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Have you ever wanted to become a Google Cloud reseller? Now is the time to do it!

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Google Cloud’s new boss, Diane Greene, who has received an investment of $380 Million from Google this year, has decided to reopen the Pandora box to see if there is a chance to rival with Amazon. Her recent decision is to restart diplomatic relations with resellers’ to go after Amazon in the cloud wars.

Her first meeting in the agenda was with SADA Systems, a national-scale reseller of Google Apps and the Google Cloud Platform. Representatives of the company stated that Greene sat in on a recent customer meeting, they also noted that this was first time an exec of Greene’s stature sat in on such a meeting in nine years.

Recent rumors claim that Google is investing a lot in sales and marketing support for its cloud, ensuring that customers know exactly what Google Cloud Platform is offering.

However, building strong relationships with resellers becomes a critical move from Google’s part and they must implement it and lower their corporate ego, to win over big businesses. This has long been a weakness of the search giant’s Google Cloud Platform in the ongoing cloud wars with Amazon and Microsoft.

The odds are in favor of the search giant, since most IT departments in the States, don’t usually deal directly with vendors like Google — instead, they rely on outside reseller partners, like SADA, who package the services up and actually put in the legwork of doing the installation.

In terms of guidance seeking, it is very important that these companies that are looking to contract the Google Cloud services, have a reseller to guide them. Especially when dealing with cloud platforms like Google’s, which can be very tricky in terms that is totally a different way of thinking about IT infrastructure.

This all started in 2011, when Google has been trying to push its cloud services on to partners, however Google’s partners have been asking for better support and improved lines of communication for just as long. This is supposed to change now.

Ms. Greene has an extensive background in the enterprise, as a founder of VMware, she understands these partner needs. The fact that she’s showing up to customer meetings sends a positive message to partners and this might go on Google’s way.

Google has been taking a number of steps to resuscitate its relationships with resellers. In late 2015, Google announced an aggressive deal to encourage resellers to get their customers off of Microsoft Office 365 and on to the Google Apps cloud productivity suite.

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Affiliate Program News

Alpha Affiliates set to revolutionise gaming landscape with new innovative platform, Monixbet

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Alpha Affiliates set to revolutionise gaming landscape with new innovative platform, Monixbet

 

Alpha Affiliates, the leading iGaming affiliate partner program, has announced the newest addition to its iGaming portfolio: Monixbet. Set to revolutionise the online gaming landscape with its innovative platform and extensive game selection, Monixbet is designed with a mobile-first philosophy to ensure a seamless gaming experience across all devices.

Monixbet offers a selection of over 8,000 games from 57 top-tier providers, ranging from adrenaline-pumping slots to strategic table games. Holding a Curaçao licence, all games are regulated as well as embodying responsible and fair gaming to uphold the highest standards of integrity and trust. In addition, Monixbet offers currency flexibility, embracing a broad spectrum of financial preferences that supports both fiat and cryptocurrencies.

Alongside the welcome pack for new players, which offers up to €5000, a 350% bonus, and 335 free spins, Alpha Monixbet also brings regular incentives to the table, including:

  • The Monday Supercharge: Kick off your week right from the get-go with an explosive offer of up to 100 free spins.
  • The Tuesday Bonus Bounty: Score up to 15% every Tuesday.

As part of the Alpha family, Monixbet offers its affiliates a golden opportunity to engage with a cutting-edge platform. By promoting Monixbet, affiliates can expect competitive conversion rates and the unwavering support of the Alpha team.

Boris Pashnev, CEO of Alpha Affiliates says: “We’re incredibly proud to share our latest foray into the iGaming arena. With its large selection of games, every aspect of the casino experience has been optimised for excitement and user satisfaction, while ensuring that variety is never in short supply. Monixbet is not just another online casino, but a revolution within digital gaming. Each spin, each hand and each play is infused with the excitement of possibility, and we are thrilled to include Monixbet within our portfolio, and continue to grow and expand our offerings.”

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Awards

Casino Guru Shines in AffPapa Awards 2024 Nominations

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Casino Guru Shines in AffPapa Awards 2024 Nominations

 

Casino Guru, the world’s premier independent online casino resource, is proud to announce its nominations in two prestigious categories for the AffPapa iGaming Awards 2024: “Rising Star of The Year” and “Casino Affiliate of the Year”. These nominations underscore Casino Guru’s unwavering commitment to excellence, innovation, and responsible gaming practices within the online casino industry.

The AffPapa iGaming Awards, renowned for recognizing outstanding achievements and contributions in the iGaming sector, have nominated Casino Guru for its remarkable efforts in several key areas. Notably, Casino Guru’s dedication to Safe and Responsible Gambling has garnered widespread acclaim, exemplified by its innovative marketing strategies and promotion of partner brands.

Central to Casino Guru’s nomination for “Rising Star of The Year” is its groundbreaking safer gambling initiatives, epitomized by the development of Gamtegrity. This pioneering platform hosts the Global Self-Exclusion System (GSES), the Casino Guru Academy, the esteemed Casino Guru Awards and more, all aimed at fostering a safer and more responsible gambling environment.

Furthermore, Casino Guru’s nomination for “Casino Affiliate of the Year” reflects its ongoing commitment to providing transparent, honest, and comprehensive information about casino operators and brands. With over 6,200 casino reviews and a robust online gambling forum boasting over 4,000 monthly posts, Casino Guru continues to empower players with the knowledge needed to make informed decisions.

Commenting on the nominations, Daniela Sliva, PR and Creative Projects Director of Casino Guru, expressed gratitude for the recognition, stating, “We are honored to be nominated in two prestigious categories for the AffPapa iGaming Awards 2024. These nominations validate our relentless pursuit of excellence and our unwavering dedication to responsible gaming practices. We remain committed to delivering unparalleled value to our users and partners.”

With a track record of success and a commitment to innovation, transparency, and responsible gambling, Casino Guru stands poised to continue its trajectory of growth and impact within the iGaming industry.

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iGB Affiliate ranks in top 3% of international trade events – states research agency

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iGB Affiliate ranks in top 3% of international trade events - states research agency

 

Explori, the independent research agency which works with over 7,000 events and conferences around the world, has rated iGB Affiliate 2024 alongside the very best live events found across any industry sector globally.

The post-show research report stated 93% of visitors to iGB Affiliate 2024 said they were likely to return next year when the sector-leading show relocates to Barcelona, with 92% stating they were either fairly or very satisfied by the experience.

Alongside this, 97% of exhibitors and sponsors said they would be returning to participate in 2025, a response which places the brand in the top 3% of events surveyed by Explori with 95% of exhibitors confirming their overall satisfaction, placing the iGB Affiliate experience in the top 5%.

In terms of overall brand perception, 88% of visitors and 89% of exhibitors agreed with the statement that ‘iGB Affiliate plays an active role in the growth and development of the industry.’

The Explori research confirmed: “iGB Affiliate is regarded as being a must-attend industry event for companies to create business opportunities and to expand their network”.

From a visitor perspective, iGB Affiliate was described as “hugely useful”, offering a “mind-blowing” networking experience. Visitors were also impressed with the number, range, and status of exhibitors as well as the quality of the industry insights available from the content programme available at iGB Affiliate. Exhibitors are highly satisfied with the general organisation of the event, and are impressed by the ‘high quality of visitors and the business-oriented nature of the audience.’

Naomi Barton, Portfolio Director responsible for delivering iGB Affiliate, said: “The Explori research provides clear, data-driven attendee insights and enables us to benchmark our performance across the entire events industry as well as in the igaming sector where there is no such survey currently undertaken by other igaming events.

“As a result of listening to our customers and doing our very best to address their business requirements/pain points, and exceed their expectations by providing solutions to their problems, the KPIs are really strong in this report”.

We hold ourselves to high standards and what really interests me, is constantly listening to customer feedback to work out how we can enhance the event experience, whilst also making this exhibition exceptional in terms of true business value and customer ROI.”

Overall, the iGB Events brand is in extremely good health as we prepare for July’s edition of iGB L!VE – the last to be held in Amsterdam prior to its relocation to London in July 2025 – and January’s iGB Affiliate, the first to be held in Barcelona alongside ICE.”

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