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PartnerMatrix makes its comeback

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PartnerMatrix makes its comeback

Levon Nykoghosyan, PartnerMatrix CEO, speaks in this interview about the product revamp, key features and product vision, as well as how to overcome the present industry challenges.

 

Can you detail why PartnerMatrix is such an important release for EveryMatrix in 2017?

Nykoghosyan: PartnerMatrix has been one of the first projects of EveryMatrix and it is not only an important release in 2017 but it has always been an important part of our full package solutions for operators, ranging from sportsbook to casino and payments solutions.

Although the new PartnerMatrix version it’s just two years old, is already a competitive product with a responsive and easy to use interface allowing operators manage affiliates’ data, payment plans, marketing tools, reports and user settings, all from a single location. Simple to implement and supplied with continuous updates, the system is fully adaptable for different markets and regions and has gained trust among both startups and big operators.

Under constant improvement, our system is an ever-evolving solution. The 2017 releases include, among new languages support and many other small improvements, the launching of real-data reporting and the integration with our payment service provider, MoneyMatrix. This integration allows us to provide so many ways for affiliates to withdraw their commissions and this is another step towards providing one of the most powerful affiliate systems in the iGaming market.

From a product perspective what marks PartnerMatrix as a unique software for the saturated affiliate market place?

Nykoghosyan: The most important thing, which was at the core of our key features from the start, (back in 2015), was to build a real-time system, for both affiliates and agents, and track everything under one system instead of using two separate systems that track the same data.

PartnerMatrix allows affiliates to operate as agents (transfer money to specific players, place a bet in the system, place a bet on behalf of a player) and at the same time the agents can operate as affiliates (use banners to bring traffic, provide promo-codes to customers, keep sub-affiliates). This unique system has been designed to offer our clients the ability to widen their users’ base by using agent networks to target offline customers.

I am very happy about the feedback we received from the industry for which I would like to thank our solid and hard-working team.

From your perspective, where do you feel industry affiliates are being underserved, and how has this factor shaped the development of PartnerMatrix as a platform?

Nykoghosyan: I think one of the most significant issues nowadays, is the lack of transparency. It is important for affiliates to be able to see how every single number is being generated instead of just being fed with partial data, like many systems do. More than this, the lack of transparency could lead, over time, to trust problems.

Our solution provides very detailed and comprehensive reports by displaying breakdown of every number, costs, bonuses, etc. We can also provide, like in case of some operators, detailed bets history for a better insight.

Transparency is not the only issue we see within the industry. Lack of support is among things that are on the table and often brought in discussions. To tackle this concern, PartnerMatrix has been established with its own dedicated Account Management team, which allows us to be close to operators, understand their needs, receive their requirements and deliver the solution in the shortest time.

From a marketing and operations perspective, what new obstacles are facing affiliate as an industry acquisition vertical?

Nykoghosyan: There is a huge organic competition between affiliates and our focus is always helping our clients and their affiliates and make sure we give them a powerful advantage over competition.

To this end, the Back-office in PartnerMatrix is highly focused on affiliate manager and administrator comfort. It gives opportunity to reach each angle of the website and successfully manage all the operations.

Relatively new, ad blocking and domain blocking is definitely an obstacle in terms of traffic loss. At PartnerMatrix, we do offer a solution to this problem (which our current affiliates use) by allowing them to choose affiliate domains which do not contain “block words”. Furthermore, operators can immediately change affiliate tracking links if the current domain gets blocked.

Finally, following its initial launch, how do you see PartnerMatrix growing as an EveryMatrix service?

Nykoghosyan: I am happy to see it growing every day, by every new release deployment, with every added feature and, the most rewarding, with every new client.

We strongly believe that finding the right balance between high performance and product quality requires team work and common vision. To that end, EveryMatrix has assembled PartnerMatrix project as a separate business unit in the company to fully concentrate on providing one of the leading performance marketing and partnership solutions in the world. The bar is set high for us, and this is a good thing.

I’m fully confident that competitive pricing, on top of its features, will help PartnerMatrix shine as people’s platform. Whether you are a start-up or a decent sized operator, the platform will meet all operators and affiliates’ needs.

 

The original version of this article can be found here.

Affiliate Success

ReferOn Shortlisted for “European Corporate Services Supplier” Category at EGR EUROPE Awards 2026

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ReferOn Shortlisted for “European Corporate Services Supplier” Category at EGR EUROPE Awards 2026

ReferOn, the next-gen affiliate management platform, has been named on the EGR Europe Awards 2026 shortlist in the “European Corporate Services Supplier” category, recognising the platform’s solutions that help real operators with their operations and growth.

Continuing 2025’s Momentum

The nomination reflects a busy 2025 for ReferOn, one that was highlighted by significant product updates, rapid growth, and an ascent to becoming one of the most recognised affiliate management platforms in the industry.

Going into the new year, the ReferOn team has ambitious plans to accelerate this positive momentum by scaling alongside its growing partner base with advancements to its product vision around clarity, transparency, and ease of use. The EGR Europe Awards 2026 marks a pivotal start to 2026, and an award win demonstrates that the platform’s direction truly resonates with operators and affiliate managers worldwide.

Refie’s Human Impact

Refie, the platform’s human layer, transcends a mere surface-level companion. It hops around dashboards and workflows, providing relevant assistance, such as fixing reward logic, identifying anomalies, and making suggestions to the user.

In 2026, ReferOn plans to enhance Refie’s functionality with advanced platform gamification, engaging users and transforming how affiliate managers interact with their day-to-day operations. These developments will pave the way for personalised, smart intelligence on the platform and set an industry standard for affiliate tech.

Alex Bukin, General Manager, commented on the nomination and plans for 2026, “ReferOn made great strides in the past year, with major product developments, key recruitments, and a rapidly growing partner base. With this growth, our expectations have risen, and we want to establish ourselves as a platform that accelerates affiliate tech across the board. Being nominated for the ‘European Corporate Services Supplier’ category solidifies our ambition and is a meaningful start to our new year. With Refie driving more innovation, we look forward to driving our goal of transparency, clarity, and customer-facing features even further.”

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Affiliate Success

ReferOn Wins Prestigious “Best Affiliate Software 2025” at SiGMA Central Europe B2B Awards

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ReferOn Wins Prestigious “Best Affiliate Software 2025” at SiGMA Central Europe B2B Awards

A milestone achievement as ReferOn continues to impress

ReferOn, the next-generation affiliate management platform, has taken the title of “Best Affiliate Software 2025” at the SiGMA Central Europe B2B Awards, held in Rome.

The award recognises ReferOn’s rapid growth in becoming a leader in iGaming. It distinguishes the platform for its cutting-edge architecture, exceptional product innovations, and measurable impact on affiliate operations.

Redefining Affiliate Management

In a short amount of time since its inception, ReferOn has become one of the most recognised names in affiliate technology, leading the way by creating user-centric features that help the real needs of affiliate managers.

The platform recorded rapid adoption, supporting an influx of tens of thousands of affiliates and millions of clicks while continuously evolving and growing with new features and refinements. The platform’s approach to innovation and user-facing experiences is its new living interface, Refie. Refie brings awareness and human-like interaction to the platform, helping make affiliate operations more personable and accessible.

Building Beyond the Standard

Alex Bukin, General Manager at ReferOn, commented on the win, “This award is more than recognition. It empowers and validates our team, encouraging us never to stop building. At ReferOn, we always aim to shape how affiliate marketing should work. At its core, it should be simple, transparent, and powerful. Every new integration and feature comes from a team that deeply understands the product and what real affiliate managers need. This helps us refine our platform to be the best it can be. And we’re only getting started!”

Continued Momentum

ReferOn’s win at SiGMA Central Europe marks another significant achievement. In 2025, the platform conducted multiple migrations and released groundbreaking features to transform affiliate operations. Its sights are set on 2026 — a year that will be focused on product refinements, sustainable growth through key industry partnerships, and delivering more key solutions for real affiliate managers.

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Affiliate Success

Casino Guru secures SiGMA Central Europe B2C Awards’ Best Affiliate 2025 distinction

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Casino Guru secures SiGMA Central Europe B2C Awards' Best Affiliate 2025 distinction

Casino Guru has won the “Best Affiliate 2025” category at the SiGMA Central Europe B2C Awards, distinguishing the company’s efforts in delivering the best online casino database and guiding players to the safest casinos of their choice.

Via Tuscolana hosted the ceremony on Tuesday, November 4, in Rome, Italy, distinguishing a number of companies, among which was Casino Guru, which secured the landmark accolade for itself.

Commenting on the win, Casino Guru’s Head of Casino Research, Matej Novota, said: “Winning the Best Affiliate 2025 award at the SiGMA Central Europe B2C Awards is a meaningful milestone for us as we approach the end of the year. At Casino Guru, we are honored to be recognized in this category. Our mission has always been to build the world’s most comprehensive online casino database and to offer impartial insights that empower players to make informed decisions. This award strengthens our resolve to continue serving as a trusted bridge between players and operators, while upholding the highest standards of integrity, transparency, and fairness in everything we do.”

Casino Guru has been awarded for its unflagging commitment to providing players with the most reliable up-to-date information about casinos and bonuses.

At its core, Casino Guru is committed to making the gambling industry safer and promoting best practices in Responsible Gaming. The company plays an active role in shaping these standards, drawing on its extensive experience, expertise, and firmly held values of fairness, integrity, and transparency.

Platforms such as the Global Self-Exclusion Initiative and Casino Guru Academy have been created to foster a better understanding of Responsible Gambling and how players and industry professionals can leverage it to their benefit.

Notably, the Casino Guru Awards have become a trend-setter in actively encouraging change on the part of industry stakeholders, and distinguishing deserving individuals and companies across numerous categories, such as Rising Star in Responsible Gambling, Most Impactful Social Responsibility Initiative, Fairest Bonus Policy, Industry Culture Shaper, and more.

Casino Guru has worked tirelessly, developing the world’s most complicated ranking system, the Safety Index, which carefully examines each casino’s offer, focusing on criteria favored by players, and issues an objective score that is also regularly updated.

Besides the Safety Index, Casino Guru has launched and maintains a world-beating independent adjudication service, the Complaint Resolution Center, which has returned more than $50m to players, including closing cases that involved more than $1m disputed by a single player.

Casino Guru is proud to receive the latest accolade from the SiGMA Central Europe B2C Awards, celebrating the company’s commitment to making gambling safer and better for everyone out there.

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