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How to Work with Affiliate Programs, Drive Mobile Traffic, Target Africa, and What Is the Role of Blockchain in All These Things? Results of Kyiv iGaming Affiliate Conference 2019

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Kyiv iGaming Affiliate Conference results

 

On September 26, the long-awaited Kyiv iGaming Affiliate Conference 2019 by Smile-Expo took place, the event dedicated to affiliate marketing in the gambling business. The second event outmatched the first in terms of the volume and quality of practical information, the scope of exhibition area, and the general atmosphere of dedicated networking.

About reports

The conference was moderated by the co-founder of Papa Karlo CPA network Konstantin Karpalov, who organized breaks full of humor between the informative reports.

The first to speak was the Chief Marketing and PR Officer of Alfaleads Roman Manuylov. He told the audience how affiliate programs usually worked with advertisers and why it did not bring traffic, and gave recommendations on how to improve the situation.

СМО of TruePlay Lyudmila Krivko shared the details and advantages of the first blockchain-based affiliate program, noting that the distinctive feature of TruePlay was the protection of affiliates against shaving. Besides, Lyudmila offered everyone to take part in the contest that allowed getting 100% RevShare from attracted customers.

The report of CMO Parimatch Africa Dmitry Belianin provoked huge interest, as he focused on the promising African market. Dmitry shared analytic data that showed remarkable demand for the gambling segment in the region alongside the small competition. The speaker mentioned that the market was a gold mine for affiliates and webmasters in case of cooperation with a strong brand.

Head of mobile at the international marketing agency Digital Choo (DC) Maxim Kirienko reviewed the case study of Parimatch. Having experience of work with this upscale customer, the speaker told how to drive traffic to mobile betting apps correctly. Maxim paid attention to the difference between the betting and gambling niches in terms of traffic acquisition, struggle against unfair webmasters and frauds.

The owner of Clicklead.ru affiliate network Anton Voystrikov continued the theme of mobile traffic. He talked about categories of CPA apps focusing on gambling and betting apps. Anton specified strategies of traffic acquisition through apps, their advantages, and related risks.

Founder of Initium Group Vitaliy Stetsenko also contributed to the understanding of the mobile market. In his report, he highlighted the main benefits of apps in lead generation, provided examples of creatives and statistics.

Founder of Quints Roman Bout thoroughly analyzed the CPA model and compared it with the Revenue Share. He noted that CPA traffic was the pain of beginning operators that had to compete with major brands, as it required much effort. Roman noted that only the correct retention strategy could help to cope with the problem and explained how to achieve that.

CEO of LAWBOOT law firm Viacheslav Ustimenko raised the question of loot boxes and skins in video games as gambling elements. The speaker dispelled the widespread myth about the lack of regulation of cryptocurrency settlements and gave recommendations on license acquisition and business registration.

CEO of Gambling.pro Tatiana Nasonova discussed the needs of advertisers, webmasters, and CPA networks, as well as the possibility of their realization. The speaker explained how to come to understanding between parties and build trust relations.

CEO of Endorphina Jan Urbanec looked at the market from the standpoint of game developers. He explained why they appreciated affiliates and what kind of collaboration they expected. Jan especially highlighted the value of content and explained how developers could help webmasters gain it.

Panel discussion

Panel discussion “Casino, betting, esports: finding the right balance” raised a furor among attendees that were leaving questions for speakers during the whole conference and the discussion. As the moderator, CEO of PartnerMatrix Levon Nikoghosyan studied the interests of the audience and made sure that all main themes were covered.  

CEO of Playtini Anton Tlustyy and Head of Acquisitions at Firelink Media Vladimir Luchaninov analyzed the market mainly from the standpoint of content. In their turn, Head of Product Marketing at Adjarabet Giorgi Gvenetadze and СМО of Favbet/Favorit Sport Nik Rudenko assessed the situation in the market from the side of operators. Affiliates and webmasters showed interest in their stance on numerous questions.

Feedbacks of sponsors and exhibitors

The exhibition area of the second Kyiv iGaming Affiliate Conference significantly increased. Ten big industry companies presented products and services.

Among them, you could find gambling operators PokerMatch, Favbet and Favorit Sport, affiliate program TruePlay, online casino developer SoftGamings, international marketing agencies Digital Choo and ZLODEI, aggregator Slotegrator, outsourcing company SupportLAB, developer of affiliate marketing software Quints, and international LPB Bank.

In many respects, the event has been successful due to sponsors that supported it. Organizers express gratitude to:

  • Platinum and Bags Sponsor – international operator PokerMatch;
  • Silver Sponsor – affiliate program TruePlay;
  • Exhibition Area Sponsor – online casino software developer SoftGamings;
  • Badge / Lanyard Sponsor – international marketing agency Digital Choo (DC);
  • Registration Sponsor – international bookmaker FINBET.

The following feedbacks can convey the general atmosphere of the event.

“I liked the event a lot. It means that you were great at attracting visitors and we did our best with the product. Keep moving!” Ruslan Bangert, CEO of PokerMatch. 

“Everything was great, we liked the event. We will participate once again. We wish you good luck in the further development of the event,” Sergey, SoftGamings.

“I like the dynamics of the event. We participated in this conference last year. And we can see how it grows, gets more diversified and convenient for work, offers many interesting speakers. Good job, make it more often,” Eduard Rogov, CMO at Quints.

You can read more about the goings-on in the exhibition area of Kyiv iGaming Affiliate Conference 2019 and find feedbacks of all exhibitors and sponsors in standalone materials that will be soon published on the website of the event.

Kyiv iGaming Affiliate Conference 2020

The second conference outperformed the first one in all respects, which is confirmed by feedbacks of participants, sponsors, and guests of the event. The team of Smile-Expo will do everything possible for the third event to outshine the success of previous events. See you in 2020!

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Digital Division Ltd Selects Full Product Suite from Crucial Compliance

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Digital Division Ltd Selects Full Product Suite from Crucial Compliance

 

Leading Responsible Affiliate Brand Partners with Compliance, Responsibility and Affordability Experts

Digital Division Ltd, the parent company behind industry-leading affiliate portal, Slots Temple, has agreed partnership terms with Gibraltar-based Crucial Compliance. The deal will see the company take the full suite of compliance products from Crucial, including the Business Intelligence (CBI) and Player Protection (CPP) solutions, as well as receive expert Compliance Consultancy guidance.

Following the 2021 announcement that Slots Temple had joined RAiG (Responsible Affiliates in Gambling), the partnership with Crucial Compliance sees the UK-based organisation further bolster its responsibility and compliance efforts, and it becomes the first affiliate to take the best-in-class solution.

The integration ensures every aspect of a player’s journey is managed from the point of first contact with the site, onsite game playing, through to the point at which they exit to an operator site. Through personalised CRM communications, but with Responsible Gambling messaging interlaced through the entire lifecycle, players are monitored across theentire product portfolio before referring on.

Suzanna Jiggens-Johnson, Marketing Director of Digital Division Ltd said: “Responsibility has been a primary focus for Digital Division Ltd since its inception and the partnership with Crucial Compliance was the obvious next step in our growth.

“With the launch of our Slots Temple Tournaments offering, which allows players to participate in free-to-play tournaments on our site, we wanted to ensure that, as a leading, responsible, affiliate, we remained highly compliant in our behaviour, whilst providing a first-class experience to our players.

“Working hand in hand with the team at Crucial meant we benefited from expert guidance as we grow our business, and haven’t just got a a software solution. CBI delivers a single customer view, there is one single and absolute truth across the business rather than a marketing, finance and exec view for the same data.”

Andy Masters, COO at Crucial Compliance, said: “We are delighted to have been selected by the team at Digital Division Ltd and to be providing them with our powerful Crucial Business Intelligence and Crucial Player Protection solutions.

“We offer the only platform that has been built from the ground up by iGaming professionals for the specific purpose of player management through automated behavioural processes, with a focus on sustainable revenues from players while keeping them in the “fun zone”. The tool is also supported by an experienced training, data and analytical team.

“CBI improves the output and efficiency of the operations and CRM team, allowing the team at Digital Division Ltd to focus on strategy and recruiting and managing players responsibly. We look forward to working closely with Digital Division Ltd in what will be a long and successful relationship.”

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Casino Guru Marks 2021 as Its Most Successful Year Ever

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Casino Guru Marks 2021 as Its Most Successful Year Ever

 

The year 2021 has been full of reached milestones and achievements for Casino Guru. The increasing number of visitors noticed several on-site improvements over the year, and the entire gambling market has been witnessing the team’s efforts aimed at safer and more sustainable gambling, like the Casino Guru Academy and Global Self-exclusion Initiative.

The website’s user-centric approach is evident in the uptake of activities that help them directly, such as helping players mistreated by online casinos in their Complaint Resolution Center. The team of almost 20 complaint resolution experts has been doing a great job, as evidenced by the all-time high of 619 complaints about casinos received in December.

Over 2021, the team has recorded 5,532 new complaints in the system. Of these, 1,631 have been resolved, with a total disputed amount returned to players of $4,243,557. This represents a substantial growth from 2020 levels, when the team has published 4,110 complaints, of which 746 have been resolved, with the total disputed amount of $1,750,038.

The site’s multilingual gambling forum has been subject to an even higher growth. Based on its usage statistics from 2021, the forum has become a major part of the online gambling community, currently being one of the two most active and visited forums in online gambling.

In 2021, the Casino Guru forum has received over 11,000 posts from 2,292 unique users, while 45,000 new users have created their accounts. These numbers mean that in approximately one and a half years since launch, the forum has managed to overtake its competition that has been active for over 10 or even 20 years.

Other parts of the Casino Guru website have seen fruitful changes too. The site’s design and development teams have worked in hundreds of new features and improvements. The most notable ones include the ability of users to rate and review online casinos, new homepage, new newsletter options, and the ability to discuss individual casinos right on their review pages. With user experience in mind, the team has further improved the site’s usability on mobile devices, made the registration process simpler, and fine-tuned the language settings that allow users to customize the website to match their needs and preferences.

2021 has also seen Casino Guru’s database of free casino games break the milestone of 10,000 games thanks to over 1,500 new titles added to the collection.

Finally, Casino Guru’s endeavors related to improving the entire gambling industry have captured significant attention, thanks to which multiple team members have taken part in some of the biggest gambling industry conferences and events as speakers and got an opportunity to share their thoughts, ideas, and projects. The importance and impact of these efforts is evidenced by being shortlisted for multiple industry awards.

Casino Guru plans to cater to the increasing number of users who turn to the website with their gambling-related queries by continuing to improve the quality of their services and content, which remains the team’s priority, as well as bringing innovative new features and ways to make online gambling better and safer for everyone. Stay tuned!

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Affiliate Compliance

GiG adds Matching Visions to its growing list of partners for GiG Comply

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GiG adds Matching Visions to its growing list of partners for GiG Comply

 

Gaming Innovation Group Inc. (GiG) has signed an agreement with Malta-based ​​affiliate network, Matching Visions, recently acquired by Acroud AB, for the provision of its B2B marketing compliance software, GiG Comply.

GiG’s automated marketing compliance solution allows operators and affiliate networks like Matching Visions to scan web pages for content, links and iGaming code red words. The rules engine based software analyses snapshots from advertising campaigns and provides insights in real-time of the content, which is being used by affiliates to promote operators brands.

As more markets regulate, the excelled need for brands to have a strong digital presence has resulted in heightened advertising regulations. It’s now more important than ever that operators and affiliate networks alike invest in marketing compliance software.

GiG Comply will support Matching Visions with its compliance strategy, helping to ensure that responsible gaming measures are visible on relevant pages, and terms and conditions are correct and up to date throughout all markets, it operates in.

Jonas Warrer, CMO at GiG, said:  We look forward to supporting Matching Visions in its efforts to enhance its affiliate marketing compliance. The excelled demand for GiG Comply is a clear sign that more and more affiliates like Matching Visions are placing strong value on creating a more responsible and sustainable gaming movement – this makes us very proud.

Dennis Dyhr-Hansen, CEO at Matching Visions, said: It’s extremely important for us to ensure we remain 100% compliant no matter which geo or brand we are sending traffic to. We want to be completely transparent to all brands that work with us that we take compliance very seriously and will do what it takes to be at the forefront of compliance. We are proud to partner up with GiG Comply to make this happen!

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