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How to Work with Affiliate Programs, Drive Mobile Traffic, Target Africa, and What Is the Role of Blockchain in All These Things? Results of Kyiv iGaming Affiliate Conference 2019

Published

7 years ago

October 9, 2019

Kyiv iGaming Affiliate Conference results

On September 26, the long-awaited Kyiv iGaming Affiliate Conference 2019 by Smile-Expo took place, the event dedicated to affiliate marketing in the gambling business. The second event outmatched the first in terms of the volume and quality of practical information, the scope of exhibition area, and the general atmosphere of dedicated networking.

About reports

The conference was moderated by the co-founder of Papa Karlo CPA network Konstantin Karpalov, who organized breaks full of humor between the informative reports.

The first to speak was the Chief Marketing and PR Officer of Alfaleads Roman Manuylov. He told the audience how affiliate programs usually worked with advertisers and why it did not bring traffic, and gave recommendations on how to improve the situation.

СМО of TruePlay Lyudmila Krivko shared the details and advantages of the first blockchain-based affiliate program, noting that the distinctive feature of TruePlay was the protection of affiliates against shaving. Besides, Lyudmila offered everyone to take part in the contest that allowed getting 100% RevShare from attracted customers.

The report of CMO Parimatch Africa Dmitry Belianin provoked huge interest, as he focused on the promising African market. Dmitry shared analytic data that showed remarkable demand for the gambling segment in the region alongside the small competition. The speaker mentioned that the market was a gold mine for affiliates and webmasters in case of cooperation with a strong brand.

Head of mobile at the international marketing agency Digital Choo (DC) Maxim Kirienko reviewed the case study of Parimatch. Having experience of work with this upscale customer, the speaker told how to drive traffic to mobile betting apps correctly. Maxim paid attention to the difference between the betting and gambling niches in terms of traffic acquisition, struggle against unfair webmasters and frauds.

The owner of Clicklead.ru affiliate network Anton Voystrikov continued the theme of mobile traffic. He talked about categories of CPA apps focusing on gambling and betting apps. Anton specified strategies of traffic acquisition through apps, their advantages, and related risks.

Founder of Initium Group Vitaliy Stetsenko also contributed to the understanding of the mobile market. In his report, he highlighted the main benefits of apps in lead generation, provided examples of creatives and statistics.

Founder of Quints Roman Bout thoroughly analyzed the CPA model and compared it with the Revenue Share. He noted that CPA traffic was the pain of beginning operators that had to compete with major brands, as it required much effort. Roman noted that only the correct retention strategy could help to cope with the problem and explained how to achieve that.

CEO of LAWBOOT law firm Viacheslav Ustimenko raised the question of loot boxes and skins in video games as gambling elements. The speaker dispelled the widespread myth about the lack of regulation of cryptocurrency settlements and gave recommendations on license acquisition and business registration.

CEO of Gambling.pro Tatiana Nasonova discussed the needs of advertisers, webmasters, and CPA networks, as well as the possibility of their realization. The speaker explained how to come to understanding between parties and build trust relations.

CEO of Endorphina Jan Urbanec looked at the market from the standpoint of game developers. He explained why they appreciated affiliates and what kind of collaboration they expected. Jan especially highlighted the value of content and explained how developers could help webmasters gain it.

Panel discussion

Panel discussion “Casino, betting, esports: finding the right balance” raised a furor among attendees that were leaving questions for speakers during the whole conference and the discussion. As the moderator, CEO of PartnerMatrix Levon Nikoghosyan studied the interests of the audience and made sure that all main themes were covered.

CEO of Playtini Anton Tlustyy and Head of Acquisitions at Firelink Media Vladimir Luchaninov analyzed the market mainly from the standpoint of content. In their turn, Head of Product Marketing at Adjarabet Giorgi Gvenetadze and СМО of Favbet/Favorit Sport Nik Rudenko assessed the situation in the market from the side of operators. Affiliates and webmasters showed interest in their stance on numerous questions.

Feedbacks of sponsors and exhibitors

The exhibition area of the second Kyiv iGaming Affiliate Conference significantly increased. Ten big industry companies presented products and services.

Among them, you could find gambling operators PokerMatch, Favbet and Favorit Sport, affiliate program TruePlay, online casino developer SoftGamings, international marketing agencies Digital Choo and ZLODEI, aggregator Slotegrator, outsourcing company SupportLAB, developer of affiliate marketing software Quints, and international LPB Bank.

In many respects, the event has been successful due to sponsors that supported it. Organizers express gratitude to:

Platinum and Bags Sponsor – international operator PokerMatch;
Silver Sponsor – affiliate program TruePlay;
Exhibition Area Sponsor – online casino software developer SoftGamings;
Badge / Lanyard Sponsor – international marketing agency Digital Choo (DC);
Registration Sponsor – international bookmaker FINBET.

The following feedbacks can convey the general atmosphere of the event.

“I liked the event a lot. It means that you were great at attracting visitors and we did our best with the product. Keep moving!” Ruslan Bangert, CEO of PokerMatch.

“Everything was great, we liked the event. We will participate once again. We wish you good luck in the further development of the event,” Sergey, SoftGamings.

“I like the dynamics of the event. We participated in this conference last year. And we can see how it grows, gets more diversified and convenient for work, offers many interesting speakers. Good job, make it more often,” Eduard Rogov, CMO at Quints.

You can read more about the goings-on in the exhibition area of Kyiv iGaming Affiliate Conference 2019 and find feedbacks of all exhibitors and sponsors in standalone materials that will be soon published on the website of the event.

Kyiv iGaming Affiliate Conference 2020

The second conference outperformed the first one in all respects, which is confirmed by feedbacks of participants, sponsors, and guests of the event. The team of Smile-Expo will do everything possible for the third event to outshine the success of previous events. See you in 2020!

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N1 Partners at iGB L!VE 2026: Art Collabs with Clym Evernden and Yoomoota, Exclusive Drops and N1 Sport Promo

Published

13 hours ago

June 17, 2026

Master Editor

N1 Partners team will participate in iGB L!VE 2026 in London, July 1-2. At booth K50, N1 Partners will present exclusive art collaborations with trendy British illustrator Clym Evernden and designer Yoomoota, a new collection of branded merch drop and the N1 Sport Promo opportunities.

N1 Partners exclusive collaborations at iGB L!VE 2026

One of the main events at the N1 Partners booth on July 1 will be an art performance with the participation of Clym Evernden, a BAFTA Award winner known for his collaboration with fashion brands Tiffany & Co., Chanel, Louis Vuitton, Vogue, Diptyque, and Hermes.

Within the framework of iGB L!VE, the artist will create a large-scale artwork in his signature continuous line technique. Guests of the stand will be able to watch the process in real time as well as receive signed postcards and the author’s sketches.

N1 Partners has also prepared an exclusive limited-edition collection with Clym Evernden, which will be included in a select series of gifts for partners.

Another premiere will be a collectible toy created in collaboration with Yoomoota, an art project by artist and designer Taras Yoom, winner of the A’ Design Award and the Good Design Award. His work has been exhibited at PAD London, Art Miami, and the Red Dot Museum and has been featured in Forbes, Hypebeast, Vice, Elle Decor, and Designboom.

Scale sports traffic with N1 Sport Promo

One of the key business topics of the conference will be N1 Sport Promo, which runs from June 10 to July 20.

The promo was created for partners working with sports and Prediction Markets traffic, and is timed to coincide with one of the busiest sports seasons of the year. The FIFA World Cup 2026, UFC, Formula 1, Wimbledon, and other major sporting events open up additional opportunities for scaling campaigns and increasing traffic profitability.

The campaign participants receive additional bonuses for high-quality sports and prediction traffic, which allows them to increase payouts during the period of maximum demand.

N1 Duality: booth concept and activities

At iGB L!VE 2026, N1 Partners will present a new creative concept, N1 Duality, exploring the intersection of opposites: strategy and intuition, technology and creativity, business and art. It is at this juncture that new ideas, partnerships, and growth opportunities are born.

The concept will be reflected in the new limited-edition merch drop SPLIT: London.

The N1 Partners booth will be a visual continuation of N1 Duality. The space will combine business communication, creative activations, and interactive mechanics, reflecting the idea of finding new opportunities through a combination of different approaches and views.

One of the central mechanics will be the interactive DICE game with the opportunity to win instant prizes and limited gifts from N1 Partners.

N1 Partners shortlisted in iGB Affiliate Awards

During iGB L!VE 2026, the results of the iGB Affiliate Awards will be announced. N1 Partners is represented in two categories at once:

Best Affiliate Program;

Marketing Campaign of the Year.

Being shortlisted for one of the most prestigious awards in the affiliate industry has become a recognition of the company’s achievements in developing an affiliate program and implementing large-scale marketing projects.

Book a meeting with N1 Partners

Guests of the booth at the conference will be able to learn more about working with more than 14 casino and betting brands of the partner program in 10+ Tier-1 GEO with flexible cooperation models for different types of traffic.

Guests can discuss the following with the N1 Partners team:

New opportunities for casino, sports and prediction traffic;
Individual terms of cooperation;
Product updates;
Strategies for scaling and increasing traffic profitability.
Current promos and special offers from N1 Partners.

N1 Partners invites existing partners and those interested in cooperation to meet at booth K50 at iGB L!VE 2026.

Contact the team in advance to schedule a convenient meeting time:

Alexa – Head of Affiliates
Vlad – Deputy Head of Affiliates
Vladislav – Affiliate Team Lead
Daria – Affiliate Team Lead
Alina – Affiliate Team Lead
Polina – Affiliate Manager
Victoria – Affiliate Manager
Artem – Affiliate Manager
Pavel – Affiliate Manager
Alexandr – Affiliate Manager
Shirin – Affiliate Manager
Aleksandrs – Affiliate Manager

If you wish to discuss marketing activities, content projects, media placements or other collaboration formats, N1 Partners’ marketing team will be happy to meet you at iGB L!VE 2026.

Tatiana – Head of Brand Marketing (B2B & B2C)
Maria – Team Lead of PR, Event, Production
Oleksandra – Head of SMM & Content

See you at booth K50 in London.

Start working with N1 Partners — become number one!

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N1 Brand Series: N1 Bet — Player Profile & GEOs

Published

1 day ago

June 17, 2026

Master Editor

Every brand requires its own approach, which is why in the N1 Brand Series, the N1 Partners team breaks down products through a practical, hands-on lens.

In this episode let’s look inside N1 Bet: its core strengths, audience specifics, and approaches to improving traffic efficiency. In addition, the team has prepared a traffic setup for N1 Sport Promo, a new promotion aligned with the upcoming high-intensity sports season and FIFA 2026.

Within the campaign running from June 10 to July 20, partners will be able to earn additional bonuses for high-quality sports and prediction traffic, increasing their potential rewards alongside the number of acquired FTDs.

N1 Bet: Product breakdown

N1 Bet combines classic sports betting, casino, and Prediction Markets into a single product, offering users a wide variety of markets, an intuitive interface, fast onboarding, and attractive promotional mechanics designed to boost engagement.

Brand name: N1 Bet
GEOs: AU, NZ, AT, DE, CA, CH, IE, NO, IT
Main verticals: Casino, betting, prediction markets
Target audience: Users aged 25-55 interested in online casinos, slots, and live games, oriented toward a fast and seamless gaming experience.
User value: Ease of use, fast access to games, bonuses, and promotional mechanics
Features/advantages: Simple and fast registration flow, smooth UX, wide selection of slots and live games, fast deposits/withdrawals, and regular promotions.
Reg2Dep:
PPC: 40–60%
FB: 22–30%
SEO: 40–45%

Retention Rate: 25–35%
LTV: up to €1500

Player’s portrait

N1 Bet audience is primarily composed of Tier-1 GEO users, which directly influences their behaviour and expectations toward the product. From a payment behaviour perspective, Tier-1 audiences demonstrate a higher average deposit compared to Tier-2 and Tier-3 markets, especially in Australia, New Zealand, and the DACH region.

Another key product characteristic is strong mobile dominance. On average, 87% of active users play from mobile devices. In English-speaking GEOs, this share is even higher:

AU — 95%
NZ — 96%
CA — 95%

In practice, this is mostly a mobile-only audience. In the DACH region, mobile traffic is also dominant, although desktop still retains a presence:

DE — 89% mobile
AT — 91% mobile

Peak player activity occurs in the evening — from 19:00 to 23:00 local time.

Player characteristics by GEO

Austria

A premium audience segment.
91% of users play on mobile devices.
High interest in slots, especially classic titles such as Legacy of Dead and Book of Ra.
Higher rates with fewer deposits.
Behavior is close to a VIP segment.

Germany

Also a premium segment.
89% mobile traffic, while maintaining a noticeable desktop share.
The most balanced mix of slots, live casino, and sportsbook.
Slots share is lower than in other GEOs, but classic slots remain in demand.

Australia

95% mobile users.
High average revenue per user.
Main interest focused on slots and crash games.
Branded games, including Chicken Road 2 x N1 Bet, are among the most popular products.

Canada

95% mobile audience.
Average ARPPU is comparable to Australia.
Gaming behaviour is mostly slot-oriented.
High interest in branded content.
Lower sensitivity to bonus offers compared to other markets.

New Zealand

The most mobile-driven audience — 96%.
Lower ARPPU and average bet size.
The only GEO with a consistently high share of live casino activity — 17% to 56% vs 10-22% in other markets.
The most diverse gameplay behavior overall.

New players’ behavior

New user behaviour largely depends on traffic source:

Facebook Crash campaigns — users start with crash games (Chicken Road, Aviator, etc.) and then gradually move into slots.
Facebook Slots campaigns — users immediately engage with slots without switching categories.
PPC — most common mix: slots + live casino.
Influence — mixed interest across slots, crash games, and live casino.
SEO — primarily focused on slots and live games.

General trends

Slots remain the main driver of new player activity, accounting for 60–80% of playtime (higher in AT and AU, lower in DE and CA).
Crash games work extremely well as a primary conversion tool, especially for Facebook traffic.
Live casino becomes more popular after the 2nd–3rd deposit, especially among users from DACH and NZ.

High-LTV Player Behavior

High lifetime value players are not characterised by single large deposits but by consistent product engagement:

more than 4 active gaming sessions per week;
use of multiple verticals simultaneously (slots + live, slots + sportsbook, sportsbook + prediction markets);
active participation in VIP and loyalty programs;
use of cashback and loyalty systems instead of bonus hunting;
strong interest in new providers, tournaments, and product updates;
stable deposit patterns without sharp promo-driven spikes;
engagement in onsite activities (tournaments, bonus shop) and CRM communications.

This category of users forms the most stable and long-term LTV for partners.

Top 3 Working Funnels for N1 Bet

Funnel 1

This funnel is designed for a broad audience and performs well due to a simple and clear message. The main focus is the ability to start with a small amount and potentially win big. This approach helps maintain a low FTD cost and quickly scale traffic volume.

Traffic source: Facebook
GEO: AU
Page type: PWA
Audience: Men and women 25+
Approach: The creative is based on a dynamic video. It starts with a stack of cash in front of a smartphone or computer screen, then shifts to gameplay featuring slots, bonuses, and winning combinations. A voiceover explains the low entry threshold, easy start, and the ability to play directly from a smartphone. The main goal is to create a sense of accessibility and highlight potential winnings.
Why it works: Users immediately see core triggers — money, wins, and a low entry barrier. The funnel appeals to the desire for fast results with minimal investment.
Key funnel element: Slots and PWA
Performance indicators: CPC, FTD cost, and average player value
Scaling method: Duplication of successful ad campaigns
Risks/limitations: May attract lower-quality traffic
Common mistakes: Launching too many campaigns at once with high budgets
Expert note: This funnel should be scaled gradually. The best approach is to start with a single campaign and allow algorithms to gather sufficient data. If stable FTD and average value metrics are achieved over several days, scaling should be done through duplication rather than abrupt budget increases.

Funnel 2

This approach can attract higher-quality audiences thanks to a combination of a recognizable influencer, a real casino environment, and a native-style product presentation. When executed properly, it can maintain an acceptable FTD cost while bringing in users with strong long-term engagement potential.

Traffic source: Facebook
GEO: AU
Page type: PWA
Audience: Men and women 25+
Approach: The creative features a well-known influencer inside a physical casino. They play a slot, share their experience, show bet sizes and winnings. The atmosphere is important: other casino visitors react emotionally, creating a sense of real entertainment and leisure. The entire video is positive and demonstrates that this experience is accessible to anyone.
Why it works: Users see a familiar face and recognizable environment, which increases trust in the ad.
Key funnel element: Creative and PWA
Performance indicators: CPC and FTD cost
Scaling method: Duplication of working campaigns
Risks/limitations: Improper scaling may significantly increase FTD cost
Common mistakes: Rapid budget increases instead of gradual scaling
Expert note: This funnel often delivers higher-quality audiences compared to standard gaming creatives. However, scaling should be done carefully. If performance is stable, it is better to increase volume gradually through duplication while keeping winning campaign settings.

Funnel 3 (for N1 Sport Promo traffic)

During the N1 Sport Promo campaign, sports traffic funnels become especially important.

Below is an approach that can perform well during the FIFA World Cup 2026.

Traffic source: Facebook Ads
GEO: Canada
Page type: PWA with content tailored to a specific World Cup match
Audience: Men 25–45 interested in football, sports betting, sports news, and international tournaments. Focus is on users actively following the World Cup, discussing matches, and looking for predictions.
Approach: The creative is built in a news or analytical format centered around a specific World Cup match. It includes predictions, team statistics, starting lineups, injury updates, team form, and expected outcomes. The content must be tightly linked to an upcoming match or trending topic actively discussed by the audience.
Why it works: Users engage with content they are genuinely interested in. Instead of a standard betting ad, they receive relevant match insights and become part of the analysis process. The high interest in the World Cup enables broader reach and high-quality sports traffic.
Key funnel element: Creative relevance and match context
Performance indicators: High CTR, strong registration conversion, and high percentage of users placing bets after registration
Scaling method: Continuous creation of new creatives for each match day, teams, popular fixtures, and trending tournament news
Risks/limitations: Creatives quickly lose relevance and require constant updates
Common mistakes: Using generic sports creatives without match context, scaling too early, and failing to update after the news cycle ends
Expert note: During the World Cup, funnels built around specific matches or teams perform best. Users respond more strongly to events happening today or tomorrow than to generic sportsbook ads. Fast content updates and relevance are key success factors.

Final Takeaways

N1 Bet consistently performs well across Tier-1 markets when using the right approach. Simple gaming creatives drive volume, influencer-based funnels improve traffic quality, and sports-driven funnels effectively capitalize on major event interest.

With the right strategy, N1 Bet remains a strong product both for scaling volume and for working with high-quality audiences.

Run traffic to N1 Bet with N1 Partners and maximize results during the hot sports season:

14+ casino and betting brands with high Reg2Dep
10+ Tier-1 GEOs
CPA up to €700 and RevShare up to 55% + NNCO for top partners

Be number one with N1!

News

Connect with N1 Partners at G Gate Conf 2026

Published

2 days ago

June 16, 2026

Master Editor

The N1 Partners team will participate in G GATE CONF 2026, one of the largest affiliate conferences in the region, held on June 26-27 at Expo Georgia in Tbilisi, Georgia.

The conference will bring together more than 7,000 representatives of the affiliate industry, advertisers, arbitration teams, webmasters, and partner programs for networking, sharing experiences, and discussing current market trends. More than 100 booths will be presented at the event, as well as more than 50 speakers will be announced.

N1 Partners is a sponsor at the G Gate Conf of one of the zones and invites guests to take a look at the branded coconut station. You can find it to the left of the entrance, opposite the reception desk.

There is also a special offer for the company’s partners: the N1PARTNERS promo code provides a 15% discount on the purchase of a ticket to G Gate Conf.

Also, follow N1 Partners on Instagram for a chance to win one of five G Member tickets!

Why meet N1 Partners?

In Tbilisi, the N1 Partners team will discuss new scaling opportunities, current offers, and the N1 Sport Promo, a special promo for partners pouring sports traffic and working with the Prediction Markets vertical.

The promo runs from June 10 to July 20, 2026, and covers the biggest sporting events of the season, including the FIFA 2026 World Cup. As part of the promotion, partners can increase their CPA rate based on the number of FTDs generated and earn higher payouts.