Newly-launched bingo brand will use Income Access’ affiliate platform to grow UK acquisitions
Lindar Media, the UK-based operator of white-label online bingo and casino brands, has announced the launch of the MrQ affiliate programme with Income Access, Paysafe Group’s marketing technology and services provider. The programme will support the MrQ bingo brand, which launched in August and runs on proprietary software developed by the team at Lindar.
MrQ currently operates nine online bingo rooms, offering a variety of 75-ball, 90-ball and jackpot bingo.
Affiliates of the MrQ programme will be equipped with a range of marketing tools, including ads in multiple formats and dimensions, with bespoke landing pages available upon request. Through the Income Access platform, affiliates can evaluate the performance of marketing campaigns and use data-based insights to guide future efforts. MrQ marks the second affiliate programme that Lindar has launched with Income Access – the first integration took place in April.
The programme will supply key resources, including affiliate management support, an in-house CRM team to maximise player value and a content specialist to craft site reviews in a suitable tone and style. MrQ affiliates will also earn 70% revenue share commission for their first three months of membership.
Complementing MrQ’s bingo product is a catalogue of 28 slot games supplied by Thunderkick and 50 additional titles from Eyecon set to be integrated by the end of the year. Players have access to a variety of bonus offers, the details of which can be found on the MrQ Promotions page.
MrQ runs two 24-hour bingo rooms – Popcorn and Winner Takes All – and is the first and only bingo site to offer uncapped real money winnings to its players, with no wagering required. The platform that runs the site incorporates dynamic bingo scheduling and an automated marketing platform. Furthermore, it includes a unique business intelligence tool that facilitates responsible gambling and the correct prioritisation of compliance integrations, which is supported by a specialised team that ensures adherence to UK regulations and the proactive protection of player interests.
James Booth, Acquisition Operations Manager at Lindar Media, said: “Income Access has an excellent reputation as the go-to affiliate tracking platform in the iGaming space. We’ve used them in our own capacity as an affiliate and as a white-label operator, so it made sense to use them as a partner for our custom-built platform.”
Booth added: “The affiliate channel naturally makes up a huge portion of our marketing activity, but Income Access is used across all of our channels and to evaluate all of our marketing partners, including our agency-led marketing campaigns.”
Tara Wilson, General Manager at Income Access, Paysafe Group, said: “We’re excited about the opportunity to build on our existing relationship with the team at Lindar through this new launch. They are committed to providing unique player experiences and we’re proud that our affiliate platform will play a role in their continued success.”
To learn more about the MrQ affiliate programme, contact Lindar Media.
Launched in August 2018, MrQ was created by Lindar Media to bring new life into the world of online bingo. Why choose MrQ? Well, it may be the new kid on the block, but it’s like nothing you’ve seen before. With one-of-a-kind software, and real cash wins – you won’t want to play anywhere else.
The gaming services on this website are operated by Lindar Media Limited, a company registered in England & Wales and which is licensed and regulated by the UK Gambling Commission (License No: R 000-051250-R-328289-001). All games on this website are extensively tested and certified by an independent third-party test house to ensure a random, fair and honest experience for all.
We are committed to ensuring the privacy and safety of our players at all times. Our responsible gambling policy provides guidance, support and advice on managing the time and money you spend at MrQ.
About Income Access:
Founded in 2002, Income Access is a digital marketing and technology company with an independent affiliate network. It specialises in providing affiliate marketing and digital marketing solutions to regulated iGaming, lottery, land-based casino and financial trading companies. Through its award-winning marketing software and a partnership-centric approach, Income Access delivers comprehensive data and strategic insight on marketing campaigns across all digital and offline channels.
In September 2016, Income Access was acquired by Paysafe Group, the company behind the digital wallet brands NETELLER and Skrill. Income Access is partnered with over 300 brands worldwide. These include: Betfred, Bet Victor, BGO Group, Caesars Interactive, Danske Spil (Danish national lottery), ETX Capital, GAIN Capital, IGT’s Lottomatica, Ladbrokes Coral, Jackpotjoy, Michigan Lottery, Pennsylvania Lottery, Pinnacle, Sportingbet, Tote Ireland, and TwinSpires.
Tokipot.com Opens its Affiliate Program Doors with a 45% RS + No Negative Offer
Tokipot.com has announced the official launch of their brand new affiliate partner program via CellXpert today and is offering new affiliates a fantastic welcome incentive of 45 % Revenue Share for their first 3 months. The program also offers no negative carry over on the revenue share.
A “first of its kind’ offering for Esports + Fantasy Sports Enthusiasts
Tokipot.com’s patented game Live Fantasy is the first interactive fantasy esports in the market. The game offers esports fans a chance to use their knowledge of the game to play alongside professional athletes. Its unique feature allows the participants to pick and edit their lineups during a live match while watching the platform’s streaming.
Owned and operated by LOTP Services Ltd, which the Isle of Man regulates, this unique product offers iGaming affiliates the chance to promote something fresh and different to their esports and fantasy betting customers and to who want to enjoy the thrill, engagement, and earn cash prizes while watching a live match.
Karen Yates, a director of LOTP Services Ltd, says, “We’re thrilled to open the door on partnering with affiliates from all over the world who are looking for new and innovative products to offer their player base and communities. Live Fantasy is an innovative product that is available only at Tokipot.com. Along with Pick’Em, the quick pick-n-win betting format on sports and esports, our platform offers a unique product profile to partners who want something different from traditional sports or fantasy betting. Designed to be interactive and compelling, Tokipot is definitely an excellent platform to add to our affiliate partners’ profiles.”
Through its mobile-friendly website, players can join multiple contests by choosing various sports and esports tournaments to bet on. Participating in the contests is made easy with a one-click away entry slip and safe, secure payment options to choose from. The affiliate program is run on CellXpert, a leading tracking and reporting platform for iGaming operators. It equips affiliates with a suite of tools to actively promote the product with secure tracking and transparent reporting for player acquisition campaigns.
Attractive Affiliate + Player Promotions
In addition to the 45% Revenue Share offering, the affiliate program also offers a Super Affiliate Incentive for referring new affiliate partners and customisable CPA, CPL, and Hybrid commission models.
For players, Tokipot.com will be offering 2 Euros free credits to experience the platform upon signup and five generous 100% match bonuses for their first-month deposits, up to 100 Euros each. Players can win from the 100,000 Euros contest cash prizes and can be the lucky one to win the Weekly Jackpot. Along with live-chat support and convenient deposit and withdrawal methods, the program is set to offer various rewards for both affiliates and players alike.
Dedicated Affiliate Servicing
Combined with its well-known platform provider, Pragmatic Solutions, and the addition of Cellxpert for the affiliate platform tracking, Tokipot has also enlisted AffiliateINSIDER‘s experienced affiliate management team to handle the day-to-day administration of their affiliate program. Affiliates will receive a dedicated account manager to handle their campaigns and support queries and receive expert guidance from the company’s knowledgeable team, supporting their affiliate promotion efforts worldwide in the appropriate jurisdictions. Appealing to the wide-ranging sports, fantasy, and esports betting market, Tokipot.com will help tailor their acquisition and retention efforts to support affiliate business growth as they look to leverage affiliates as a key role within their marketing strategy for global expansion.
Join the Tokipot Affiliate program today by visiting https://www.tokipot.com/affiliate-program or email: email@example.com to find out more.
Luckbox hires Mike Bazzi as Affiliates Manager
Esports betting company Luckbox has appointed Mike Bazzi as its new Affiliate Manager.
Bazzi, who previously held the position of Affiliate Manager at casino brand WINBET, will be responsible for managing and scaling the Luckbox’s affiliate marketing program.
The hire follows the appointment of Thomas Rosander as Chief Customer Officer last month as Luckbox continues to bolster its marketing team.
Rosander said: “Affiliates are a key pillar in our marketing strategy, and Mike brings demonstrable experience of scaling programs and working closely with partners to build high-performance channels.
“Mike also has a proven track record of working across different verticals, including sportsbook and casino, which will be relevant moving forward. His passion for esports, particularly League of Legends and CS:GO, means he understands our market and fits in with the Company’s esports-authentic ethos.”
Bazzi said: “As a lifelong gamer, Luckbox is the perfect opportunity to be in the gaming industry using my gambling and affiliate experience.
“I have seen both sides of the affiliate world, which has given me a strong understanding of both the needs of the operator and those of partners. I am looking forward to helping Luckbox grow with the support of our affiliates.”
Luckbox is targeting accelerated growth this year after its parent company Real Luck Group listed on the TSX Venture exchange under ticker TSXV: Luck.
Tokipot.com Partners with AffiliateINSIDER for Affiliate Marketing Services
Tokipot joins forces with AffiliateINSIDER lo launch their patented Live Fantasy + Pick’ em Product’s Affiliate Program.
LOTP Limited (Lord Of The Pot Limited), the holding company for new patented fantasy product Tokipot.com have signed an agreement to work with AffiliateINSIDER exclusively to support the launch of the their interactive match level “Live Fantasy” sports and esports contests platform and affiliate offering.
This new innovative and patented product offers players the chance to pick and edit a fantasy lineup during a live game allowing players to match up with the pro-gamer strategies and tactics to maximise their points and win cash prizes.
What makes Tokipot.com totally unique is that the product has been developed by a group of gaming enthusiasts to deliver a totally unique and new fantasy gaming experience for sports bettors and gamers to follow professional tournaments and participate virtually at events not just as spectators, but as active live fantasy sports and esports fans!
Unlike other fantasy and sports content sites, Tokipot’s “Live Fantasy” product offers an in – match gaming experience that provides players with an exciting opportunity to place their picks during live games and throughout the season by day, week or month, thereby receiving instant excitement, interaction and rewards.
Karen Yates, a director of Lord of the Pot (LOTP) said, “ We are very excited to have AffiliateINSIDER’s experienced digital marketing team on board to help us develop and launch our affiliate program. They have an incredible amount of affiliate marketing and digital know-how across the iGaming industry, that we are confident we can leverage to help us build a tailor-make a successful affiliate program for many global affiliate partners. ”
Together with AffiliateINSIDER’s experienced team, Tokipot will shortly roll out a robust affiliate program strategy which is supported by leading technology providers such as Pragmatic Solutions, Optimove and integrated payments provider Payment IQ for effective customer conversion and fast accurate payments along with their proprietary developed gaming software to support the new product launch.
Lee-Ann Johnstone, founder of AffiliateINSIDER says: “ AffiliateINSIDER has built a strong reputation for delivering key affiliate marketing strategies for clients who want to launch successful innovative affiliate programs worldwide. Our team is adept at working with clients who are disrupting and creating new engaging experiences for affiliates to promote. Our team is looking forward to helping Tokipot deliver a successful affiliate program launch”
By integrating with both companies’ product development and affiliate marketing and iGaming expertise, the collaboration will seek to deliver a trusted affiliate program that provides a winning alternative to traditional fantasy and sports betting brands.
The affiliate program launch is scheduled to take place in February 2021 and further announcements will be made about the program line-up, in due course.
For more information about the product and how it works you can view this short video.
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