Affiliate Announcements
Affiliate portal owner takes legal action against program over retroactive quotas
Dave Sawyer founder of OnlineCasinoReviewer.com two nights ago initiated legal proceedings against an affiliate program for inserting a clause into its T&Cs that defaults affiliates to 10% commission if they failed to send the required number of players over a two-month period.
Dave Sawyer launched the legal action against Interactive Technology Corporation, which he claims is the parent company of Affiliate Edge, after he received no response to his demand for payment of $6,335.80 (£4,800).
This is the amount Sawyer claims his company Bath Rock Media Ltd would have received for the months of June and July 2017 had the retroactively applied clause not been inserted into the terms and conditions near the start of this year. The change was not directly communicated to affiliate partners in the programme, Sawyer claims.
Clause 4.7, added to the Affiliate Edge T&Cs in February 2017, stipulates that: “Affiliates who send 5 FTD’s or less over a 2 calendar month period collectively will be marked as ‘non active’ and will be reduced to 10% default commission.”
“The action I am taking is I believe unprecedented when it comes to iGaming Affiliates. Affiliates should not have to stand for retroactive terms and I am hoping the courts will see it the same way as I and also my peers do.” – said Dave Sawyer in a statement on his site.
Sawyer launched the legal action to recover the monies after a claim for payment within 30 days went unheeded by ITC.
Affiliate Edge, formerly CWC Affiliates, is the programme for eight casino brands running on the BeSoftware and Real Time Gaming platforms, including Club World, Lucky Red and Aladdin’s Gold.
Contacted by iGB for comment, Affiliate Edge Manager Darren Brenner provided a copy of a letter sent to Sawyer dated 25 September in which the company called the casino affiliate’s financial claim “groundless” and stated that they had acted in accordance with Clause 8.5 of the terms and conditions of predecessor programme CWC Affiliates that Sawyer signed up to back in 2006, under which “agreement may be modified by posting the new agreement on to the site.”
The letter also stated that the agreement is governed by the laws of Curacao, where Affiliate Edge is based, so Sawyer “cannot issue proceedings in England and should you do so you will be liable for costs.”
“I personally think the industry should view this as a positive chance to work hand-in-hand with the NHS, charities and government as all stakeholders pull together to minimise gambling harm. Gambling is meant to be fun and entertaining and the industry must ensure that it is responsible, so that those in need can gain access to properly funded support as and when they need it.”
Affiliate Announcements
Raise your Game with BoostBox by MyAffiliates: a new AI-Driven must-have iGaming Affiliate ace, for instant wins and real results
Jackpots just got closer for iGaming affiliate marketers with the launch of BoostBox by MyAffiliates — a new AI-driven tool designed to unlock new levels of affiliate potential. With a simple touch of a button iGaming affiliate partners can now access:
- Instant Updates: up-to-date product and promotional information
- Increased Productivity: easy access to brand resources, whilst reducing support queries by up to 40%
- Streamlined Research: brand and product information in an instant
- Quality Content: resources to produce consistent, on-brand promotional content
Boostbox by MyAffiliates is not just a game-changing upgrade — it’s a leap forward in affiliate marketing, setting a new standard in the industry for speed, relevance, impact and results.
iGaming affiliate marketing has long faced recurring obstacles that impact performance potential – delays in accessing information, time-consuming research, content inconsistencies, and resource limitations. BoostBox by MyAffiliates is an innovative AI-driven solution to these challenges, enabling affiliates to stay competitive and focused, taking results to a new level.
Clemence Dujardin, Group CEO at MyAffiliates, “BoostBox is redefining iGaming affiliate support and is the ultimate affiliate marketing solution. By maximising the capabilities of AI to bring real-time information to affiliate partners, programmes and content are guaranteed to be as impactful and as engaging as possible. MyAffiliates is at the forefront of affiliate marketing, and using the latest technology to launch BoostBox today, our users can enjoy the very best available affiliate marketing experience and strengthen their potential overnight.”
Roo Wright, Founder of BoostBox added, “Having built a number of affiliate businesses over my 18 years in the industry, I know firsthand the challenges affiliates face. BoostBox was born from that experience, and our partnership with MyAffiliates will help take affiliate marketing to the next level.”
MyAffiliates has long been a powerhouse in affiliate marketing software, empowering iGaming operators to bring all their brands and products together under one seamless affiliate system. Since its launch in 2007, MyAffiliates has set the standard in the industry, becoming the go-to platform for iGaming operators. In fact, StatsDrone recognised MyAffiliates in April 2024 as the most-used affiliate marketing software in the gaming industry—solidifying its role as a trusted leader and innovator in the space.
Affiliate Announcements
Game Lounge Acquires Two Kings Consultants B.V., Owner of Leading Dutch iGaming Affiliate Meneer Casino
Game Lounge, a leading iGaming affiliate company, announced the acquisition of Two Kings Consultants B.V., the owner and operator of Meneer Casino, a prominent Dutch iGaming affiliate website.
This strategic acquisition expands Game Lounge’s presence in the rapidly growing Dutch iGaming market and strengthens its position as a leading player in the global affiliate landscape.
Meneer Casino has established itself as a trusted source of information for Dutch players seeking reputable and entertaining online casino experiences. The website provides honest and in-depth reviews, guides, and comparisons of licensed online casinos, ensuring players can make informed decisions in a safe and regulated environment.
“We are thrilled to welcome Martin and his team to Game Lounge,” said Richard Dennys, CEO of Game Lounge. “This acquisition aligns perfectly with our growth strategy and commitment to providing high-quality iGaming experiences to players worldwide. Meneer Casino’s strong reputation and deep understanding of the Dutch market make them an invaluable addition to our network.”
Martin van Geest, Founder and Chief Editor of Meneer Casino, expressed his enthusiasm for the partnership, stating, “Joining forces with Game Lounge marks an exciting new chapter for Meneer Casino. At Meneer Casino, our mission is to provide players with honest, reliable information so they can make better choices and play smarter. We’re confident that Game Lounge’s expertise and resources will help us reach an even wider audience of Dutch players.”
Ben Robinson, Managing Partner of Corfai Capital, who brokered the deal, commented, “This transaction brings together two highly complementary businesses with a shared vision for innovation and excellence in the iGaming affiliate sector. We believe this strategic partnership will create significant value for both companies and further solidify their positions as leaders in their respective markets.”
This acquisition reinforces Game Lounge’s commitment to its “Level Up Leap Forward” tagline, signifying the company’s dedication to continuous improvement and expansion in the iGaming industry.
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