News
The Lottery Office Launches with Cellxpert Affiliate Tracking Platform to Give Affiliates More Tools to Improve Conversion
Global Players Network Pty Ltd operating under The Lottery Office brand, today announced a new Lottery Office affiliate program running on the Cellxpert affiliate tracking platform. The change supports The Lottery Office’s technology stack for delivering a better affiliate experience. The platform enables affiliates to build on the reputation of one of the only licensed and regulated lottery brands in the Australian market that rewards affiliates with a comprehensive range of incentives and dedicated affiliate management. Simultaneously, the program is flexible enough to meet the modern demands of a robust, reliable, and technologically sound offering that holds up to the requirements of the most discerning affiliate.
“Recent changes to third party cookies and the soon to be introduced privacy measures from Apple pose significant challenges for both affiliates and programs,” said Jaclyn Wood, CEO at Global Players Network.
Wood added, “we want to do our best to provide a transparent and reliable solution for our affiliates as the traditional affiliate models become redundant, and the evolution of affiliate marketing takes effect.”
Assaf Dor, Cellxpert CEO, commented, “We are pleased to be working with such a well-recognized and trusted brand in the Australian lottery space.” Dor went on to say, “The Lottery Office and Cellxpert are similarly aligned in their business philosophies, which include trust, reliable service, and the ability to move with the times as clients’ needs and technologies change.”
With a leading-edge approach to its program, The Lottery Office allows affiliates to utilize a range of business models that best suit the individual affiliate’s needs and their affiliate marketing strategy and skills.
Affiliates are looking for partners that they can trust to work with, and a big part of that trust comes down to how good the affiliate tracking is to support the affiliate’s efforts. Rightful attribution is one of the most vital elements of correct reporting to ensure that each affiliate’s earnings are accurate.
Through integration with Appsflyer and Cellxpert, The Lottery Office affiliate program reports on players who are tracked via Appsflyer for app marketing affiliates and captures any players who may have registered via the website after installing the app. This kind of transparency is not shared with many affiliate programs, but with strong ethical responsibility, The Lottery Office is again leading the way.
Roo Wright, Affiliate Operations Manager at The Lottery Office added, “With so much choice in affiliate tracking software available today, Cellxpert was the one that stood out from the pack. Cellxpert is a natural fit for The Lottery Office affiliate program as our platform requirements are comprehensive and service matters to our business. Cellxpert has exceeded our expectations on both counts.”
Conferences
G GATE CONF 2026 — June 26–27, Tbilisi
G GATE CONF (ggateconf.com) will take place in Tbilisi, Georgia — a multi-vertical affiliate conference bringing together industry professionals from around the world in one venue.
The event will be held at Expo Georgia, the country’s largest event hub, occupying four pavilions as well as the open-air space between them. In 2026, the organizers expect up to 7,000 participants from the CIS, Europe, Asia, and other regions.
When and Where
Dates: June 26–27, 2026
Location: Expo Georgia, Tbilisi, Georgia
Event Scale
G GATE CONF is a two-day event with a rich business and networking program:
- 2 stages featuring industry speakers
- 100+ company and service booths
- 50+ zones and activities for networking, learning, and relaxation
- Open-air zones for informal networking
Some formats are developed exclusively by the G GATE team specifically for the conference and are not repeated at other events.
Who Attends
The audience of G GATE CONF 2026 includes:
- Media buying teams and solo arbitrage specialists
- SEO specialists and agencies
- Company owners and C-level executives
- Advertisers and CPA networks
- Affiliate market service providers: payment solutions, trackers, anti-detect browsers, proxies, creative agencies
Verticals
Main conference verticals: iGaming, White Hat, Crypto & Finance
For the first time at G GATE CONF, the following verticals will be featured: Dating, Adult, mVas, Sweepstakes
Each vertical will have dedicated activities and engagement formats to help participants quickly find relevant contacts and solutions for their needs.
Special Projects and Activities
In 2026, the conference will include 7 special projects, such as:
- PITCH — a startup competition for launching and scaling affiliate industry projects
- G GATE AWARDS — an industry award with a gala dinner honoring companies and market leaders
- Merch Shop, SEO Shop, Match Point, and other interactive formats
Special attention is given to the afterparty, a large-scale evening event featuring headliners and dedicated networking zones, including VIP areas.
Why Attend
G GATE CONF focuses not only on content but also on the density of valuable contacts. The conference brings together multiple verticals and formats in one place, allowing participants to:
- Achieve partnership goals
- Discover new traffic sources and services
- Connect with industry professionals beyond the standard “booth-card” format
Tbilisi was chosen as a convenient meeting point for participants from different countries, and the summer dates allow for a seamless combination of work, leisure, and networking.
Affiliate Announcements
Management Buyout Successfully Completed at ReferOn
ReferOn, an affiliate management platform for the iGaming sector, today revealed the successful conclusion of a management buyout. Former General Manager Alex Bukin purchases the platform, moving the company into its next stage of independent growth. Bukin will take on the position of Chief Executive Officer (CEO) to advance the company.
Assessing the platform’s path three years after its launch, Alex Bukin, CEO of ReferOn remarked: “This is a significant moment for ReferOn and marks the start of a new phase for the company.” The management buyout offers us the long-term perspective needed to consistently enhance the platform. We uphold our dedication to product development, enhancing our solutions for partners, and facilitating ReferOn’s ongoing expansion in significant markets.
The acquisition comes after a significant phase of advancement for the firm. Established on a base of operational effectiveness and scalable technology, ReferOn persists in expanding its footprint throughout the industry. In its initial year, the platform announced 35.7 million clicks, 2.4 million sign-ups, 18,000 affiliates, and 136,000 active trackers. The company’s extensive range of tools enhances flexibility for operators and affiliates, generating momentum that recently led to ReferOn being recognized as the “Best Affiliate Platform” in 2025 and 2026 by key industry players.
This change will not impact daily operations; assistance and current collaborations will continue as normal. As part of its continuous growth strategy, ReferOn is enhancing its product lineup with the introduction of new features, such as Refie, the integrated interface layer of the platform. The platform continually improves user experience and security via dynamic reporting, Company Grouping, Sub-Affiliation, Independent Deal Calculation (IDC), two-factor authentication (2FA), and thorough mobile optimization.
To maintain operational continuity, the current leadership team stays intact, guaranteeing stability as the company moves into its next phase of growth. With Bukin’s appointment as CEO, Vlad Bondarenko has moved from Head of Product to Chief Product Officer, and David Harris, who was previously Operations Lead, has become Chief Operations Officer. As the organization embarks on its next phase, it continues to prioritize equipping operators with top-tier tools and a dedication to providing the future of affiliate management.
News
Sports bettor Kwiff supercharges its affiliate strategy with new RavenTrack partnership
Kwiff, the pioneer of the “supercharged” betting experience, has officially announced the appointment of RavenTrack as its primary affiliate tracking provider. This strategic partnership aims to enhance Kwiff’s affiliate operations through RavenTrack’s advanced platform-as-a-service (PaaS) technology.
By integrating RavenTrack’s sophisticated tracking solutions, Kwiff intends to streamline its affiliate program management, ensuring greater transparency, accuracy, and efficiency for its growing network of partners.
The move comes as Kwiff continues to scale its presence across the UK and international markets, leveraging its unique algorithm that randomly supercharges any bet, regardless of the sport or market.
“From our very first conversation, it was clear that Kwiff were looking for more than just a tracking platform, they needed a partner who could genuinely match their ambition and long-term strategic vision. We’re truly grateful that Kwiff chose RavenTrack in what was a highly competitive process, and I’m personally proud to have helped bring the partnership together,” said Kate Scowen, sales and growth manager at RavenTrack.
“The first few months of working together have already been fantastic, and it’s been a real pleasure working with their team. We’re excited for what’s ahead and look forward to building a strong, long-lasting relationship together.”
Jack Milner, campaign manager at Kwiff, commented on the partnership, saying: “RavenTrack came highly recommended and with a strong track record within the iGaming sphere. We have enjoyed a fantastic start, working with their brilliant and incredibly helpful team and I look forward to a long and fruitful partnership together.”
The collaboration aligns with Kwiff’s recent period of rapid expansion. RavenTrack’s reputation for providing high-performance tracking and exceptional customer support was a decisive factor in the selection process. As an industry leader in affiliate tech, RavenTrack will provide Kwiff with the robust infrastructure required to manage complex data sets and optimise ROI for its affiliate channel.
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