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How to Work with Affiliate Programs, Drive Mobile Traffic, Target Africa, and What Is the Role of Blockchain in All These Things? Results of Kyiv iGaming Affiliate Conference 2019

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Kyiv iGaming Affiliate Conference results

 

On September 26, the long-awaited Kyiv iGaming Affiliate Conference 2019 by Smile-Expo took place, the event dedicated to affiliate marketing in the gambling business. The second event outmatched the first in terms of the volume and quality of practical information, the scope of exhibition area, and the general atmosphere of dedicated networking.

About reports

The conference was moderated by the co-founder of Papa Karlo CPA network Konstantin Karpalov, who organized breaks full of humor between the informative reports.

The first to speak was the Chief Marketing and PR Officer of Alfaleads Roman Manuylov. He told the audience how affiliate programs usually worked with advertisers and why it did not bring traffic, and gave recommendations on how to improve the situation.

СМО of TruePlay Lyudmila Krivko shared the details and advantages of the first blockchain-based affiliate program, noting that the distinctive feature of TruePlay was the protection of affiliates against shaving. Besides, Lyudmila offered everyone to take part in the contest that allowed getting 100% RevShare from attracted customers.

The report of CMO Parimatch Africa Dmitry Belianin provoked huge interest, as he focused on the promising African market. Dmitry shared analytic data that showed remarkable demand for the gambling segment in the region alongside the small competition. The speaker mentioned that the market was a gold mine for affiliates and webmasters in case of cooperation with a strong brand.

Head of mobile at the international marketing agency Digital Choo (DC) Maxim Kirienko reviewed the case study of Parimatch. Having experience of work with this upscale customer, the speaker told how to drive traffic to mobile betting apps correctly. Maxim paid attention to the difference between the betting and gambling niches in terms of traffic acquisition, struggle against unfair webmasters and frauds.

The owner of Clicklead.ru affiliate network Anton Voystrikov continued the theme of mobile traffic. He talked about categories of CPA apps focusing on gambling and betting apps. Anton specified strategies of traffic acquisition through apps, their advantages, and related risks.

Founder of Initium Group Vitaliy Stetsenko also contributed to the understanding of the mobile market. In his report, he highlighted the main benefits of apps in lead generation, provided examples of creatives and statistics.

Founder of Quints Roman Bout thoroughly analyzed the CPA model and compared it with the Revenue Share. He noted that CPA traffic was the pain of beginning operators that had to compete with major brands, as it required much effort. Roman noted that only the correct retention strategy could help to cope with the problem and explained how to achieve that.

CEO of LAWBOOT law firm Viacheslav Ustimenko raised the question of loot boxes and skins in video games as gambling elements. The speaker dispelled the widespread myth about the lack of regulation of cryptocurrency settlements and gave recommendations on license acquisition and business registration.

CEO of Gambling.pro Tatiana Nasonova discussed the needs of advertisers, webmasters, and CPA networks, as well as the possibility of their realization. The speaker explained how to come to understanding between parties and build trust relations.

CEO of Endorphina Jan Urbanec looked at the market from the standpoint of game developers. He explained why they appreciated affiliates and what kind of collaboration they expected. Jan especially highlighted the value of content and explained how developers could help webmasters gain it.

Panel discussion

Panel discussion “Casino, betting, esports: finding the right balance” raised a furor among attendees that were leaving questions for speakers during the whole conference and the discussion. As the moderator, CEO of PartnerMatrix Levon Nikoghosyan studied the interests of the audience and made sure that all main themes were covered.  

CEO of Playtini Anton Tlustyy and Head of Acquisitions at Firelink Media Vladimir Luchaninov analyzed the market mainly from the standpoint of content. In their turn, Head of Product Marketing at Adjarabet Giorgi Gvenetadze and СМО of Favbet/Favorit Sport Nik Rudenko assessed the situation in the market from the side of operators. Affiliates and webmasters showed interest in their stance on numerous questions.

Feedbacks of sponsors and exhibitors

The exhibition area of the second Kyiv iGaming Affiliate Conference significantly increased. Ten big industry companies presented products and services.

Among them, you could find gambling operators PokerMatch, Favbet and Favorit Sport, affiliate program TruePlay, online casino developer SoftGamings, international marketing agencies Digital Choo and ZLODEI, aggregator Slotegrator, outsourcing company SupportLAB, developer of affiliate marketing software Quints, and international LPB Bank.

In many respects, the event has been successful due to sponsors that supported it. Organizers express gratitude to:

  • Platinum and Bags Sponsor – international operator PokerMatch;
  • Silver Sponsor – affiliate program TruePlay;
  • Exhibition Area Sponsor – online casino software developer SoftGamings;
  • Badge / Lanyard Sponsor – international marketing agency Digital Choo (DC);
  • Registration Sponsor – international bookmaker FINBET.

The following feedbacks can convey the general atmosphere of the event.

“I liked the event a lot. It means that you were great at attracting visitors and we did our best with the product. Keep moving!” Ruslan Bangert, CEO of PokerMatch. 

“Everything was great, we liked the event. We will participate once again. We wish you good luck in the further development of the event,” Sergey, SoftGamings.

“I like the dynamics of the event. We participated in this conference last year. And we can see how it grows, gets more diversified and convenient for work, offers many interesting speakers. Good job, make it more often,” Eduard Rogov, CMO at Quints.

You can read more about the goings-on in the exhibition area of Kyiv iGaming Affiliate Conference 2019 and find feedbacks of all exhibitors and sponsors in standalone materials that will be soon published on the website of the event.

Kyiv iGaming Affiliate Conference 2020

The second conference outperformed the first one in all respects, which is confirmed by feedbacks of participants, sponsors, and guests of the event. The team of Smile-Expo will do everything possible for the third event to outshine the success of previous events. See you in 2020!

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A Representative of Storm International will Speak at the Kyiv iGaming Affiliate Conference

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A Representative of Storm International will Speak at the Kyiv iGaming Affiliate Conference

 

Lavrenty Gubin will present a report on the key elements of a successful casino

There is a series of conferences and exhibitions to take place in Kiev in the coming months due to the upcoming gaming business legalization.

The Kyiv iGaming Affiliate Conference will take place in the capital of Ukraine on December 18, 2019.
The core topic of the conference is gaming business legalization in Ukraine and adoption of international experience in the field of regulation.

Lavrenty Gubin, Marketing and PR Director of Storm International, was invited to the conference as a speaker to cover the land-based casinos sector. Lavrenty will make a presentation on the international experience required to open a brand new casino like Shangri La Tbilisi or SL Casino Riga.

The conference will gather government officials, operators, software developers, marketers and other industry professionals to discuss the future of the Ukrainian gaming business. The conference is run by Smile Expo, a well known industry events organizer in Western Europe and CIS.

Conference website: affiliateconf.com.ua

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GambleRock.com Opens Doors for Online Gambling Affiliates

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GambleRock.com Opens Doors for Online Gambling Affiliates

 

There has been a lot happening on GambleRock’s social gambling engine in recent months. The rapidly expanding iGaming market is ripe for innovation in the online gambling arena and GambleRock is paving the web’s way for a new era of virtual gambling.

The most recent & surprising development with the betting community came when they announced that iGaming affiliates are once again allowed to publish new content on the gamblerock.com social networking platform. Originally, the community launched open to allow new & original affiliate content. However, after getting overloaded by online gambling affiliates posting copied and low quality content GambleRock closed its doors to affiliates within its first couple of months in operation.

Affiliates working in the iGaming industries like online sports betting & sportsbooks, online casinos, social gaming, poker, lottery and bingo are now able to publish and share quality, original high quality content on the GambleRock network.

The social network has a few different areas for publishing new gambling related content. There are gRock’s blogs powered by WordPress software. Blog posts get distributed across the website’s recent posts and news sections. GambleRock also has an active betting forum which provides affiliates additional ways of reaching their customer base. The forums have sub sections for niche segments of the online gambling market such as sports betting and no deposit casino bonus codes.

Social Gambling Engine (SGE)

For anyone that hasn’t been reading between the headlines they might not yet be aware of GambleRock’s exciting new technology open to affiliates and gamblers alike. The GambleRock social gambling engine is the first of its kind offering gamblers with an immersive online gaming experience through the site’s social algorithms.

It connects players with newly released free casino games and helps them find exclusive bonus codes from sportsbooks online with bonuses from poker rooms and casinos as well. Online gamblers will discover all kinds of exclusive free spins bonus offers on the all-new GambleRock SGE.

With new free online casino games added every week and classic game titles like Free Slots 777 and 6 Deck Blackjack players have plenty of games to play at gRock.

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SiGMA’19 makes history with record attendance numbers

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SiGMA’19 makes history with record attendance numbers

 

15,000 delegates make it SiGMA Group’s biggest show yet 

SiGMA Group’s biggest show to date closed its doors last week after three days brimming with conferences, workshops, a high energy expo floor, and premier networking events.  Official numbers put the number of attendees for the show at just over 15,000, making SiGMA’19 the group’s biggest ever event.

Live gaming and eye-catching stand designs made this year’s expo a feast for the senses. Exhibitors brought a global flavour to the summit, showcasing cutting-edge games and software, offering innovative industry solutions, and bringing crucial networking opportunities to delegates looking to make next-level connections and deals. With energy high throughout the three-day-event, the expo floor was definitely the place to be for delegates looking to mix business with pleasure.

Bridging the knowledge gap for the growing sector, a series of six thought-provoking conferences and workshops offered a mixture of knowledge-sharing and fierce debate from some of the best minds in the industry. From finance and blockchain solutions, to tackling the brain drain in the HR and Careers conference, to regulation and compliance across jurisdictions both new and old, to eSports and sportsbook, delegates were presented with a 360 degree look at the iGaming sector.

The annual SiGMA Start-Up Pitch also brought investment opportunities and sound business advice to start-ups looking to gain a foothold in the industry as they battled it out for the top prize. A fiercely-fought battle saw Bethereum crowned its winner for it’s social betting solution built on blockchain technology.

And while the days were jam-packed with activity, the evenings included networking opportunities at iGathering dinners, SiGMA’s (and Malta’s) first WBC World Title fight, and a closing night party hosted by Fashion TV Gaming, Pragmatic Play and Videoslots which ended the summit in style.

As the week came to a close, Eman Pulis, founder and CEO of SiGMA Group, commented, “What an amazing show for all those involved!  Now we’re looking ahead to 2020 and the launch of our super-expo in Asia in June 2020. With this new event in Manila, we’ve truly become a global brand in the iGaming industry and I can’t wait to introduce all our friends and partners from both East and West.”

In conjunction with ICE Asia and PAGCOR, the gambling and emerging tech show will cater for the land-based gambling and iGaming sector, as well as blockchain, AI and emerging tech.  More than 10,000 delegates are expected to attend from across Europe, the US, and Asia, making this one of the biggest shows to unite East and West in the region.

Space at the Manila show is already filling up fast, so interested parties looking to expand their business operations in Asia are advised to contact Eman Pulis (eman@sigma.com.mt) for opportunities.

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