News
Wazdan’s funky Flash Mob Video has gone viral
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Major games producer Wazdan have been astonished at how their flash mob video from SiGMA has been picked up by the igaming industry and the wider community after collaborating with
Malta’s Philharmonic Orchestra for a bit of tongue-in-cheek fun that disrupted the SiGMA conference last week. The final release of the video comes on the back of six figure viewing across Facebook, LinkedIn, YouTube and the media, where the story got major coverage in Malta’s national media as well as in the international igaming media.
For the launch of SiGMA, one of Europe’s biggest iGaming events, Wazdan staged a spectacular flash mob with the Malta Philharmonic Orchestra to call attention to Maltese culture for City of Culture Valletta 2018 and Wazdan’s own creativity as a major casino games producer with products covering slots, table games and video poker, launching the world-first real-time in-game ‘Volatility Level Control’. This feature allows players to control how they win in-game and is proving highly attractive to operators.
Professional dancers dressed in traditional Maltese costumes helped to make the event even more fun for the packed crowds, igaming people, businesses, government representatives, regulators, affiliates and press.
Wazdan have over 100 HTML5 casino games full of innovative, industry-first features licensed in Malta, Curacao and soon UK. These games feature an innovative ‘Energy-Saving Mode’ that reduces battery drain on devices by reducing graphics resolution so that players are able to play longer on existing battery life, a benefit not missed by operators seeking incremental revenue.
More than 60 people were involved in the Wazdan flash mob choreographed to the rhythm of Maltese composer Charles Camilleri’s “Malta Suite Waltz,” and inviting the crowd to join the dance and the wider move towards European City of Culture 2018 in Malta.
Ogilvy Malta Country Director Marcus Ward, who coordinated the production said: “We’re obviously delighted that the delegates at SiGMA not only enjoyed Wazdan’s bit of fun, and we’re even more delighted by the local and international reaction to the video, it’s been shared incessantly since we live-streamed last week from SiGMA.“
Wazdan’s popular portfolio includes titles such as Magic Target Deluxe, Valhalla and Wild Guns, with new game releases of upcoming titles Los Muertos, Mayan Ritual and Captain Flynt, imminent.
Jeremy Fall, Head of Marketing at Wazdan said: “We never expected the level of interest and excitement that our collaboration with the Malta Philharmonic Orchestra has produced. It’s great that we can help put Malta into a situation like this ahead of V18 with the video going viral, it’s a wonderful showcase for Maltese culture and talent.
Wazdan fosters a spirit of creativity in our games development platform and we’re excited to collaborate on ventures that fit with our approach.”
News
Already Media opens new Warsaw headquarters
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Already Media, the tech-driven affiliate and media company, has opened its new headquarters in the Polish capital of Warsaw.
The office will initially house more than 20 members of Already Media’s 250-strong global team, with a focus on C-suite positions including CEO, COO, CLO, CFO, as well as senior SEO department heads.
Officially opening on July 1, the office provides a base for the company as it continues to pursue a primarily remote-work strategy, hiring on-the-ground talent worldwide, particularly in the emerging markets it focuses on.
Alina Famenok, CEO of Already Media, said: “It’s a proud moment to open our new headquarters in Warsaw. We’re excited to tap into the city’s thriving tech and start-up scene, as well as adding to our team from the huge amount of local talent here. Already Media has expanded rapidly over the last couple of years, and this HQ positions us well to continue what has been a remarkable journey so far.”
Members of the Already Media team – whether they work remotely or are based in Warsaw – enjoy a wide-range of benefits, with a focus on professional growth, health and work-life balance.
The approach has helped the company build a unique culture which contributes significantly to maintaining its edge when it comes to innovation.
It has been a busy few months for Already Media. In March, it acquired iconic affiliate asset PokerListings. In the months since, PokerListings has already significantly ramped up its video content output and launched into additional markets.
News
SiGMA East Europe edition moves to Budapest with Affiliate World
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SiGMA East Europe will hold its third event for the Balkan-Slavic markets in Hungary this September. Powered by Soft2Bet and taking place at the Hungaro Expo in Budapest from the 2nd to 6th of September, the event is expected to attract a 9,000-strong crowd to the expo’s Pavilion E arena.
The event will also be held back-to-back with Affiliate World, which takes place on the 5th and 6th of September in Budapest – making SiGMA East Europe a must attend for operators.
This unique partnership promises an unrivalled networking environment, offering operators the chance to connect with top tier affiliates from a diversity of sectors. With an estimated 5,000 new affiliates expected to participate, this collaboration is set to elevate opportunities for operators and suppliers alike, while also bringing many of the world’s top affiliates closer to the iGaming community. Affiliate World also took place alongside the SiGMA Eurasia event, held in Dubai earlier this year.
Affiliate Announcements
Stase Blitz: ‘For PIN-UP Partners, iGB L!VE is a trove of opportunities and sets the tone for the rest of the year’
![Stase Blitz: ‘For PIN-UP Partners, iGB L!VE is a trove of opportunities and sets the tone for the rest of the year’](https://gamblingaffiliatevoice.com/wp-content/uploads/Ya8Mtl9QccOLxbIwhMmeFCuTLjPmg1ig9AUHWpfa-1.jpg)
PIN-UP Partners will be attending iGB LIVE 2024 with a mission to be at the vanguard of the affiliate sector and a pledge to set new trends as the industry prepares to bid farewell to Amsterdam ahead of iGB L!VE’s relocation to London in July 2025.
PIN-UP Partners will be using its iGB L!VE presence to build new partnerships and find affiliates as CMO Stase Blitz confirmed: “For PIN-UP Partners, iGB L!VE is a trove of opportunities, as the event brings together the best and the brightest of the iGaming industry. Every year, iGB L!VE delivers for the business, and our team leaves the event with hundreds of new contacts that have the potential to really propel our business forward.”
Looking ahead to what she believes the industry will experience at the show she noted: “We can expect to be part of what will be the biggest edition of iGB L!VE there has ever been which would be the best possible way to say a big thanks to Amsterdam in advance of the move to London in 2025.
“Like everyone in our field we are always looking to identify new affiliates and iGB L!VE provides us with the perfect platform to do exactly that. For our part we will be using our presence on booth 11-D50 to launch amazing terms for our offers alongside some catwalk-worthy merch!”
She added: “One of our goals is to build a strong community: harnessing the power of people who are the greatest influence on any industry – but in particular ours! At iGB L!VE we are planning to host a grand event where we can gather our friends and partners for networking and so much more, so don’t forget to stop by our booth!
“The PIN-UP Partners team is delighted to be a part of the iGaming industry’s greatest event.”