Connect with us
Prague Gaming & TECH Summit 2025 (25-26 March)
[cm_ad_changer campaign_id="4"]

Affiliate Announcements

MintBet Partners with Income Access

Published

on

MintBet Partners with Income Access

Irish online sports-betting brand to integrate with the Income Access Network for launch of its new affiliate programme

 

MintBet, the online sports-betting and casino brand operated by the Ireland-headquartered iGaming and retail betting operator McBride Racing Ltd., has announced a partnership with Income Access, Paysafe’s marketing technology and services provider. Under the deal, the new MintBet affiliate programme, which is set to launch in the next month, will be powered by the Income Access Network, an affiliate network tailored to the needs of iGaming operators.

Launched earlier this year, MintBet is licensed in the Republic of Ireland under the Gambling Act of 2015 and is also regulated by the UK Gambling Commission. The brand allows Irish and UK players to wager online on a wide range of sports markets, including football, tennis, horse and greyhound racing, and darts. Powered by an FSB Tech platform and offering generous value odds and player promotions, the brand also features in-play sports-betting, an online casino with multiple slots and table games as well as a live-dealer casino.

As part of MintBet’s strategy to expand its presence in the UK market in 2018, the brand will invest in growing its affiliate marketing channel. The MintBet affiliate programme will therefore integrate with the Income Access Network, the iGaming industry’s longest-serving independent affiliate network. Once launched, the Network, which is powered by Income Access’ affiliate software, will connect the programme to more than 25,000 gaming affiliates, allowing MintBet to rapidly recruit affiliate partners and grow the programme post-launch.

Thomas McBride, Head of Marketing at MintBet, said: “Income Access’ reputation in the iGaming affiliate marketing technology space is unparalleled, so they were the obvious choice of network provider for driving the launch of our new affiliate programme. The software’s sophisticated reporting functionality and large network of affiliates will provide strong support for enhanced player acquisition.

Lorenzo Pellegrino, CEO of Income Access and Digital Wallets at Paysafe, added: “We look forward to seeing our affiliate network play an instrumental role in growing the MintBet brand via the affiliate marketing channel. Our technology solutions have a strong track record in expanding innovative sports-betting brands like MintBet into new markets, especially the UK.

 

About MintBet.com
Founded in 1979, McBride Racing Ltd. established its retail arm in 2003 and now offers a high-performance sports-betting and online casino service. MintBet is the exciting and dynamic online rebrand of McBride Racing Ltd, benefitting from over 40 years of industry experience as the family-run bookmaker of choice for customers in the Republic of Ireland and Northern Ireland.

About Income Access
Founded in 2002, Income Access is a technology company, affiliate network and digital marketing agency servicing the global gaming market, including regulated iGaming, social gaming, land-based casinos and online financial trading (forex, binary options). Through its award-winning marketing software and a partnership-centric approach, Income Access delivers comprehensive data and strategic insight on marketing campaigns across all digital and offline channels.
In September 2016, Income Access was acquired by Paysafe Group, the company behind the digital wallet brands NETELLER and Skrill. Income Access is partnered with over 300 gaming brands worldwide. These include: Betfred, Bet Victor, BGO Group, Caesars Interactive, Coral, Gala Interactive, IGT’s Lottomatica, Jackpotjoy, Lottoland, Pinnacle, PMU, Sportingbet, Stan James, and TwinSpires.

Affiliate Announcements

XSOLLA PARTNER NETWORK ENHANCES DEVELOPER AND CREATOR EXPERIENCE IN MARKETING WITH NEW FEATURES AND DATA INSIGHTS

Published

on

XSOLLA PARTNER NETWORK ENHANCES DEVELOPER AND CREATOR EXPERIENCE IN MARKETING WITH NEW FEATURES AND DATA INSIGHTS

 

Xsolla, a leading global video game commerce company, introduces significant updates to the Xsolla Partner Network, an advanced affiliate marketing engine designed to connect game developers with content creators. These updates enhance the experience for both developers and creators by introducing new interaction tools, expanded data accessibility, and deeper integrations with the Xsolla Rainmaker platform.

The growing influence of content creators on platforms like YouTube, Twitch, and TikTok has reshaped game marketing strategies. Developers increasingly seek streamlined ways to discover, manage, and measure creator partnerships. The Xsolla Partner Network addresses this demand by providing an all-in-one solution for creating and scaling performance-based campaigns, now with added tools to enhance usability and campaign success.

New Xsolla Partner Network updates significantly benefit developers and creators, enhancing their ability to collaborate effectively and succeed in their goals.

For developers, the platform now offers:

  • Enhanced search functionality to discover, compare, and invite creators who best align with campaign goals
  • Detailed creator profiles with insights such as concurrent viewer metrics, games played, and campaign performance, enabling developers to make informed decisions
  • Integration with Xsolla Rainmaker data from Twitch and YouTube Gaming, providing robust analytics like streamer views, follower counts, and game-specific performance data for data-driven decision-making
  • Streamlined collaboration tools, including direct distribution of promo codes, tracking links, and game keys
  • flexible revenue share model, allowing developers to set customizable commission rates for creators driving successful transactions

Creators gain access to a comprehensive creator toolkit designed to simplify campaign management and accelerate growth. The redesigned interface provides intuitive tools and features that make managing campaigns, engaging audiences, and enhancing content creation easier. By removing the 50-subscriber minimum threshold, the platform is now accessible to micro creators, enabling them to kickstart their careers.

Additional features for creators include:

  • Real-time performance tracking, offering insights into campaign results.
  • User-friendly account navigation, simplifying platform usage.
  • Opportunities to partner directly with game developers, helping creators grow their audience and monetize their work by driving sales for games and in-game content featured at Xsolla Mall.
  • Creator sites at Xsolla Mall enable creators to resell digital content, showcase campaign details, collect donations, and share links to all social media platforms to increase visibility.
  • Overlays, providing game-branded promotional graphics and animations for live streams to boost engagement and drive awareness.
  • Chatbot is designed to share tracking links and promo codes in real-time chats during gameplay, reward viewers, and engage the community.

With these updates, the Xsolla Partner Network empowers developers and creators to collaborate seamlessly, unlocking new opportunities for success in the evolving landscape of game marketing.

“The Xsolla Partner Network has always been a powerful tool for developers to grow their games and for creators to monetize their passion,” said Chris Hewish, Chief Strategy Officer at Xsolla. “With these new features, we enable seamless collaboration between developers and creators, ensuring both can achieve their goals more effectively.”

Continue Reading

Affiliate Announcements

QMRA Recognition by Google & Meta in Denmark – A Milestone for Compliance

Published

on

 

QMRA has now been active for nearly a year, and we are proud to have welcomed many members who share our commitment to responsible affiliation. We continue to work towards becoming the leading compliance indicator for international affiliates.

Beyond compliance, we are expanding our efforts into advocacy. For example, in Finland, we have launched lobbying initiatives as the government considers restricting affiliate activities.

Most importantly, several QMRA members are actively seeking advertising licenses from Google and Meta in various jurisdictions. We are pleased to confirm that in Denmark, both platforms have recognized QMRA membership as a decisive factor in granting these licenses. This information has been directly communicated to us by our members.

This is a significant milestone for QMRA. It confirms that our compliance checks and the presence of the QMRA quality mark on an iGaming affiliate website are taken seriously by key industry players. Additionally, we know that in other markets, QMRA membership is already being considered in similar assessments.

We will continue to strengthen our position and expand our influence. Thank you for your continued support in upholding responsible affiliation standards.

Continue Reading

Affiliate Announcements

711 Renews its Partnership with NetRefer as its Affiliate Marketing Platform Provider

Published

on

711 Renews its Partnership with NetRefer as its Affiliate Marketing Platform Provider

 

Leading Dutch online casino 711 has renewed its partnership with NetRefer, a data-driven, AI-powered, affiliate marketing platform provider engineered for the iGaming industry.

The family business, started as Carousel Casino Games and founded in 1994 in Belgium, began as a land-based casino chain before expanding into an online casino in 2012. A decade later, in 2022, they entered the Dutch online gaming market as 711 BV, with NetRefer as their Affiliate Marketing partner.

Despite being a new operator, 711 brings over 30 years of experience in the Belgian gaming market and, in two years, has expanded its portfolio, partnering with major game providers like Pragmatic Play and Evolution.

With a diverse game selection that follows the latest gaming trends, attractive promotions, high winning odds, and fast payouts, 711 prioritises player satisfaction and delivers a seamless gaming experience.

They pride themselves on operating under strict regulations and undergo regular external audits to ensure a secure player experience. They emphasise responsible gaming, offering tools and information for player well-being.

Johan Mostert, Affiliate Manager at 711, stated: “NetRefer is known for its innovation and forward-thinking. Their comprehensive, customisable platform – through impressive add-ons – has streamlined our affiliate marketing, making the past two years an excellent partnership. We’re excited for what’s ahead.”

Amanda Camenzuli, NetRefer’s Manager of Account Management, shared: “711 is a dynamic operator in the Dutch market, and their attitude, enthusiasm, and work ethic make this renewal both exciting and rewarding. We at NetRefer look forward to what’s to come in this continued partnership.”

Continue Reading
Advertisement
Prague Gaming & TECH Summit 2025 (25-26 March)

Latest News

XSOLLA PARTNER NETWORK ENHANCES DEVELOPER AND CREATOR EXPERIENCE IN MARKETING WITH NEW FEATURES AND DATA INSIGHTS XSOLLA PARTNER NETWORK ENHANCES DEVELOPER AND CREATOR EXPERIENCE IN MARKETING WITH NEW FEATURES AND DATA INSIGHTS
Affiliate Announcements15 hours ago

XSOLLA PARTNER NETWORK ENHANCES DEVELOPER AND CREATOR EXPERIENCE IN MARKETING WITH NEW FEATURES AND DATA INSIGHTS

  Xsolla, a leading global video game commerce company, introduces significant updates to the Xsolla Partner Network, an advanced affiliate...

Affiliate Announcements16 hours ago

QMRA Recognition by Google & Meta in Denmark – A Milestone for Compliance

  QMRA has now been active for nearly a year, and we are proud to have welcomed many members who...

iGB Affiliate Awards to recognise industry excellence and innovation across 20 categories iGB Affiliate Awards to recognise industry excellence and innovation across 20 categories
Awards6 days ago

iGB Affiliate Awards to recognise industry excellence and innovation across 20 categories

  Businesses of all sizes active in the igaming affiliate industry are being invited to enter the annual iGB Affiliate...

Slot Machine Secrets: Can You Influence the Outcome? Slot Machine Secrets: Can You Influence the Outcome?
News2 weeks ago

Slot Machine Secrets: Can You Influence the Outcome?

  Slot machines are one of the most popular casino attractions, drawing players in with their bright lights, engaging sounds,...

711 Renews its Partnership with NetRefer as its Affiliate Marketing Platform Provider 711 Renews its Partnership with NetRefer as its Affiliate Marketing Platform Provider
Affiliate Announcements3 weeks ago

711 Renews its Partnership with NetRefer as its Affiliate Marketing Platform Provider

  Leading Dutch online casino 711 has renewed its partnership with NetRefer, a data-driven, AI-powered, affiliate marketing platform provider engineered...

North Star Network acquires leading casino affiliate Bojoko North Star Network acquires leading casino affiliate Bojoko
News3 weeks ago

North Star Network acquires leading casino affiliate Bojoko

  ​​North Star Network and Bojoko are delighted to announce the digital sports media group’s acquisition of the leading iGaming affiliation...

Barcelona editions of ICE and iGB Affiliate welcome world record gaming industry attendance of 59,101 from 163 nations Barcelona editions of ICE and iGB Affiliate welcome world record gaming industry attendance of 59,101 from 163 nations
iGB4 weeks ago

Barcelona editions of ICE and iGB Affiliate welcome world record gaming industry attendance of 59,101 from 163 nations

  • Total attendance up 13% year-on-year • Visitors from 163 nations make journey to Barcelona • Spain top represented...

The Legal Poker Debate: Will Online Poker Finally Be Legalized in California? The Legal Poker Debate: Will Online Poker Finally Be Legalized in California?
News2 months ago

The Legal Poker Debate: Will Online Poker Finally Be Legalized in California?

  While online poker is a billion-dollar global industry, its legality in California remains a bone of contention. However, there...

News2 months ago

ICE Barcelona 2025: Alona Shevtsova on Sends’ Vision for the Future of Gaming

The Sends team attended the biggest and most famous gaming conference, ICE, now held in Barcelona, Spain. From the 20th...

Industry leader Parimatch launches The Idol: Black is Back at iGB Affiliate in Barcelona Industry leader Parimatch launches The Idol: Black is Back at iGB Affiliate in Barcelona
Conferences2 months ago

Industry leader Parimatch launches The Idol: Black is Back at iGB Affiliate in Barcelona

  Are you an idol? Then join us as we take iGB Affiliate Barcelona by storm this January with The...

Trending

Offering comprehensive coverage on all aspects of the gaming sector, our daily posts include online and land-based gaming, betting, esports, regulatory and compliance updates, and technological advancements. Regular features encompass daily news articles, press releases, exclusive interviews, and insightful event reports.

The platform also hosts industry-relevant webinars, and provides detailed reports, making it a one-stop resource for anyone seeking information about operators, suppliers, regulators, and professional services in the European gaming market. The portal's primary goal is to keep its extensive reader base updated on the latest happenings, trends, and developments within the gaming and gambling sector, with an emphasis on the European market while also covering pertinent global news. It's an indispensable resource for gaming professionals, operators, and enthusiasts alike.

Contact us: [email protected]

Editorial / PR Submissions: [email protected]

Copyright © 2015 - 2024 - GAV is part of HIPTHER. Registered in Romania under Proshirt SRL, Company number: 2134306, EU VAT ID: RO21343605. Office address: Blvd. 1 Decembrie 1918 nr.5, Targu Mures, Romania