News

SEO Wizardry – How gambling affiliates can stay ahead of the new Google Penguin update

Published

10 years ago

September 8, 2016

The first Google Penguin update was confirmed on April 24, 2012. It’s role was to algorithmically penalize those websites that were considered to violate Google’s Webmaster Guidelines by being involved in so called “link schemes”. It’s main focus was on those thought or found to be buying links or to acquire them through link farms or networks, whose sole purpose was to boost and increase their Google rankings artificially.

This first Penguin update has changed SEO strategies since it’s introduction by removing those who were thought to be using this kind of techniques or simply pushing them down on the SERP’s!

This update gave birth to a whole new era, where SEO’s had to place a whole lot more accent and time on obtaining those highly desired quality links and to produce highly relevant and unique content that would generate on-page engagement an thus getting those relevant and why not organic backlinks!

The first rumours about a new Penguin Update appeared in 2015, Google’s spokespeople declared that this time it would be a real-time update, meaning that any site caught on operating against Google’s Webmaster guidelines would be downgraded instantly – but there’s no need to panic, the recovery will be made a lot more faster too!

Where are you at?

Two years have past since the last Penguin update, so before you dive into a new plan you might wanna check your current status! It would be wise to have a look at your strong points and your weak points, focusing on how the previous updates may have impacted your link/content strategy!

Your main focus should be on your backlink profile! Where are your links coming from, are they from relevant and authoritative sites and domains, or from spammy sites!?! You should also check what kind of links your domain has, footer or sidebar links or even worse links from comments or forum signature links? Don’t forget to check your anchor text distribution, making sure that you’re not using any money or spammy anchor text’s. Your anchor text’s should be natural and your external links from trusted sites, keeping in mind that your brand or domain name is a perfect and a very natural anchor text too!

Anchor text diversity

In the pre Penguin era, webmasters frequently used their keywords also as anchor texts for backlinks thus achieving higher positions in the SERP’s for the given keywords. This technique as many others in the past became abused leading to a mass scale of penalties from Google!

There is no perfect or exact balance on the diversification of anchor texts, but if you keep your anchors relevant and engaging to the visitors you shouldn’t encounter any problems! And if you like it on the safe side, than here are a few anchor texts that will keep you there:

Partially matching or long tail keywords, anchor texts with synonyms, naked URL’s (in all variations), brand names, image links with optimized alt text.

Internal links

Another vital step is to assess your internal link profile and make sure that it’s well structured and relevant for your site but also for the users so that they can browse trough your site easily! Having this done you should be able to offer Google and your users a safe and clear hierarchy!

Quality content

One of the core targets of the Penguin update is to find and penalize sites that use black-hat techniques such as manipulating links. The most effective way in making a penalty free site is to provide Google with quality and highly relevant content thus making sure that your visitors also find the information relevant and engaging and shareable.

Nowadays Google’s algorithm changes switched the focus from the simple and fast ranking techniques to a more user experienced journey where marketers should focus on creating the right content and making this available for all devices, having this done you should easily sail towards that highly desired #1 SERP’s for your website!

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N1 Partners’ Knowledge Base keep up with iGaming Trends

Published

8 hours ago

May 25, 2026

Master Editor

How do you choose the right affiliate program? Which GEOs currently offer the strongest potential? What should you focus on when scaling traffic? And how do you cut through the constant stream of news to find insights that actually matter for your work?

N1 Partners is launching Knowledge Base – a new hub of content for webmasters, affiliate teams, and everyone working with iGaming traffic.

Over the years in the industry, the N1 Partners team has developed deep expertise in affiliate marketing, products, GEOs, traffic acquisition, and partner management. Now, all that knowledge is gathered in one place to share experience, support the community, and help partners navigate the market faster and more effectively.

What’s inside the Knowledge Base?

The N1 Partners Knowledge Base will feature content for both beginner webmasters looking to better understand the affiliate industry and experienced affiliates searching for fresh strategies, trends, and scaling opportunities.

The focus isn’t on short-lived news but on evergreen insights and practical knowledge that stay relevant over time.

Inside the Knowledge Base, you’ll find:

market analysis;
industry trend reports;
guides for affiliates;
articles on choosing affiliate programs;
answers to the most common questions;
practical tips and educational content.

The new section is designed to help affiliates better understand the market, stay ahead of industry changes, assess risks in advance, and spot new growth opportunities early.

Explore the N1 Partners Knowledge Base — and stay one step ahead in the iGaming industry!

Why N1 Partners?

14+ casino and betting brands with high Reg2Dep rates;
10+ Tier-1 GEOs;
CPA up to €700 and RevShare up to 55% + NNCO for top partners.

Be number one with N1!

News

LEONBET LAUNCHES A WORLD CUP 2026 RAFFLE CAMPAIGN GIVING OUT A NEW MAZDA CX-3 AND OTHER AMAZING PRIZES

Published

3 days ago

May 22, 2026

Master Editor

LEONBET LAUNCHES A WORLD CUP 2026 RAFFLE CAMPAIGN GIVING OUT A NEW MAZDA CX-3 AND OTHER AMAZING PRIZES!

LEONBET, Tanzania’s leading betting company known for its exciting odds and daily promotions, has officially launched another major campaign ahead of the 2026 World Cup season, which will officially begin on May 15, 2026.

LEONBET has always been committed to rewarding Tanzanians through different promotions. Before the launch of the WORLD CUP 2026 RAFFLE campaign, the company successfully introduced promotions such as MAGIFTI BAMPA 2 BAMPA, COMBO-HELA, and many others. These promotions are aimed at making sure customers benefit and win every day, which is why LEONBET is known as a company that creates winners daily.

The 2026 WORLD CUP RAFFLE campaign officially starts on May 15, 2026, and ends on July 20, 2026. The campaign aims to give customers a chance to win exciting prizes while enjoying the entertainment and excitement of the World Cup tournament.

Through this campaign, LEONBET customers will be required to place bets worth at least TZS 3,000 or more on any sport to receive coupons that will allow them to participate in different prize draws during various stages of the World Cup competition.

Participants in the campaign will have a chance to win prizes including:

Mazda CX-3
Luxury Ngorongoro trip for two
PlayStation 5 (PS5)
iPhone 17 Pro Max
TZS 10 million cash prize
And many more prizes

The prizes will be awarded during different stages of the tournament, including:

Group Stage
Round of 16
Quarter Finals
Semi Finals
Final

Speaking about the promotion, LEONBET Director Jérôme Dufourg said:

“We are excited to bring Tanzanians this big campaign aimed at increasing entertainment, competition, and winning opportunities for our customers during the World Cup tournament. We believe this campaign will bring happiness to many participants across the country.”

LEONBET ambassador Baraka Mpenja also said:

“I continue to enjoy working with LEONBET because it is a trustworthy company with no tricks. It is one of the best companies in Tanzania, offering regular promotions to make sure Tanzanians have a chance to win. I encourage everyone to participate by playing more with bets starting from only TZS 3,000 to win many prizes, including the Mazda CX-3.”

LEONBET continues to strengthen its commitment to providing reliable and high-quality services to all customers while improving the sports betting experience in Tanzania.

News

N1 Partners Drops Prediction Markets Vertical — Expand Your Traffic Strategy!

Published

5 days ago

May 20, 2026

Master Editor

N1 Partners team has launched a new Prediction Markets vertical on the N1 Bet product, which is a new betting format for real events with simple yes/no mechanics. This is the first and so far the only SOFTSWISS product that works with this niche.

This vertical opens up expanded opportunities for partners: it provides access to a fresh audience, and also allows you to monetize and scale traffic from various sources — from politics and finance to entertainment and show business — as efficiently as possible.

What is the real benefit for partners and how does it work? Read all about the Prediction Markets vertical in the article.

Prediction Markets vertical: what is it?

Prediction Markets is a unique betting format for real non-sporting events, where the user chooses “yes” or “no” to the potential event outcome (for example, elections, the Eurovision Contest, the Oscar Awards).

Users can bet on topics in the following areas:

politics (elections, geopolitical events)
cryptocurrencies and financial markets
technology and business
social trends and global narratives
entertainment and show business

The format is as simple as possible, does not require experience and knowledge in classic betting, therefore it may be of interest to a wide audience.

Why is the Prediction Markets format worth a test?

It is crucial to note that Prediction Markets is not just another feature; it is a unique vertical that gives access to a new, previously non-converting audience.

Reasons to test Prediction Markets:

The threshold for the first conversion is lower than in betting;
Works great with SEO and content traffic (news, trends, cryptosphere, politics, entertainment);
High interest in the vertical during trending events;
Opportunity to monetize an audience that doesn’t bet on sports or casinos.;
It is possible to transfer users to the casino and vertical betting;
Provides a smooth user path within the product.

Moreover, the format is as native as possible — real events constantly create new reasons for returning players, forming stable retention and LTV.

Thus, Prediction Markets is a great way to monetize an audience that has not made a profit before, and with N1 Partners you can do this as simply and efficiently as possible.

Wanna be the first to gain access to a fresh audience? Test Prediction Markets with N1 Partners now!

Scale your results with N1 Partners: