News
Bet365 beats £2bn revenue mark
Bet365 surpassed the £2bn annual revenue milestone for the first time during the 12 months to March 26, 2017, and also achieved year-on-year operating and pre-tax profit growth.
Full-year revenue came in at £2.15bn (€2.44bn/$2.83bn), up 39% from £1.65bn in the previous 12-month period, according to a report and financial statements released by the company this week.
Operating profit climbed 15% from £456m to £503m, while pre-tax profit was also up from £459m to £514m.
Bet365 also noted a 27% year-on-year increase on the amount that its customers wagered on sports, while the number of active players jumped 35%.
According to the Racing Post, Denise Coates, joint chief executive of the group with her brother John, cited the impact of the Euro 2016 national team football tournament as one of the main reasons behind the increase in key financials.
Coates also highlighted product enhancements such as the new ‘Edit My Bet’ and ‘Auto Cash Out’ options as key selling points for customers, as well as additions to live content, with the operator now able to stream 140,000 events each year.
In addition, Coates is keen for the company to continue with its expansion plans and build on licences in the UK, Spain, Denmark, Italy, Gibraltar, Malta, Ireland, Australia, Bulgaria and Cyprus.
“Given the group’s experience in regulated markets it believes it is well placed to benefit long-term in those countries where sensible regulation is adopted.” said Coates.
Coates also spoke out about Bet365’s commitment to protecting its customers, saying the company “recognises its responsibility to minimise gambling-related harm and to keep crime out of gambling”.
Coates went on saying: “The group is committed to developing an evidence-based approach to responsible gambling; to this end, the group continues to work with research partners on a number of projects to improve its methods of identifying harmful play and deliver more effective harm-minimisation interventions.
The group has also invested in the development of its own predictive algorithms in order to improve the accuracy and reach of existing measures.The scope and reach of Bet365’s predictive system has been expanded with the addition of new markers of potential harm. In addition, a refined set of harm-minimisation interventions has been developed.”
News
Where to Drive Tier-1 Sport Traffic in June World Cup & N1 Sport Promo
June offers one of the biggest traffic opportunities of 2026. The start of the FIFA World Cup, combined with the NBA Finals, Formula 1 races, Wimbledon, UFC Freedom 250, and major esports tournaments, creates a unique environment for affiliates looking to scale sports and prediction traffic.
With the FIFA World Cup 2026 driving global attention and audience engagement to seasonal highs, N1 Partners is launching the N1 Sport Promo from June 10 to July 20 to help affiliates maximise results during the busiest period of the sports calendar.
Key Sports Events in June
N1 Partners team has selected the most important events of the month to help affiliates plan campaigns and drive traffic effectively.
Soccer
The FIFA World Cup dominates the sports calendar and is expected to generate the highest engagement levels of the year.
11.06–19.07 | FIFA World Cup 2026
Key opening-stage matches:
- 11.06 | Mexico vs South Africa
- 12.06 | Canada vs Bosnia
- 13.06 | USA vs Paraguay
- 14.06 | Brazil vs Morocco
- 14.06 | Germany vs Curacao
- 15.06 | Netherlands vs Japan
- 16.06 | France vs Senegal
- 17.06 | Argentina vs Algeria
- 18.06 | England vs Croatia
- 20.06 | Netherlands vs Sweden
- 21.06 | Germany vs Ivory Coast
- 24.06 | England vs Ghana
- 25.06 | Scotland vs Brazil
- 26.06 | Ecuador vs Germany
- 27.06 | Uruguay vs Spain
- 28.06–04.07 | FIFA World Cup Round of 32
MMA
UFC Freedom 250 will make history as the first UFC event ever held at the White House. Set against one of the most iconic landmarks in the world, the event will bring together elite fighters, championship bouts, and a unique atmosphere to celebrate America’s 250th anniversary.
- 14.06 | UFC Freedom 250
Basketball
The NBA Finals remain one of the strongest traffic drivers for North American audiences.
- 04.06–20.06 | NBA Finals Series Begins
Tennis
June combines the final stages of Roland Garros with the beginning of the grass-court season and Wimbledon.
- 08.06–14.06 | WTA London
- 29.06–12.07 | Wimbledon
Formula 1
In June, Formula 1 continues to generate stable engagement from dedicated sports audiences.
- 14.06 | Barcelona Grand Prix
- 28.06 | Austrian Grand Prix
Esports
Major CS2 tournaments continue attracting valuable younger audiences across Tier-1 markets.
- 02.06–21.06 | IEM Cologne 2026
Cricket
Cricket remains one of the most important verticals for many Tier-1 GEOs.
- 09.06 | Bangladesh vs Australia (ODI)
- 11.06 | Bangladesh vs Australia (ODI)
- 25.06 | England vs New Zealand (Test Series)
How to maximize results from event-driven traffic
June is the beginning of the most anticipated sporting event of the year. With the FIFA World Cup 2026 kicking off alongside the NBA Finals, Wimbledon, Formula 1 races, and IEM Cologne, affiliates have access to a constant stream of high-intent traffic opportunities.
For partners working with N1 Bet, RollXO, and Lucky Hunter via N1 Partners, this creates favourable conditions to attract new players, increase FTD volumes, and scale campaigns across Tier-1 GEOs.
To make the most of June traffic:
- prioritize World Cup matches and key tournament stages that naturally generate the highest audience engagement;
- prepare event-specific creatives and landing pages, and build content and advertising funnels around match predictions, odds, and tournament storylines.
- increase budgets during high-profile fixtures and knockout rounds;
- test both Sports Betting and Prediction Market offers to capture different audience segments;
- monitor performance daily and scale winning campaigns quickly while demand remains high.
June sports traffic insights
June is all about momentum. This period combines multiple large-scale events running simultaneously, creating continuous demand across different sports audiences.
The FIFA World Cup opening weeks are expected to drive the highest engagement, fuelled by match predictions, team analysis, odds, and live betting. While football will dominate traffic, tennis, Formula 1, esports, and basketball offer valuable diversification and additional scaling opportunities throughout the month.
Affiliates who react quickly to event-driven demand and adapt campaigns to specific sports audiences are likely to see the strongest results during June and the opening stages of the World Cup.
Top promos for N1 Partners projects in June
Every month, N1 Partners launches a series of seasonal promotions across key brands to help partners increase conversions and maximise the value of the traffic they drive to these offers.
Golden Rush Lottery (RollXO, N1 Bet)
Period: 03.06–23.06
Prize pool: €120,000
Summer Rush Lottery (RetroBet, Jet4Bet, Spirit Casino, SlotLounge)
Period: 09.06–14.06
Prize pool: €30,000
Hall of Champions Tournament (Goldex Casino)
Period: 11.06–14.06
Prize pool: €1,500 + 1,000 FS
Celestial Constellation Lottery (Lucky Hunter)
Period: 12.06–21.06
Prize pool: €5,000 + 2,000 FS
Trophy Chase Lottery (SlotLords, SlotsMines)
Period: 17.06–23.06
Prize pool: €7,000 + 3,000 FS
Wanna learn more? Contact your manager right now!
Join N1 Partners
N1 Partners is a multi-brand affiliate program and direct advertiser, bringing together 14+ casino and betting brands with high LTV and Reg2Dep rates in Tier-1 GEOs.
N1 Partners offers competitive terms for top partners, including CPA up to €700 and RevShare up to 55%, ensuring stable and scalable performance.
Trusted by 14,000+ partners, N1 Partners stands out for its transparency, flexibility, and focus on long-term partnerships, supported by a strong product portfolio and advanced retention systems.
Haven’t joined N1 Partners yet? Contact the manager, get involved and make the most of the 2026 sports season.
News
N1 Brand Series: RollXO — Brand Breakdown & Traffic Setups
Picked a brand but not sure how to turn your traffic into profit? Looking for really working bundles? Want to understand the iGaming product better in order to scale efficiently?
N1 Partners team has launched N1 Brand Series — practical product reviews from experts with a focus on real working approaches, metrics, and peculiarities.
This article is dedicated to RollXO — read how to get the most out of the brand!
RollXO: product review
RollXO focuses on modern user experience, a wide range of game content, fast onboarding of players, a user-friendly interface and a diverse bonus program.

- Brand: RollXO
- GEO: AU, NZ, AT, DE, CA, CH, IE
- Main vertical: casino, betting
- Target audience: users aged 25-55 interested in online casinos, slots and live games, focused on a fast and convenient gaming experience
- Player value: ease of use, quick access to games, bonuses and promo mechanics
- Features / advantages: simple and fast registration form, user-friendly UX, a wide selection of slots and live games, as well as the speed of deposits/withdrawals and regular promos
- Reg2Dep:
PPC 40-55%
FB: 25-35%
SEO: 40-45% - Retention Rate: 25-35%
- LTV: up to 1500 EUR
Conversion and user behaviour
Conversion is influenced by traffic quality and relevance, registration speed, first deposit bonuses, the convenience of payment methods, and the level of trust in the product.
For retention at RollXO, the most effective tools are personalized bonuses, VIP/loyalty programs, as well as communication through SMS, push notifications, in-app messages, email, stories, and inbox channels with continuous updates of gaming content.
After the first deposit, player behavior largely depends on their initial experience: some continue actively following promotions through communication channels, while others engage with on-site offers within the product itself, such as promotions, tournaments, bonus offers, and other mechanics available on the website.
Bonus policy
The RollXO brand uses a variety of bonus mechanisms: welcome and reload bonuses, free spins, free bets, cashback, VIP/loyalty rewards, lotteries, tournaments, loot boxes, wheel of fortune, a bonus shop, and limited-time promotions.
- Best-converting: simple and easy-to-understand bonuses that provide clear value to the player — enhanced welcome bonuses, free spins, cashback, and personalised offers.
- Less effective: complex mechanics with unclear conditions or overloaded/insufficient communication.
- Common mistakes: overly long communication texts without specific details or clear bonus requirements. In addition, an excessive volume of promotional communications can lead to lower player engagement.
Creatives and traffic types
At RollXO, creatives that focus on clear and specific value propositions perform best, for example, those that highlight a bonus or reward. It is also important to adapt creatives to the specific GEO, audience, and gaming preferences.
Creatives overloaded with bonuses perform poorly: three or more bonuses displayed on a small image can confuse players and discourage them from engaging with such communications. Additionally, the effectiveness of creatives declines over time if visuals and offers are not refreshed.
The most effective traffic sources depend on the region, creative quality, and audience-product fit. The primary channels are SEO, PPC, Influence, and Facebook.
Top 3 traffic setups for RollXO
Setup #1
This setup pays for itself due to the high quality of traffic. Despite a potentially high deposit cost (slightly above average), it can deliver strong results and attract an active audience.
- Traffic Source: Facebook
- GEO: AU
- Page Type: PWA
- Approach: The creative is built around the Dragon Train slot. Large multipliers x15 / x10 / x5 appear on the screen from the very first seconds, drawing attention to the possibility of a significant win.
The lower part of the creative displays the new player bonus as well as the payment methods available for making a deposit.
- Why it works: A static creative with a clear visual structure. The game and bonus are immediately visible, while all key information can be understood within 1-2 seconds without unnecessary visual noise.
- Risks / Limitations: Potentially higher deposit cost.
Setup #2
This approach can attract a broader audience, while its key advantage is a significantly lower deposit cost compared to average benchmarks.
If acquisition costs can be maintained at a low level, this approach can work effectively for scaling and blending traffic with higher-quality audiences.
- Traffic Source: Facebook
- GEO: NZ
- Page Type: PWA
- Approach: A popular influencer is selected based on the target GEO and age group, after which a high-quality deepfake with accurate lip-syncing is created. In the creative, the influencer talks about fast gameplay and winning opportunities: “If you have X amount of money, you can try this slot/casino.”
It is important that the mentioned amount exceeds the minimum deposit, as this helps attract a higher-quality audience. The video then showcases gameplay, including bonuses, multipliers, and winning spins. - Why it works: Trust in the influencer, their recognisability, the visual appearance of a physical casino, and the slot demonstration work together to capture audience attention effectively.
An additional advantage is the low entry threshold: the creative mentions a relatively small amount that users can potentially start with and still have a chance to win.
- Risks / Limitations: Lower audience quality.
Setup #3
This setup can attract a higher-quality audience, but the key factor is the consistency of the funnel. The PWA, FP, and domain should visually align with a specific land-based casino. This increases trust in the offer and positively impacts conversion rates.
- Traffic Source: Facebook
- GEO: CA
- Page Type: PWA
- Approach: The creative is centred around a well-known land-based casino shown from a visually striking angle that is immediately recognisable to the audience.
Bonuses and payment methods are displayed at the bottom, while the top section features the message “(Name of the land-based casino) is now officially online.” - Why it works: Recognition of the land-based casino increases trust in the offer, while all key information is communicated quickly and without unnecessary visual clutter.
- Risks / Limitations: Ad rejections.
Based on the RollXO review, several key factors make the brand a strong product for scaling. The brand delivers strong performance thanks to its user-friendly product, high player engagement, and effective retention mechanisms.
With proper creative adaptation, a well-structured funnel, and high-quality traffic, the brand can consistently generate profit and successfully scale volumes in Tier-1 markets.
Launch RollXO with N1 Partners, and scale your campaigns with top conditions:
- 14+ casino and betting brands with high Reg2Dep and LTV;
- 10+ Tier-1 GEOs;
- CPA up to €700 and RevShare up to 55% + NNCO for top affiliates;
Be number one with N1!
Affiliate Success
ReferOn Shortlisted for Two EGR B2B Awards 2026 Following Record Platform Growth
ReferOn, the data-driven affiliate management platform, has been shortlisted in two categories at the EGR B2B Awards 2026: “Affiliate Software Supplier” and “Full Service Platform of the Year (under 5 years)”.
These nominations reflect ReferOn’s rapid evolution from a fast-growing platform into a mature affiliate management solution trusted by operators seeking greater scalability, automation, and operational control.
Solving Affiliate Management Complexity at Scale
Over the past year, ReferOn has focused on solving one of the industry’s most persistent challenges: managing affiliate programmes efficiently at scale. By automating key affiliate management processes and transforming fragmented data into actionable insights, the platform enables operators to scale partner programs more efficiently while maintaining full visibility and control.
Turning Data Into Faster Decisions
As platform capabilities expand, Refie serves as an intelligent UX layer that makes complex data instantly understandable. By translating backend logic into intuitive visual guidance, it helps users move faster, make better decisions, and spend less time navigating reports.
By translating technical precision into intuitive visual feedback, Refie eliminates the need to dig through dense reports, guiding users toward real-time performance and faster decision-making. It moves beyond simple functionality; it’s about giving teams their time back by making complex data instantly readable.
Alex Bukin, CEO at ReferOn, commented: “These nominations reflect the momentum behind ReferOn’s evolution into an award-winning platform built for operators who refuse to compromise between sophistication and usability. We’re proud of how far we’ve come, but even more excited about the opportunities ahead.”
The winners will be announced at the EGR B2B Awards ceremony, taking place on June 3 at City Central, HAC, in London.
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