News
The Lottery Office Launches with Cellxpert Affiliate Tracking Platform to Give Affiliates More Tools to Improve Conversion
Global Players Network Pty Ltd operating under The Lottery Office brand, today announced a new Lottery Office affiliate program running on the Cellxpert affiliate tracking platform. The change supports The Lottery Office’s technology stack for delivering a better affiliate experience. The platform enables affiliates to build on the reputation of one of the only licensed and regulated lottery brands in the Australian market that rewards affiliates with a comprehensive range of incentives and dedicated affiliate management. Simultaneously, the program is flexible enough to meet the modern demands of a robust, reliable, and technologically sound offering that holds up to the requirements of the most discerning affiliate.
“Recent changes to third party cookies and the soon to be introduced privacy measures from Apple pose significant challenges for both affiliates and programs,” said Jaclyn Wood, CEO at Global Players Network.
Wood added, “we want to do our best to provide a transparent and reliable solution for our affiliates as the traditional affiliate models become redundant, and the evolution of affiliate marketing takes effect.”
Assaf Dor, Cellxpert CEO, commented, “We are pleased to be working with such a well-recognized and trusted brand in the Australian lottery space.” Dor went on to say, “The Lottery Office and Cellxpert are similarly aligned in their business philosophies, which include trust, reliable service, and the ability to move with the times as clients’ needs and technologies change.”
With a leading-edge approach to its program, The Lottery Office allows affiliates to utilize a range of business models that best suit the individual affiliate’s needs and their affiliate marketing strategy and skills.
Affiliates are looking for partners that they can trust to work with, and a big part of that trust comes down to how good the affiliate tracking is to support the affiliate’s efforts. Rightful attribution is one of the most vital elements of correct reporting to ensure that each affiliate’s earnings are accurate.
Through integration with Appsflyer and Cellxpert, The Lottery Office affiliate program reports on players who are tracked via Appsflyer for app marketing affiliates and captures any players who may have registered via the website after installing the app. This kind of transparency is not shared with many affiliate programs, but with strong ethical responsibility, The Lottery Office is again leading the way.
Roo Wright, Affiliate Operations Manager at The Lottery Office added, “With so much choice in affiliate tracking software available today, Cellxpert was the one that stood out from the pack. Cellxpert is a natural fit for The Lottery Office affiliate program as our platform requirements are comprehensive and service matters to our business. Cellxpert has exceeded our expectations on both counts.”
Ukraine now has its first full-fledged Ukrainian-language live product, created by local specialists for local players.
The format combines modern technology with national identity, turning gameplay into a space where native language is heard from the very first moment.
Favbet opened a new opportunity for the market in the live segment. Without waiting for audience demand, the company shaped it itself, introducing its own branded live studio powered by Spinner. This proactive step secured Favbet’s reputation as an innovator that sets standards and creates trends.
The project was entrusted to Spinner — a modern and ambitious B2B provider with Ukrainian DNA and technological expertise, capable of delivering a fully branded studio in the state language. The partnership united shared values, high standards, and a clear understanding that players choose content closest and most relatable to them.
The studio’s atmosphere reflects Ukrainian character and hospitality. Hosts communicate in a relaxed manner, respond in real time, keep conversations flowing, and add light humor. It is a place players come not only for the game but also for live interaction and a sense of community.
Deep customization, Ukrainian-speaking hosts, and instant support create the comfort level every Favbet user deserves. Demand has grown so rapidly that in just one year the number of tables doubled from six to twelve.
Most importantly, these games are available exclusively on Favbet’s website and mobile applications.
Favbet × Spinner made Ukrainian the foundation and raised the quality bar to the level of global best practices.
PARTICIPATION IN GAMBLING CAN LEAD TO ADDICTION. PLEASE FOLLOW RESPONSIBLE GAMING PRINCIPLES.
License for online casino operations dated 20.04.2021 issued to LLC “BC Favbet” under CRGL Decision No. 137 of 05.04.2021 (as amended), and license for bookmaking operations dated 28.12.2022 issued to LLC “BC Favbet” under CRGL Decision No. 433 of 13.12.2022.
The N1 Partners affiliate program is making headlines again with new nominations! This time, the team has been shortlisted among the brightest stars of the European iGaming industry for the European iGaming Excellence Awards (EiGE Awards 2025).
The award ceremony will take place on October 30 in the heart of Warsaw, bringing together the most influential players in the iGaming market – operators, affiliate programs, payment providers, and trailblazing tech innovators.
Gambling affiliate program N1 Partners is nominated in two top categories:
- Best iGaming Affiliate Program
- iGaming Leader of the Year (individual)
How to vote for N1 Partners in both categories (it will take no more than a minute):
- Go to: https://hipther.com/events/egc/eige-awards/
- Select the “Best iGaming Affiliate Program category” → click “Continue to vote”.
- Choose N1 Partners from the list → enter your personal details → click “Vote”.
- Return to the awards page → select “iGaming Leader of the Year (individual)” → click “Continue to vote”.
- Select Alexa Bond, Head of Affiliates at N1 Partners from the list → enter your details → click “Vote”.
Online voting is open until August 26.
Why N1 Partners?
- 12+ high-converting brands
- 10+ Tier-1 GEOs
- Flexible payment method CPA | RevShare I Hybrid
- Insights from in-house analysts
- Benefit from top offers
- 24/7 support
Support N1 Partners and Head of Affiliate Alexa Bond with your vote – who knows, your vote might make all the difference!
The N1 Puzzle Promo from N1 Partners affiliate program is picking up pace — and the competition for the main prize, a real helicopter Robinson R22 Beta II, is getting serious.
One of the best casino affiliate programs N1 has launched a special activity for participants, offering a chance to earn extra puzzle pieces and try their luck in a draw for awesome prizes! Simple as that.
Campaign period: August 15 – November 15, 2025.
All the details are below.
To earn additional puzzle pieces and improve your position on the leaderboard, you need to complete the following challenges:
- Be a registered participant of the N1 Puzzle Promo and have minimum one puzzle piece already earned for traffic
- Post positive reviews about your cooperation with N1 Partners on 4 websites: Business of Apps, Affpaying, CPA.Club, and Trustpilot (direct links to N1 Partners profiles below):
- https://www.businessofapps.com/affiliate/n1-partners/
- https://www.affpaying.com/n1partners
- https://cpa.club/en/companies/n1-partners
- https://www.trustpilot.com/review/n1.partners
- Subscribe to N1 Partners’ social media:
- Instagram: https://www.instagram.com/n1_partners
- LinkedIn: https://www.linkedin.com/company/n1partners/
- Facebook: https://www.facebook.com/n1partners
- Take part in the N1 Partners survey
Here come the rewards.
In addition to three extra puzzle pieces for the main leaderboard, all participants will enter a giveaway for a home VR flight training set — the “Pilot Course”.
What’s inside the set?
- Meta Quest 3 (128 GB)
- Licensed VR simulator
- PC-compatible cable
Find more details about the special tasks on our website at the following link: https://n1.partners/news-page/n1-puzzle-promo-challenge
N1 Puzzle Promo: More traffic → More puzzles → Closer to the winning!
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