Awards
KING BILLY WINS THE BIG ONE!
The cyber-ink of our last article about King Billy and his tendency to get awarded hasn’t even dried up yet and here we are with, you guessed, one more award for His Majesty.
King Billy, First of His Name, Rightful Ruler of the Kingdom, Guardian of the Realm and Protector of the Players (and Collector of Awards we may humbly add) has done it again. He has got one more award. And this time, it’s the biggest of them all in the Affiliate Universe.
King Billy Casino brought home its finest piece of silverware yet, the “Best Casino Affiliate Program” Award of this year’s iGB Affiliate Awards, which took place on Saturday, February, 8, 2019, at The Brewery in London. Moreover, the Servants of the King did it in style, by beating the likes of giants like Betsson and Mr Green.
We asked (again!) Ruslan Legenzov, the King Billy Casino’s Head of Affiliates (or “Lord of Affiliates” as the casino’s protocol dictates) to share a few words with us about this outstanding distinction and this is what he told us: “Guys, first of all, I must confess to you that this has been so much beyond expectations and words that I have wondered for a few moments whether I live in the Matrix.
But it’s true, definitely true! All of us here at King Billy Casino are naturally ecstatic and speechless. Personally, I would like to thank all the people in my department who have worked unbelievably hard in order to earn the respect and trust of our affiliates. To Vlad, Olivia and all the rest of our Lords and Ladies in the Department… thank you!
And, of course, we would like to thank, from the bottom of our hearts, our affiliates. All this could not have been possible without you guys! Thank you Cristina, David, Milica, Alanias, Rasmus, Milena, Nenad and the 500+ rest of our affiliates, partners and friends! This one is for you!”
This prestigious award brings King Billy’s awards tally up to four in less than a year:
- iGB 2019 Awards Best Casino Affiliate Program
- AskGamblers 2018 Awards Best New Casino
- AskGamblers 2019 Awards Best Casino – 3rd place
- AskGamblers 2019 Awards Player’s Choice Casino – 2nd place
So, anyone willing to bet that King Billy wouldn’t make it up to five or six until the end of the year? We know we wouldn’t!
Affiliate Success
ReferOn Wins “Best Affiliate Management Platform” at the iGB Affiliate Awards 2026
ReferOn has been named the Best Affiliate Management Platform at the prestigious iGB Affiliate Awards 2026, marking another major milestone in the company’s growth. Announced live at iGB LIVE, the recognition follows a year of relentless product innovation, customer growth, and a continued focus on simplifying affiliate operations.
Turning Complexity into Clarity
Managing high-volume affiliate programs requires processing millions of data points every day. ReferOn was built to eliminate that complexity through automation, real-time insights, and streamlined workflows.
This year also marked the introduction of Refie, ReferOn’s integrated UX layer. Instead of forcing affiliate managers to navigate complex backend data, Refie turns raw operational data into clear, actionable insights. From onboarding to daily performance tracking, it helps teams spend less time on administration and more time driving strategic growth.
Alex Bukin, CEO of ReferOn, commented: “Winning the iGB Affiliate Award is a remarkable achievement for our entire team. As affiliate programs grow, so does the complexity behind them. From day one, our ambition has been to remove that complexity, so operators can focus on growth instead of operational friction. This recognition reinforces our belief that great B2B technology should be simpler, more intuitive, easier to work with, and built around the people who use it”.
Having secured major industry awards over the past 18 months, — including ‘Affiliate System of the Year’ at AffPapa and ‘Best Affiliate Software’ at SiGMA — ReferOn looks ahead with a roadmap that remains focused on making affiliate management even more intelligent, transparent, and effortless. Our upcoming developments will continue to simplify complex workflows, expand AI-powered assistance, and provide operators with even greater visibility and control over their affiliate operations.
Affiliate Success
Kongebonus becomes first Norwegian affiliate to win Best Casino Affiliate at iGB Affiliate Awards 2026
Kongebonus has become the first Norwegian affiliate to win Best Casino Affiliate at the iGB Affiliate Awards 2026, a landmark recognition that names the independent Norwegian guide as the world’s leading casino affiliate for 2026.
The award was presented on 2 July during iGB L!VE London, where the iGB Affiliate Awards celebrated the affiliates, programmes, networks, suppliers and individuals helping to drive the iGaming sector forward.
iGB Affiliate described first-time contestant Kongebonus as a “Norwegian local hero”, noting that the platform claimed the award in a close race and ended Gambling.com Group’s two-year reign in the highly competitive category. Independent judges praised Kongebonus’ “super smart” approach, highlighting its combination of innovation, engaged player community, and strong editorial presence across Google News and the media.
The recognition reflects Kongebonus’ focus on detailed operator testing, transparent casino reviews, community-led content and player protection. The platform tests casinos with its own money before reviewing them, publishes its full methodology and continues to invest in responsible gambling resources, including practical guidance and support signposting for players.
David Nilsen, Editor-in-Chief at Kongebonus, said: “Winning Best Casino Affiliate at the iGB Affiliate Awards is a huge moment for Kongebonus and for everyone who has helped build the platform. To be recognised in a category alongside some of the biggest and most respected names in the affiliate industry is something we are incredibly proud of.
“I’ve spent more than ten years on the inside of this industry, and I’ve seen how big the gap can be between what a casino promises and what the player is actually left with. Closing that gap is the whole reason we test the way we do.
“What this award tells us is that being the most trusted guide matters more than being the biggest one, and that’s the only thing we’ve ever set out to build.”
Affiliate Success
ReferOn Shortlisted for Two EGR B2B Awards 2026 Following Record Platform Growth
ReferOn, the data-driven affiliate management platform, has been shortlisted in two categories at the EGR B2B Awards 2026: “Affiliate Software Supplier” and “Full Service Platform of the Year (under 5 years)”.
These nominations reflect ReferOn’s rapid evolution from a fast-growing platform into a mature affiliate management solution trusted by operators seeking greater scalability, automation, and operational control.
Solving Affiliate Management Complexity at Scale
Over the past year, ReferOn has focused on solving one of the industry’s most persistent challenges: managing affiliate programmes efficiently at scale. By automating key affiliate management processes and transforming fragmented data into actionable insights, the platform enables operators to scale partner programs more efficiently while maintaining full visibility and control.
Turning Data Into Faster Decisions
As platform capabilities expand, Refie serves as an intelligent UX layer that makes complex data instantly understandable. By translating backend logic into intuitive visual guidance, it helps users move faster, make better decisions, and spend less time navigating reports.
By translating technical precision into intuitive visual feedback, Refie eliminates the need to dig through dense reports, guiding users toward real-time performance and faster decision-making. It moves beyond simple functionality; it’s about giving teams their time back by making complex data instantly readable.
Alex Bukin, CEO at ReferOn, commented: “These nominations reflect the momentum behind ReferOn’s evolution into an award-winning platform built for operators who refuse to compromise between sophistication and usability. We’re proud of how far we’ve come, but even more excited about the opportunities ahead.”
The winners will be announced at the EGR B2B Awards ceremony, taking place on June 3 at City Central, HAC, in London.
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