Conferences
LAC 2017 – Speaker Interview with Jonathan Epstein of Sentient Technologies
Last week iGB Affiliate spoke with the CMO of Sentient Technologies, Jonathan Epstein. Jon gave them a few insights into artificial intelligence ahead of his talk on disruptive technologies on Saturday at LAC 2017.
Jonathan Epstein is the chief marketing officer of Sentient Technologies, one of the best-funded independent artificial intelligence company. In that role, he oversees all marketing strategy and execution for Sentient’s two Intelligent Commerce products: Sentient Ascend, the AI-powered CRO solution which has ushered in the era of massively multivariate testing, and Sentient Aware, which uses AI to create product-driven customer experiences for the world’s leading retailers.
Artificial intelligence is enabling new – and better – ways of finding and winning customers. The affiliate marketing and e-commerce winners and losers of the next decade will be determined in large part by how retailers leverage AI (or not) to better personalize and optimize their landing pages and customer interactions.
iGB: HOW IS YOUR TOPIC RELEVANT TO THE GAMING INDUSTRY?
Jon: Affiliate marketers that are able to master the use of artificial intelligence to win customers for their clients will have a profound advantage over those using legacy techniques. AI promises to bring new levels of profitability to affiliate marketers that utilize it correctly.
Artificial intelligence is enabling new – and better – ways of finding and winning customers. The affiliate marketing and e-commerce winners and losers of the next decade will be determined in large part by how retailers leverage AI (or not) to better personalize and optimize their landing pages and customer interactions. Attendees to this session will get an overview of how AI is already reshaping affiliate marketing and e-commerce today, and what they can look for from AI solutions just around the corner.
iGB: WHAT IS THE ONE THING YOU HOPE DELEGATES GET OUT OF YOUR SESSION?
Jon: How they can use AI today (vs. 5 years from now) to impact the key drivers of their affiliate programs – customer acquisition and conversion.
iGB: WHY CHOOSE THIS EVENT AS YOUR PLATFORM TO VOICE YOUR FINDINGS?
Jon: The models of affiliate marketing mean that the performance lifts that AI can bring to the discipline go straight to the bottom line. We see the affiliate marketing segment as a key adopter and beneficiary of AI technologies, and LAC 2017 brings together the leaders from a leading sector of affiliate marketing.
iGB: HOW DO YOU PLAN ON MAXIMISING YOUR TIME AT THE EVENT?
Jon: Our goals are to use the event to meet and learn from affiliate marketing leaders in the gaming sector as well as leaders in the gaming sector itself. I hope to meet and network with these leaders, and learn more about the challenges they share with other marketers, with other affiliate marketers, and those that are unique to LAC.
If you are yet to register for LAC 2017, you can do so by clicking here.
Conferences
Industry leader Parimatch launches The Idol: Black is Back at iGB Affiliate in Barcelona
Are you an idol? Then join us as we take iGB Affiliate Barcelona by storm this January with The Idol: Black is Back, a unique series of events including amazing deals, giveaways, and our stunning Asian Euphoria party where dark luxury fuses with Asian artistry.
A new era is dawning at Parimatch and we want to celebrate it with you in style!
Once again Parimatch’s stand E20 will be the epicenter of iGB Affiliate Barcelona, an annual highlight of the iGaming industry at the iconic city’s famous Fira Gran Via.
We’re confident that Parimatch’s stand will be the talk of the conference. Here’s what you can look forward to:
- Fantastic deals: The latest updates and exclusive offers you can’t miss
- Giveaways where you’ll have the chance to win unique prizes
- Our Hall of Fame: Become part of Parimatch’s history
But wait, there’s more. As Parimatch embarks on a new era we are inviting over 500 partners and brand friends to our immersive Asian Euphoria party at a stunning location in the center of Barcelona where you will experience:
- The party headliner – world-famous DJ Steve Aoki
- The very best in performance art that Barcelona has to offer
- The world of Asian luxury merging with American pop culture
Don’t miss out! Be sure to join us to witness Parimatch set new standards at booth E20 at iGB Affiliate, Barcelona, January 20-23. And don’t stop there – join the Asian Euphoria party on January 21 and see us set a new trend for the entire industry!
Conferences
Boomerang at SiGMA Eurasia and Affiliate World – Strategic Presence at Key Industry Events in Dubai
Boomerang visits SiGMA Eurasia and Affiliate World in Dubai in just one dynamic week. Remaining flexible and responsive, Boomerang unveils exciting opportunities and prospects poised to drive mutually beneficial affiliations and collaborations with partners
Boomerang is set to make a presence at two major upcoming events – SiGMA Eurasia from February 26-27 and Affiliate World from February 28-29, highlighting its dedication to nurturing strategic relationships and creating new avenues for collaborations on a global scale.
At SiGMA Eurasia, the Boomerang will seize opportunities to engage with industry partners during the core conference days of February 26-27. The team will attend the event to engage in meaningful interactions and explore potential partnerships throughout the conference, ensuring a flexible and responsive presence to meet with affiliates and industry peers. Welcome to arrange meetings with Boomerang’s representatives to explore potential collaboration avenues.
After a stopover at SiGMA Eurasia, the Boomerang team will shift its focus to Affiliate World on February 28-29. The Boomerang team will exhibit at Booth C18. With the company’s development roadmap, which includes launching new projects this year, Boomerang’s stand is essential for partners interested in exploring innovative affiliate marketing opportunities for iGaming products. Visitors are invited to the Boomerang booth to meet the team face-to-face and gain insights into prospective partnership possibilities.
Vitalii Prokofev, Chief Executive Officer at Boomerang, emphasized the significance of the company’s participation strategy: “Attending these events allows Boomerang to connect directly with affiliate managers and create convenient touchpoints, as SiGMA Eurasia and Affiliate World are perfect networking opportunities in the region. Participating is a chance for open communication with our current and new partners, as Boomerang is driven by a partner-first mindset. Working on cultivating an environment for mutual success, we look forward to productive meetings at both events.”
Vitalii Prokofev’s remarks accentuate Boomerang’s persistent focus on propelling affiliate prosperity through advanced, compliant solutions, proprietary technologies, and an enduring pledge to be a trustworthy, high-performing partner globally.
Conferences
iGB Affiliate on course to break all records at February’s farewell to London
iGB Affiliate is set to bid farewell to London in record-breaking style with show organisers projecting that the last edition prior to the show’s relocation to Barcelona in 2025 will register a circa 10+% increase in visitor numbers. Other key performance indicators are also in positive territory with the number of exhibitors and sponsors over 250, (+11% year on year) occupying a total of 13,647 sqm (11,758 in 2023).
Looking ahead to February’s event, Portfolio Director Naomi Barton stated: “Every metric that we reference is showing that iGB Affiliate will continue its upward trajectory, building on the substantial growth experienced in the last 2 years and demonstrating that for the global igaming affiliate sector, this is THE global event that customers need and want for their business success.
“The sense of positivity began immediately following registration opening in October, this was continued in November when we received a record 338 submissions for the iGB Affiliate Awards, and has been further evident with the high number of table bookings for the Awards evening and peak demand for accommodation at the show’s HQ Hotel, One Hundred Shoreditch.”
She added: “This being the last edition of iGB Affiliate to take place in London has certainly registered with the international igaming affiliate community – however, this show is all about the future. We know from the research that we undertake with stakeholders that the major motivator for visitors attending iGB Affiliate is the unique opportunity it provides to embrace everything that’s new in the sector.
“iGB Affiliate stakeholders want to stay on top of the latest industry trends, network with potential partners and clients, connect with industry leaders, gain insights into emerging technologies and learn from global igaming experts. All of these elements will be central to the iGB Affiliate 2024 show experience.”
-
iGB1 week ago
iGB Affiliate Conference Program to feature 11 hours of insight, masterclasses and debate
-
Conferences7 days ago
Industry leader Parimatch launches The Idol: Black is Back at iGB Affiliate in Barcelona
-
Affiliate Announcements6 days ago
RavenTrack unites with StatsPlug to launch innovative affiliate tool
-
Affiliate Success13 hours ago
SOFTSWISS Affiliate Software Platform Wins at IGA 2025