Connect with us

News

KING BILLY CASINO: ONE KING TO RULE THEM ALL AT THE ASKGAMBLERS AWARDS!

Published

on

King Billy Best Newest Casino 2017

There were a lot of firsts in the industry on the first of February 2018! AskGamblers, the trusted and well respected online casino portal, itself a many times awarded website, held its first ever AskGamblers Awards. In an impressive ceremony, pretty much reminding the EBU’s Eurovision Contest format, prizes were given in three categories, including Best New Casino.

They say that there can be only one King! And in the AskGamblers 2018 Awards, this was confirmed in this year’s Best New Casino category. Under fierce competition of the highest possible quality, with no less than 75 new casinos participating and with a lot of suspense until the last moment, King Billy Casino came first, winning the hearts of both the judges and the public.

Vladimir Harkusha, King Billy Casino CEO, commented on the news: “A milestone for the Kingdom and a day of joyous celebration for us all! I want to thank the whole King Billy team for doing the extra mile that has brought this fantastic result to us, as well as all the players who voted for us. We thank them from the bottom of our hearts! But we do not stop here. As they say, it is easier to get to the top than it is to stay there. So, all of us are ready for the next challenges and we are determined to keep the King where he deserves to be: Always at the top!”.

 

King Billy Casino

About AskGamblers
AskGamblers is an industry leader in casino portals offering transparent, unbiased online casino and game reviews as well as real players’ opinions and ratings since 2005. AskGamblers has been awarded many times, sweeping the iGaming Business awards for Best Casino Website in both 2016 and 2017. It has also built a free automated complaints system helping players resolve their disputes with casinos and is constantly trying to recognize reputable and spot rogue casinos. All the information collected over the years, has led to the creation of its own, unique and trusted algorithm called “Casino Rank”.

 About King Billy
King Billy is an exciting project, launched in April 2017 and created entirely from professionals with many years of experience in online gaming. Its goal is to provide a second to none gaming experience to players by offering them features and offers, very seldom seen in the industry. King Billy Casino is providing games from leading software providers such as Microgaming, NetEnt, NYX, Betsoft Gaming, Pragmatic Games, Yggdrasil, Endorphina, iSoftBet and others. Besides offering top notch games, King Billy has built on creating a superb user experience focusing on the myth of King Billy and his Kingdom and treats all players with the specialness they deserve. King Billy Casino won the award of Best New Casino in the 2018 AskGamblers Awards.

News

Does the iGaming industry struggle with integrity when it comes to reviews?

Published

on

 

In this day and age building a successful iGaming affiliate site requires so much more than just an attractive homepage and a list of decent welcome offers that match your niche. 

So fierce is the competition within the industry, it’s evident that there’s no room for complacency. The bare minimum isn’t enough to get a site by anymore, especially if they want to rank amongst the top sites for their all-important high-value money making search terms.

Nowadays, in order to realistically compete, affiliates should be building customer confidence via trust signals such as in-depth, well-researched slot reviews and ratings. 

If you were to search Google for your favourite online slot game right now, we guarantee you’d quickly stumble across some of the most reputable iGaming affiliates on page one of your search. These sites have put the time and effort into writing high-quality content.

That being said, the reality is that only a small fraction of reviews that appear at the top of Google are actually original and completely accurate. According to the experts at Slot Gods, one of the leading sources of independent bias free online slot reviews, the industry has a genuine problem with integrity, here’s what they have to say on the matter.

 

The unfortunate truth behind online slot reviews

Writing informative reviews is a fantastic way to show your end user that you not only know what you’re talking about, but that you’re just as passionate about the subject matter as they are. Ultimately it goes a long way towards boosting your conversion rate and creating repeat visitors who will no doubt return to your site seeking new offers and quality content.

At this point, it’s pretty common knowledge amongst everyone working within the iGaming industry that content is king… However, there are affiliates out there that just view content as a means to an end to rank, rather than to actually give their users a meaningful experience. 

The end goal for some affiliates is to quickly bloat their site with content, so what do they do? They hire a freelance content writer to knock out a handful of reviews for them. 

We have absolutely no qualms with affiliates relying on freelancers to produce content, they’re arguably the backbone of this industry, especially considering site owners have so many day-to-day tasks to contend with already that keep them busy throughout the day.

The issue at hand is that many of these affiliates are hiring budget freelancers from sites such as Fiverr that have absolutely no industry expertise, as a result these content writers are finding themselves on other affiliate sites practically re-writing their reviews with little effort.

This leads to unoriginal copy and paste reviews that offer nothing substantial when compared to other sites. Even more worrying is that this practice can often cause an adverse chain reaction… One affiliate will copy another affiliate and so on, each picking up the same mistakes.

If the original slot review featured an incorrect figure such as the wrong RTP percentage (which happens very often ) then all of the reviews that followed will also feature the wrong percentage.

This leads to confusion for practically everyone, even worse, players might deposit money at a casino to play that specific game under the assumption that it has a better chance to pay out.

Affiliates need to take more responsibility when it comes to filling their site with review content, it’s understandable that financial constraints would mean that inexperienced content writers write the reviews, but if this is the case the site owner should still be checking the key facts and figures related to each and every slot that goes on their site. Blind faith gets you nowhere.

 

The bigger problem – Honesty

Frustratingly, the issues don’t end there. There are actually plenty of genuinely well-written reviews out there that do read well and contain factual and correct information relating to the game… The problem though? They’re not at all impartial.

Realistically, we’re all in the same boat. We want to make as much money as possible from our endeavours and enjoy the flexible lifestyle that comes with creating a site that can generate a passive income over a sustained period of time. Should that come at the cost of your integrity?

There are plenty of online slot games out there that just aren’t very good, it’s the same as any industry, not all products are top quality, award winning creations. So why are we seeing so many online affiliate sites praise every single slot as if they’re the best thing since sliced bread?

We believe in honesty when it comes to slot reviews. Yes, someone might read your review and be deterred from hitting play, but is it not better to send a user back a page in search of a slot that is right for them as opposed to getting them to deposit and play a game they didn’t enjoy based on your false recommendation? 

Visitors to your site aren’t stupid, they know that if you’re willing to speak honestly and frankly about a slot, even if it’s not very good, then they can trust your judgement elsewhere. Don’t be that site that oversells, it does a disservice to yourself and will lead to unhappy players.

  

What makes a good, honest and readable slot review?

According to the team at Slot Gods, the very first thing any content writer should do before they even begin typing the first word of their review is actually visit the developer’s website, load up the demo version of the game and spend a considerable amount of time playing it.

It sounds simple, but it’s clear that so many reviews are based off another affiliate’s page and not an actual well-informed review that was written off the back of a playthrough. Play the game, and make sure you take a good look at the developer’s game sheet that goes with it.

It’s also worth cross referencing all of the key information such as minimum bet, maximum bet, RTP percentage, maximum win potential and volatility… This is because operators don’t always follow standard slot specifications… Developers often create games with adjustable minimum and max bets and RTP percentages to accommodate a specific operator.

Ultimately, from this point on it’s down to you and your writers. Give players what they want, the hard, cold facts that accurately depict what an online slot is all about. 

Don’t just tell them it’s amazing, don’t just tell them that they could win tens of thousands of pounds playing it… Tell them what they actually need to know about the game! Describe how it looks, sounds and how engaging it is during base gameplay and during bonus features.

Players want in-depth, high-quality content that will leave a lasting impression, give it to them. 

Continue Reading

News

Paysafe’s Income Access Partners with The Pools for Launch of New Affiliate Programme

Published

on

Paysafe’s Income Access wins ‘Affiliate Software Supplier’ 2021 EGR B2B award

Income Access, the marketing technology and services provider from Paysafe (NYSE: PSFE), today announced the launch of a new affiliate programme in partnership with The Football Pools, the world’s oldest football gaming company and operator of The Pools sports-betting and casino website. The launch will see the UK-based brand use the Income Access affiliate marketing platform as well as its affiliate management services to expand its customer base and market presence.

Founded in 1923, The Football Pools launched The Pools in 2018 with the site since expanding into a formidable blend of pre-match and in-play betting, along with a catalogue of video slots, live casino offerings and virtual games. Licensed and regulated by the UK Gambling Commission, the brand offers fans another unique wagering experience through Footie5, a weekly free-to-play football prediction game featuring a £25,000 jackpot. All games are also available on The Pools mobile app.

Complementing this strong product offering, the launch of The Pools affiliate programme with Income Access will provide marketing partners with access to a robust multi-channel tracking and reporting solution to help them employ informed, data-driven marketing strategies. Combined with expert guidance from the company’s knowledgeable team of affiliate marketers, The Pools will be equipped with the tools necessary to achieve long-term acquisition and retention success.

Affiliates promoting The Pools will benefit from a dedicated Income Access affiliate manager who will be available to assist with creative assets and marketing campaigns. In addition, affiliates will have access to a flexible compensation model with the chance to earn up to 35% revenue share. Further supporting promotion of the brand are a wide range of casino and sports-betting players promotions.

Andrea Foley, Marketing Manager at The Pools, said: “We have been growing digitally, inventing new games for new audiences, while remaining faithful to our heritage. Following the launch of The Pools as our new sports betting and casino site along with a mobile app we have joined with Income Access to offer our marketing partners best-in-class reporting, marketing assets, and dedicated support for our new affiliate programme.”

Tara Wilson, Chief Operating Officer at Paysafe’s Income Access, said: “The Pools is an exciting brand with an incredibly rich history and we have seen that as the market continues to evolve, so does the brand. By bringing together our team of dedicated affiliate marketing experts with The Pools’ all-inclusive suite of products, we aim to further the company’s acquisition efforts and contribute to the brand’s long-term success.”

Contact The Pools for more information about the affiliate programme and its partnership with Income Access.

Continue Reading

Affiliate Success

Blexr has been crowned Best Casino Affiliate at this year’s IGB Affiliate Awards

Published

on

Blexr has been crowned Best Casino Affiliate at this year’s IGB Affiliate Awards

The IGB judges said the company’s innovative work with SEO “helped Blexr stand out as a winner, and we liked the deposit guarantee that they offer to their customers”.

The judges added: “Their selective way of working means Blexr only collaborates with top quality partners, which judges felt had helped contribute to their impressive growth over the last 12 months.”

IGB also mentioned how “Blexr’s charitable work within the community helped them stand out as an affiliate to be highly commended”.

Blexr is a lead generation company which operates in the iGaming, sportsbook and forex affiliate markets. It also owns the Home Grounds website, which serves a community of home baristas.

Ian Hills, Blexr’s general manager in Malta, said: “We’re delighted and thrilled to be recognised by IGB this way.

“We pride ourselves on recruiting smart people with innovative ideas and winning a prestigious award like this one is a lovely way for the whole team to be rewarded for their hard work and dedication.”

Continue Reading
Advertisement

Latest News

News24 hours ago

Does the iGaming industry struggle with integrity when it comes to reviews?

  In this day and age building a successful iGaming affiliate site requires so much more than just an attractive...

Paysafe’s Income Access wins ‘Affiliate Software Supplier’ 2021 EGR B2B award Paysafe’s Income Access wins ‘Affiliate Software Supplier’ 2021 EGR B2B award
News1 day ago

Paysafe’s Income Access Partners with The Pools for Launch of New Affiliate Programme

Income Access, the marketing technology and services provider from Paysafe (NYSE: PSFE), today announced the launch of a new affiliate...

Blexr has been crowned Best Casino Affiliate at this year’s IGB Affiliate Awards Blexr has been crowned Best Casino Affiliate at this year’s IGB Affiliate Awards
Affiliate Success1 week ago

Blexr has been crowned Best Casino Affiliate at this year’s IGB Affiliate Awards

The IGB judges said the company’s innovative work with SEO “helped Blexr stand out as a winner, and we liked...

How Vera & John became the market-leading online casino in Japan How Vera & John became the market-leading online casino in Japan
News1 week ago

How Vera & John became the market-leading online casino in Japan

  In most places of the world, gambling and casinos are outlawed. Likewise, under the law and regulation of Japan,...

Paysafe’s Income Access wins ‘Affiliate Software Supplier’ 2021 EGR B2B award Paysafe’s Income Access wins ‘Affiliate Software Supplier’ 2021 EGR B2B award
Awards2 weeks ago

Paysafe’s Income Access wins ‘Affiliate Software Supplier’ 2021 EGR B2B award

  Paysafe, a leading specialized payments platform, announced that Income Access, its marketing technology and services provider, won in the...

Metal Casino to conquer the Spanish market Metal Casino to conquer the Spanish market
News2 weeks ago

Metal Casino to conquer the Spanish market

    When Spiffbet acquired Metal Casino the brand’s innovative community-based approach had to be adapted to a new regulatory...

Scout Gaming launches fantasy sports affiliation through Dreamsport.com Scout Gaming launches fantasy sports affiliation through Dreamsport.com
News3 weeks ago

Scout Gaming launches fantasy sports affiliation through Dreamsport.com

  Scout Gaming has successfully launched their fantasy software in a free-to-play mode on Dreamsport.com, an IP wholly owned by...

News3 weeks ago

What do Affiliates Need to Consider in NZ from a Regulatory Perspective?

  Online gambling remains an increasingly popular pastime in New Zealand, thanks to a peculiar and surprisingly commonplace set of...

News3 weeks ago

How Will Gambling Affiliates be Affected by Rule Changes in the UK?

As the iGaming market in the UK has grown exponentially since 2010, we’ve also seen associated money-making opportunities emerge in...

247Partners strengthens leadership with strategic appointment 247Partners strengthens leadership with strategic appointment
Affiliate Announcements1 month ago

247Partners strengthens leadership with strategic appointment

  The leading multi-brand affiliate programme 247Partners has appointed Alex Boiko to the position of Head of Affiliate. Alex brings...

Trending

European Gaming Media and Events is a leading media and boutique event organizer in the European Union with a monthly reach of +110,000 readers. The official company (PROSHIRT SRL), has been listed for 4 years in a row among the top 3 Advertising and market research agencies in the local Top Business Romania Microcompanies based on the Financial Reports.

Contact us: sales@europeangaming.eu

Editorial / PR Submissions: editor@europeangaming.eu

Copyright © 2015 - 2021 European Gaming Media and Events. Registered in Romania under Proshirt SRL, Company number: 2134306, EU VAT ID: RO21343605. Office address: Blvd. 1 Decembrie 1918 nr.5, Targu Mures, Romania