News
Bet365 beats £2bn revenue mark

Bet365 surpassed the £2bn annual revenue milestone for the first time during the 12 months to March 26, 2017, and also achieved year-on-year operating and pre-tax profit growth.
Full-year revenue came in at £2.15bn (€2.44bn/$2.83bn), up 39% from £1.65bn in the previous 12-month period, according to a report and financial statements released by the company this week.
Operating profit climbed 15% from £456m to £503m, while pre-tax profit was also up from £459m to £514m.
Bet365 also noted a 27% year-on-year increase on the amount that its customers wagered on sports, while the number of active players jumped 35%.
According to the Racing Post, Denise Coates, joint chief executive of the group with her brother John, cited the impact of the Euro 2016 national team football tournament as one of the main reasons behind the increase in key financials.
Coates also highlighted product enhancements such as the new ‘Edit My Bet’ and ‘Auto Cash Out’ options as key selling points for customers, as well as additions to live content, with the operator now able to stream 140,000 events each year.
In addition, Coates is keen for the company to continue with its expansion plans and build on licences in the UK, Spain, Denmark, Italy, Gibraltar, Malta, Ireland, Australia, Bulgaria and Cyprus.
“Given the group’s experience in regulated markets it believes it is well placed to benefit long-term in those countries where sensible regulation is adopted.” said Coates.
Coates also spoke out about Bet365’s commitment to protecting its customers, saying the company “recognises its responsibility to minimise gambling-related harm and to keep crime out of gambling”.
Coates went on saying: “The group is committed to developing an evidence-based approach to responsible gambling; to this end, the group continues to work with research partners on a number of projects to improve its methods of identifying harmful play and deliver more effective harm-minimisation interventions.
The group has also invested in the development of its own predictive algorithms in order to improve the accuracy and reach of existing measures.The scope and reach of Bet365’s predictive system has been expanded with the addition of new markers of potential harm. In addition, a refined set of harm-minimisation interventions has been developed.”
Awards
iGB Affiliate Awards to recognise industry excellence and innovation across 20 categories

Businesses of all sizes active in the igaming affiliate industry are being invited to enter the annual iGB Affiliate Awards which will take place 3 July in parallel with iGB L!VE.
The deadline for submitting nominations is Friday 28 March 2025 with the shortlist expected in early May.
The Awards, which have become a must-attend celebration of the industry, will be presented at East London’s famous Art Deco Grade II-listed Troxy venue. Paying homage to its musical heritage, including staging performances by Liam Gallagher, Garbage, Morrissey, the Cure and Stereophonics as well as hosting the NME Awards, iGB Affiliate nominees and guests will enjoy an evening of Britpop-themed entertainment as they get to relive the cultural explosion of ‘Cool Britannia’.
Award categories comprise: Best Casino Affiliate, Best Sports Betting Affiliate, Best Bingo Affiliate, Best Poker Affiliate, Best Crypto Affiliate, Best Streaming Affiliate, Marketing Campaign of the Year, Affiliate Employer of the Year and Safer Gambling Initiative of the Year. Best Affiliate Manager, Affiliate Idol aka Lifetime Achievement Award. Best Affiliate Programme, Best Affiliate Network. Best Tech (NEW), Best Affiliate Management Platform (NEW), Best Digital Agency, Rising Star, Best Newcomer, Innovator of the Year and the publicly voted Game of the Year.
Widely regarded as constituting the most transparent and rigorous awards process in the industry, the iGB Affiliate Awards panel of external industry judges have been selected for their expertise on both the igaming affiliate sector and in specialist areas pertaining to individual awards, such as safer gambling.
Before joining the panel, judges are required to sign an NDA to keep all submitted information confidential and the winners’ names secret until the event has taken place. They are also obliged to declare all potential conflicts of interest prior to judging.
Naomi Barton, Global Porfolio Director responsible for iGB Events stated: “The decision to keep the iGB Affiliate Awards in London alongside the relocated iGB L!VE has been welcomed by the industry.
“The opportunity to experience the very best products and services on the iGB L!VE show floor during the day and then to celebrate the fantastic achievements of the igaming affiliate community amongst friends and colleagues at the Awards is a wonderful, once-in-a-year opportunity.”
She added: “Speaking with previous winners, being judged ‘best in class’ at what is the premier recognition platform for businesses of all sizes in the igaming affiliate industry demonstrates to current and future staff that you are a leading company, it helps attract talented employees and is a rich source of pride for the broader team.”
News
Slot Machine Secrets: Can You Influence the Outcome?

Slot machines are one of the most popular casino attractions, drawing players in with their bright lights, engaging sounds, and the promise of big wins. However, many gamblers wonder if there is a way to influence the outcome or if it is purely based on chance. Let’s explore how slot machines actually work and whether any strategies can improve your chances of winning.
How Do Slot Machines Work?
At the core of every slot machine is a Random Number Generator (RNG). This program continuously generates millions of numbers per second, even when no one is playing. The moment you hit the “Spin” button, the RNG selects a number, which then determines the outcome displayed on the screen.
This means that every spin is completely independent and random. It does not matter whether the previous spins were wins or losses—each spin has an equal chance of landing a jackpot or nothing at all.
Popular Myths About Slot Machines
Despite the randomness of slot machines, many players still believe in myths that claim to boost their chances of winning. Let’s debunk some of the most common ones:
- Myth 1: “Hot” and “Cold” Machines
Some players believe that machines that haven’t paid out in a while are “due” for a big win. In reality, each spin is completely random, and no machine builds up or “stores” luck over time. - Myth 2: Playing at Certain Times Increases Wins
Many gamblers think that slots are more likely to pay out at specific times of the day or night. However, the payout system operates independently of the time, ensuring fairness at all times. - Myth 3: Special Button Combinations Can Trigger Wins
Some players believe that pressing buttons in a particular sequence can trick the machine into paying out. Unfortunately, this is not true—slot machines operate purely based on their RNG, and no physical interaction can alter the outcome.
Can You Increase Your Chances of Winning?
While you cannot directly control the outcome of slot machines, you can play smarter and maximize your experience by following these tips:
- Choose Slots with a High RTP (Return to Player) Percentage
Each slot machine has an RTP percentage, which indicates how much of the wagered money is returned to players over time. Look for machines with an RTP above 95% to improve your long-term chances. - Take Advantage of Bonuses and Free Spins
Online casinos often offer free spins and deposit bonuses that can extend your gameplay without increasing your risk. Always check promotions before you play. - Set a Budget and Stick to It
Responsible gambling is key. Always decide how much you are willing to spend before you start playing, and never chase losses by making bigger bets. - Review the Paytable
Each slot machine has different payout rules and special features. Understanding which symbols trigger bonus rounds or jackpots can help you make better betting decisions.
Conclusion
The biggest secret behind slot machines is their random nature, which makes it impossible to predict or manipulate the outcome. However, by choosing the right games, utilizing casino bonuses, and playing responsibly, you can enhance your gaming experience and increase your enjoyment.
If you’re feeling lucky and ready to spin the reels, visit casino sites that offer fair and exciting slot games. Remember to play responsibly and have fun!
Affiliate Announcements
711 Renews its Partnership with NetRefer as its Affiliate Marketing Platform Provider

Leading Dutch online casino 711 has renewed its partnership with NetRefer, a data-driven, AI-powered, affiliate marketing platform provider engineered for the iGaming industry.
The family business, started as Carousel Casino Games and founded in 1994 in Belgium, began as a land-based casino chain before expanding into an online casino in 2012. A decade later, in 2022, they entered the Dutch online gaming market as 711 BV, with NetRefer as their Affiliate Marketing partner.
Despite being a new operator, 711 brings over 30 years of experience in the Belgian gaming market and, in two years, has expanded its portfolio, partnering with major game providers like Pragmatic Play and Evolution.
With a diverse game selection that follows the latest gaming trends, attractive promotions, high winning odds, and fast payouts, 711 prioritises player satisfaction and delivers a seamless gaming experience.
They pride themselves on operating under strict regulations and undergo regular external audits to ensure a secure player experience. They emphasise responsible gaming, offering tools and information for player well-being.
Johan Mostert, Affiliate Manager at 711, stated: “NetRefer is known for its innovation and forward-thinking. Their comprehensive, customisable platform – through impressive add-ons – has streamlined our affiliate marketing, making the past two years an excellent partnership. We’re excited for what’s ahead.”
Amanda Camenzuli, NetRefer’s Manager of Account Management, shared: “711 is a dynamic operator in the Dutch market, and their attitude, enthusiasm, and work ethic make this renewal both exciting and rewarding. We at NetRefer look forward to what’s to come in this continued partnership.”