Affiliate Announcements
Affiliate REPUBLIK rebrands as ALEA Affiliates
ALEA, operator of the world’s first 3-D virtual reality online casino, SlotsMillion, has rebranded its popular Affiliate REPUBLIK program as part of a strategic shift and to bolster its relationship with the business-to-affiliate (B2A) market.
The program has been renamed ALEA Affiliates and boasts a new logo and website design. In addition, its scale and scope have been expanded to cover the operator’s two brands, SlotsMillion and LadyLucks.
The ALEA Group recently acquired LadyLucks from IGT for an undisclosed sum. The site is already benefitting from the ALEA touch, with the number of game providers more than tripling from two to seven.
Affiliates working with ALEA benefit from an arsenal of marketing tools, including real-time data and stats, promotions and free games, banners and customizable landing pages, personalized information feeds and a vast image library.
They can also take part in unique AFF Races. Affiliates must meet certain KPIs — increase NDC month-on-month, share weekly promotions, etc. — with those earning the highest score winning an all-expenses paid trip to ALEA’s Barcelona office.
Representatives from ALEA Affiliates will be at the Berlin Affiliate Conference (2-3 November) and will be on hand at stand L22 to talk to delegates about its new program, The AFF Race and the acquisition of LadyLucks.
Alexander Tomic, ALEA Co-Founder, commented: “The rebrand to ALEA Affiliates forms part of the group’s wider strategy to expand into a global gaming company. ALEA Affiliates fits seamlessly with the ALEA brand and is the perfect platform from which affiliates can work with our SlotsMillion and LadyLucks propositions.”
Thomas Hernandez, Affiliate Manager at ALEA Affiliates, added: “We are thrilled to pull back the curtain on our new and improved affiliate programme, ALEA Affiliates. Affiliates can still expect the same great tools, service and revenue models as before, but with the option to drive traffic to additional brands.
“Our new-look program, the launch of AFF Races and the LadyLucks acquisition marks a new and exciting dynamic for ALEA. We look forward to meeting with affiliates at the upcoming BAC and SiGMA conferences and presenting all the new aspects of ALEA Affiliates.”
ALEA was founded with the aim of creating a world-class online casino experience and to design and develop new technologies and innovations to drive player engagement and take online casinos to the next level.
4ThePlayer is thrilled to announce a new partnership with Slots Launch. This collaboration will allow us to reach more affiliates and, in turn, even more players.
Slots Launch is a trusted and responsible platform for affiliates, providing 4ThePlayer with an excellent space to showcase our demo games to a broader audience.
Affiliates working with Slots Launch will have full access to our demo games, with 34 titles already available and more exciting titles to be added soon.
Henry McLean, Co-founder and Commercial & Marketing Director at 4ThePlayer, shared his excitement: “We’re thrilled to partner with Slots Launch to boost our content and drive more engagement with affiliates. It’s the perfect platform to help our games take off!”
By collaborating with 4ThePlayer, Slots Launch continues to provide affiliates with access to the best demo games on the market. Our innovative games enhance their platform, offering a fresh and engaging experience for players globally.
Affiliate Announcements
Stase Blitz: ‘For PIN-UP Partners, iGB L!VE is a trove of opportunities and sets the tone for the rest of the year’
PIN-UP Partners will be attending iGB LIVE 2024 with a mission to be at the vanguard of the affiliate sector and a pledge to set new trends as the industry prepares to bid farewell to Amsterdam ahead of iGB L!VE’s relocation to London in July 2025.
PIN-UP Partners will be using its iGB L!VE presence to build new partnerships and find affiliates as CMO Stase Blitz confirmed: “For PIN-UP Partners, iGB L!VE is a trove of opportunities, as the event brings together the best and the brightest of the iGaming industry. Every year, iGB L!VE delivers for the business, and our team leaves the event with hundreds of new contacts that have the potential to really propel our business forward.”
Looking ahead to what she believes the industry will experience at the show she noted: “We can expect to be part of what will be the biggest edition of iGB L!VE there has ever been which would be the best possible way to say a big thanks to Amsterdam in advance of the move to London in 2025.
“Like everyone in our field we are always looking to identify new affiliates and iGB L!VE provides us with the perfect platform to do exactly that. For our part we will be using our presence on booth 11-D50 to launch amazing terms for our offers alongside some catwalk-worthy merch!”
She added: “One of our goals is to build a strong community: harnessing the power of people who are the greatest influence on any industry – but in particular ours! At iGB L!VE we are planning to host a grand event where we can gather our friends and partners for networking and so much more, so don’t forget to stop by our booth!
“The PIN-UP Partners team is delighted to be a part of the iGaming industry’s greatest event.”
QMRA was launched as a quality mark for iGaming affiliates at the beginning of February.
QMRA is the international follow up of KVA (https://kva.nl/), a successful Dutch iGaming Quality Mark (over 85 Dutch member websites, 10 connected operators among which bet365, LeoVegas, 711, tombola and more).
QMRA is available for the following markets:
Belgium, Spain, Denmark, Germany, Norway, Sweden, USA Michigan, UK, Poland and Estonia
Various well known international affiliate companies joined QMRA already:
- Game Lounge, Gaming Innovation Group and Leadstar Media
Now, Applied Digital Media is part of our initiative as well: Casino.dk, OnlineCasino.be and OnlinePoker.se have been found compliant.
The above websites have been checked by our compliance team, following the applicable law (relevant for affiliates) in the respective jurisdictions. All websites received a report on how they comply with our QMRA codes:
https://qmra.eu/active-markets/belgium/, https://qmra.eu/active-markets/sweden/, https://qmra.eu/active-markets/denmark/
We expect to add more members in the coming weeks and invite anyone, active within one of the QMRA jurisdictions, to join us!
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