Affiliate Success
PartnerMatrix makes its comeback
Levon Nykoghosyan, PartnerMatrix CEO, speaks in this interview about the product revamp, key features and product vision, as well as how to overcome the present industry challenges.
Can you detail why PartnerMatrix is such an important release for EveryMatrix in 2017?
Nykoghosyan: PartnerMatrix has been one of the first projects of EveryMatrix and it is not only an important release in 2017 but it has always been an important part of our full package solutions for operators, ranging from sportsbook to casino and payments solutions.
Although the new PartnerMatrix version it’s just two years old, is already a competitive product with a responsive and easy to use interface allowing operators manage affiliates’ data, payment plans, marketing tools, reports and user settings, all from a single location. Simple to implement and supplied with continuous updates, the system is fully adaptable for different markets and regions and has gained trust among both startups and big operators.
Under constant improvement, our system is an ever-evolving solution. The 2017 releases include, among new languages support and many other small improvements, the launching of real-data reporting and the integration with our payment service provider, MoneyMatrix. This integration allows us to provide so many ways for affiliates to withdraw their commissions and this is another step towards providing one of the most powerful affiliate systems in the iGaming market.
From a product perspective what marks PartnerMatrix as a unique software for the saturated affiliate market place?
Nykoghosyan: The most important thing, which was at the core of our key features from the start, (back in 2015), was to build a real-time system, for both affiliates and agents, and track everything under one system instead of using two separate systems that track the same data.
PartnerMatrix allows affiliates to operate as agents (transfer money to specific players, place a bet in the system, place a bet on behalf of a player) and at the same time the agents can operate as affiliates (use banners to bring traffic, provide promo-codes to customers, keep sub-affiliates). This unique system has been designed to offer our clients the ability to widen their users’ base by using agent networks to target offline customers.
I am very happy about the feedback we received from the industry for which I would like to thank our solid and hard-working team.
From your perspective, where do you feel industry affiliates are being underserved, and how has this factor shaped the development of PartnerMatrix as a platform?
Nykoghosyan: I think one of the most significant issues nowadays, is the lack of transparency. It is important for affiliates to be able to see how every single number is being generated instead of just being fed with partial data, like many systems do. More than this, the lack of transparency could lead, over time, to trust problems.
Our solution provides very detailed and comprehensive reports by displaying breakdown of every number, costs, bonuses, etc. We can also provide, like in case of some operators, detailed bets history for a better insight.
Transparency is not the only issue we see within the industry. Lack of support is among things that are on the table and often brought in discussions. To tackle this concern, PartnerMatrix has been established with its own dedicated Account Management team, which allows us to be close to operators, understand their needs, receive their requirements and deliver the solution in the shortest time.
From a marketing and operations perspective, what new obstacles are facing affiliate as an industry acquisition vertical?
Nykoghosyan: There is a huge organic competition between affiliates and our focus is always helping our clients and their affiliates and make sure we give them a powerful advantage over competition.
To this end, the Back-office in PartnerMatrix is highly focused on affiliate manager and administrator comfort. It gives opportunity to reach each angle of the website and successfully manage all the operations.
Relatively new, ad blocking and domain blocking is definitely an obstacle in terms of traffic loss. At PartnerMatrix, we do offer a solution to this problem (which our current affiliates use) by allowing them to choose affiliate domains which do not contain “block words”. Furthermore, operators can immediately change affiliate tracking links if the current domain gets blocked.
Finally, following its initial launch, how do you see PartnerMatrix growing as an EveryMatrix service?
Nykoghosyan: I am happy to see it growing every day, by every new release deployment, with every added feature and, the most rewarding, with every new client.
We strongly believe that finding the right balance between high performance and product quality requires team work and common vision. To that end, EveryMatrix has assembled PartnerMatrix project as a separate business unit in the company to fully concentrate on providing one of the leading performance marketing and partnership solutions in the world. The bar is set high for us, and this is a good thing.
I’m fully confident that competitive pricing, on top of its features, will help PartnerMatrix shine as people’s platform. Whether you are a start-up or a decent sized operator, the platform will meet all operators and affiliates’ needs.
The original version of this article can be found here.
QMRA is a Compliance Quality Mark for iGaming Affiliates, launched by XY Legal Solutions B.V. (XYLS). XYLS launched a Dutch Quality Mark, KVA (https://kva.nl/), in September 2021, now working with numerous operators (LeoVegas, ComeOn, 711, TonyBet, Hard Rock Casino) and 90+ members.
In February 2024, QMRA was launched. Affiliates from the following markets were able to apply for the Quality Mark: Belgium, Spain, Denmark, Germany, Norway, Sweden, USA Michigan, The UK, Ontario and Estonia. As of today, Italian affiliates will be able to join QMRA as well. Applicants will receive:
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- A Compliance Report, containing compliance feedback if needed, in certain cases usable for obtaining a Meta Ads License;
- A specific Online Certificate about the member website, explaining its compliance (https://qmra.eu/members/affiliates/);
- Possibility to consult the QMRA team on compliance related questions.
Several joined since launch, representing all available markets so far. Among joining companies were Leadstar, ADM Group, BetFans, Game Lounge and Gentoo. Game Lounge and Gentoo decided to make QMRA official company policy. Sitebee, a Gentoo launched Compliance Tool, announced an official partnership with QMRA on legal support last week.
Casino Guru, the world’s largest and most up-to-date database of online casinos, has landed on the shortlist for SBC Awards 2024 in the Casino Affiliate of the Year category.
Casino Guru, which has processed more than 6,930 casinos, and prides itself on the world’s largest forum community built around informing players, enters a competitive field of 12 contestants all vying for the distinction.
SBC Awards 2024 is due to take place on September 26 at the MEO Arena on the final day of the SBC Summit, celebrating industry-wide achievements. Casino Guru is proud to be shortlisted for this important accolade. The company has worked tirelessly to establish itself at the top of the industry.
In embracing the affiliate business model, Casino Guru has created a groundbreaking and industry-shifting paradigm through the introduction of the Safety Index, a complex algorithm powered by big data, consumer feedback, and a meticulously in-house analyst team that has allowed Casino Guru to not only be the go-to repository for online casinos but also provide players with a credible source of information when it comes to the inherent trustworthiness of each casino brand listed in the constantly-growing database.
In welcoming the nomination, Šimon Vincze, Head of Sustainable & Safer Gambling, said: “I am thrilled to see Casino Guru shortlisted for the category again this year! Our competitors for the winner are recognised companies with a considerable impact on the online gambling affiliate business. The criteria for the winner go beyond our unique approach to affiliation and consider growth in multiple areas. I am convinced that we have much to offer in this sense as well, and I am looking forward to the judge’s conclusion.”
The Safety Index in particular has been a dynamic and living ecosystem that has been evolving on a weekly and monthly basis, registering movements in casinos’ overall ranking based on a comprehensive set of factors, such as complaint resolution, terms and conditions, licensing issues and more.
Having those efforts recognized by the SBC Summit Awards is a huge milestone for the company, which has operated with an unwavering commitment to bringing consumers the best possible choices from a database that easily constitutes the world’s largest.
Casino Guru is a trailblazer in building an affiliate business that is fully consumer-focused and consumer-facing, by offering an uncompromising, verifiable and transparent accreditation process that ultimately benefits consumers and helps match their preferences with the best casino brand.
Casino Guru is looking forward to September 26 and is excited about the opportunity to demonstrate to the panel of judges that the company is committed to raising standards for the way consumers engage with the industry in a manner that protects consumers and distinguishes the best operators and brands on the market, helping drive a sustainable and healthy environment for all.
ReferOn, a state-of-the-art affiliate management platform, announces its nomination in the Acquisition & Retention Partner category at the prestigious SBC Awards 2024.
The inclusion in this category highlights ReferOn’s efforts to create and develop a targeted product for the needs of the iGaming industry, recognizing the team’s innovative approach and notable results in the field of affiliate marketing.
ReferOn’s nomination as an Acquisition & Retention Partner confirms that the affiliate management platform has proven its effectiveness and understanding of customer needs, as noted by the judging committee. Designed with years of iGaming experience its team, ReferOn caters to the specific needs of affiliates and managers, offering a flexible and scalable solution for managing large networks of companies in one comprehensive hub.
Alexia Gauci, B2B Sales Manager of ReferOn, commented on the nomination: “Being mentioned in the ‘Acquisition and Retention Partner’ category at the SBC Awards 2024 means a lot for our team. We are providing innovative solutions that meet the evolving needs of iGaming professionals. We’re continuously enhancing the platform’s capabilities so our clients can solve the issues they are facing & achieve business goals.”
ReferOn brings reporting capabilities, robust back-office functions, and unique reward mechanics, all designed to simplify administration and enhance data control. With features like Sub-Affiliation and Independent Deal Calculations (IDC), ReferOn offers transparency and flexibility, helping users with tracking key metrics easily for quick data-driven decisions.
In addition to its technical improvements, ReferOn started educational initiatives & received good feedback from the audience. The team already conducted two free seminars, “ReferOn Insights” for Operators and Affiliates to provide valuable knowledge and strategies for maximizing affiliate marketing success.
The ReferOn team will be exhibiting at SBC Summit 2024 in Lisbon and will showcase its latest developments and offerings at booth F430 from 24-26 September. Visitors will be able to ask ReferOn representatives questions and learn more about the platform’s advanced features and innovations.
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