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How to Work with Affiliate Programs, Drive Mobile Traffic, Target Africa, and What Is the Role of Blockchain in All These Things? Results of Kyiv iGaming Affiliate Conference 2019

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Kyiv iGaming Affiliate Conference results

 

On September 26, the long-awaited Kyiv iGaming Affiliate Conference 2019 by Smile-Expo took place, the event dedicated to affiliate marketing in the gambling business. The second event outmatched the first in terms of the volume and quality of practical information, the scope of exhibition area, and the general atmosphere of dedicated networking.

About reports

The conference was moderated by the co-founder of Papa Karlo CPA network Konstantin Karpalov, who organized breaks full of humor between the informative reports.

The first to speak was the Chief Marketing and PR Officer of Alfaleads Roman Manuylov. He told the audience how affiliate programs usually worked with advertisers and why it did not bring traffic, and gave recommendations on how to improve the situation.

СМО of TruePlay Lyudmila Krivko shared the details and advantages of the first blockchain-based affiliate program, noting that the distinctive feature of TruePlay was the protection of affiliates against shaving. Besides, Lyudmila offered everyone to take part in the contest that allowed getting 100% RevShare from attracted customers.

The report of CMO Parimatch Africa Dmitry Belianin provoked huge interest, as he focused on the promising African market. Dmitry shared analytic data that showed remarkable demand for the gambling segment in the region alongside the small competition. The speaker mentioned that the market was a gold mine for affiliates and webmasters in case of cooperation with a strong brand.

Head of mobile at the international marketing agency Digital Choo (DC) Maxim Kirienko reviewed the case study of Parimatch. Having experience of work with this upscale customer, the speaker told how to drive traffic to mobile betting apps correctly. Maxim paid attention to the difference between the betting and gambling niches in terms of traffic acquisition, struggle against unfair webmasters and frauds.

The owner of Clicklead.ru affiliate network Anton Voystrikov continued the theme of mobile traffic. He talked about categories of CPA apps focusing on gambling and betting apps. Anton specified strategies of traffic acquisition through apps, their advantages, and related risks.

Founder of Initium Group Vitaliy Stetsenko also contributed to the understanding of the mobile market. In his report, he highlighted the main benefits of apps in lead generation, provided examples of creatives and statistics.

Founder of Quints Roman Bout thoroughly analyzed the CPA model and compared it with the Revenue Share. He noted that CPA traffic was the pain of beginning operators that had to compete with major brands, as it required much effort. Roman noted that only the correct retention strategy could help to cope with the problem and explained how to achieve that.

CEO of LAWBOOT law firm Viacheslav Ustimenko raised the question of loot boxes and skins in video games as gambling elements. The speaker dispelled the widespread myth about the lack of regulation of cryptocurrency settlements and gave recommendations on license acquisition and business registration.

CEO of Gambling.pro Tatiana Nasonova discussed the needs of advertisers, webmasters, and CPA networks, as well as the possibility of their realization. The speaker explained how to come to understanding between parties and build trust relations.

CEO of Endorphina Jan Urbanec looked at the market from the standpoint of game developers. He explained why they appreciated affiliates and what kind of collaboration they expected. Jan especially highlighted the value of content and explained how developers could help webmasters gain it.

Panel discussion

Panel discussion “Casino, betting, esports: finding the right balance” raised a furor among attendees that were leaving questions for speakers during the whole conference and the discussion. As the moderator, CEO of PartnerMatrix Levon Nikoghosyan studied the interests of the audience and made sure that all main themes were covered.  

CEO of Playtini Anton Tlustyy and Head of Acquisitions at Firelink Media Vladimir Luchaninov analyzed the market mainly from the standpoint of content. In their turn, Head of Product Marketing at Adjarabet Giorgi Gvenetadze and СМО of Favbet/Favorit Sport Nik Rudenko assessed the situation in the market from the side of operators. Affiliates and webmasters showed interest in their stance on numerous questions.

Feedbacks of sponsors and exhibitors

The exhibition area of the second Kyiv iGaming Affiliate Conference significantly increased. Ten big industry companies presented products and services.

Among them, you could find gambling operators PokerMatch, Favbet and Favorit Sport, affiliate program TruePlay, online casino developer SoftGamings, international marketing agencies Digital Choo and ZLODEI, aggregator Slotegrator, outsourcing company SupportLAB, developer of affiliate marketing software Quints, and international LPB Bank.

In many respects, the event has been successful due to sponsors that supported it. Organizers express gratitude to:

  • Platinum and Bags Sponsor – international operator PokerMatch;
  • Silver Sponsor – affiliate program TruePlay;
  • Exhibition Area Sponsor – online casino software developer SoftGamings;
  • Badge / Lanyard Sponsor – international marketing agency Digital Choo (DC);
  • Registration Sponsor – international bookmaker FINBET.

The following feedbacks can convey the general atmosphere of the event.

“I liked the event a lot. It means that you were great at attracting visitors and we did our best with the product. Keep moving!” Ruslan Bangert, CEO of PokerMatch. 

“Everything was great, we liked the event. We will participate once again. We wish you good luck in the further development of the event,” Sergey, SoftGamings.

“I like the dynamics of the event. We participated in this conference last year. And we can see how it grows, gets more diversified and convenient for work, offers many interesting speakers. Good job, make it more often,” Eduard Rogov, CMO at Quints.

You can read more about the goings-on in the exhibition area of Kyiv iGaming Affiliate Conference 2019 and find feedbacks of all exhibitors and sponsors in standalone materials that will be soon published on the website of the event.

Kyiv iGaming Affiliate Conference 2020

The second conference outperformed the first one in all respects, which is confirmed by feedbacks of participants, sponsors, and guests of the event. The team of Smile-Expo will do everything possible for the third event to outshine the success of previous events. See you in 2020!

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Non-South African Platforms are Breaking into ZA iGaming

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Non-South African Platforms are Breaking into ZA iGaming
Photo Soure: pixabay

 

While Europe has established a very healthy iGaming industry and traditional forms of iGaming are taking root in North America – as the activity of gambling on daily fantasy sports has been long-established – platforms are turning their attention to the next big regions. There’s a lot of excitement around South America given the recent changes in regulation in Peru and Colombia, but perhaps the most interesting locale is that of Africa.

The African market is very promising, with there being a remarkable demand for the gambling segment alongside the relatively small level of competition in place. Focusing on the current market of South Africa, it can be seen that alongside domestic providers, some non-South African platforms have been able to garner some of the audience. Today we look at how these international brands are winning the trust of the consumer in this potential future hotbed of iGaming.

The state of play in ZA

South Africa totes three well-rated nationally-based online casino operators win Springbok Casino, their sister site Thunderbolt Casino, and ZAR Casino. However, among the small collection of online casino brands present in the South African online space, there are two standout international websites. Based in Malta, Sloty Casino and Karamba Casino offer their gaming to South Africa and are both ranked among the most popular online casinos in the country. Sloty ranks the highest of the two, but Karamba boasts the only perfect five-star review score of all five of the stated operators.

As you would assume from a rather underdeveloped and only slightly competitive online casino scene, the established national brands haven’t been required to reach a high level yet. Brands that are Europe-facing have had to keep up with the competition and continue to enhance their offering. While the incoming casinos didn’t necessarily have to bring their whole European platform and could arguably have entered the market with a slightly better offering than what’s in place, they appear to have done so to great effect.

Competing with European experience

Source: pixabay

As can be seen across the five detailed brands, they all cater to the local audience by offering the rand currency. However, the experience of the Malta-based brands shines through as soon as you look at the welcome bonuses available to South African players. Springbok and its sister site offer a nice welcome bonus of bonus funds, but Karamba and Sloty offer 100 free spins and 300 free spins respectively, alongside bonus funds. ZAR has followed this welcome bonus structure as it has proven to be competitive in Europe, let alone the comparatively sparse space of South Arica.

Another key aspect is the range of game providers included on the websites. Springbok, which is currently ranked as the best in South Africa, only offers games from RTG. While RTG is a great game developer, only offering titles from one provider can make the experience feel lacking in variety. Sloty boasts games from the likes of Yggdrasil, Oryx Gaming, NetEnt, Microgaming, Play’n Go, and Evolution Gaming while Karamba draws from NetEnt, Microgaming, Pragmatic Play, NeoGames, and Evolution Gaming. More games, more creative directions, and more regular updates to the library become essential in a competitive sector.

One area where nationally-based online casinos should have the upper hand is in banking. Two of the South Africa-based casinos, Thunderbolt and Springbok, offer more than enough safe, secure, and relevant transaction options to their players (seven and five respectively), with ZAR lacking by only offering Visa and MasterCard deposits and withdrawals. Sloty has the same five-piece selection as Springbok, but Karamba has gone all-in with 11 payment options. It should be noted, however, that only Thunderbolt caters to Bitcoin transactions – a type of payment method that could become increasingly important to African-facing companies in the future.
While Springbok, Thunderbolt, and ZAR undoubtedly offer high-quality online casino gaming platforms to the players of South Africa, Karamba and Sloty have immediately broken into the market by competing on a similar level to that of Europe as opposed to the much more shallow playing field of Africa.

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AskGamblers Casino Complaint Service returned over $8,79 million to players in 2019

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AskGamblers Casino Complaint Service returned over $8,79 million to players in 2019

 

AskGamblers Casino Complaint Service team helped almost 2,000 players recover more than $8,79 million in unpaid, delayed or unfairly confiscated money in 2019.

The official AskGamblers Casino Complaint Service annual report for 2019 is out and showing impressive results! AGCCS broke their own record by recovering the staggering $8,795,250.89 of unpaid, delayed or unfairly confiscated money, which amounts to a 30% increase in comparison to the 2018 results.

According to the AGCCS Annual Report 2019, the customer support team received and reviewed 9,809 new complaints last year which were
submitted by 6,804 players against 725 different online casino brands. What’s more, the customer support team accepted 2,650 cases. In total, the support team resolved 2,257 of accepted cases, which amounts to 84% of the total accepted cases.

The AskGamblers customer support team stated: “We are very pleased to announce that we broke previous year’s records. We want to take this opportunity to thank players for using AskGamblers Casino Complaint Service and to invite even more gambling enthusiasts to turn to us whenever they have a complaint.”

You can read the full AskGamblers Casino Complaint Service 2019 report on AskGamblers and visit AskGamblers Casino Complaint Service to submit any complaints.

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Things must change

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Things must change

 

James Ashton from FindMyUKCasino.com says that affiliates targeting self-excluded players are damaging the entire industry

The relationship between online casino operators and affiliates is under more strain than ever before as regulators and watchdogs continue to tighten responsible gambling requirements.

The UK Gambling Commission has made clear that operators are ultimately responsible for the content that is published on their behalf by affiliates.

This has forced online gambling brands and their affiliate managers to audit their publisher partners and set guidelines for the responsible marketing of their sites.

As a professional online casino affiliate committed to responsible and compliant marketing, we have welcomed this approach as we believe it is also our responsibility to protect players.

This has seen us carry out major changes to our site, from ensuring significant and full terms and conditions are always next to bonus offers via auditing and reworking content.

For example, our best online casino page only lists four of our partner online casino brands with those listed scoring the highest during our review process.

Other online casino affiliates list hundreds of online casinos under their best online casino pages in a bid to maximise revenues from what is usually a high-volume traffic page.

We believe players searching for best online casinos are looking for information about the brands that stand out above the rest – listing hundreds to maximise commission is therefore irresponsible.

There are plenty of online casinos affiliates just like us, affiliates that care about players and being responsible over trying to turn a quick profit. But there are some that are not.

Recently I have seen a growing number of online casino affiliates creating content aimed at UK players that have self-excluded, pushing them to non UKGC-licensed websites.

These publishers are writing ranking pages around terms such as “Online casinos not on GamStop” when we all know that UKGC-licensed operators must work with GamStop.

These ranking pages then list tens or even hundreds of online casino sites that hold licenses from Curaçao and other offshore jurisdictions.

The only reason for creating content around these terms is to target those that have self-excluded because they believe they have a gambling problem or acknowledge the have an addiction.

This is disgraceful behaviour on behalf of the affiliate and is doing untold damage to publishers that believe the foundation of their business is to protect all players, not just the most vulnerable.

Some publishers have stopped short of actually listing online casinos that are not on GamStop and that don’t hold a UKGC licence, but have still created content around these terms.

Again, this is clearly aimed at drawing players searching for these terms to their sites, and then pushing them to other articles and reviews where they are encouraged to sign up and play.

Online gambling operators should also be concerned; some of the publishers creating these sorts of pages are among the largest in the industry and also promote UK-licensed brands.

These operators should be concerned about what impact partnering with affiliates that undertake such black hat techniques might have on their licence should the UKGC find out.

This practice needs to be addressed as a matter of urgency; online casino affiliates publishing such pages should do the right thing and take them down.

UK-licensed online casino operators should better audit their partners – just Google “Online casinos not on GamStop” and you can easily see who is creating content around these terms.

Once they have identified the culprits, they should issue an ultimatum – remove the page or they will cease working with them. This is the only way to protect players and, ultimately, their licence.

On a personal and professional note, it really is a shame to see that some affiliates do not see that their ultimate responsibility is to ensure that players are properly protected.

To do this, they need to provide them with the information they need – including T&Cs – about online casinos to enable them to make an informed decision about where to play.

They should make players aware of the resources available to them if they do feel they have a problem, such as GamStop, and not use it as a technique for acquiring new players.

There are plenty of affiliates out there doing great things when it comes to responsible gambling and compliance, which makes it such as shame that a small number are behaving so badly.

This is not only damaging to online gambling operators and affiliates, but also to the UK players they are pushing to these offshore sites.

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