Affiliate marketing powerhouse unveils new identity and content strategy to strengthen player trust in competitive online casino market

CasinoHawks, the UK-facing affiliate brand of Game Lounge, has unveiled a bold new look and content strategy designed to strengthen its position in one of the world’s most competitive online gambling markets.

Launched in 2012, CasinoHawks has built its reputation as a trusted source of casino knowledge for British gamblers, providing detailed reviews, expert-led insights, and industry news for more than a decade. Its latest refresh represents a significant step forward in creating a more modern, engaging, and unmistakably British identity for the brand.

The new strategy places a sharper focus on delivering value to UK players through locally relevant, expert-driven content. Reviews are now written exclusively by UK-based specialists, ensuring recommendations reflect the needs of domestic audiences.

Alongside this, the site’s visual identity has been refreshed with a new colour palette, updated branding, and a reimagined logo – with the hawk symbolising sharp insight and the checkmark representing trustworthiness and compliance.

Keith Geary, Director of Casino at CasinoHawks, said: “We wanted to distinguish ourselves from international sites by feeling more familiar to UK players. At the same time, this was the perfect opportunity to modernise the brand and create a more engaging and user-friendly experience.”

The rebrand builds on a strong track record of product innovation and marketing milestones. CasinoHawks launched its popular Bonus Wagering Calculator in 2022, debuted a dedicated YouTube channel in 2023, and earned the QMRA Quality and Compliance stamp of approval in 2024.

The new branding is supported by a content strategy designed to elevate CasinoHawks beyond a standard affiliate model. By investing in deeper insights, greater transparency, and a more relatable tone of voice, the brand aims to set a new standard for player-first content in the UK casino affiliate space.

Geary added: “Our goal is simple – to empower UK players with the tools and insights they need to make safe, informed decisions. This rebrand is just the beginning of a wider strategy to build stronger connections with our audience and reinforce CasinoHawks as the go-to destination for casino knowledge.”

The N1 Partners affiliate program is making headlines again with new nominations! This time, the team has been shortlisted among the brightest stars of the European iGaming industry for the European iGaming Excellence Awards (EiGE Awards 2025).

The award ceremony will take place on October 30 in the heart of Warsaw, bringing together the most influential players in the iGaming market – operators, affiliate programs, payment providers, and trailblazing tech innovators.

Gambling affiliate program N1 Partners is nominated in two top categories:

• Best iGaming Affiliate Program
• iGaming Leader of the Year (individual)

How to vote for N1 Partners in both categories (it will take no more than a minute):

1. Go to: https://hipther.com/events/egc/eige-awards/
2. Select the “Best iGaming Affiliate Program category” → click “Continue to vote”.
3. Choose N1 Partners from the list → enter your personal details → click “Vote”.
4. Return to the awards page → select “iGaming Leader of the Year (individual)” → click “Continue to vote”.
5. Select Alexa Bond, Head of Affiliates at N1 Partners from the list → enter your details → click “Vote”.

Online voting is open until August 26.

Why N1 Partners?

• 12+ high-converting brands
• 10+ Tier-1 GEOs
• Flexible payment method CPA | RevShare I Hybrid
• Insights from in-house analysts
• Benefit from top offers
• 24/7 support

Support N1 Partners and Head of Affiliate Alexa Bond with your vote – who knows, your vote might make all the difference!

The N1 Puzzle Promo from N1 Partners affiliate program is picking up pace — and the competition for the main prize, a real helicopter Robinson R22 Beta II, is getting serious.

One of the best casino affiliate programs N1 has launched a special activity for participants, offering a chance to earn extra puzzle pieces and try their luck in a draw for awesome prizes! Simple as that.

Campaign period: August 15 – November 15, 2025.

All the details are below.

To earn additional puzzle pieces and improve your position on the leaderboard, you need to complete the following challenges:

1. Be a registered participant of the N1 Puzzle Promo and have minimum one puzzle piece already earned for traffic
2. Post positive reviews about your cooperation with N1 Partners on 4 websites: Business of Apps, Affpaying, CPA.Club, and Trustpilot (direct links to N1 Partners profiles below):

• https://www.businessofapps.com/affiliate/n1-partners/
• https://www.affpaying.com/n1partners
• https://cpa.club/en/companies/n1-partners
• https://www.trustpilot.com/review/n1.partners

1. Subscribe to N1 Partners’ social media:

• Instagram: https://www.instagram.com/n1_partners
• LinkedIn: https://www.linkedin.com/company/n1partners/
• Facebook: https://www.facebook.com/n1partners

1. Take part in the N1 Partners survey

Here come the rewards.

In addition to three extra puzzle pieces for the main leaderboard, all participants will enter a giveaway for a home VR flight training set — the “Pilot Course”.

What’s inside the set?

• Meta Quest 3 (128 GB) 
• Licensed VR simulator
• PC-compatible cable

Find more details about the special tasks on our website at the following link: https://n1.partners/news-page/n1-puzzle-promo-challenge

N1 Puzzle Promo: More traffic → More puzzles → Closer to the winning!