Newly-launched bingo brand will use Income Access’ affiliate platform to grow UK acquisitions
Lindar Media, the UK-based operator of white-label online bingo and casino brands, has announced the launch of the MrQ affiliate programme with Income Access, Paysafe Group’s marketing technology and services provider. The programme will support the MrQ bingo brand, which launched in August and runs on proprietary software developed by the team at Lindar.
MrQ currently operates nine online bingo rooms, offering a variety of 75-ball, 90-ball and jackpot bingo.
Affiliates of the MrQ programme will be equipped with a range of marketing tools, including ads in multiple formats and dimensions, with bespoke landing pages available upon request. Through the Income Access platform, affiliates can evaluate the performance of marketing campaigns and use data-based insights to guide future efforts. MrQ marks the second affiliate programme that Lindar has launched with Income Access – the first integration took place in April.
The programme will supply key resources, including affiliate management support, an in-house CRM team to maximise player value and a content specialist to craft site reviews in a suitable tone and style. MrQ affiliates will also earn 70% revenue share commission for their first three months of membership.
Complementing MrQ’s bingo product is a catalogue of 28 slot games supplied by Thunderkick and 50 additional titles from Eyecon set to be integrated by the end of the year. Players have access to a variety of bonus offers, the details of which can be found on the MrQ Promotions page.
MrQ runs two 24-hour bingo rooms – Popcorn and Winner Takes All – and is the first and only bingo site to offer uncapped real money winnings to its players, with no wagering required. The platform that runs the site incorporates dynamic bingo scheduling and an automated marketing platform. Furthermore, it includes a unique business intelligence tool that facilitates responsible gambling and the correct prioritisation of compliance integrations, which is supported by a specialised team that ensures adherence to UK regulations and the proactive protection of player interests.
James Booth, Acquisition Operations Manager at Lindar Media, said: “Income Access has an excellent reputation as the go-to affiliate tracking platform in the iGaming space. We’ve used them in our own capacity as an affiliate and as a white-label operator, so it made sense to use them as a partner for our custom-built platform.”
Booth added: “The affiliate channel naturally makes up a huge portion of our marketing activity, but Income Access is used across all of our channels and to evaluate all of our marketing partners, including our agency-led marketing campaigns.”
Tara Wilson, General Manager at Income Access, Paysafe Group, said: “We’re excited about the opportunity to build on our existing relationship with the team at Lindar through this new launch. They are committed to providing unique player experiences and we’re proud that our affiliate platform will play a role in their continued success.”
To learn more about the MrQ affiliate programme, contact Lindar Media.
Launched in August 2018, MrQ was created by Lindar Media to bring new life into the world of online bingo. Why choose MrQ? Well, it may be the new kid on the block, but it’s like nothing you’ve seen before. With one-of-a-kind software, and real cash wins – you won’t want to play anywhere else.
The gaming services on this website are operated by Lindar Media Limited, a company registered in England & Wales and which is licensed and regulated by the UK Gambling Commission (License No: R 000-051250-R-328289-001). All games on this website are extensively tested and certified by an independent third-party test house to ensure a random, fair and honest experience for all.
We are committed to ensuring the privacy and safety of our players at all times. Our responsible gambling policy provides guidance, support and advice on managing the time and money you spend at MrQ.
About Income Access:
Founded in 2002, Income Access is a digital marketing and technology company with an independent affiliate network. It specialises in providing affiliate marketing and digital marketing solutions to regulated iGaming, lottery, land-based casino and financial trading companies. Through its award-winning marketing software and a partnership-centric approach, Income Access delivers comprehensive data and strategic insight on marketing campaigns across all digital and offline channels.
In September 2016, Income Access was acquired by Paysafe Group, the company behind the digital wallet brands NETELLER and Skrill. Income Access is partnered with over 300 brands worldwide. These include: Betfred, Bet Victor, BGO Group, Caesars Interactive, Danske Spil (Danish national lottery), ETX Capital, GAIN Capital, IGT’s Lottomatica, Ladbrokes Coral, Jackpotjoy, Michigan Lottery, Pennsylvania Lottery, Pinnacle, Sportingbet, Tote Ireland, and TwinSpires.
Tipico U.S. Partners with Income Access for Affiliate Program
Soon to launch New Jersey-facing sportsbook to leverage Income Access’ platform and affiliate management services
Tipico U.S., a division of Tipico Group, one of the largest European sports book operators, today announced a partnership with Income Access, Paysafe Group’s marketing technology and services provider. The partnership will see Tipico U.S. unveil a new affiliate program in New Jersey for its imminently launching sports betting and iGaming brand, which will be managed by Income Access’ team of affiliate marketing experts, while leveraging the company’s technology solution.
Tipico Group, which possesses nearly 15 years of online and retail sports betting experience in Europe, is one of the few operators to use proprietary technology to power its gaming products. Regulated by the New Jersey Division of Gaming Enforcement (DGE), Tipico U.S. will officially unveil its new gaming brand to sports enthusiasts within the state in 2020.
Supporting affiliates with their acquisition and retention efforts is Income Access’ affiliate software, which features comprehensive tracking and reporting tools. As the upcoming Tipico U.S. program will also be managed by the company’s in-house affiliate management team, the brand will benefit from expert knowledge in affiliate recruitment, outreach, maintenance, payments and more.
The launch of the Tipico U.S. affiliate program will enable affiliates to develop and monitor digital marketing campaigns for the international sports gaming and entertainment company. Aiming to engage with active sports bettors, Tipico U.S. is a brand for players who want cutting-edge sports betting experiences. At launch, Tipico will offer simple enrollments via their mobile app, web and desktop platforms, as well as competitive player promotions.
Adrian Vella, Managing Director, U.S. Business at Tipico, said: “We’re thrilled to partner with Income Access and look forward to the great work the company will be able to produce for our team. As part of our U.S. expansion, we’ve made sure Tipico is aligned with the best in the business, particularly those with deep experience in the regulated New Jersey market.”
Keith Gormley, Head of U.S. Marketing at Tipico, added: “This partnership will serve as a key piece in our marketing strategy for both our upcoming launch in New Jersey and our expansion into other regulated markets in the U.S. Through our collaboration, we’re anticipating driving high-quality players into the Tipico sports betting product.”
Tara Wilson, SVP and General Manager at Income Access, Paysafe Group, said: “Sports affiliates will soon be able to promote Tipico, a well-known brand in the gaming industry, thanks to our partnership. Both our platform and management services will help affiliates establish a presence in New Jersey, while also encouraging overall program growth.”
The Lottery Office Launches Affiliate Programme with Income Access
The Lottery Office, Australia’s premier online lottery operator, has announced the launch of its new lottery affiliate programme with Income Access, Paysafe’s marketing technology and services provider. The agreement will see the iLottery brand, which is regulated by the Northern Territory Government of Australia, leverage Income Access’ comprehensive affiliate marketing software to optimise programme growth and increase affiliate partnerships in Australia.
An established brand with over 16 years of experience in the global lottery industry, The Lottery Office employs a unique business model, whereby Australian players are provided with a matching ticket, at the lottery of their choice, for major lotteries across the globe once a ticket is purchased locally. The company’s portfolio includes seven of the world’s biggest lottery brands such as EuroMillions®, EuroJackpot® and US Powerball®.
Part of the Global Players Network Pty Ltd, The Lottery Office is also one of a select group of online lottery operators that are licensed by the Northern Territory Government of Australia to sell tickets to Australians, allowing customers to benefit from international lottery draws.
The integration with Income Access’ award-winning reporting and tracking technology will grant The Lottery Office and its affiliates access to key data and tools that can be leveraged towards their combined digital marketing efforts to maximise overall revenue growth. Furthermore, the platform features state-of-the-art ad targeting capabilities based on geo-location, time of day, device, browser and other criteria.
Qualified partners will benefit from the brand’s in-house affiliate team with the long-standing history and experience required to acquire and retain high-value iLottery players. In addition, affiliates will be compensated through competitive revenue commission schemes.
Jaclyn Wood, CEO at The Lottery Office, said: “The combination of Income Access’ leading affiliate software and dedicated affiliates, who will play an integral role in our advancement, gives us a powerful marketing advantage while aligning with our strategic growth plans.”
Tara Wilson, SVP and General Manager at Paysafe’s Income Access, said: “We’re thrilled to be partnering with a company like The Lottery Office, which has such a strong presence in the Australian online lottery market, in support of its affiliate programme launch. Through our software platform, we will provide essential marketing tools to support both the growth of its affiliate channel, as well as the brand’s overall exposure in Australia’s expanding iLottery market.”
BonusFinder.com granted Responsible Affiliates in Gambling (RAiG) membership
Cements company’s commitment to social responsibility in UK gaming affiliate sector
BonusFinder.com has been granted membership of the Responsible Affiliates in Gambling (RAiG) body in recognition of its commitment to responsible gaming and player safety.
RAiG’s mission is to raise standards in the UK affiliate sector around responsible gaming, to foster wider initiatives to promote social responsibility and help to create a safer gambling environment for consumers.
Before being granted its membership, BonusFinder.com successfully completed a third-party social responsibility audit, ensuring it fulfils the association’s entry criteria as well as being compliant with a range of existing statutory and non-statutory regulations.
As a member of the RAiG, BonusFinder.com has agreed to uphold the Code of Conduct set by the association around social responsibility, business ethics and regulatory compliance.
The association was founded in 2019 with founding members including Better Collective, Oddschecker, and the Racing Post.
Fintan Costello, Managing Director, BonusFinder.com, said: “Ever since we started the business a year ago we have been firmly committed to ensuring the highest levels of compliance and licensing, with player safety our number one priority.
“Being granted a membership to RAiG further cements this pledge and we look forward to working together with the association and its members to share knowledge and experience and to ensure that best practices and standards are upheld in the affiliate industry.”
Clive Hawkswood, Chairman of RAiG, said: “We are thrilled to welcome BonusFinder as a member as we continue our work to promote the socially responsible marketing of gambling products.
“Our members want to go beyond what’s required and recognise the role that affiliate marketing providers must play as part of wider industry initiatives in the UK to promote social responsibility and a safer gambling environment for consumers.”
BonusFinder.com was founded in 2019 with a simple goal to allow people to “play with more” at their favourite casino or sportsbook and operates in several European markets and holds affiliate licences in five US states.
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