Newly-launched bingo brand will use Income Access’ affiliate platform to grow UK acquisitions
Lindar Media, the UK-based operator of white-label online bingo and casino brands, has announced the launch of the MrQ affiliate programme with Income Access, Paysafe Group’s marketing technology and services provider. The programme will support the MrQ bingo brand, which launched in August and runs on proprietary software developed by the team at Lindar.
MrQ currently operates nine online bingo rooms, offering a variety of 75-ball, 90-ball and jackpot bingo.
Affiliates of the MrQ programme will be equipped with a range of marketing tools, including ads in multiple formats and dimensions, with bespoke landing pages available upon request. Through the Income Access platform, affiliates can evaluate the performance of marketing campaigns and use data-based insights to guide future efforts. MrQ marks the second affiliate programme that Lindar has launched with Income Access – the first integration took place in April.
The programme will supply key resources, including affiliate management support, an in-house CRM team to maximise player value and a content specialist to craft site reviews in a suitable tone and style. MrQ affiliates will also earn 70% revenue share commission for their first three months of membership.
Complementing MrQ’s bingo product is a catalogue of 28 slot games supplied by Thunderkick and 50 additional titles from Eyecon set to be integrated by the end of the year. Players have access to a variety of bonus offers, the details of which can be found on the MrQ Promotions page.
MrQ runs two 24-hour bingo rooms – Popcorn and Winner Takes All – and is the first and only bingo site to offer uncapped real money winnings to its players, with no wagering required. The platform that runs the site incorporates dynamic bingo scheduling and an automated marketing platform. Furthermore, it includes a unique business intelligence tool that facilitates responsible gambling and the correct prioritisation of compliance integrations, which is supported by a specialised team that ensures adherence to UK regulations and the proactive protection of player interests.
James Booth, Acquisition Operations Manager at Lindar Media, said: “Income Access has an excellent reputation as the go-to affiliate tracking platform in the iGaming space. We’ve used them in our own capacity as an affiliate and as a white-label operator, so it made sense to use them as a partner for our custom-built platform.”
Booth added: “The affiliate channel naturally makes up a huge portion of our marketing activity, but Income Access is used across all of our channels and to evaluate all of our marketing partners, including our agency-led marketing campaigns.”
Tara Wilson, General Manager at Income Access, Paysafe Group, said: “We’re excited about the opportunity to build on our existing relationship with the team at Lindar through this new launch. They are committed to providing unique player experiences and we’re proud that our affiliate platform will play a role in their continued success.”
To learn more about the MrQ affiliate programme, contact Lindar Media.
Launched in August 2018, MrQ was created by Lindar Media to bring new life into the world of online bingo. Why choose MrQ? Well, it may be the new kid on the block, but it’s like nothing you’ve seen before. With one-of-a-kind software, and real cash wins – you won’t want to play anywhere else.
The gaming services on this website are operated by Lindar Media Limited, a company registered in England & Wales and which is licensed and regulated by the UK Gambling Commission (License No: R 000-051250-R-328289-001). All games on this website are extensively tested and certified by an independent third-party test house to ensure a random, fair and honest experience for all.
We are committed to ensuring the privacy and safety of our players at all times. Our responsible gambling policy provides guidance, support and advice on managing the time and money you spend at MrQ.
About Income Access:
Founded in 2002, Income Access is a digital marketing and technology company with an independent affiliate network. It specialises in providing affiliate marketing and digital marketing solutions to regulated iGaming, lottery, land-based casino and financial trading companies. Through its award-winning marketing software and a partnership-centric approach, Income Access delivers comprehensive data and strategic insight on marketing campaigns across all digital and offline channels.
In September 2016, Income Access was acquired by Paysafe Group, the company behind the digital wallet brands NETELLER and Skrill. Income Access is partnered with over 300 brands worldwide. These include: Betfred, Bet Victor, BGO Group, Caesars Interactive, Danske Spil (Danish national lottery), ETX Capital, GAIN Capital, IGT’s Lottomatica, Ladbrokes Coral, Jackpotjoy, Michigan Lottery, Pennsylvania Lottery, Pinnacle, Sportingbet, Tote Ireland, and TwinSpires.
Better Collective acquires Soccernews.nl and Voetbalwedden.net to gain leading position in the Dutch online sports betting market
Global sports betting media group, Better Collective, today announces that it has acquired Soccernews.nl, one of the most visited Dutch online sports media, and Voetbalwedden.net, a well-established Dutch online sports betting community, in separate transactions for total upfront payments of 5.9 mEUR, with maximum deferred and earnout payments of 3.75mEUR.
The two acquisitions form a strategic move that will establish Better Collective with a leading position in the Dutch online sports betting market. It is expected that revenue in Better Collective Netherlands will exceed 3 mEUR in 2022, which will be the first full fiscal year in that market. As a new market, the Netherlands is expected to produce high growth for several years.
A new market for on-line gambling
The Dutch ‘Remote Gambling Act’ will come into effect on October 1, 2021, fully regulating online gambling, which until now has been operated as a state monopoly. With the act, iGaming operators will be given the opportunity to apply for a license to operate in the market and more than 20 operators are expected to be licensed by 2022. According to the international betting and gaming consultancy firm, H2 Gambling Capital, Dutch onshore iGaming is projected to increase from 22% of the country’s total iGaming in 2015 to 81% in 2024. As a result, the Dutch iGaming gross gaming revenue (GGR) for online casino and sports betting combined is expected to reach more than 800 mEUR in 2024, making it the fifth largest iGaming market in Europe.
Together, Soccernews.nl and Voetbalwedden.net attract more than 2.5M monthly visitors. The two media platforms will enable Better Collective to take advantage of the Dutch market opportunity from day one and be well positioned to gain from the expected arrival of larger international sports betting operators in the market in 2022.
Financial targets for 2021 remain unchanged
It is expected that the two acquisitions will have a positive impact on Better Collective’s revenue and earnings for 2021 and onwards. The financial impact in 2021 is however expected to be limited due to the time of incorporation and the time needed for the new Dutch market to establish itself. The financial targets for 2021, therefore, remain unchanged.
Better Collective Netherlands
Better Collective has recently incorporated Better Collective Netherlands B.V and the acquisitions add an experienced team to the Dutch business unit. To manage its Dutch operations, Better Collective has hired Joris Dekkers as Managing Director from August 1, 2021. Dekkers knows Better Collective’s business well as he has supported the company’s preparations for the market opening as an external consultant. He brings a strong background and close to ten years of experience from the iGaming industry, where he has worked on both the media and the operator side.
Jesper Søgaard, Co-Founder & CEO of Better Collective, says:
“We are excited about the regulatory opening of the Dutch iGaming market, welcoming licensed operators and laying the foundation for stronger player protection. The Dutch market has high potential and is expected to grow significantly in the coming years. To be able to capitalize on these opportunities, we are pleased to have added two strong Dutch brands to our portfolio and welcomed Joris Dekkers and a new team to Better Collective. These moves will help us establish a leading position in the Dutch sports betting media landscape.”
Rightlander partners with BetBull
Supplier to help tier one operator improve affiliate compliance
Rightlander.com, the ground-breaking compliance platform has signed a deal with BetBull to help them improve affiliate compliance and boost responsible gambling measures.
Nicole Mitton, Head of Customer Success at Rightlander.com, said: “It’s great to see operators like BetBull partnering with Rightlander to ensure adherence to advertising regulations. These efforts are not only noteworthy from a regulatory point of view, but are also a solid indicator that BetBull are invested in protecting the interests of their stakeholders, affiliates and players in regulated markets.”
Rightlander will offer its technology which encompasses a comprehensive range of affiliate compliance tools which include the Automated Compliance Monitor, a PPC Monitor and a Proactive Affiliate Finder allowing BetBull to remain proactive and in control of their affiliate marketing.
Gabrielle Mallia, BetBull said: “We decided to opt for Rightlander because of its ability to give further visibility into our affiliate’s practices. The PPC Monitor is particularly key in allowing us to ensure adherence to policies specifically related to keywords and geos of promotion. Rightlander increases the efficiency in our compliance monitoring with its wide scope and allows us to quickly identify any breaches should they occur.”
The Automated Compliance Monitor helps detect non-compliant content across territories including the United Kingdom, Sweden, Denmark, Australia and the United States. The monitor flags potential violations such as missing terms and conditions, outdated offers, incorrect marketing assets allowing BetBull to remain compliant according to their jurisdiction’s regulations.
The Proactive Affiliate Finder scans millions of web pages every month to identify new and prominent sites and the innovative PPC Monitor identifies harmful ads to stop them from appearing on an operator’s branded keywords.
Acroud launches The Festival Series in Bratislava
Acroud returns to the live events scene with the launch of the first edition of The Festival Series. By doing so, Acroud is strengthening its position as the bridge between land-based gaming and affiliation to create opportunities to connect operators with the player communities while also producing high-quality content to grow its digital flagship products, such as Pokerlistings.com and CasinoTop10.net.
The inaugural week-long event is a first of its kind mixed games format, incorporating Roulette, Blackjack and competitive Sportsbetting tournaments into a complete Poker tournament schedule. During the event, Acroud will host The Gambling Cabin’s Sportsbook and Matching Vision’s Slots tournaments. Whereas the (€550 buy-in) Main Event comes with a guaranteed prize pool of 300.000 Euros.
“We want the first event to be explosive! The Festival Series is something that the gaming world has never seen before on such a scale, featuring not only nonstop poker action but also boasting innovative casino and sports wagering events,” says Martin von Zweigbergk, Director of Live Events at Acroud.
To elevate players’ experience, Acroud has launched The Festival Series App, which enables networking, provides content, and keeps attendees updated before, during, and after the event. In addition, Acroud has introduced its Play Money pool betting solution on play.thefestival.com.
“Besides bringing innovation to gaming festivals and facilitating more inclusion among those who are more apt to play games outside of poker, The Festival Series intends to create a complete experience both on and off the felt,” says Robert Andersson, CEO and President, Acroud.
The venue, Banco Casino, is positioned right in the centre of Slovakia’s capital, nearby all the city’s major attractions, restaurants and nightlife.
The Festival Series will take place from Monday, September 20 until Sunday, September 26 2021, at Banco Casino in Bratislava, Slovakia.
Further information about The Festival Series and the event schedule is also available on the website www.thefestival.com. The Festival Series App is available to download on AppStore and Google Play.
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