Affiliate Announcements
The Top 10 Benefits For Attending LAC 2017

The London Affiliate Conference 2017 is getting closer and closer by the day, once Christmas and the New Year’s Eve are done it’s only five weeks away. To help make things more easier for you to justify attending, have a look at the top 10 list with benefits for attending the event.
10. LAC is bigger and better and they’ve moved to the Excel
As you already know, the 2017 London Affiliate Conference 2017 will take place at the ExCeL London for the first time ever. This means that the organizers are able to attract even more exhibitors and affiliate programs for you to start a business relationship with and there will be also more delegates for you to network with.
9. Attend the industry’s most recognised and respected affiliate awards ceremony
The iGB Affiliate Awards will take place on Saturday the 11th February 2017 and all attendees of LAC 2017 can get a free ticket. The underlying theme at this year’s awards will be MOMENTUM. Next year’s awards will be focused on what companies have done to maintain and grow their position over the last 12 months and how that separates them from the rest of the crowd. The awards are always an entertaining event with an exciting theme, there really is no better way to celebrate the success and progression of the iGaming affiliate industry.
8. Official hotel: Grange Hotel, Tower Bridge
LAC 2017’s official hotel is the Grange Hotel, Tower Bridge, it’s one of the best five star hotels in London. With a great bar, a great atmosphere and gorgeous rooms, the Grange is the perfect place to stay during your visit to London. You’re sure to be able to have those extra meetings on the days before and after the event in a relaxed and comfortable environment. To book your place at the official hotel, get in touch with our hotel booking partner at [email protected].
7. Super easy journey to the Excel
We know it’s not quite in walking distance, but the journey to the ExCeL is super easy. If you’re staying in London just jump on the DLR (Docklands Light Railway) and it’s a ten-minute ride (and it’s much cheaper than a taxi/cab across London). If you’re flying in, you can fly direct to London City and be at the venue in just a five-minute taxi ride.
6. Everything you could ever want is at the O2 arena (and it’s just an airline ride away)
The LAC 2017 opening night party will take place at Brooklyn Bowl within the O2 Arena, Brooklyn Bowl is a super exciting venue that offers something a little bit different to usual. You can get from the ExCeL to The O2 by taking a 10 minute ride on the Emirates Airline across the docklands. Away from our party, the O2 is a brilliant place for you to treat your team or take out a client for dinner as it also has an extensive catalogue of bars and restaurants.
5. If you’re attending ICE, you can make a week of it! (psst… iGB Affiliate’s are running the affiliate seminar at ICE)
The London Affiliate Conference takes place the day after ICE Totally Gaming. With both events taking place at the ExCeL it is now even easier for you to extend your stay in London to include both events. iGB Affiliates will also be creating the affiliate seminar, looking at Affiliate marketing in the USA, in partnership with Clarion Gaming during ICE.
4. Networking in London is going to be even better in 2017
The networking events at this year’s conference are set to be the most exciting for years. During the opening night party, attendees will be heading to Brooklyn Bowl, a quirky venue in the O2 arena with bowling lanes (yes, the VIP tables will include a private bowling lane). The Saturday night party will be the iGB Affiliate Awards, keep an eye out for an exciting venue and an even more exciting theme.
3. Space at the London Affiliate Conference 2017 is fully booked
iGB Affiliates are delighted to say that all available exhibition space at the 2017 London Affiliate Conference and Financial Partners Expo has been booked in record time. That means you are guaranteed to meet some of the most exciting companies during your visit to London.
2. The conference tracks have been completely revamped to guarantee good content all day long
The organizers are in the process of completely revamping the conference tracks at the London Affiliate Conference 2017. While they can’t give us all of the details right now, make sure you keep your eyes peeled for their full announcement. One thing that we can say is that the changes will make the conference sessions more exciting, more relevant and even more useful to you and your business.
1. The most impressive affiliate attendee numbers in the iGaming affiliate industry
A lot of other events in the iGaming space claim they attract hundreds of affiliates to their shows, while this is impressive there really is only one show that wins when it comes to attracting affiliates. The London Affiliate Conference is set to welcome over 3000 affiliates to the Excel over two days of conferencing. Let’s not beat around the bush, there really is no other event in the iGaming affiliate space that comes close to matching our affiliate numbers.
These are the top 10 benefits of attending the London Affiliate Conference in 2017. You can Book your place at the show by clicking here .
Affiliate Announcements
Discover Affigates: BetConstruct’s Innovative Affiliate Network for the iGaming Sector

Industry powerhouse BetConstruct is announcing the official launch of Affigates, a full-scale affiliate ecosystem that is set to redefine how operators and partners connect in iGaming.
What Sets It Apart?
Affigates brings affiliate software, affiliate program management, and a performance-tested network under one roof, designed from the ground up for scale, speed, and smarter growth.
From AI-aided management to a proprietary scoring system that filters the noise and finds real partners, Affigates removes the friction and delivers results that actually move the needle. With over 4500+ affiliates, 630+ active partner operators, and access to more than 30 million players, the ecosystem is already making a significant impact.
See It First at iGB L!VE
Affigates is making its global debut at iGB L!VE in London, where the sharpest minds in iGaming converge. You will find the ecosystem in action at its own stand, C40, as well as the dedicated team behind it.
Catering to both ready-to-scale operators and affiliates aiming higher, Affigates is here to deliver the affiliate solution the industry has been waiting for.
Affiliate Announcements
Affilka by SOFTSWISS Unveils Updates for Affiliates

Affilka by SOFTSWISS, an award-winning affiliate management software platform, has announced a suite of new product updates for the affiliates. The latest release introduces a Traffic Report with advanced clicks analytics, an API for extracting campaigns and tracking links, and a sub-affiliate NGR-based revenue share model.
Traffic Report: In-depth Click Analysis
This new Traffic Report focuses on detailed click-level analytics, offering in-depth insights into clicks, registrations, deposits, and conversion rates such as click-to-reg and click-to-FTD – all in one place. It includes several key features for flexible data analysis:
- Multi-dimensional filtering and data grouping: The report enables users to filter and break down the data into granular views across multiple dimensions, offering detailed insights by traffic source, campaign, country, device type, IP address, and more. Notably, click data is transferred to the report in real time, providing instant visibility into user activity.
- CSV data export: The report supports one-click CSV export, allowing affiliates to easily download raw data for offline analysis or sharing.
- Historical data access: Affiliates can review traffic statistics from 1 January 2023, enabling year-on-year comparisons and long-term trend evaluation.
Gleb Bichan, Product Lead at Affilka by SOFTSWISS, comments: “At Affilka, we know how crucial it is for operators and affiliates alike to make data-driven decisions. That’s why we’re introducing tools like the Traffic Report to help partners become more productive and uncover new insights faster.”
API for Marketing Campaigns and Tracking Links
In addition to the existing Reports API, affiliates can now access data on their marketing campaigns and tracking links directly via API, allowing for automated data extraction and custom integrations. With this API access, users can retrieve up-to-date lists of marketing campaigns, promo codes, and related performance metrics directly via API calls. This improvement helps Affilka clients automate their reporting workflows and integrate affiliate data with external BI tools, reducing manual effort and ensuring timely access to key information.
New Sub-affiliate Revenue Share Model
Responding to client feedback, Affilka’s team also features a new sub-affiliate reward type. This allows affiliates to earn a commission based on the Net Gaming Revenue (NGR) generated by players referred by their sub-affiliates, offering a more direct revenue-sharing approach. By aligning earnings with the actual revenue brought in by sub-affiliates, the update incentivises collaboration and gives experienced affiliates a stronger stake in mentoring their referred partners.
Gleb Bichan adds: “For us, it’s important that affiliates not only use the product but also feel it’s built with their real needs in mind. We regularly gather feedback and implement improvements that make daily workflows more transparent and efficient. Features like the Traffic Report, API access, and new reward types are direct responses to partner requests – and we’re not stopping there. We plan to introduce even more tools designed to simplify affiliate operations, so stay tuned for upcoming updates.”
Affilka by SOFTSWISS will be presented at iGB in London from 3 to 4 July 2025. Attendees of the event can learn more about new features directly from the Affilka team and see how these innovations support better affiliate programme management.
About SOFTSWISS
SOFTSWISS is an international technology company with over 15 years of experience developing innovative solutions for the iGaming industry. SOFTSWISS holds a number of gaming licences and provides comprehensive software for managing iGaming projects. The company’s product portfolio includes the Online Casino Platform, the Game Aggregator with over 30,000 casino games, the Affilka Affiliate Platform, the Sportsbook Software and the Jackpot Aggregator. In 2013, SOFTSWISS revolutionised the industry by introducing the world’s first Bitcoin-optimised online casino solution. The expert team counts over 2,000 employees.
Affiliate Announcements
ReferOn Expands Offering with New Support Packages, “ReferOn Assist”

ReferOn, an innovative affiliate management system, has experienced significant growth in 2024, with multiple technical and quality-of-life improvements to the platform. As a result of an influx of new operators and affiliates, ReferOn has introduced ReferOn Assist.
ReferOn Assist offers tailored support packages in three distinct tiers: ReferOn Assist, ReferOn Assist Plus, and ReferOn Assist Premium. Each tier provides enhanced support, cost-effective hourly support rates and more to help users meet their affiliate marketing strategy goals.
ReferOn Assist, the entry-level subscription package, includes a number of benefits, such as guaranteed support hours, faster response times and a higher resolution priority compared to ReferOn Basic users. All ReferOn Assist subscribers also receive direct channel support for easy access to our agents. Lastly, subscribers to this tier also enjoy more cost-effective out-of-hours support prices and affordable review reports for business analysis purposes.
ReferOn Assist Plus offers a further guaranteed response time, a larger bundle of support hours included and extra training time to help maximise affiliate operation efficiency. This subscription tier includes a quarterly review report packed with valuable insights and dedicated resolution priority for any pressing queries or issues. All subscribers also receive even further reduced out-of-hours support rates.
The last tier, ReferOn Assist Premium, provides operators and affiliates with the most comprehensive dedicated support package. Subscribers receive the highest response time and a large bundle of inclusive support hours at reduced rates. Premium users have access to a dedicated support manager for tailored assistance and the most cost-effective prices for after-hours support.
Each of these support packages are tailored to continue to provide the best possible customer service for Referon clients, whilst also helping reduce costs.
David Harris, ReferOn’s Operation Lead, commented on the new support packages, saying, “ReferOn prides itself on providing top-quality support for all operators and affiliates. The release of the ReferOn Assist packages allows us to prioritise helping our valued partners to ensure that they can make the most of our platform at all times. We look forward to seeing how the ReferOn team can work closely with all our users to achieve their business needs.”
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