing information, time-consuming research, content inconsistencies, and resource limitations. BoostBox by MyAffiliates is an innovative AI-driven solution to these challenges, enabling affiliates to stay competitive and focused, taking results to a new level.
Clemence Dujardin, Group CEO at MyAffiliates, “BoostBox is redefining iGaming affiliate support and is the ultimate affiliate marketing solution. By maximising the capabilities of AI to bring real-time information to affiliate partners, programmes and content are guaranteed to be as impactful and as engaging as possible. MyAffiliates is at the forefront of affiliate marketing, and using the latest technology to launch BoostBox today, our users can enjoy the very best available affiliate marketing experience and strengthen their potential overnight.”
Roo Wright, Founder of BoostBox added, “Having built a number of affiliate businesses over my 18 years in the industry, I know firsthand the challenges affiliates face. BoostBox was born from that experience, and our partnership with MyAffiliates will help take affiliate marketing to the next level.”
MyAffiliates has long been a powerhouse in affiliate marketing software, empowering iGaming operators to bring all their brands and products together under one seamless affiliate system. Since its launch in 2007, MyAffiliates has set the standard in the industry, becoming the go-to platform for iGaming operators. In fact, StatsDrone recognised MyAffiliates in April 2024 as the most-used affiliate marketing software in the gaming industry—solidifying its role as a trusted leader and innovator in the space.
Affiliate Announcements
Game Lounge Acquires Two Kings Consultants B.V., Owner of Leading Dutch iGaming Affiliate Meneer Casino
Game Lounge, a leading iGaming affiliate company, announced the acquisition of Two Kings Consultants B.V., the owner and operator of Meneer Casino, a prominent Dutch iGaming affiliate website.
This strategic acquisition expands Game Lounge’s presence in the rapidly growing Dutch iGaming market and strengthens its position as a leading player in the global affiliate landscape.
Meneer Casino has established itself as a trusted source of information for Dutch players seeking reputable and entertaining online casino experiences. The website provides honest and in-depth reviews, guides, and comparisons of licensed online casinos, ensuring players can make informed decisions in a safe and regulated environment.
“We are thrilled to welcome Martin and his team to Game Lounge,” said Richard Dennys, CEO of Game Lounge. “This acquisition aligns perfectly with our growth strategy and commitment to providing high-quality iGaming experiences to players worldwide. Meneer Casino’s strong reputation and deep understanding of the Dutch market make them an invaluable addition to our network.”
Martin van Geest, Founder and Chief Editor of Meneer Casino, expressed his enthusiasm for the partnership, stating, “Joining forces with Game Lounge marks an exciting new chapter for Meneer Casino. At Meneer Casino, our mission is to provide players with honest, reliable information so they can make better choices and play smarter. We’re confident that Game Lounge’s expertise and resources will help us reach an even wider audience of Dutch players.”
Ben Robinson, Managing Partner of Corfai Capital, who brokered the deal, commented, “This transaction brings together two highly complementary businesses with a shared vision for innovation and excellence in the iGaming affiliate sector. We believe this strategic partnership will create significant value for both companies and further solidify their positions as leaders in their respective markets.”
This acquisition reinforces Game Lounge’s commitment to its “Level Up Leap Forward” tagline, signifying the company’s dedication to continuous improvement and expansion in the iGaming industry.
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