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How to Work with Affiliate Programs, Drive Mobile Traffic, Target Africa, and What Is the Role of Blockchain in All These Things? Results of Kyiv iGaming Affiliate Conference 2019

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Kyiv iGaming Affiliate Conference results

 

On September 26, the long-awaited Kyiv iGaming Affiliate Conference 2019 by Smile-Expo took place, the event dedicated to affiliate marketing in the gambling business. The second event outmatched the first in terms of the volume and quality of practical information, the scope of exhibition area, and the general atmosphere of dedicated networking.

About reports

The conference was moderated by the co-founder of Papa Karlo CPA network Konstantin Karpalov, who organized breaks full of humor between the informative reports.

The first to speak was the Chief Marketing and PR Officer of Alfaleads Roman Manuylov. He told the audience how affiliate programs usually worked with advertisers and why it did not bring traffic, and gave recommendations on how to improve the situation.

СМО of TruePlay Lyudmila Krivko shared the details and advantages of the first blockchain-based affiliate program, noting that the distinctive feature of TruePlay was the protection of affiliates against shaving. Besides, Lyudmila offered everyone to take part in the contest that allowed getting 100% RevShare from attracted customers.

The report of CMO Parimatch Africa Dmitry Belianin provoked huge interest, as he focused on the promising African market. Dmitry shared analytic data that showed remarkable demand for the gambling segment in the region alongside the small competition. The speaker mentioned that the market was a gold mine for affiliates and webmasters in case of cooperation with a strong brand.

Head of mobile at the international marketing agency Digital Choo (DC) Maxim Kirienko reviewed the case study of Parimatch. Having experience of work with this upscale customer, the speaker told how to drive traffic to mobile betting apps correctly. Maxim paid attention to the difference between the betting and gambling niches in terms of traffic acquisition, struggle against unfair webmasters and frauds.

The owner of Clicklead.ru affiliate network Anton Voystrikov continued the theme of mobile traffic. He talked about categories of CPA apps focusing on gambling and betting apps. Anton specified strategies of traffic acquisition through apps, their advantages, and related risks.

Founder of Initium Group Vitaliy Stetsenko also contributed to the understanding of the mobile market. In his report, he highlighted the main benefits of apps in lead generation, provided examples of creatives and statistics.

Founder of Quints Roman Bout thoroughly analyzed the CPA model and compared it with the Revenue Share. He noted that CPA traffic was the pain of beginning operators that had to compete with major brands, as it required much effort. Roman noted that only the correct retention strategy could help to cope with the problem and explained how to achieve that.

CEO of LAWBOOT law firm Viacheslav Ustimenko raised the question of loot boxes and skins in video games as gambling elements. The speaker dispelled the widespread myth about the lack of regulation of cryptocurrency settlements and gave recommendations on license acquisition and business registration.

CEO of Gambling.pro Tatiana Nasonova discussed the needs of advertisers, webmasters, and CPA networks, as well as the possibility of their realization. The speaker explained how to come to understanding between parties and build trust relations.

CEO of Endorphina Jan Urbanec looked at the market from the standpoint of game developers. He explained why they appreciated affiliates and what kind of collaboration they expected. Jan especially highlighted the value of content and explained how developers could help webmasters gain it.

Panel discussion

Panel discussion “Casino, betting, esports: finding the right balance” raised a furor among attendees that were leaving questions for speakers during the whole conference and the discussion. As the moderator, CEO of PartnerMatrix Levon Nikoghosyan studied the interests of the audience and made sure that all main themes were covered.  

CEO of Playtini Anton Tlustyy and Head of Acquisitions at Firelink Media Vladimir Luchaninov analyzed the market mainly from the standpoint of content. In their turn, Head of Product Marketing at Adjarabet Giorgi Gvenetadze and СМО of Favbet/Favorit Sport Nik Rudenko assessed the situation in the market from the side of operators. Affiliates and webmasters showed interest in their stance on numerous questions.

Feedbacks of sponsors and exhibitors

The exhibition area of the second Kyiv iGaming Affiliate Conference significantly increased. Ten big industry companies presented products and services.

Among them, you could find gambling operators PokerMatch, Favbet and Favorit Sport, affiliate program TruePlay, online casino developer SoftGamings, international marketing agencies Digital Choo and ZLODEI, aggregator Slotegrator, outsourcing company SupportLAB, developer of affiliate marketing software Quints, and international LPB Bank.

In many respects, the event has been successful due to sponsors that supported it. Organizers express gratitude to:

  • Platinum and Bags Sponsor – international operator PokerMatch;
  • Silver Sponsor – affiliate program TruePlay;
  • Exhibition Area Sponsor – online casino software developer SoftGamings;
  • Badge / Lanyard Sponsor – international marketing agency Digital Choo (DC);
  • Registration Sponsor – international bookmaker FINBET.

The following feedbacks can convey the general atmosphere of the event.

“I liked the event a lot. It means that you were great at attracting visitors and we did our best with the product. Keep moving!” Ruslan Bangert, CEO of PokerMatch. 

“Everything was great, we liked the event. We will participate once again. We wish you good luck in the further development of the event,” Sergey, SoftGamings.

“I like the dynamics of the event. We participated in this conference last year. And we can see how it grows, gets more diversified and convenient for work, offers many interesting speakers. Good job, make it more often,” Eduard Rogov, CMO at Quints.

You can read more about the goings-on in the exhibition area of Kyiv iGaming Affiliate Conference 2019 and find feedbacks of all exhibitors and sponsors in standalone materials that will be soon published on the website of the event.

Kyiv iGaming Affiliate Conference 2020

The second conference outperformed the first one in all respects, which is confirmed by feedbacks of participants, sponsors, and guests of the event. The team of Smile-Expo will do everything possible for the third event to outshine the success of previous events. See you in 2020!

Affiliate Success

Casino Guru secures SiGMA Central Europe B2C Awards’ Best Affiliate 2025 distinction

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Casino Guru secures SiGMA Central Europe B2C Awards' Best Affiliate 2025 distinction

Casino Guru has won the “Best Affiliate 2025” category at the SiGMA Central Europe B2C Awards, distinguishing the company’s efforts in delivering the best online casino database and guiding players to the safest casinos of their choice.

Via Tuscolana hosted the ceremony on Tuesday, November 4, in Rome, Italy, distinguishing a number of companies, among which was Casino Guru, which secured the landmark accolade for itself.

Commenting on the win, Casino Guru’s Head of Casino Research, Matej Novota, said: “Winning the Best Affiliate 2025 award at the SiGMA Central Europe B2C Awards is a meaningful milestone for us as we approach the end of the year. At Casino Guru, we are honored to be recognized in this category. Our mission has always been to build the world’s most comprehensive online casino database and to offer impartial insights that empower players to make informed decisions. This award strengthens our resolve to continue serving as a trusted bridge between players and operators, while upholding the highest standards of integrity, transparency, and fairness in everything we do.”

Casino Guru has been awarded for its unflagging commitment to providing players with the most reliable up-to-date information about casinos and bonuses.

At its core, Casino Guru is committed to making the gambling industry safer and promoting best practices in Responsible Gaming. The company plays an active role in shaping these standards, drawing on its extensive experience, expertise, and firmly held values of fairness, integrity, and transparency.

Platforms such as the Global Self-Exclusion Initiative and Casino Guru Academy have been created to foster a better understanding of Responsible Gambling and how players and industry professionals can leverage it to their benefit.

Notably, the Casino Guru Awards have become a trend-setter in actively encouraging change on the part of industry stakeholders, and distinguishing deserving individuals and companies across numerous categories, such as Rising Star in Responsible Gambling, Most Impactful Social Responsibility Initiative, Fairest Bonus Policy, Industry Culture Shaper, and more.

Casino Guru has worked tirelessly, developing the world’s most complicated ranking system, the Safety Index, which carefully examines each casino’s offer, focusing on criteria favored by players, and issues an objective score that is also regularly updated.

Besides the Safety Index, Casino Guru has launched and maintains a world-beating independent adjudication service, the Complaint Resolution Center, which has returned more than $50m to players, including closing cases that involved more than $1m disputed by a single player.

Casino Guru is proud to receive the latest accolade from the SiGMA Central Europe B2C Awards, celebrating the company’s commitment to making gambling safer and better for everyone out there.

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Conferences

Palms Bet Takes Center Stage as General Sponsor of the EEGS Affiliate Conference

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Palms Bet Takes Center Stage as General Sponsor of the EEGS Affiliate Conference

The Eastern European Gaming Summit (EEGS) is proud to announce Palms Bet as the General Sponsor of this year’s Affiliate Conference, taking place alongside EEGS 2025 – where innovation, regulation, and strategic collaboration converge.

As one of Bulgaria’s leading gaming and entertainment brands, Palms Bet has played a pivotal role in shaping the local and regional iGaming landscape. Its continued investment in digital innovation and affiliate partnerships reflects a deep commitment to responsible growth and industry excellence.

The Affiliate Conference at EEGS will gather affiliate leaders, operators, digital marketers, and regulators to explore the evolving landscape of player acquisition, data-driven marketing, and compliance in regulated markets.

Through its support, Palms Bet reinforces the mission of EEGS — to create a dynamic space for learning, networking, and advancing the future of the gaming and affiliate ecosystem across Europe.

🎯 Save the date:
🗓️ 26 November 2025 
📍 Inter Expo Center, Sofia 

Join us for an inspiring edition of EEGS and the Affiliate Conference, powered by Palms Bet!

Let’s shape the future of iGaming together – where innovation meets collaboration, and affiliates lead the way!  

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N1 Partners at SiGMA Central Europe 2025 Results: A Key Pit Stop on the Road to the Helicopter

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N1 Partners turned its presence at SiGMA Central Europe 2025 into a full-throttle hub for business and networking — reconnecting with partners, solidifying collaborations, and expanding shared strategies at N1 Partners’ booth. The event became another major milestone in the journey toward the grand finale of the flagship N1 Puzzle Promo campaign.

This stop followed London and Lisbon earlier in the year, where each event revealed a new chapter of the promo’s story. London introduced the branded iconic double-decker Wealth Bus activation, Lisbon added the “Surfing on the Waves to Success” experience, and Rome brought an Italian racing-spirit pit-stop concept, fueling the next pace of the competition.

“Our road to the N1 Puzzle Promo final in Barcelona is made up of many milestones, the brightest of which are London, Lisbon, and now Rome,” says Alexa Bond, Head of Affiliates at N1 Partners. “Each point isn’t just an event. It’s where we meet partners in person, plan new steps together, and keep moving forward. Rome felt like a ‘pit stop’ in the best sense – a moment to refuel, check the direction, and continue the race toward the helicopter.”

A Booth That Never Stopped Moving

The N1 Partners stand became one of the most vibrant spots of the exhibition floor, drawing continuous attention from attendees and media alike.

  • 500+ productive meetings were held with major affiliates and key iGaming players.
  • 600+ portions of gelato were served — a crowd favorite symbolizing the Italian touch.
  • 200+ N1-branded merch packs were handed out, quickly becoming recognizable visuals across the venue.
  • 300+ participants took part in the HeliRun Challenge, the bespoke mechanical time-trial maze where accuracy, speed, and focus count.
  • 250+ took part in the LEGO Ferrari giveaway, with the lucky winner describing their prize as “an everyday reminder of how competition keeps you moving.”

The booth aesthetic took inspiration from Italian racing culture – not flashy but clear, focused, and energetic, reflecting the push toward the finish line of the campaign.

Spotlight and Media Presence

Throughout SiGMA Central Europe, N1 Partners engaged in multiple media interviews and appearances across leading affiliate-industry platforms and podcasts. Discussions focused on the evolution of affiliate marketing, the mechanics behind N1 Puzzle Promo, and how tailored offers and transparency continue to reshape the multi-brand affiliate model.

Next Stop: Barcelona 2026 — The Grand Finale

The journey continues to Barcelona, where during iGB/ICE Europe 2026 N1 Partners will host the grand finale celebration of the N1 Puzzle Promo.

  • Grand prize for winners – a Robinson R22 Beta II helicopter.
  • Premium gifts for the top 10 winners: Porsche eBike Sport, Cartier Santos Medium watch, MacBook Pro, Leica Q2, Apple Vision Pro, and more.
  • Exclusive prize draw for ceremony guests.
  • Full entertainment show with top artists and a headliner.

“We look forward to celebrating with our partners who’ve been part of this journey. It’s our shared moment to enjoy,” said the N1 Partners team.

Join the Race

Want to accelerate your affiliate performance? Join N1 Partners and become a driver in the race to win. 

Visit n1.partners for details.

About N1 Partners

N1 Partners is a multi-brand affiliate program and direct advertiser, uniting 14+ casino and betting brands. 

Operating across 10+ Tier-1 GEOs, the company delivers high-conversion traffic and flexible terms for partners worldwide. With Reg2Dep rates of up to 70% and a trusted network of 10,000+ affiliates, N1 Partners offers competitive deals for top partners — CPA up to €700 and RevShare up to 45% — ensuring that partners always stay ahead in the game.

Be number one with N1!

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