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Tokipot partner with Cellxpert to launch a new affiliate program

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Cellxpert is BET Gaming Network’s Solution for affiliate program in the Crypto Casino Space

 

Tokipot has partnered with Cellxpert, Leading Affiliate Platform provider, to launch an innovative, patented “Live Fantasy” sports and esports betting affiliate program.

LOTP Limited (Lord Of The Pot Limited), the holding company of Tokipot.com, a live fantasy sports, and esports betting provider licensed in The Isle of Man, has secured Cellxpert as the platform provider for it’s new affiliate program, Tokipot Partners, which will feature unique Live Fantasy and Pick’Em contests focussed on global markets, including Asian regions.

Tokipot.com is a live fantasy sports and esports betting product developed by a group of gaming enthusiasts who have delivered a patented world first interactive Live Fantasy product that offers sports and esports fans a unique way to experience live tournaments and games as players not just spectators. This coupled with a beautiful and intuitive platform design will offer a brand new player experience for bettors to enjoy.

Assaf Dor, Cellxpert CEO, commented; “This is a very powerful team, with versatile expertise, a deep “know how” of the live fantasy vertical and a desire to deliver best in class services for their affiliate partners. I’m confident that our technology will help Tokipot achieve their goals. Cellxpert is well suited to support the Tokipot partnership program throughout the entire life cycle and we are thrilled with the opportunity to foster trust and transparency which will help them drive growth and expand globally.

Cellxpert’s platform is the leading digital partnership stack. Designed to foster trust and transparency throughout every step of the affiliate lifecycle. Offering a holistic and robust technology and business focused team, Cellxpert’s customers can focus on strengthening their relationship, and strategizing for success whilst the platform delivers intuitive program administration and reporting.

Karen Yates, Director at LOTP, said “We chose Cellxpert as the platform of choice after carefully examining all the platform solutions in the market. We are confident that Cellxpert end-to-end, cutting edge solution offers the best way for us to successfully launch our new brand and affiliate program, establish trust with our partners and help them to scale their earnings efficiently alongside. “

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Affiliate Success

Gambling.com Group is the 2021 EGR Affiliate of the Year

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Gambling.com Group is the 2021 EGR Affiliate of the Year

 

Gambling.com Group Limited, a leading provider of player acquisition services for the regulated global online gambling industry, announced it has won the most prestigious award for affiliates in the online gambling industry: the Affiliate of the Year award presented by eGaming Review (“EGR”). The Group accepted the honor at the 2021 EGR Global Operator Awards in London on November 25th. It is the second time the Group has won the award, following its win in 2018.

Gambling.com Group beat out 15 other affiliates shortlisted in the Affiliate of the Year category by delivering outstanding financial performance during the July 2020 to June 2021 judging period. Not only was the Group a leader in revenue growth, based on public disclosures, but 100 percent of its growth was achieved organically, without any contribution from acquisitions. The Group considers organic revenue to be the hardest thing to achieve in the affiliate industry and the most important financial metric affiliate companies report. This revenue outperformance helped fuel a successful initial public offering (IPO) on the Nasdaq Global Market in New York, making the Group the first online gambling affiliate publicly traded in the United States.

Charles Gillespie, Chief Executive Officer of Gambling.com Group, said of the honor, “Being named the 2021 Affiliate of the Year is the crown jewel on top of a monumental and historic year for the Group. I am grateful to work with our first-class, professional and dedicated team which drove significant growth in the business as well as delivered on our key, strategic projects.”

For the Group’s Affiliate of the Year nomination, the judges commented, “They have had a stand-out year and quite a lot going for them. Stellar growth and they have done so much over the past year. Differentiation, quality and scale – they cover it all off with a data-driven approach.”

The EGR Awards are judged by a team of independent, external judges with a diverse range of in-depth online gambling expertise. The awards were given by EGR Global, a B2B publisher and networking group for the online gambling industry.

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Affiliate Announcements

PartnerMatrix and SlotsCalendar sign partnership to raise security awareness

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PartnerMatrix and SlotsCalendar sign partnership to raise security awareness

 

Affiliate marketing software provider, PartnerMatrix, and SlotsCalendar, the IMDb of online slots, have just signed a partnership, raising awareness about the tools operators and affiliates can use to create a more secure environment.

PartnerMatrix and SlotsCalendar will launch various marketing initiatives, covering topics such as security in affiliate marketing, player orientation in affiliate marketing, the latest tools and techniques in enlarging affiliate presence, and more. The partnership will allow both teams to initiate marketing campaigns, reach new audiences and promote affiliate solutions.

Levon Nikoghosyan, CEO of PartnerMatrix, says: “This partnership holds great importance because it allows us to raise awareness of important topics. We remember how SlotsCalendar entered the market a few years ago and seeing the company reaching such high ranks in affiliate marketing is very motivating. The SlotsCalendar team continues putting tremendous efforts into creating a robust network of iGaming enthusiasts and business representatives, and thanks to this, they have a bright future ahead of them.

“However, SlotsCalendar doesn’t hold interest only for players- many big casino operators and B2B companies are very interested in appearing in the SlotsCalendar’s directories. For PartnerMatrix, this is an excellent chance to create a dialogue within a quality audience and promote our tools and solutions to a bigger audience.”

Viorel Stan, CEO of SlotsCalendar, comments: “The lack of active dialogue on specific topics has led to the vulnerability of some niches. We deal with numerous risks daily, and as soon as we figure out how to deal with some challenges and get used to them, other issues appear. Our partnership with PartnerMatrix will create a more dynamic platform for solving problems related to security, payments, transparency in doing business.

“We will continue to raise important topics and share the experiences of both of our companies. I am sure that our cooperation will bear fruit not only for both of our companies but also for many other industry players.”

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Affiliate Announcements

Blexr has won its fifth award in three years after being crowned Best Casino Affiliate at the EGR Operator Awards

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Blexr has won its fifth award in three years after being crowned Best Casino Affiliate at the EGR Operator Awards

 

The event, held at the Grosvenor Hotel in London on 25 November, saw Blexr pick up this award for the second time, having previously won the same prize in 2019.

Blexr is a lead generation company which operates in the iGaming and sportsbook affiliate markets. It is a remote-first company with an office in Malta.

The EGR Operator Awards describes itself as the Oscars of the iGaming world, and its judges said Blexr offers “quality products and truly covers the globe”.

They added: “Blexr has innovated with some unique features that go over and above the standard affiliate offering, which is always great to see.

“One for the ages – a truly long-standing operation that has successfully evolved with the times, and most importantly with compliance.”

Koen Bongers, Blexr’s head of marketing, said: “We’re absolutely delighted to be recognised once again by the EGR Operator Awards.

“Our whole team works very hard to offer quality products and create innovation, so it’s fantastic to win another award, one which all our Blexrians can be very proud of.”

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