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Blockchain and Disruptive Tech Dedicated Conference at SiGMA

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Blockchain and Disruptive Tech Dedicated Conference at SiGMA'17

Malta’s annual iGaming week is just around the corner! The team behind SiGMA is gearing up for the largest iGaming show Malta has ever seen, planning conferences, networking dinners, and week full of events.

 

With a sold-out floor plan, the week will be jam-packed with wining, dining, networking, and business leads. Main executives and exhibitors showcasing here will include Mr. Green, Blexr, Bet365, William Hill, Better Collective, Poker Stars, Catena Media, Malta Gaming Authority, Cherry, Microgaming, XLMedia, Ladbrokes, and many, many more. Be sure you are in the know with what’s happening the week of November 22nd-25th.

A conference dedicated to Blockchain and Disruptive Tech will occupy the second half of Friday, 24th November. In SiGMA’s Main Room, you will have the opportunity to see a variety of discussions involving start-ups, Bitcoin, risk-management, regulation, and the future of Blockchain for iGaming.

The excitement begins at 13:30 in the startup pitch when 40 start-ups exhibiting at SiGMA will make their 3-minute pitches. Ten investors will be scrutinizing these presentations to assess, grill, and invest. One of these innovative minds will take home a win and a promising opportunity to kick-start their startup.

Investors in the stand for this competition will include the following:

Morten Klein, Founder of Klein Group AS

Julie Meyer, Founder and CEO of Ariadne Capital

Carla Maree Vella, CEO of Optimizer Invest

Mark Blandford, Partner in Burlywood Capital

Simon Collins, Founder of Gaming Realms

Ory Weihls, CEP of XLMedia Group

Robin Reed, Founder of Gaming Innovation Group

Rickard Vikstrom, Founder of PolarBear Group

Roger Walker, Partner in Partis Solutions

Following the exciting startup pitch, Steve Donoughue, gambling industry strategist and communications specialist, will walk startups through a list of pitfalls to take into precaution. The top-ten checklist for disruptive startups will be presented at 15:15.

Immediately after, Eric Benz will take the floor. As managing director for Cryptopay, Benz is well equipped to lead us through a brief discussion on 2017 as “the year for Bitcoin.”

Jon Matonis, Founding Director of The Bitcoin Foundation, will take the floor at 15:40 to discuss risk management for Bitcoin Gaming Operators.

What is the future of Bitcoin? At 16:10, Dr. Craig Wright, Chief Scientist of nChain, will tell us in his discussion on Artificial Intelligence and how the Bitcoin network will power an explosion of knowledge.

The next presentation will pinpoint blockchain benefits, pitfalls to avoid, and opportunities to embrace. Five qualified speakers will discuss the regulation of this decentralized currency and the benefits that blockchain technology can offer the iGaming industry. Notably, a few of the advantages to be discussed will include the implementation of 0% house edge while retaining profitability, solutions to problem of “provably fair” games, and transaction speed – especially when withdrawing or depositing funds. Blockchain technology and its features will be broken down by discussion along with a study of the first decentralized gambling and betting platforms. The challenges faced with the advent of decentralized casinos will be presented here. Finally, these speakers will communicate on the future of blockchain and the way forward.

Another discussion on the future of blockchain will follow at 17:25 when we hear from Chris North, CEO and Founder of GamCrowd.

To wrap up the evening, Esteban van Goor and Leonard Bonello will contribute to the better understanding of ICO – Initial Coin Offering. These two experts will provide a brief SWOT analysis of ICO vs. IPO at 17:40, before opening the floor to questions. This animated discussion will come to a close around 18:10 to end the evening in the Main Room.

There is still time to get your foot in the door if you wish to attend SiGMA. For more information on the show or to book your tickets, please log in to www.maltaigamingsummit.com or send an email to info@sigma.com.mt.

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Lapalingo the latest exhibitor to sign up for AffiliateCon Sofia 2019

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Lapalingo the latest exhibitor to sign up for AffiliateCon Sofia 2019

 

Lapalingo has joined the list of first-class exhibitors to have signed up for AffliateCon Sofia 2019.

On Wednesday 15 and Thursday 16 May, Lapalingo will be at the Sofia Event Center to showcase its leading casino affiliate programme, giving affiliates the opportunity to network with a world-renowned brand.

In adding its name to the line-up of reputable attendees, Lapalingo joins the likes of Kindred Group, Genesis Affiliates and 7StarsPartners, as the AffiliateCon Sofia floor plan takes further shape.

Sara Nemzer, Lapalingo COO, said: “Lapalingo is excited to attend AffiliateCon Sofia and we’re looking forward to this event, where we will have proper time for each of our valued partners and we can mingle in the beautiful Sofia.”

As well as first-class exhibitors, AffiliateCon Sofia also has an impressive list of speakers lined up, with Google Industry Manager Yiannis Kranitis confirmed as part of the line-up.

AffiliateCon Sofia promises to be an even bigger and better event than 2018’s successful show.

Two full days of educational speeches will be intertwined with lively entertainment and an evening party with special guests to complete the experience.

Click here to book your tickets and network with the best affiliates Europe has to offer this summer.

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How to Keep Online Casinos Users Interested: Advice from Christina Thakor-Rankin

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How to Keep Online Casinos Users Interested: Advice from Christina Thakor-Rankin

 

According to the Conversion portal, the gambling market increased by €4.3 billion in 2018, and its volume would grow by €3.9 billion in 2019. It means that the industry competition will become even higher. Therefore, it is quite important for online casino owners not only to attract new gambler, but also to retain the current ones. Well, what methods are the most efficient in this regard?

 

Tools for Retaining Online Casino Clients
The high-return gambling industry allures new companies interested in the expansion of their audience to the market. To attract and retain customers, online casino owners develop comprehensive marketing strategies allowing to fulfill players’ demands. One widens a range of casino offers, provides maximum transparency of transactions and access security, as well as adds new ways of withdrawals and major loyalty programs.

There are several efficient and, most significantly, legal tools that help to engage clients and encourage them to return to the resource again and again.

Christina Thakor-Rankin, a Leading Gaming Advisor at 1710 Gaming Ltd. and expert in betting, gaming, and gambling industries with 25 years of experience, has shared her opinion of how gambling online resources can retain steady clients.

Christina Thakor-Rankin will become a speaker at the Prague iGaming Affiliate Conference – event about affiliate marketing in online gambling by the company Smile-Expo, which will take place in the Czech Republic on April 18. The conference will gather top marketers, gambling sphere experts, affiite programs representatives and online casinos operators.

Special Offers, bonuses and loyalty programs

Appealing special offers include non-deposit games, registration bonuses, and cashback in case of losing. Such prizes and bonuses should be optimized for both new clients and regular visitors. Also, it is important to remember about loyalty programs with well-defined rules.

Christina Thakor-Rankin believes that exclusive customer specific deals and offers, and loyalty programs that offer a proper reward are the most efficient tools to retain online casino customers.
“We now live in a world where customers are always looking for the next thing. Being aware of this means we can stay a step ahead by making sure that we keep developing what we do.”

The reason for exclusive customer specific deals and offers is simply to mirror what customers get from other digital service and product providers, believes Christina. According to the expert, it refers to recommendations based upon historic activity, and it works for casinos and gambling sites.

Loyalty programs which really do reward regular customers with something meaningful are also important. Christina explains that it could be points which can be converted to cash or rewards in the form of gifts.

“For example, one of the casinos I use sends a small box of chocolates or a voucher on St Valentines’ Day or my birthday. Another one rewards regular logins with random free cash, spins or gift drops.”

However, expert shares that she probably wouldn’t advocate traditional deposit bonuses, as regulators are starting to take action on this and it’s a little bit boring.

Constant Product Expansion

The more diverse and high-quality games the platform provides, the more players the resource will get.

The specialist is sure that the first thing to attract players is always product, as if a product is no good, clients won’t stay.

“As an industry we’ve struggled with the next generation of players (the Millennials), and logic says that if we miss them, we will probably miss the next generation as well unless we start doing something about it now.”

Christina says that the problem seems to be that the new generation which has grown up in a fully interactive world does not seem to be so interested in a two-dimensional casino game. So, there has been some experimentation with VR and skill-based gambling to look at how we bridge the gap, but it should still be better developed.

“Until we get there, I think that more successful casinos will provide as much as possible to offer something for everyone and tailor products accordingly.”

Here the expert explains that some types of slots work better in different parts of the world, for example, fairy tale games work well in Europe but mean nothing to customers in emerging markets. At the same time, virtual sports are taking off in West Africa, but connectivity and cost of data mean it hasn’t gone online yet.

Push Notifications, Spam and Black SEO

Push notifications, special emails for registered clients, can inspire players for action and offer to place a bet.

Here, Christina believes that spam and black SEO are not as efficient as they used to be. She explains that customers are now far more aware of the tactics used by digital companies to push themselves up the rankings or get their products and services in front of them.

“It is not important if it is white hat or black hat, and improved spam filters help to ensure that even legitimate emails end up being blocked.”

The specialist says, it is only a matter of time before regulators step in, further reducing the effectiveness of traditional affiliate tactics.

“We also need to be aware that traditional SEO is now slowly but surely being superseded by voice – what used to be Google is fast becoming Alexa or Siri and this poses some interesting challenges but also some very interesting opportunities for new forms of affiliate activity.”

Artificial Intelligence and Big Data Analytics in Online Casinos

Talking about AI and big data, Christina mentions that knowledge is power.

“The more we know about our customers, the better we understand their behavior, their motivation, their preferences, so, the better we can serve them.”

AI and data science have already started to take on the role of an “affiliate” on some websites, explains the expert, talking about recommendations for purchases, products or content based upon customers’ activity.

Christina believes data science and machine learning are just taking the principles of customer segmentation and CRM and automating them on a bigger scale. “What will be key is how applications interface and interact with customers,” says Christina.

Role of Affiliate Marketing

“Affiliates as we think of them in the world of gambling are really a child of the internet,” explains Christina.

According to the expert, currently, we’ve gone from internet to mobile, voice and virtual and projected reality. There was also a huge shift in regulation: an open internet market has become more restricted. Christina says that keeping in mind the need to limit exposure to gaming content until age has been verified and a new generation whose interest in casino is lower than previous generations, we see that life for online casino affiliates gets much harder.

“That does not mean they don’t have a role to play – the question will be whether the role is that of an affiliate or of an advocate and influencer.”

At the Prague iGaming Affiliate Conference, Christina Thakor-Rankin will deliver a presentation on the topic: From Affiliate to Influencer – engaging the iGeneration.

Learn more about affiliate marketing from the experts.
Use the promo code SAVE30 and get 30% discount. The amount of tickets is limited.
Details about the event and registration are on the website.

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Google Manager joins illustrious speaker list for AffiliateCon Sofia 2019

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Google Manager joins illustrious speaker list for AffiliateCon Sofia 2019

 

Google Industry Manager Yiannis Kranitis has been confirmed as a speaker for AffiliateCon Sofia 2019.

Joining Google in 2009, Kranitis boasts more than seven years experience in the gaming industry, consulting companies in their acquisition efforts and digital strategies.

Prior to joining the SEO giant, Kranitis worked on the agency side, meaning AffiliateCon Sofia attendees can tap into his multi-layered wealth of industry knowledge.

Topics he will cover include trends and competitive insights from international markets in a must-see presentation for members of the affiliate sector.

AffiliateCon Founder Julian Perry said: “SEO strategies are vital to the survival and success of affiliates and we are delighted to have a search engine specialist like Yiannis at our show this year.

“Yiannis joins an already stellar line-up of AffiliateCon SEO speakers and his time at Google should offer an array of unmissable insights.”

AffiliateCon Sofia will offer two full days of educational speeches intertwined with lively entertainment and an evening party. The show will be held at the Sofia Event Center on Wednesday 15 and Thursday 16 May.

AffiliateCon Sofia will also be hosting an SEO Mega Panel on both mornings of the show, where four expert speakers have signed up: Stanislav Dimitrov, Gennadiy Vorobyov, Lyubomir Popov and Nikola Minkov.

Other speakers include Mustard Digital Founder Allan Turner and UltraPlay’s Dragomir Ivanov, with the stage set for an even bigger and better event than 2018’s unforgettable show.

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