Newly-launched bingo brand will use Income Access’ affiliate platform to grow UK acquisitions
Lindar Media, the UK-based operator of white-label online bingo and casino brands, has announced the launch of the MrQ affiliate programme with Income Access, Paysafe Group’s marketing technology and services provider. The programme will support the MrQ bingo brand, which launched in August and runs on proprietary software developed by the team at Lindar.
MrQ currently operates nine online bingo rooms, offering a variety of 75-ball, 90-ball and jackpot bingo.
Affiliates of the MrQ programme will be equipped with a range of marketing tools, including ads in multiple formats and dimensions, with bespoke landing pages available upon request. Through the Income Access platform, affiliates can evaluate the performance of marketing campaigns and use data-based insights to guide future efforts. MrQ marks the second affiliate programme that Lindar has launched with Income Access – the first integration took place in April.
The programme will supply key resources, including affiliate management support, an in-house CRM team to maximise player value and a content specialist to craft site reviews in a suitable tone and style. MrQ affiliates will also earn 70% revenue share commission for their first three months of membership.
Complementing MrQ’s bingo product is a catalogue of 28 slot games supplied by Thunderkick and 50 additional titles from Eyecon set to be integrated by the end of the year. Players have access to a variety of bonus offers, the details of which can be found on the MrQ Promotions page.
MrQ runs two 24-hour bingo rooms – Popcorn and Winner Takes All – and is the first and only bingo site to offer uncapped real money winnings to its players, with no wagering required. The platform that runs the site incorporates dynamic bingo scheduling and an automated marketing platform. Furthermore, it includes a unique business intelligence tool that facilitates responsible gambling and the correct prioritisation of compliance integrations, which is supported by a specialised team that ensures adherence to UK regulations and the proactive protection of player interests.
James Booth, Acquisition Operations Manager at Lindar Media, said: “Income Access has an excellent reputation as the go-to affiliate tracking platform in the iGaming space. We’ve used them in our own capacity as an affiliate and as a white-label operator, so it made sense to use them as a partner for our custom-built platform.”
Booth added: “The affiliate channel naturally makes up a huge portion of our marketing activity, but Income Access is used across all of our channels and to evaluate all of our marketing partners, including our agency-led marketing campaigns.”
Tara Wilson, General Manager at Income Access, Paysafe Group, said: “We’re excited about the opportunity to build on our existing relationship with the team at Lindar through this new launch. They are committed to providing unique player experiences and we’re proud that our affiliate platform will play a role in their continued success.”
To learn more about the MrQ affiliate programme, contact Lindar Media.
Launched in August 2018, MrQ was created by Lindar Media to bring new life into the world of online bingo. Why choose MrQ? Well, it may be the new kid on the block, but it’s like nothing you’ve seen before. With one-of-a-kind software, and real cash wins – you won’t want to play anywhere else.
The gaming services on this website are operated by Lindar Media Limited, a company registered in England & Wales and which is licensed and regulated by the UK Gambling Commission (License No: R 000-051250-R-328289-001). All games on this website are extensively tested and certified by an independent third-party test house to ensure a random, fair and honest experience for all.
We are committed to ensuring the privacy and safety of our players at all times. Our responsible gambling policy provides guidance, support and advice on managing the time and money you spend at MrQ.
About Income Access:
Founded in 2002, Income Access is a digital marketing and technology company with an independent affiliate network. It specialises in providing affiliate marketing and digital marketing solutions to regulated iGaming, lottery, land-based casino and financial trading companies. Through its award-winning marketing software and a partnership-centric approach, Income Access delivers comprehensive data and strategic insight on marketing campaigns across all digital and offline channels.
In September 2016, Income Access was acquired by Paysafe Group, the company behind the digital wallet brands NETELLER and Skrill. Income Access is partnered with over 300 brands worldwide. These include: Betfred, Bet Victor, BGO Group, Caesars Interactive, Danske Spil (Danish national lottery), ETX Capital, GAIN Capital, IGT’s Lottomatica, Ladbrokes Coral, Jackpotjoy, Michigan Lottery, Pennsylvania Lottery, Pinnacle, Sportingbet, Tote Ireland, and TwinSpires.
Latam Affiliates Confirmed for June 30, 2022
The first edition of the Afiliados Latam – São Paulo event is confirmed for June 30th and will take place in São Paulo. The event will be the day after the BiS (Brazilian iGaming Summit), which will take place between the 28th and 29th of June, at the same location.
This year, both events will be held at Espaço JK, which is located on one of the most prestigious corners of São Paulo, at the intersection of Av. Juscelino Kubitscheck and Av. I would do Lima. In addition to a select venue, the event will also feature high quality content and renowned speakers in the iGaming industry.
Among some of the names that will be present, are confirmed, Pedro Lucas Trindade, Pedro Feitosa, Juliano Fontes, Fernando Verchai, Abelardo Dantas, Rodrigo Loco and other famous figures who will soon have their names released.
The event that covers the iGaming market, which in turn includes sports betting, casino games, bingo, poker and other modalities, should also cover topics about digital marketing in general, in addition to affiliate marketing. In addition to this publicity content, we will have issues regarding crypto, tokens and NFTs being covered on stage.
The complete agenda will be published on the official website of Afiliados Latam until the beginning of June. Until then, stay tuned to the event’s digital channels to follow the names of confirmed participants and the companies that will be there.
For the time being, the expectation is that there will be panels dedicated to the hottest issues of the moment, such as the possible situation of affiliates after a regulation of the sports betting market and the possible opening of the market in general after the bill that was passed in Congress earlier this year.
““The initiative will give voice to affiliates who bring years of experience in their luggage, to share during the event, so that the audience can take advantage of important tips to start or improve their operations” – commented Alessandro Valente, co-founder of Super Afiliados and creator of the event.
Since December, plans were being drawn up so that the event would take the form it needed to reach both the more experienced public and those who are not yet used to working in this sector.
Blexr Acquires Prime NZ Casino Review Site for Seven Figures
Lead generation company Blexr has bought the New Zealand-based website CasinoReviews.net.nz as part of its ongoing drive to expand its portfolio.
The site provides honest and thorough reviews of reputable online casinos which accept players from New Zealand, helping people make better online decisions.
Blexr, which has its headquarters in Malta, plans to make the website the most comprehensive casino resource for Kiwi players.
Blexr acquired https://www.casinoreviews.net.nz/ for a seven-figure sum, demonstrating its commitment to owning properties that will further enhance its offerings to its customer base.
Koen Bongers, Blexr’s Head of Marketing, said: “We believe this acquisition will blend very well into our existing product portfolio while increasing our presence in our target markets.
“New Zealand has a high interest in slot machines – called ‘pokies’ locally – and our bespoke free casino games technology allows us to create a highly localised offering in the market that will stand out from the competition.
“We have big plans for this website and are excited to see how it will grow in the coming months.”
AffPapa and Bspin.io join forces in a new partnership
AffPapa is excited to reveal its new partnership with Bspin.io, officially welcoming the iGaming operator to its ultimate directory.
Bspin.io, which launched in 2018, has since set up a dedicated community of returning players who enjoy a variety of benefits that we’ll go over in a bit.
The iGaming operator, which employs Bitcoin as its exclusive currency, allows its users to deposit, play, and withdraw Bitcoin with no extra conversion in their accounts – same with opening and exiting the games.
Bspin.io commented on the partnership:
“Bspin.io is very pleased to have started cooperation with AffPapa to continue delivering one of the purest forms of entertainment made transparent, safe, and with the players in mind. The joint effort will help to continue operating globally developing the proprietary casino platform on top of crypto adoption.”
Bspin.io is constantly upgrading its appearance and introducing new games. Over 600 titles are available on the website, ranging from jackpots to slots and table games. Daily rewards and one-time bonuses keep gamers intrigued and returning for more.
The operator covers popular GEOs, including Australia, Germany, Japan, Mexico, the United States, and Venezuela.
Yeva Avagyan, CCO at AffPapa, stated:
“I am very delighted to see Bspin.io go live with us – AffPapa. With their generous bonuses, one time offers, and 600+ thrilling games, Bspin has secured a loyal fanbase. I’m sure our crypto affiliates will be pleasantly surprised by our new operator being listed in the directory as well.”
When it comes to feedback and customer support, the operator states that every opinion and suggestion is evaluated. Their team of experts feel that this is the ideal strategy for having satisfied consumers.
With reliability, lightning-fast performance, and huge offers, Bspin.io is now open for direct messaging and exciting collaborations!
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