News
Zurich iGaming Affiliate Conference – Results of the First Event about Conduct of Online Gambling Business in Switzerland
On June 21, the international firm Smile-Expo hosted the unique for Switzerland Zurich iGaming Affiliate Conference. The event took place at Sheraton Zurich Hotel and was dedicated to gambling and affiliate marketing. It brought together participants of the gambling market that work in online and land-based segments.
The event featured specialists of world-renowned gambling companies including PLANZER LAW, Afilexion Alliance, Global Bet, Oryx Gaming, 1710 Gaming Ltd, PartnerMatrix, Expozive, GamblingCompliance, Endorphina, and many others. Attendees were representatives of affiliate networks, online and land-based casinos, affiliates, marketers, lawyers, members of regulating agencies, etc.
Relevant presentations, live discussions, and productive networking – all of it united conference participants.
Throughout the event, speakers and guests were talking, sharing experience, and establishing new business contacts. The official part of the event ended with the atmospheric Talks & Drinks afterparty, where participants could get to know each other closer, discuss different issues in the informal environment, present their brands, and agree upon further collaboration.
What did speakers discuss?
At the conference, speakers gave presentations sharing theoretic knowledge and practical experience of running, promoting, and scaling of their gambling businesses.
Dr. Simon Planzer, Partner at PLANZER LAW, spoke about the legal aspects of gambling activity. The expert explained how Switzerland regulated the online gambling market and reviewed prospects of this field.
Robert Toth, Key Account Manager at Global Bet, highlighted the use of innovative technologies in games focusing on virtual sports.
Reuben Portanier, Founding Partner of Afilexion Alliance, discussed the use of blockchain in the gambling industry. The specialist explained the prospects of the technology in the gambling field.
The event offered four panel discussions featuring Iris Sidler and Dr. Simon Planzer from PLANZER LAW, Dan Iliovici from Rombet, Joe Ewens from GamblingCompliance, Jovana Popovic from Oryx Gaming, Levon Nikoghosyan from PartnerMatrix, Nicc Lewis from Expozive, Jakub Kolomičenko from Endorphina, Chris Looney from Red Tiger Gaming, Reuben Portanier from Afilexion Alliance.
Experts delved into issues important for the gambling business:
- personal data security in iGaming;
- forming and maintenance of an attractive online offer;
- distinctive features and differences of gambling markets in Switzerland and Belgium;
- responsible approach to gambling.
As part of the discussions, specialists shared their opinions on different issues and presented real-life case studies.
We thank PLANZER LAW and its representatives Dr. Simon Planzer and Iris Sidler for their support on the conduct of the event.
Sponsors and media partners of the conference
We express special gratitude to the following companies:
- Exclusive Sponsor – Casino 777.ch;
- Media Gambling Sponsor – Login Casino;
- Media Sponsor – YOGONET Gaming News;
- Informational Sponsor – Focus Gaming News;
- Special Participant – ORYX Gaming.
Besides, the organizer thanks all media partners of the event. It was nice to talk to representatives of the Gambling Portal Webmasters Association (GPWA) and affiliate company Kafe Rocks.
Guests, participants, and partners are pleased with the conference and highly appraised its organization.
“The conference was great. The blockchain part was a bit complicated for me. The networking abled by the event was really interesting. Thank you again for the invitation,” said Casino Neuchâtel rep.
“Уour team is lovely. Everyone looked happy at the conference. Good job,” stated GPWA.
Conclusion
Zurich iGaming Affiliate Conference became a place for the start of productive collaboration between participants of the gambling market from Switzerland and other countries. We are glad that the event managed to bring together major gambling business representatives from all over the world and highlight issues relevant to the iGaming niche.
The team of Smile-Expo thanks participants, partners, and sponsors, and will be happy to see everyone at the upcoming industry events dedicated to gambling and CPA networks.
On October 18, the Georgia iGaming Affiliate Conference will take place in Tbilisi. Experts will discuss the subtleties of running a gambling business in Georgia, gambling regulations, and promotion of online casinos using affiliate marketing.
You can find more information and the program of the event on the official website of the Georgia iGaming Affiliate Conference.
Affiliate Success
ReferOn Wins “Best Affiliate Management Platform” at the iGB Affiliate Awards 2026
ReferOn has been named the Best Affiliate Management Platform at the prestigious iGB Affiliate Awards 2026, marking another major milestone in the company’s growth. Announced live at iGB LIVE, the recognition follows a year of relentless product innovation, customer growth, and a continued focus on simplifying affiliate operations.
Turning Complexity into Clarity
Managing high-volume affiliate programs requires processing millions of data points every day. ReferOn was built to eliminate that complexity through automation, real-time insights, and streamlined workflows.
This year also marked the introduction of Refie, ReferOn’s integrated UX layer. Instead of forcing affiliate managers to navigate complex backend data, Refie turns raw operational data into clear, actionable insights. From onboarding to daily performance tracking, it helps teams spend less time on administration and more time driving strategic growth.
Alex Bukin, CEO of ReferOn, commented: “Winning the iGB Affiliate Award is a remarkable achievement for our entire team. As affiliate programs grow, so does the complexity behind them. From day one, our ambition has been to remove that complexity, so operators can focus on growth instead of operational friction. This recognition reinforces our belief that great B2B technology should be simpler, more intuitive, easier to work with, and built around the people who use it”.
Having secured major industry awards over the past 18 months, — including ‘Affiliate System of the Year’ at AffPapa and ‘Best Affiliate Software’ at SiGMA — ReferOn looks ahead with a roadmap that remains focused on making affiliate management even more intelligent, transparent, and effortless. Our upcoming developments will continue to simplify complex workflows, expand AI-powered assistance, and provide operators with even greater visibility and control over their affiliate operations.
Affiliate Success
Kongebonus becomes first Norwegian affiliate to win Best Casino Affiliate at iGB Affiliate Awards 2026
Kongebonus has become the first Norwegian affiliate to win Best Casino Affiliate at the iGB Affiliate Awards 2026, a landmark recognition that names the independent Norwegian guide as the world’s leading casino affiliate for 2026.
The award was presented on 2 July during iGB L!VE London, where the iGB Affiliate Awards celebrated the affiliates, programmes, networks, suppliers and individuals helping to drive the iGaming sector forward.
iGB Affiliate described first-time contestant Kongebonus as a “Norwegian local hero”, noting that the platform claimed the award in a close race and ended Gambling.com Group’s two-year reign in the highly competitive category. Independent judges praised Kongebonus’ “super smart” approach, highlighting its combination of innovation, engaged player community, and strong editorial presence across Google News and the media.
The recognition reflects Kongebonus’ focus on detailed operator testing, transparent casino reviews, community-led content and player protection. The platform tests casinos with its own money before reviewing them, publishes its full methodology and continues to invest in responsible gambling resources, including practical guidance and support signposting for players.
David Nilsen, Editor-in-Chief at Kongebonus, said: “Winning Best Casino Affiliate at the iGB Affiliate Awards is a huge moment for Kongebonus and for everyone who has helped build the platform. To be recognised in a category alongside some of the biggest and most respected names in the affiliate industry is something we are incredibly proud of.
“I’ve spent more than ten years on the inside of this industry, and I’ve seen how big the gap can be between what a casino promises and what the player is actually left with. Closing that gap is the whole reason we test the way we do.
“What this award tells us is that being the most trusted guide matters more than being the biggest one, and that’s the only thing we’ve ever set out to build.”
News
Where to Drive Tier-1 Sport Traffic in July FIFA World Cup Final & More
July is one of the strongest months for sports traffic, with the FIFA World Cup knockout stage, Wimbledon finals, Formula 1, UFC, esports, cricket, and rugby driving high-value Tier-1 audiences.
Moreover, with N1 Sport Promo by N1 Partners running until July 20, affiliates still have time to increase their CPA while scaling quality sports traffic during the busiest weeks of the season.
Key sports events in July
The N1 Partners team has made a list of the biggest sporting events this month to help affiliates plan campaigns and capture high-intent traffic.
Soccer
The FIFA World Cup enters its decisive stage, with every knockout match generating significant spikes in betting activity, search demand, and social engagement.
- Until 07.07 | FIFA World Cup — Round of 16
- 09.07–12.07 | FIFA World Cup — Quarter-finals
- 14.07 | FIFA World Cup — Semi-final
- 15.07 | FIFA World Cup — Semi-final
- 18.07 | FIFA World Cup — Third-place Match
- 19.07 | FIFA World Cup — Final
Tennis
Wimbledon concludes with the biggest matches of the season before the tour moves to North America later in the month.
- Until 12.07 | Wimbledon
- 12.07 | Wimbledon Finals
- 26.07–02.08 | ATP Washington
- 26.07–02.08 | WTA Washington
Formula 1
Formula 1 will get high interest from sport lovers throughout July with three Grand Prix weekends.
- 19.07 | Belgian Grand Prix
- 26.07 | Hungarian Grand Prix
MMA
UFC maintains strong engagement in Tier-1 markets, especially around numbered fight nights where title implications and high-profile fighters drive consistent betting interest.
- 13.07 | UFC 329 McGregor vs. Holloway 2
Esports
The biggest esports competitions will go on attracting highly engaged audiences across Tier-1 markets.
- 06.07–18.07 | Esports World Cup 2026 (Dota 2)
- 21.07–02.08 | BLAST Bounty Season 2 (CS2)
Cricket
Cricket is still one of the strongest niches that generates huge traffic amonts across several Tier-1 GEOs.
- 07.07 | England vs India — Test Series
- 13.07 | England vs India — ODI
- 16.07 | England vs India — ODI
- 22.07 | Southern Brave vs Welsh Fire — The Hundred
- 23.07 | London Spirit vs Manchester Super Giants — The Hundred
- 27.07 | Southern Brave vs MI London — The Hundred
Rugby League
Rugby League continues to generate steady betting interest in key English-speaking markets.
- 17.07 | NZ Warriors vs Broncos
- 30.07 | North Queensland Cowboys vs Roosters
How to maximize results from event-driven traffic
The summer month offers affiliates working with N1 Bet, RollXO, and Lucky Hunter through N1 Partners a strong environment to attract new players, increase FTD volumes, and scale existing campaigns across Tier-1 GEOs, supported by consistently high audience demand. With N1 Sport Promo running until July 20, affiliates still have time to maximize higher CPA rates while sports engagement remains at its seasonal peak.
Top promos for N1 Partners projects in July
This July, partners can take advantage of exclusive seasonal campaigns for players across N1 Partners’ leading brands, designed to drive stronger performance and help them get more from every visitor they refer.
Road to Riches Lottery (RollXO, N1 Bet)
Period: 01.07–25.08
Prize pool: €500,000
Road to Riches is the biggest lottery campaign in the project’s history, featuring a €500,000 total prize pool, 8 weekly stages, and 700 winners. With weekly prize drops and increasing stage prize pools, the promotion is designed to boost player engagement, retention, and repeat deposits—helping affiliates maximize traffic value throughout the campaign.
Lucky Lottery (Retrobet, Spirit Casino, Jet4Bet, Slot Lounge)
Period: 22.07–27.07
Prize pool: €50,000
Lucky Loot Lottery (Slotlords, Slotsmines)
Period: 10.07–16.07
Prize pool: €10,000 (Slotlords), €7,000 (Slotsmines)
Around the World Lottery (Slot Mafia, Slot Hunter, LuckyHunter)
Period: 13.07–23.07
Prize pool: €8,000
Wanna learn more? Contact your manager right now!
Winning Tips for July Sports Traffic
- Treat the World Cup as a sequence of conversion peaks rather than a single final, as each knockout round has its own performance window under the promo.
- Shift budgets dynamically between sports instead of overfocusing on one event: Wimbledon, F1, UFC, and esports often perform better once football CPMs peak.
- Build creatives that reflect tournament progression (for instance, “Quarter-finals pressure” and “Road to the final”), not static team messaging.
- Combine Sports Betting and Prediction Markets on N1 Bet to capture different user motivations during the same event cycle.
- Reallocate traffic during promo weeks, as in the N1 Sport Promo timing can impact revenue almost as much as volume.
Join N1 Partners
N1 Partners is a multi-brand affiliate program and direct advertiser, bringing together 14+ casino and betting brands with high LTV and Reg2Dep rates in Tier-1 GEOs.
N1 Partners offers competitive terms for top partners, including CPA up to €700 and RevShare up to 55%, ensuring stable and scalable performance.
Trusted by 14,000+ partners, N1 Partners stands out for its transparency, flexibility, and focus on long-term partnerships, supported by a strong product portfolio and advanced retention systems.
Haven’t joined N1 Partners yet? Contact the manager, get involved and make the most of the 2026 sports season.
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