Affiliate Announcements
Bet9ja Launches New Affiliate Programme with Income Access
Bet9ja Nigerian sportsbook and casino operator will use Income Access platform for new affiliate programme
Bet9ja, the Nigeria-based sports-betting site, has launched a new affiliate programme in partnership with Paysafe’s Income Access, supplier of affiliate marketing software for the online gaming industry. Through the programme, Bet9ja will encourage affiliates based in Europe, Asia and the US to make the most of Africa’s online traffic.
In addition to sports-betting, the site also offers unparalleled casino and virtual gaming experiences, including the popular Bet9ja League. As the title sponsor of the Nigeria National League, Bet9ja is as committed to the success of local football as it is to seeing affiliates and players take advantage of lucrative promotions and exciting online play.
Included amongst Bet9ja’s promotions is their 100% Welcome Bonus of up to ₦100,000 – the largest offering of its kind in Nigeria – for new customers who register and make their first successful deposit. Users will further benefit from 170% Multiple Boosts on accumulators as well as the innovative real-time Cash Out feature. Cash Out gives players even more control over their betting, helping to guarantee profits and cut losses, by permitting in-play cash outs on pre-game bets.
Incentivising new affiliate sign-ups, the Bet9ja Affiliate Programme is offering members a 50% revenue share in the first month of joining.
The operator also boasts attractive promotions for new and existing clients alike. The Bet9ja Affiliate Programme makes it is simple for affiliates to leverage these promotions with marketing materials that are easily accessible through the Income Access platform. This collection of promotional materials is designed to achieve optimal conversion rates and attract new players.
Affiliates will also benefit from a dedicated affiliate manager to provide added support.
Tunji Meshioye, Bet9ja Marketing Manager, said: “Bet9ja is among the highest ranked gaming sites worldwide and we feel that our affiliates deserve a platform that is equally awesome. Partnering with Income Access allows for a much smoother affiliate experience all round.”
Lorenzo Pellegrino, CEO, Digital Wallets, Income Access, (Paysafe Group company), said: “We’re very proud to partner with the Bet9ja brand. Not only do they provide a quality product for their online customers but they’re also committed to the growth and success of local sports.”
For more information on the launch of the new affiliate programme, please contact Bet9ja.
About Bet9ja
Bet9ja is the registered trading name of KC Gaming Networks Limited. KC Gaming Networks Limited hold the Lagos State Lotteries Board license, the Sportsbook and Gaming license issued by the State of Osun, and hold licenses to operate in all States where sports betting is permitted in Nigeria.
Bet9ja covers all the major sporting events across the world, offering great odds and bet combinations. Bet9ja also offers an array of casino and virtual gaming products, with shop operations making it the largest bookmaker in Nigeria. Bet9ja works with the best operators in the world to guarantee the best betting conditions. Bet9ja sets the standard for online, mobile and retail excellence in Nigeria.
About Income Access
Founded in 2002, Income Access is a technology company, affiliate network and digital marketing agency servicing the global gaming market, including regulated iGaming, social gaming, land-based casinos and online financial trading (forex, binary options). Through its award-winning marketing software and a partnership-centric approach, Income Access delivers comprehensive data and strategic insight on marketing campaigns across all digital and offline channels.
In September 2016, Income Access was acquired by Paysafe Group, the company behind the digital wallet brands NETELLER and Skrill. Income Access is partnered with over 300 gaming brands worldwide. These include: Betfred, Gala Interactive, Coral, Sportingbet, Sky Betting & Gaming, PMU, Jackpotjoy, Stan James, Bet Victor, TwinSpires, Caesars Interactive, PKR and Pinnacle.
About Paysafe
Paysafe provides digital payments and transaction-related solutions to businesses and consumers around the world. Paysafe is redefining payments by enabling fast, convenient and secure ways to pay before, pay now and pay later through its payment processing, digital wallets, prepaid solutions and card issuing, and acquiring products and services. We believe that every point of every payment should be relevant, simple and secure. With two decades of experience, Paysafe is trusted by businesses and consumers to move and manage money through more than 100 payment types and 40 currencies. Paysafe offers multi-platform products with an emphasis on emerging payment technologies including mobile. Paysafe’s brand portfolio includes NETELLER® and Skrill®, MeritCard, paysafecard®, payolution®, Income Access and FANS Entertainment. Paysafe Group plc shares trade on the London Stock Exchange under the symbol (PAYS.L).
A team of experienced iGaming executives has launched YourTopCasino, a new UK-facing affiliate brand designed to help players make smarter, safer choices when selecting an online casino.
The founding team – led by Chris Prentice and comprising marketing, retention and design experts – brings more than 30 years of industry experience with them from senior roles at companies including Grace Media, ActiveWin and Betable Group.
The brand enters the market with a fresh perspective, including a focus on responsible gaming, with reviews including detailed assessments of session limits, deposit limits, time-out tools, and self-exclusion options.
“The YourTopCasino team brings together years of experience across all parts of the iGaming value chain, so a move into affiliation was a logical next step,” said Chris Prentice, co-founder and director at YourTopCasino.
“We saw a gap in the market for an affiliate brand that doesn’t just prioritise conversions, but actually helps players engage with online casinos in a healthy and informed way. By building YourTopCasino around trust, transparency, and responsible gaming, we’re creating long-term value for both players and operators.”
In addition to expert reviews, the site offers a growing library of responsible gambling resources.
As the UK market continues to evolve, YourTopCasino’s player-first approach positions it as a timely and forward-thinking addition to the affiliate space.
Affiliate Announcements
XSOLLA PARTNER NETWORK ENHANCES DEVELOPER AND CREATOR EXPERIENCE IN MARKETING WITH NEW FEATURES AND DATA INSIGHTS
Xsolla, a leading global video game commerce company, introduces significant updates to the Xsolla Partner Network, an advanced affiliate marketing engine designed to connect game developers with content creators. These updates enhance the experience for both developers and creators by introducing new interaction tools, expanded data accessibility, and deeper integrations with the Xsolla Rainmaker platform.
The growing influence of content creators on platforms like YouTube, Twitch, and TikTok has reshaped game marketing strategies. Developers increasingly seek streamlined ways to discover, manage, and measure creator partnerships. The Xsolla Partner Network addresses this demand by providing an all-in-one solution for creating and scaling performance-based campaigns, now with added tools to enhance usability and campaign success.
New Xsolla Partner Network updates significantly benefit developers and creators, enhancing their ability to collaborate effectively and succeed in their goals.
For developers, the platform now offers:
- Enhanced search functionality to discover, compare, and invite creators who best align with campaign goals
- Detailed creator profiles with insights such as concurrent viewer metrics, games played, and campaign performance, enabling developers to make informed decisions
- Integration with Xsolla Rainmaker data from Twitch and YouTube Gaming, providing robust analytics like streamer views, follower counts, and game-specific performance data for data-driven decision-making
- Streamlined collaboration tools, including direct distribution of promo codes, tracking links, and game keys
- A flexible revenue share model, allowing developers to set customizable commission rates for creators driving successful transactions
Creators gain access to a comprehensive creator toolkit designed to simplify campaign management and accelerate growth. The redesigned interface provides intuitive tools and features that make managing campaigns, engaging audiences, and enhancing content creation easier. By removing the 50-subscriber minimum threshold, the platform is now accessible to micro creators, enabling them to kickstart their careers.
Additional features for creators include:
- Real-time performance tracking, offering insights into campaign results.
- User-friendly account navigation, simplifying platform usage.
- Opportunities to partner directly with game developers, helping creators grow their audience and monetize their work by driving sales for games and in-game content featured at Xsolla Mall.
- Creator sites at Xsolla Mall enable creators to resell digital content, showcase campaign details, collect donations, and share links to all social media platforms to increase visibility.
- Overlays, providing game-branded promotional graphics and animations for live streams to boost engagement and drive awareness.
- Chatbot is designed to share tracking links and promo codes in real-time chats during gameplay, reward viewers, and engage the community.
With these updates, the Xsolla Partner Network empowers developers and creators to collaborate seamlessly, unlocking new opportunities for success in the evolving landscape of game marketing.
“The Xsolla Partner Network has always been a powerful tool for developers to grow their games and for creators to monetize their passion,” said Chris Hewish, Chief Strategy Officer at Xsolla. “With these new features, we enable seamless collaboration between developers and creators, ensuring both can achieve their goals more effectively.”
QMRA has now been active for nearly a year, and we are proud to have welcomed many members who share our commitment to responsible affiliation. We continue to work towards becoming the leading compliance indicator for international affiliates.
Beyond compliance, we are expanding our efforts into advocacy. For example, in Finland, we have launched lobbying initiatives as the government considers restricting affiliate activities.
Most importantly, several QMRA members are actively seeking advertising licenses from Google and Meta in various jurisdictions. We are pleased to confirm that in Denmark, both platforms have recognized QMRA membership as a decisive factor in granting these licenses. This information has been directly communicated to us by our members.
This is a significant milestone for QMRA. It confirms that our compliance checks and the presence of the QMRA quality mark on an iGaming affiliate website are taken seriously by key industry players. Additionally, we know that in other markets, QMRA membership is already being considered in similar assessments.
We will continue to strengthen our position and expand our influence. Thank you for your continued support in upholding responsible affiliation standards.
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