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Paysafe’s Income Access Unveils Upgrades to Affiliate Marketing Platform

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Income Access Unveils New Upgrades to Affiliate Platform

 

Income Access, Paysafe’s marketing technology and services provider, has announced the release of multiple key upgrades to its award-winning affiliate marketing platform. The enhancements are designed to improve the user experience of iGaming operators and affiliates by focusing on core functionality such as navigation, mobile responsiveness and report display.

The upgrades, which primarily concern the platform’s dashboard and reporting interface, have been released across all Income Access-powered affiliate programmes and reflect the Paysafe company’s ongoing efforts to gather and respond to constructive feedback from partners. With changes that address the need for a more streamlined and responsive design, Income Access can now equip operators and their affiliate marketing partners with an interface that supports an intuitive user experience and facilitates their assessment of actionable data.

Aimed at maintaining a competitive advantage across both traditional and emerging iGaming markets, these enhancements come in a year when Income Access has also announced major partnerships with brands such as High 5 Casino, Tipico U.S., and ZenSports. In addition, the company expanded its footprint in the global retail foreign exchange (forex) trading space through a partnership with leading online broker FXCM Group.

In response to the needs of these clients, operators and affiliates logging into the platform will be met with a dashboard interface that is compatible with display sizes across smartphones and tablets, while corresponding page elements reshape themselves dynamically. The upgrades, which simplify dashboard navigation and the retrieval of top-level campaign results, statistical insights, messages and best performing creatives, also complement recent changes to the platform’s key system reports.

Improved capabilities allow users to filter reports with greater efficiency, while making them more user-friendly and compatible across all mobile devices.

Income Access, which recently won its second consecutive EGR B2B Award for Affiliate Software Supplier, has introduced several other platform upgrades over the last 12 months, including single sign-on (SSO) functionality and a server-to-server (S2S) event relay system.

Tara Wilson, Chief Operating Officer at Income Access, Paysafe Group, said: “These latest upgrades to the Income Access affiliate software show our team’s commitment to continuous improvement and providing our partners with optimal solutions to meet their needs. In crafting solutions for an evolving client base that extends beyond traditional iGaming, it is important for us to proactively address emerging challenges and expectations with a platform that is modern, intuitive and supports acquisition and retention goals.”

Affiliate Announcements

Affiliate Capital Joins Safe Affiliate Programs to Share Expertise and Experience

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Affiliate Capital Joins Safe Affiliate Programs to Share Expertise and Experience

 

Affiliate Capital has joined the Safe Affiliate Programs alliance enabling its members to benefit from the experience of some of the most successful affiliate programs in the business and to share their own expertise to the benefit of their affiliates.

Affiliate Capital was launched last month when Jackpot Capital Casino, Grande Vegas Casino and Slotastic merged their affiliate programs into one. The group has developed new, enhanced software that provides affiliates with detailed reporting and dynamic tracking. Affiliates have just one logon and one commission payment for the three well-established brands.

Safe Affiliate Programs is an association of like-minded affiliate programs all committed to sharing expertise and providing support to each other and their affiliates. It includes Intertops Affiliates,  Legend Affiliates, Golden Euro Affiliates, Drake Affiliates, Juicy Stakes Affiliates, Slots Vendor and Springbok Affiliates.

These affiliate programs share a belief in honest and supportive business relationships. The benefits for all include easy recommendations between partners, trouble shooting for affiliates across programs and a collective flow of information in one combined newsletter.

“If you have an idea or an issue to discuss then one of our members can pitch it to one or all of the other programs for you” said Ellen at Safe Affiliate Programs.  “We’re all in this together!”

Safe Affiliate Programs members share business acumen with each other ethically, honestly and with integrity. They also enjoy socializing together at joint dinners and open bar events at conferences like Safe’s launch party at the iGB Affiliate Conference in London last February.

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Affiliate Announcements

AskGamblers’ Topsy Turvy AskMania Affiliate Race Has Its Winners

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Topsy Turvy AskMania Affiliate Race Has Its Winners

 

Organised by AskGamblers, Topsy Turvy AskMania is a social race, made for affiliate managers and casinos exclusively. Starting on 5 October 2020, the Mania ended on 30 November 2020 with the winners announced on the AskGamblers website, 1 December 2020.

Topsy Turvy AskMania is a unique creation powered by AskGamblers, designed for affiliate managers and casinos exclusively. Initiated on 5 October 2020, the Mania ended on 30 November 2020 with the results being announced on 1 December 2020. The special affiliate race featured some outstanding prizes, rewarding contestants in ways never been seen before.

Without a further ado, here’s the final rundown with the top 13 affiliate managers/casinos:

1. Oshi Casino, Managed by Lars
2. Wazamba Casino, Managed by Helen

3. Campeonbet Casino, Managed by Andreza

4. Wolfy Casino, Managed by Davor

5. Winner’s Magic Casino, Managed by Elena

6. LuckyDino Casino, Managed by Joonas

7. Betchaser Casino, Managed by Vasily

8. SaphireBet Casino, Managed by Olga

9. Casino Room, Managed by Miles
10 1Xslots Casino, Managed by Andrey
11. Betsson Casino, Managed by Shakira

12. Universal Slots Casino, Managed by Carlos

13. Casino Extra, Managed by Irina

The tournament took place on different social platforms – AskGamblers Facebook page, Instagram, Twitter, LinkedIn,

Reddit, Telegram and AskGamblers YouTube page, followed by a #AGtopsyturvy hashtag during the race. Apart from social media, the points were also scored through the Certificate of Trust, exclusive bonuses, testimonials and more.

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Affiliate Announcements

PartnerMatrix delivers its affiliate and agent platform technology to B2B partners

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PartnerMatrix delivers its affiliate and agent platform technology to B2B partners

 

EveryMatrix’s affiliate and agent system PartnerMatrix enters several B2B partnerships with established turnkey providers seeking to offer affiliate marketing and agent management to B2C brands running on their platforms.

2020 saw PartnerMatrix expand its business into the B2B realm. The brand is becoming the affiliate software of choice for B2B platforms through a handful of selected partnerships with providers such as Digitain, Prisma Gaming, DAOGroup, and Soft2Bet, among others. PartnerMatrix’s B2B partners leverage the technology for their own B2C clients who are looking to launch high-performance affiliate programs.

Build under the vision of one platform to reach millions of players, PartnerMatrix aims to bring casino and sports operators, affiliates, and players closer. 70 new iGaming affiliate programs were successfully launched via PartnerMatrix’s solutions in less than 12 months, breaking PartnerMatrix’s own record set last year.

Levon Nikoghosyan, PartnerMatrix CEO, comments: “Although 2020 was not an easy year for our industry, PartnerMatrix is now stronger than ever. I’m happy to say that today we work with many platform providers in the iGaming space. These partnerships allow us to come and help providers complete their offering by plugging our affiliate and agent software into their PAMs in a quick and operative manner.

“We’re welcoming more B2B collaborations in the future with both established and emerging platform providers who seek to offer a comprehensive product suite to their online casino and betting operators.”

As part of EveryMatrix product suite and turnkey platform solution, PartnerMatrix provides its advanced affiliate and agent platform to over 100 international B2C brands.

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