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How to Work with Affiliate Programs, Drive Mobile Traffic, Target Africa, and What Is the Role of Blockchain in All These Things? Results of Kyiv iGaming Affiliate Conference 2019
On September 26, the long-awaited Kyiv iGaming Affiliate Conference 2019 by Smile-Expo took place, the event dedicated to affiliate marketing in the gambling business. The second event outmatched the first in terms of the volume and quality of practical information, the scope of exhibition area, and the general atmosphere of dedicated networking.
About reports
The conference was moderated by the co-founder of Papa Karlo CPA network Konstantin Karpalov, who organized breaks full of humor between the informative reports.
The first to speak was the Chief Marketing and PR Officer of Alfaleads Roman Manuylov. He told the audience how affiliate programs usually worked with advertisers and why it did not bring traffic, and gave recommendations on how to improve the situation.
СМО of TruePlay Lyudmila Krivko shared the details and advantages of the first blockchain-based affiliate program, noting that the distinctive feature of TruePlay was the protection of affiliates against shaving. Besides, Lyudmila offered everyone to take part in the contest that allowed getting 100% RevShare from attracted customers.
The report of CMO Parimatch Africa Dmitry Belianin provoked huge interest, as he focused on the promising African market. Dmitry shared analytic data that showed remarkable demand for the gambling segment in the region alongside the small competition. The speaker mentioned that the market was a gold mine for affiliates and webmasters in case of cooperation with a strong brand.
Head of mobile at the international marketing agency Digital Choo (DC) Maxim Kirienko reviewed the case study of Parimatch. Having experience of work with this upscale customer, the speaker told how to drive traffic to mobile betting apps correctly. Maxim paid attention to the difference between the betting and gambling niches in terms of traffic acquisition, struggle against unfair webmasters and frauds.
The owner of Clicklead.ru affiliate network Anton Voystrikov continued the theme of mobile traffic. He talked about categories of CPA apps focusing on gambling and betting apps. Anton specified strategies of traffic acquisition through apps, their advantages, and related risks.
Founder of Initium Group Vitaliy Stetsenko also contributed to the understanding of the mobile market. In his report, he highlighted the main benefits of apps in lead generation, provided examples of creatives and statistics.
Founder of Quints Roman Bout thoroughly analyzed the CPA model and compared it with the Revenue Share. He noted that CPA traffic was the pain of beginning operators that had to compete with major brands, as it required much effort. Roman noted that only the correct retention strategy could help to cope with the problem and explained how to achieve that.
CEO of LAWBOOT law firm Viacheslav Ustimenko raised the question of loot boxes and skins in video games as gambling elements. The speaker dispelled the widespread myth about the lack of regulation of cryptocurrency settlements and gave recommendations on license acquisition and business registration.
CEO of Gambling.pro Tatiana Nasonova discussed the needs of advertisers, webmasters, and CPA networks, as well as the possibility of their realization. The speaker explained how to come to understanding between parties and build trust relations.
CEO of Endorphina Jan Urbanec looked at the market from the standpoint of game developers. He explained why they appreciated affiliates and what kind of collaboration they expected. Jan especially highlighted the value of content and explained how developers could help webmasters gain it.
Panel discussion
Panel discussion “Casino, betting, esports: finding the right balance” raised a furor among attendees that were leaving questions for speakers during the whole conference and the discussion. As the moderator, CEO of PartnerMatrix Levon Nikoghosyan studied the interests of the audience and made sure that all main themes were covered.
CEO of Playtini Anton Tlustyy and Head of Acquisitions at Firelink Media Vladimir Luchaninov analyzed the market mainly from the standpoint of content. In their turn, Head of Product Marketing at Adjarabet Giorgi Gvenetadze and СМО of Favbet/Favorit Sport Nik Rudenko assessed the situation in the market from the side of operators. Affiliates and webmasters showed interest in their stance on numerous questions.
Feedbacks of sponsors and exhibitors
The exhibition area of the second Kyiv iGaming Affiliate Conference significantly increased. Ten big industry companies presented products and services.
Among them, you could find gambling operators PokerMatch, Favbet and Favorit Sport, affiliate program TruePlay, online casino developer SoftGamings, international marketing agencies Digital Choo and ZLODEI, aggregator Slotegrator, outsourcing company SupportLAB, developer of affiliate marketing software Quints, and international LPB Bank.
In many respects, the event has been successful due to sponsors that supported it. Organizers express gratitude to:
- Platinum and Bags Sponsor – international operator PokerMatch;
- Silver Sponsor – affiliate program TruePlay;
- Exhibition Area Sponsor – online casino software developer SoftGamings;
- Badge / Lanyard Sponsor – international marketing agency Digital Choo (DC);
- Registration Sponsor – international bookmaker FINBET.
The following feedbacks can convey the general atmosphere of the event.
“I liked the event a lot. It means that you were great at attracting visitors and we did our best with the product. Keep moving!” Ruslan Bangert, CEO of PokerMatch.
“Everything was great, we liked the event. We will participate once again. We wish you good luck in the further development of the event,” Sergey, SoftGamings.
“I like the dynamics of the event. We participated in this conference last year. And we can see how it grows, gets more diversified and convenient for work, offers many interesting speakers. Good job, make it more often,” Eduard Rogov, CMO at Quints.
You can read more about the goings-on in the exhibition area of Kyiv iGaming Affiliate Conference 2019 and find feedbacks of all exhibitors and sponsors in standalone materials that will be soon published on the website of the event.
Kyiv iGaming Affiliate Conference 2020
The second conference outperformed the first one in all respects, which is confirmed by feedbacks of participants, sponsors, and guests of the event. The team of Smile-Expo will do everything possible for the third event to outshine the success of previous events. See you in 2020!
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Sports bettor Kwiff supercharges its affiliate strategy with new RavenTrack partnership
Kwiff, the pioneer of the “supercharged” betting experience, has officially announced the appointment of RavenTrack as its primary affiliate tracking provider. This strategic partnership aims to enhance Kwiff’s affiliate operations through RavenTrack’s advanced platform-as-a-service (PaaS) technology.
By integrating RavenTrack’s sophisticated tracking solutions, Kwiff intends to streamline its affiliate program management, ensuring greater transparency, accuracy, and efficiency for its growing network of partners.
The move comes as Kwiff continues to scale its presence across the UK and international markets, leveraging its unique algorithm that randomly supercharges any bet, regardless of the sport or market.
“From our very first conversation, it was clear that Kwiff were looking for more than just a tracking platform, they needed a partner who could genuinely match their ambition and long-term strategic vision. We’re truly grateful that Kwiff chose RavenTrack in what was a highly competitive process, and I’m personally proud to have helped bring the partnership together,” said Kate Scowen, sales and growth manager at RavenTrack.
“The first few months of working together have already been fantastic, and it’s been a real pleasure working with their team. We’re excited for what’s ahead and look forward to building a strong, long-lasting relationship together.”
Jack Milner, campaign manager at Kwiff, commented on the partnership, saying: “RavenTrack came highly recommended and with a strong track record within the iGaming sphere. We have enjoyed a fantastic start, working with their brilliant and incredibly helpful team and I look forward to a long and fruitful partnership together.”
The collaboration aligns with Kwiff’s recent period of rapid expansion. RavenTrack’s reputation for providing high-performance tracking and exceptional customer support was a decisive factor in the selection process. As an industry leader in affiliate tech, RavenTrack will provide Kwiff with the robust infrastructure required to manage complex data sets and optimise ROI for its affiliate channel.
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N1 SEO Traffic Cup First Chapter is Over — Winners and Results
The first tournament of the N1 Traffic Cups series, N1 SEO Traffic Cup, has ended.
Over the course of two months, more than 300 teams drove SEO traffic to N1 Partners casino and betting brands, competing for prizes and demonstrating the efficiency of their strategies.
Learn which teams made it to the top and their levels, key facts and figures, as well as comments from the winners about their experiences, strategies, and results achieved.
N1 SEO Traffic Cup in figures: prizes and participants
It is important to note that the teams’ results were evaluated not only in terms of traffic volumes but also in terms of scaling and diversifying traffic between several brands.
Tournament in figures:
- 14 teams reached the prize levels;
- 54 teams with Participant status that are not included in the prize levels will participate in an additional prize draw;
- 300+ teams drove SEO traffic during the tournament.
Among the prizes at various levels are attending top global sporting events – from F1 in Monaco to the 2026 FIFA World Cup matches in the USA; flying in zero gravity; an all-inclusive dream vacation in the Maldives; BMW and Ducati bikes; Apple gadgets; Cartier jewellery; Rolex watches and much more.
Alexa Bond, Head of Affiliates at N1 Partners, also notes the importance of the event for the company and partners: “N1 Traffic Cups is a reflection of how we see the promo: with transparent mechanics, an emphasis on real results and the opportunity for partners to scale and earn more. This is not just a promo; it is a motivation system for our partners.
The N1 SEO Traffic Cup has once again proved the value of a strong partnership: the high engagement, expertise, and strong results of the participants show that such events are equally effective for both partners and N1 Partners, building long-term interest, trust, and mutual engagement.”
Winners’ shortlist
Two months of competition, scaling, and testing to ensure that only the strongest remain in the finals. Below are the teams that have reached the prize levels and are among the winners of the N1 SEO Traffic Cup.
Depending on the number of points scored, participants reached one of four prize levels with rewards worth: €25,000, €15,000, €7,000, and €5,000 per team, based on their final tournament ranking.
Winners about N1 SEO Traffic Cup
How the tournament unfolded, what motivated the winners to keep climbing higher through the ranks, and the emotions they experienced along the way — told firsthand by the participants of the N1 SEO Traffic Cup.
Alfaleads Network
“Our result became possible due to a combination of factors: firstly, we specialise in SEO traffic and have many strong and stable SEO partners, both large and small. In addition, we would like to note that the N1 products have good CRs, so we got a real win-win here.
For our team, the coolest prize at Level 3 is the Kronos massage chair. In our field, sometimes you just want to switch off and exhale, so this is the most relevant thing. Moreover, such a chair will definitely never be empty in the office,” emphasises the Alfaleads Network team, Level 3 winners.
Advertise
«Strong products, competitive conditions, and a team that’s always ready to help and quickly resolve any issues are what truly motivate performance in N1 Partners promos.
We took part in the N1 Puzzle Promo last year and were excited to join the N1 SEO Traffic Cup this time. Back then, the main prize was a helicopter, along with additional rewards available throughout the tournament. This year’s level-based format with different prize categories is a smart move — it allows you to choose rewards based on your preferences.
At our Level 4, the most appealing prize is Apple glasses. However, for us, the most practical option is the cash reward, which we’ll use to reward the entire team that contributed to the final result,” said a representative of Advertise, a Level 4 prize winner.
RevenueLab
“In many ways, our result is about a combination of product understanding and constant work with traffic. When you know the strengths of the offers, it is much easier to find the right traffic for them and build working links.
We tried to analyse traffic from the web more deeply, look at user behaviour, see the quality of sources and how stable the result is over time. Everything that showed potential was quickly scaled up, but weak bundles were not kept — they were either refined or disabled.
Of course, interaction with N1 managers played a big role: there was always quick feedback, openness to hypotheses discussion and help with optimisation, which greatly accelerated the work.
As a result, it was this combination of product expertise, analytics, and live communication that produced this result.
In our segment, the MacBook looks the coolest, but each prize offered is unique. Separately, we would like to note that N1 always has the best gifts and rewards!” the RevenueLab team, the winner of Level 4, comments.
For teams with Participant status who did not enter the prize levels of the tournament, scoring from 20 to 499 points, an additional prize draw was held — PlayStation 5 Pro, iPhone 17 Pro Max and exclusive N1 Partners merch.
The results can be found in the N1 Partners Instagram on May 8th!
The second tournament from the N1 Traffic Cups series is coming soon — don’t miss the updates from N1 Partners!
Work with N1 Partners:
- 14+ casino and betting brands with high Reg2Dep
- 10+ Tier-1 GEOs
- CPA up to €700 and RevShare up to 55% + NNCO for top affiliates
Be number one with N1!
News
Support N1 Partners at the G Gate Awards 4 Nominations, Power Your Vote
N1 Partners has been nominated for the G Gate Awards 2026 in 4 categories — the company is among the market leaders who are changing the industry in several directions at once: from developing the partnership ecosystem and expanding the product portfolio to introducing new marketing approaches, media formats and working with content, including YouTube.
N1 Partners is actively working to create a base for networking and development within its community, which is why partners can participate in the work and directly influence the success of the affiliate program!
Vote for N1 Partners in the following nominations:
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- iGaming-advertiser of the year.
The company offers some of the best conditions for partners: CPA up to €700 and RevShare up to 55%, 14+ brands on 10+ Tier-1 GEO are available and the portfolio is constantly being updated. This creates conditions for growth. By the end of 2025, the average number of FTDs per month increased by 150%!
- iGaming-advertiser of the year.
- PR campaign of the year.
N1 Puzzle Promo is one of the biggest promotions of 2025, with the main gift of the Robinson R22 helicopter and coverage in 50+ media! The prize fund was €500,000.
- Event of the year.
The team also held a big show event at the end of N1 Puzzle Promo as part of the iGB Affiliate in Barcelona. The industry’s interest is confirmed by the numbers: more than 2,000 registrations; and 600+ confirmed guests gathered at this private event to congratulate the finalists and celebrate the end of the campaign. - YouTube project of the year.
N1 Partners YouTube is a media outlet within the affiliate industry with proprietary formats and a focus on real-world market experience. In the first six months, the channel organically gained more than 4,000 subscribers from the field and 70,000 views on all materials; launched 2 permanent formats; and attracted industry leaders from founders to market experts.
How to vote for N1 Partners at G Gate Awards?
The first stage of voting will be held from April 15 to May 20, and then the finalists can be supported from May 22 to June 22.
Vote for N1 Partners at G Gate Awards:
- Visit the award website;
- Choose N1 Partners in four categories;
- Click on the “Cast your votes” button;
- Enter your phone number;
- Confirm your vote through the incoming call (enter the last 4 digits of the number).
Your vote is very important — thank you for the support!
Why work with N1 Partners:
- 14+ casino and sportsbook brands with high Reg2Dep
- 10+ Tier-1 GEOs
- CPA up to €700 and RevShare up to 55% + NNCO for top partners
Be number one with N1!
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