News
Have you ever wanted to become a Google Cloud reseller? Now is the time to do it!

Google Cloud’s new boss, Diane Greene, who has received an investment of $380 Million from Google this year, has decided to reopen the Pandora box to see if there is a chance to rival with Amazon. Her recent decision is to restart diplomatic relations with resellers’ to go after Amazon in the cloud wars.
Her first meeting in the agenda was with SADA Systems, a national-scale reseller of Google Apps and the Google Cloud Platform. Representatives of the company stated that Greene sat in on a recent customer meeting, they also noted that this was first time an exec of Greene’s stature sat in on such a meeting in nine years.
Recent rumors claim that Google is investing a lot in sales and marketing support for its cloud, ensuring that customers know exactly what Google Cloud Platform is offering.
However, building strong relationships with resellers becomes a critical move from Google’s part and they must implement it and lower their corporate ego, to win over big businesses. This has long been a weakness of the search giant’s Google Cloud Platform in the ongoing cloud wars with Amazon and Microsoft.
The odds are in favor of the search giant, since most IT departments in the States, don’t usually deal directly with vendors like Google — instead, they rely on outside reseller partners, like SADA, who package the services up and actually put in the legwork of doing the installation.
In terms of guidance seeking, it is very important that these companies that are looking to contract the Google Cloud services, have a reseller to guide them. Especially when dealing with cloud platforms like Google’s, which can be very tricky in terms that is totally a different way of thinking about IT infrastructure.
This all started in 2011, when Google has been trying to push its cloud services on to partners, however Google’s partners have been asking for better support and improved lines of communication for just as long. This is supposed to change now.
Ms. Greene has an extensive background in the enterprise, as a founder of VMware, she understands these partner needs. The fact that she’s showing up to customer meetings sends a positive message to partners and this might go on Google’s way.
Google has been taking a number of steps to resuscitate its relationships with resellers. In late 2015, Google announced an aggressive deal to encourage resellers to get their customers off of Microsoft Office 365 and on to the Google Apps cloud productivity suite.

News
MightyTips launches snappy Football Tips format for casual and pro bettors alike

MightyTips unveils a major product update — Football Tips, a dynamic new feature that delivers fast, curated football betting advice tailored for today’s users.
MightyTips is a leading platform dedicated to helping sports bettors make smarter decisions through in-depth sportsbook reviews, up-to-date bonus offers, expert betting blogs, and insightful match previews. While offering a wide range of content for bettors at all levels, the platform’s core focus has always been on delivering accurate predictions empowering users to place educated bets.
But as digital habits shift and the need for actionable insights grows, the platform is stepping into a new chapter. Football Tips are built to meet users where they are — with lighter, faster, and more personalised content that enhances the betting experience.
Ivo Osis, Product Owner at MightyTips, said: “This launch represents a major evolution in how MightyTips serves its audience. With Football Tips, we’re opening up our platform to casual and pro bettors alike, providing smarter insights in a more scalable format, driven to improve user experience and frictionless journey through the world of football betting.”
Key features of Football Tips:
- Match of the Day highlight – instantly find the most important game to bet on, hand-selected by expert analysts
- Quick match briefs – save time with short, insightful tips written by trusted football authors
- Tipsters’ stats on every tip – check each tipster’s accuracy to build transparency and trust
- My Saved Choice feature – save favourite tips and revisit them anytime
- More matches, more options – explore tips beyond just predictions and expect other sports coming soon, such as tennis and cricket
- Easy navigation by tip type – find exactly what you’re looking for, whether it’s 1X2, BTTS, or Over/Under tips, all one click away
This new format enhances usability, increases engagement, and broadens access to MightyTips’ expert content. It’s part of a wider strategy to modernise content delivery across sports and improve the overall user journey
News
Mikael Strunge is appointed as the new President and CEO of ACROUD

The board of directors of ACROUD AB has appointed Mikael Strunge as the new President and CEO of Acroud. Mikael Strunge, born in 1981, has worked within Acroud for four years in various roles in different parts of the company, most recently as COO. Mikael Strunge succeeds Robert Andersson.
“On behalf of the Board, I would like to thank Robert Andersson for his leadership and contributions over the past years. We are pleased to appoint Mikael Strunge as our new President and CEO. Mikael brings deep operational insight and a clear strategic vision, and we are confident that under his leadership, Acroud will enter its next phase of growth and innovation”, says Morten Marcussen, Chairman of Acroud.
“The last 4 years at Acroud has been a rollercoaster of emotions and results. I am proud to accept this appointment from the board and look forward to start the implementation of the company’s new strategic framework”, says Mikael Strunge, new President and CEO of Acroud.
Biography of Mikael Strunge
Mikael Strunge is 44 years old and has worked within Acroud for over four years, most recently as COO of Acroud, being responsible for the day-to-day management and operational activities of Acroud. Before that, Mikael was the CEO of PMG before PMG was acquired by Acroud.
Affiliate Announcements
ReferOn Launches Three Powerful New Features for Smarter Affiliate Management

ReferOn, the next-gen affiliate management system, has introduced three major features aimed at making affiliate operations faster, smoother and more scalable than ever.
The latest updates, including Async task tracking, affiliate-controlled postbacks and bulk payment generation, reflect ReferOn’s ongoing commitment to removing friction and empowering users with practical and efficient tools.
- Async Tasks: Say goodbye to frozen screens, slow loading and laggy sessions. The new system handles background-heavy processes such as bulk payments asynchronously (and with real-time tracking). This ensures smoother overall performance where users can monitor complex actions without overloading their session.
- Affiliate-Controlled Postbacks: Affiliates can now manage their own postback setup directly in the platform (when enabled by their manager). No more tickets, long email threads or tedious back-and-forth communication. Campaigns go live faster and everyone moves more efficiently and with less delay.
- Bulk Payment Generation: One of the more repetitive recurring workflows for users just became radically more efficient (and easy). Users can now generate payments for multiple partners in bulk with just a few clicks, freeing up time for higher-impact work.
Vladyslav Bondarenko, ReferOn’s Head of Product, commented on the new features, “At ReferOn, we design for scale, efficiency and performance. These new features are more than simple improvements, they represent the foundations of a more autonomous, convenient and resilient system. We’re about empowering both operators and affiliates, and we’ve done that by providing self-service and streamlined tools to keep control in their hands. The ReferOn team continues to deliver on our promise of user empowerment without complexity.”
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