News
PartnerMatrix joins forces with AffiliateINSIDER to offer expert marketing and media services
PartnerMatrix, EveryMatrix’s affiliate platform, joins forces with established affiliate marketing agency AffiliateINSIDER to help operators maximize their business potential and discover more opportunities through expert lead affiliate marketing media and program management services.
Operators looking to build successful affiliate programs using PartnerMatrix’s robust technology can now benefit from the extensive expert services of AffiliateINSIDER’s team to shape high-impact affiliate campaigns. AffiliateINSIDER’s media and strategic agency service is designed to assist clients in their efforts to boost affiliate relationships and expand global program reach.
Levon Nikoghosyan, CEO of PartnerMatrix, commented on the newly inked partnership: “After several years of focusing on developing a leading affiliate program, we are now shifting our efforts towards finding reputable industry providers to bring aboard and connect them with our network of clients. We are more than a software provider, and we believe the key to success in this industry is a well-rounded approach. Our end goal is to make available for our clients’ excellent resources to help them thrive.
AffiliateINSIDER’s team ticks every box and has all the credentials a client in the affiliate business can ask for. Thanks to their extensive understanding of how the industry works and their commitment to adding value to the affiliate ecosystem through training and agency services, they managed to shape the industry’s best practices, and we are delighted to be working together.”
Lee-Ann Johnstone, CEO & founder of AffiliateINSIDER, added: “We are delighted to be working in partnership with PartnerMatrix to help their clients launch, manage and grow their affiliate programs. Starting an affiliate program doesn’t have to be complex, with a solid infrastructure which the PartnerMatrix platform provides, a sound marketing and promotion plan and expert lead affiliate program and relationship management we’ll be able to help clients stand out in a competitive market.
Our partnership allows clients to get the very best support from our complementary services all neatly packaged and available to benefit from day one. We look forward to working with a variety of new iGaming brands to help promote their launch and expand their reach in the affiliate community supporting best practice and program growth – together.“
Powered by EveryMatrix, PartnerMatrix offers a complete Affiliate and Agent Management System tailored for the iGaming space. Presently, PartnerMatrix is the main acquisition tool used by over 80 successful operators and over 35,000 affiliates.
About AffiliateINSIDER
AffiliateINSIDER’s agency service delivers expert affiliate marketing strategies that help brands grow. Specialising in affiliate marketing, AffiliateINSIDER provides affiliate program management, affiliate manager training, up to the minute news & digital marketing content and great educational events supporting affiliate marketing growth in the iGaming industry.
With an experienced, award-winning team and over two decades of global affiliate program management expertise, AffiliateINSIDER’s team is best placed to deliver the focus, clarity of communication and commercial results that clients want, need and deserve. Our Digital Marketing Forum on the 18th September in London also provides expert lead content for both affiliates and operators to learn the latest digital marketing trends. Learn more at www.affiliateinsider.com.
About EveryMatrix
EveryMatrix delivers a modular and API driven product suite including a market leading one-stop shop casino content aggregator and integration platform, a cross-product bonusing engine, a fully managed sportsbook and sport data services, a stand-alone payment processing product, and a multi-brand affiliate/agent management system.
To offer the services required by operators, the EveryMatrix products work together as an entire platform or independently and can be easily integrated with existing platforms to accommodate different types of clients from bookmakers to lotteries and from existing large operations to newcomers. Learn more at www.everymatrix.com.
Affiliate Success
ReferOn Shortlisted for “European Corporate Services Supplier” Category at EGR EUROPE Awards 2026
ReferOn, the next-gen affiliate management platform, has been named on the EGR Europe Awards 2026 shortlist in the “European Corporate Services Supplier” category, recognising the platform’s solutions that help real operators with their operations and growth.
Continuing 2025’s Momentum
The nomination reflects a busy 2025 for ReferOn, one that was highlighted by significant product updates, rapid growth, and an ascent to becoming one of the most recognised affiliate management platforms in the industry.
Going into the new year, the ReferOn team has ambitious plans to accelerate this positive momentum by scaling alongside its growing partner base with advancements to its product vision around clarity, transparency, and ease of use. The EGR Europe Awards 2026 marks a pivotal start to 2026, and an award win demonstrates that the platform’s direction truly resonates with operators and affiliate managers worldwide.
Refie’s Human Impact
Refie, the platform’s human layer, transcends a mere surface-level companion. It hops around dashboards and workflows, providing relevant assistance, such as fixing reward logic, identifying anomalies, and making suggestions to the user.
In 2026, ReferOn plans to enhance Refie’s functionality with advanced platform gamification, engaging users and transforming how affiliate managers interact with their day-to-day operations. These developments will pave the way for personalised, smart intelligence on the platform and set an industry standard for affiliate tech.
Alex Bukin, General Manager, commented on the nomination and plans for 2026, “ReferOn made great strides in the past year, with major product developments, key recruitments, and a rapidly growing partner base. With this growth, our expectations have risen, and we want to establish ourselves as a platform that accelerates affiliate tech across the board. Being nominated for the ‘European Corporate Services Supplier’ category solidifies our ambition and is a meaningful start to our new year. With Refie driving more innovation, we look forward to driving our goal of transparency, clarity, and customer-facing features even further.”
Conferences
Aff.Tech Wraps Strong ICE & iGB Affiliate, Earns AIBC Eurasia Shortlist
Aff.Tech, the affiliate management platform by GR8 Tech, closed out ICE and iGB Affiliate Barcelona 2026 with over 30 meetings—connecting with new prospects, aligning on growth plans with existing partners, and visiting client booths to celebrate their recent wins firsthand.
Market Signals That Match the Roadmap
Across both events, several themes dominated conversations: AI-driven automation across affiliate operations, heightened focus on compliant and transparent tracking, demand for flexible commission structures, and a clear shift from short-term acquisition toward long-term, value-driven partnerships.
For Aff.Tech, the signals validate recent product direction. Updates showcased at ICE—including new fixed-fee commission plans for tighter budget control, a third-party CRM integration API, and redesigned reporting for real-time performance visibility—speak directly to what operators said they need: infrastructure that supports diversified affiliate ecosystems without the operational drag.
“The conversations at ICE confirmed what we’ve been building toward,” said Mariia Shmelova, CEO of Aff.Tech. “The industry is moving away from short-term acquisition thinking. Operators want partnerships they can measure, manage, and grow over time—and they need platforms that make that sustainable at scale. That’s the direction we’re committed to.”
Industry Recognition Follows
Shortly after the event, Aff.Tech was shortlisted for Best Affiliate Software at the AIBC Eurasia Awards 2026—recognition that aligns with the momentum the team is carrying into the rest of the year.
News
N1 Puzzle Promo by N1 Partners Named Best Advertising and Marketing Campaign at the European iGaming Awards
N1 Partners is proud to announce that N1 Puzzle Promo has been awarded Best Advertising and Marketing Campaign at the European iGaming Awards, recognizing the campaign as one of the most impactful and innovative marketing initiatives in the iGaming industry.
The European iGaming Awards celebrate excellence across the European iGaming industry, honoring companies and projects that demonstrate outstanding performance, creativity, and contribution to the sector.
N1 Puzzle Promo stood out as a large-scale global affiliate marketing campaign that became one of the most visible and performance-driven initiatives in iGaming in 2025. Built around a competitive, leaderboard-based mechanic, the campaign featured a total prize pool of €500,000, with a Robinson R22 helicopter as the ultimate reward. This ambitious concept motivated affiliates worldwide to actively scale traffic and compete for top positions across multiple Tier-1 markets.
The campaign was supported by a strong and continuous online presence throughout the year. N1 Puzzle Promo was actively promoted via leading iGaming media, digital advertising, and social media channels. This ensured consistent 360-degree exposure across all key touchpoints, keeping both existing partners and new affiliates highly engaged. The campaign drove sustained activity across Tier-1 and growth markets, with affiliates increasing their monthly FTD volumes by 150% in 2025 compared to the previous year.
The campaign culminated in a grand final party and winner announcement event in Barcelona, where top-performing partners gathered to celebrate the results together. This transparent and public conclusion reinforced trust, credibility, and community within the affiliate network, transforming months of competition into a shared industry milestone.
“Winning Best Advertising and Marketing Campaign at the European iGaming Awards is a powerful validation of our vision for N1 Puzzle Promo,” said Alexa Bond, Head of Affiliates at N1 Partners. “This wasn’t just a promo, it was a global journey that united partners and drove strong, measurable growth. We’re grateful to our partners and proud to set a new benchmark for affiliate marketing in iGaming.”
This award further strengthens the position of N1 Partners as a team that consistently delivers bold, high-impact marketing solutions and continues to set new benchmarks for affiliate campaigns in the iGaming industry.
-
News1 week agoN1 Puzzle Promo by N1 Partners Named Best Advertising and Marketing Campaign at the European iGaming Awards
-
Press Releases1 week ago
N1 Partners Hosts the N1 Puzzle Promo Grand Final and Reveals the Helicopter Winner at iGB Affiliate 2026 in Barcelona
-
Awards1 week ago2RBO Affiliates Secures Affiliate Marketing Campaign of the Year at International Gaming Awards 2026
-
Conferences2 days agoAff.Tech Wraps Strong ICE & iGB Affiliate, Earns AIBC Eurasia Shortlist
-
Affiliate Success2 days agoReferOn Shortlisted for “European Corporate Services Supplier” Category at EGR EUROPE Awards 2026

