Connect with us
No campaign with ID: 4 on the server! Please check if the domain is not blocked on the server.

News

FrankFred partners with Enteractive to win back lapsed players

Published

on

FrankFred partners with Enteractive to win back lapsed players

Douglas Roos casino looks to improve retention across markets  

Enteractive, the global leader in player reactivation and retention for the iGaming industry, has announced a new partnership with FrankFred to reactivate NDCs and NRCs for the Frank & Fred Casino.

Frank & Fred Casino, co-founded by iGaming entrepreneurs Douglas Roos and Simon Jernstrom, started reactivation campaigns with Enteractive in February to begin one-to-one player calls for its leading casino brand, Frank & Fred Casino, across markets including Sweden, Finland, Germany, Ireland, Canada, and New Zealand.  In March the activity was expanded to include NRCs for the same markets.

In the first month of activity, Enteractive delivered an overall conversion rate of 35%.

Using Enteractive’s proprietary tech (Re)Activation Cloud platform, FrankFred has been able to  seamlessly integrate their player databases to Enteractive’s reactivation teams using APIs, allowing native-speaking call agents to personalise outreach to dormant player accounts immediately.

Douglas Roos, co-founder at FrankFred, is a well known Nordic entrepreneur, with a wealth of experience in the world of iGaming.  He previously founded Labrokes Norden and has appeared on the Swedish Dragon’s Nest TV series as a venture capitalist.

Of the new partnership, Roos commented, “Enteractive’s innovative approach to player personalisation is both unique and well-established.  We can clearly see the benefits to their one-on-one approach with phone calls rather than digital CRM methods, and we’re looking forward to converting more players from our lapsed databases that are often harder to reach.”

Enteractive’s scalable personalisation approach, with ease of integration and solid ROI for clients sets them apart from other conversion or reactivation offerings, adding value to the players’ brand experience with each and every call.

Simon Jernstrom, FrankFred co-founder, added, “We want all our players to get the most from the FrankFred brand, so reaching out with a personalised approach to player engagement will unlock more traffic from our dormant accounts as well as developing good will and loyalty amongst our userbase.”

Andrew Foster, Enteractive Director of Business Development, commented: “Players respond well to a more personal approach, meaning we can open doors for operators to revenue streams from their previously lost player databases. Our personal calls promote trust and loyalty which allows operators to reduce churn and develop closer relationships with their players”.

Enteractive has more than twelve years experience in player reactivation, and is in the top four traffic generators globally for the iGaming sector.

Continue Reading
Advertisement
Click to comment

Leave a Reply

Your email address will not be published. Required fields are marked *

News

The UK online casino market is at a crossroads

Published

on

Martyn Hannah, Managing Director of Comparasino, says the direction the government and regulator take with updates to gambling law will determine the long-term success of the market

 

Martyn Hannah, Managing Director of Comparasino, says the direction the government and regulator take with updates to gambling law will determine the long-term success of the market

 

Great Britain is approaching a crossroads when it comes to online casino and the direction it takes will ultimately determine the viability of the market for all stakeholders over the next few years, including comparison sites such as Comparasino.

This remains a market with plenty of potential. The latest participation figures from the Gambling Commission show high demand for online casino, sports betting and bingo, with around 10 million people (16% of the population) engaging in these activities.

But the regulatory requirements being put on operators are now impacting the experiences they can offer to players while squeezing margins to the point where the UK – once the benchmark for regulated online gambling markets – is no longer sustainable for some.

In the last three years or so, we have seen an exodus of brands with only a small number of new online casinos taking their place.

This should be cause for concern, especially as the consultations from the White Paper rumble on and the changes that will result come into focus – we’ve already had the £2/£5 slot stake limits confirmed with more updates to follow.

Of course, players must be protected so that those at risk of developing problem play receive the support they need long before they reach the point of crisis. But at the same time, we have to remember that just 0.3% of UK players are considered to have a gambling problem.

The real risk for me is that if regulations and requirements continue to tighten, the UK market will no longer be viable for most brands – only the tier ones will be able to manage the slim margins.

This is bad for player choice and ultimately has the potential to push consumers towards unlicensed brands that can offer the experiences they are seeking and this is the opposite of what the changes to regulations are aiming to achieve.

It’s important to remember what players are looking for when deciding where to play – they want generous bonuses, a seamless sign-up process and a great selection of games to explore. They want to do this with reputable brands they can trust, and that’s why licencing is so important.

But the requirements operators must now meet – and any new requirements set to come into force – are at risk of damaging the player experience to the point where many will turn to unlicensed brands. Remember, these sites usually offer a great customer experience, they just don’t hold a licence.

The other day I was sitting with a friend when they signed up for an online casino for the first time. They were genuinely shocked by the sign-up process, especially the amount of information they had to provide and the length of time it took to register and deposit.

They were especially irked by the need to provide their occupation and monthly income. When I said there were unlicensed sites that offered a more streamlined onboarding process – and bigger bonuses – the friend said they’d play at those brands over the licensed site.

Of course, this is just one example but for me, it should raise concerns about how far we go when it comes to limiting bonuses and imposing stringent affordability checks on operators.

The Gambling Commission has indicated that affordability will be “light touch” for most players, but any additional friction really does risk pushing players to unlicensed sites where the sign-up process is quicker and the bonuses bigger.

The challenge is striking the right balance between consumer experience and protecting the most vulnerable, and I have some ideas for how we can do this.

I think operators should be able to offer the bonuses they wish, but they should not be able to impose high wagering requirements – or any wagering requirements, ideally.

Again, I tried explaining how the wagering requirement works to my friend and they simply couldn’t get their head around it.

“So, I have to wager £975 through the casino to unlock £15 in bonus winnings? That’s ridiculous.”

This is also what leads players to ultimately gamble more than they can afford as they make additional deposits in an attempt to complete the playthrough requirement, only to run out of funds or give up having deposited more than they intended.

This is when players can become frustrated. Many find it hard to understand how wagering requirements work, and then when they can’t withdraw their bonus winnings, it leads to a negative experience with the brand but worse, can put them in a state of mind that’s not ideal for gambling.

Player onboarding needs to be faster and more seamless, too. It’s so clunky right now that operators shouldn’t be surprised that a large percentage of players drop-off between landing at a casino for the first time and spinning the reels.

For context, it took around seven minutes for my friend to find a brand, sign up, deposit and play.

There are technologies available now – I’m talking about open banking here – that would mitigate sign-up friction, but would most likely require regulatory approval for operators to be able to use them to improve the sign-up process.

I absolutely believe that operators should be mandated to monitor each and every player in real time, and benchmark their gambling activity against markers of harm. This is the best way to spot problem play early and then make the necessary interventions.

I also think education is vital, and this is where affiliates must do more. Players are often unaware of the licensing process in the UK, and why it’s important to play at licensed brands. Nor are they aware of the tools in place to help them stay in control of their play.

This is something that we have committed significant resources to, with a dedicated safe gaming hub, responsible play messaging on all of our pages and the Comparasino Blog, where we publish articles and interviews with responsible gambling thought leaders.

The UK has always set the standard for regulated online gambling and I hope that this will continue to be the case once the consultations have closed and the final updates to the law are made.

The market might be at a crossroads, but if it goes in the right direction, it has a long and successful future ahead.

 

Continue Reading

News

Golden Boomerang Awards 2024 Sees Overwhelming Response in First Month with Over 220 Teams Competing — Enter Today!

Published

on

Golden Boomerang Awards 2024 Sees Overwhelming Response in First Month with Over 220 Teams Competing — Enter Today!

 

Boomerang Partners’ inaugural Golden Boomerang Awards 2024 traffic tournament has captured the attention of the global affiliate marketing community. With over 226 teams already registered, representing top webmasters from across the world, the competition to drive high-quality traffic is intensifying

Boomerang Partners reported a 12% increase in month-over-month traffic for its sportsbook products within just one week, attributed to the Golden Boomerang Awards tournament, launched on February 14th. Two weeks later, it’s time to assess the impact of the Golden Boomerang Awards on Boomerang’s casino products.

Following the three-week report, new first-time casino deposits have spiked by 14% compared to the previous month, and there’s been a significant rise in repeat deposits. This indicates enhanced player engagement with Boomerang Partner’s products, thanks to the quality traffic driven by participating affiliates. Among the casino offerings, the slots that have drawn the most attention are Book of Dead, Legacy of Dead, and Book of the Fallen. Notably, the period’s largest win was a staggering €314,000.

In Week 3 of the tournament, the total across all participating teams has already surpassed 12,000 new depositing players acquired for Boomerang’s platforms, with intense competition for the top prizes. While some teams have taken an early lead, with two more months until the contest concludes, it remains wide open for other contenders to make a surge and challenge the frontrunners on the leaderboard.

The Golden Boomerang Awards offers rewards every two weeks, with the most lucrative prizes coming in later rounds. Affiliates who missed the initial weeks still have a chance at the biggest rewards by joining now. Registrations remain open until May 14th, allowing participation for the top rewards.

The tournament will culminate in a grand ceremony in Cyprus on June 1st, where the top 30 teams will enjoy an exclusive high-profile event that features awards night, networking opportunities, entertainment from leading artists, and the iconic Golden Boomerang statuettes for the winners.

Boomerang Partners invites all skilled affiliates to join the action at GoldenBoomerangAwards.com and contend for a spot among the industry’s elite traffic drivers. Register now and showcase your expertise in driving premium traffic — prestigious prizes and industry recognition start here!

Continue Reading

Affiliate Announcements

Catena Media readies for online sports betting launch in North Carolina

Published

on

Catena Media readies for online sports betting launch in North Carolina

 

Catena Media is well positioned to record a solid launch of online sports betting affiliation in North Carolina when the state opens for licensed sports wagering.

The group’s national brands, led by LegalSportsreport.com, are attracting North Carolina bettors with dedicated content, as is Catena Media’s state-focused NCSharp.com website. Alongside Catena Media’s own brands, the group has also published content in collaboration with media partners including Advance Local, owner of NJ.com and other news websites.

In the countdown to launch day, Catena Media held several top rankings for key organic search terms used by potential bettors to find relevant sports-betting-related content and offers.

Prior to the official go-live, the group has deals in place with five major operators offering sports betting platform access to North Carolinians. The customer agreements in North Carolina consist of a mix of revenue share and cost-per-acquisition (CPA) agreements.

North Carolina, with an adult population of 8.5 million, allows anyone aged 21 and over to place sports bets online.

Ryan Harper, Catena Media Vice President North America, said: “We have had a solid run-up to the launch date and are pleased with our efforts so far. We also expect the March Madness NCAA college basketball tournament later this month to be a big driver of new depositing customers in North Carolina.”

North Carolina expands Catena Media’s operational footprint in North America to 29 state and regional markets.

Continue Reading
Advertisement

Latest News

Martyn Hannah, Managing Director of Comparasino, says the direction the government and regulator take with updates to gambling law will determine the long-term success of the market Martyn Hannah, Managing Director of Comparasino, says the direction the government and regulator take with updates to gambling law will determine the long-term success of the market
News5 days ago

The UK online casino market is at a crossroads

  Martyn Hannah, Managing Director of Comparasino, says the direction the government and regulator take with updates to gambling law...

Golden Boomerang Awards 2024 Sees Overwhelming Response in First Month with Over 220 Teams Competing — Enter Today! Golden Boomerang Awards 2024 Sees Overwhelming Response in First Month with Over 220 Teams Competing — Enter Today!
News5 days ago

Golden Boomerang Awards 2024 Sees Overwhelming Response in First Month with Over 220 Teams Competing — Enter Today!

  Boomerang Partners’ inaugural Golden Boomerang Awards 2024 traffic tournament has captured the attention of the global affiliate marketing community....

Catena Media readies for online sports betting launch in North Carolina Catena Media readies for online sports betting launch in North Carolina
Affiliate Announcements6 days ago

Catena Media readies for online sports betting launch in North Carolina

  Catena Media is well positioned to record a solid launch of online sports betting affiliation in North Carolina when...

Slotland Affiliates Running $10,000 Affiliate Contest Slotland Affiliates Running $10,000 Affiliate Contest
News1 week ago

Slotland Affiliates Running $10,000 Affiliate Contest

  Slotland Entertainment recently launched CryptoWins, a brand-new crypto-only online casino with more than 350 games. This month, Slotland Affiliates...

Catena Media appoints Manuel Stan as new CEO Catena Media appoints Manuel Stan as new CEO
Affiliate Announcements2 weeks ago

Catena Media appoints Manuel Stan as new CEO

  Catena Media’s board of directors today announces the appointment of Manuel Stan as CEO, an experienced business executive in...

We are sure you’ve seen TikTok clips and Instagram Reels of online ‘influencers’ telling you how easy it is to make passive income online or to become rich and famous with simple affiliate marketing, but there is more to it than just posting a few links to ecommerce sites on a website or blog. We are sure you’ve seen TikTok clips and Instagram Reels of online ‘influencers’ telling you how easy it is to make passive income online or to become rich and famous with simple affiliate marketing, but there is more to it than just posting a few links to ecommerce sites on a website or blog.
News2 weeks ago

How to become a successful affiliate in The Netherlands

  We are sure you’ve seen TikTok clips and Instagram Reels of online ‘influencers’ telling you how easy it is...

Golden Boomerang Awards Traffic Tournament Offers Big Rewards for Top Affiliates – Be A Part Of It! Golden Boomerang Awards Traffic Tournament Offers Big Rewards for Top Affiliates – Be A Part Of It!
News3 weeks ago

Golden Boomerang Awards Traffic Tournament Offers Big Rewards for Top Affiliates – Be A Part Of It!

  Boomerang shares product stats and insights revealing significant traffic and engagement boost since the traffic tournament launch just one...

Champion unites with First Look Games Champion unites with First Look Games
News3 weeks ago

Champion unites with First Look Games

  Studio gets serious about game promotion by signing up to platform that directly connects developers and affiliates Champion, the...

QMRA to enter Belgium, Poland and Estonia: Game Lounge joins immediately with Belgian website, Place2bet as well QMRA to enter Belgium, Poland and Estonia: Game Lounge joins immediately with Belgian website, Place2bet as well
News3 weeks ago

6 New Websites Approved by QMRA (Germany, UK, Sweden)

  QMRA was launched as a quality mark for iGaming affiliates at the beginning of February. QMRA is the international follow...

If you're a betting enthusiast in Latvia, you have two options: offline or online betting. Both have their pros and cons, and choosing the right one can make a big difference in your overall experience. If you're a betting enthusiast in Latvia, you have two options: offline or online betting. Both have their pros and cons, and choosing the right one can make a big difference in your overall experience.
News3 weeks ago

Offline vs. Online Betting in Latvia: A Comparative Analysis

If you’re a betting enthusiast in Latvia, you have two options: offline or online betting. Both have their pros and...

Trending

Get it on Google Play

Offering comprehensive coverage on all aspects of the gaming sector, our daily posts include online and land-based gaming, betting, esports, regulatory and compliance updates, and technological advancements. Regular features encompass daily news articles, press releases, exclusive interviews, and insightful event reports.

The platform also hosts industry-relevant webinars, and provides detailed reports, making it a one-stop resource for anyone seeking information about operators, suppliers, regulators, and professional services in the European gaming market. The portal's primary goal is to keep its extensive reader base updated on the latest happenings, trends, and developments within the gaming and gambling sector, with an emphasis on the European market while also covering pertinent global news. It's an indispensable resource for gaming professionals, operators, and enthusiasts alike.

Contact us: [email protected]

Editorial / PR Submissions: [email protected]

Copyright © 2015 - 2024 - GAV is part of HIPTHER Agency. Registered in Romania under Proshirt SRL, Company number: 2134306, EU VAT ID: RO21343605. Office address: Blvd. 1 Decembrie 1918 nr.5, Targu Mures, Romania