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AffiliateINSIDER partners with Toals for Affiliate programme strategy and management

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AffiliateINSIDER partners with Toals for Affiliate programme strategy and management

AffiliateINSIDER is fast becoming the ‘go to’ agency for affiliate strategy and programme management services for iGaming brands after striking a new deal with Toals Bookmakers.

Toals Bookmakers has chosen AffiliateINSIDER to take its affiliate strategy to a wider UK-focused audience.

Lee-Ann Johnstone, AI Founder and CEO, commented: “We are very excited to welcome Toals Bookmakers to AffiliateINSIDER, and look forward to helping them grow their existing affiliate programme. Our experience working with innovative start up brands means we can create winning strategies and leverage our business partnerships to help them grow their affiliate reach.

“Toals provides a unique proposition for UK affiliates in that it has an agile approach to marketing and now want to invest in the development and growth of their brand via the affiliate channel.”

Gary Toal, Director of Toals Bookmakers, added: “We chose to work with AffiliateINSIDER to as we want to work with companies that understand the challenges smaller brands face in a competitive marketplace. With over two decades of experience and a team that really gets where our brand is headed, we’re happy to be working with them to scale our affiliate program upto a new level.

“We’re committed to investing in this channel which is why we’ve partnered with an experienced team who can help us position and scale our brand to a wider UK audience.”

Launched in November 2017, AffiliateINSIDER clients enjoy expert affiliate management and strategy consulting, and PR support through content hub https://affiliateinsider.com/, alongside access to exclusive content at accelerator bootcamp events such as AffiliateFEST.

This year’s AffiliateFEST agenda, held at Hilton Olympia on Wednesday 19 September alongside the Betting on Sports Week in London (18-21 September), has been designed to keep affiliate entrepreneurs ahead of digital disruption. Key #AffiliateFEST2018 topics include industry regulation, emerging markets, compliance, app store optimisation (ASO), search engine optimisation (SEO), artificial intelligence (AI), blockchain, influencer marketing and understanding google penalties.

For more information about Toals Bookmaker affiliate programme, please contact: [email protected] or visit www.toals.com

News

All Roads Lead to the Helicopter — N1 Partners Turns SiGMA Central Europe 2025 into a Pit Stop for Deals

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N1 Partners is heading to SiGMA Central Europe 2025 with Booth 5056 G, charged with drive, precision, and the spirit of being first — presenting its top offers, products, and entering the final lap of the N1 Puzzle Promo before the grand finale.

After hitting the road in London and conquering the waves in Lisbon, N1 Partners is taking off to the sky — straight to SiGMA Central Europe 2025 in Rome. This time, all roads truly lead to the helicopter.

Inspired by Italian sports car engineering and the spirit of competition, with a true vibe of drive — from Ferrari and Maserati to Formula 1 — the N1 Partners stand merges speed, precision, and style in every detail, creating a space where affiliates can recharge, connect, and explore new opportunities.

Step Up to the HeliRun Challenge

Visitors can take on the HeliRun Challenge — a mechanical time-trial maze where accuracy and focus are key and winners will receive branded mini-helicopters and other limited prizes.

Win a Ferrari 

One lucky guest will drive away with a Ferrari — in LEGO form, but full of prestige.

Simply collect a branded card at the booth, follow N1 Partners on social media, and drop your entry into the prize drum.

The draw will take place on Day 3 at 16:00, with results announced on Instagram.

What Awaits at Booth 5056 G

  • Meet the N1 Partners team to discuss insights and top-tier deals.
  • Enjoy aperol & gelato sessions and exclusive giveaways.
  • Take part in interactive activations and surprise drops throughout the event.
  • Get exclusive N1 merch featuring the Puzzle Piece — your link to future N1 Puzzle Promo prizes.

Every detail is designed for speed, style, and engagement — making the booth a must-visit destination in Rome.

Why Meet N1 Partners in Rome

For more than eight years, N1 Partners has been accelerating affiliate growth, uniting 14+ licensed casino and betting brands across Tier-1 markets.

The program offers:

  • Flexible deals: RevShare up to 45% / Hybrid / CPA up to €700 for partners with top-performing traffic
  • Transparent terms: no shave, no delays, guaranteed payouts
  • Exceptional performance: Reg2Dep up to 70%

At Booth 5056 G, the team will present personalized offers and partnership opportunities for affiliates working with SEO, PPC, FB, or mixed traffic.

With N1 Partners, you don’t just work with the number one — you become one.

Don’t wait — book your meeting now and take off with N1 Partners.

Next Lap: Helicopter.

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Awards

ReferOn in the Spotlight: Nominated for the Prestigious “Best Affiliate Software 2025” Award at SiGMA Europe Rome

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ReferOn in the Spotlight: Nominated for the Prestigious “Best Affiliate Software 2025” Award at SiGMA Europe Rome

 

ReferOn shortlisted for another major award as it heads to Rome

ReferOn, the next-gen affiliate management platform, has been shortlisted for the “Best Affiliate Software 2025” category at the upcoming SiGMA Europe Awards — recognising its commitment to reshaping modern affiliate tech.

2025 marked a crucial year for the company as ReferOn evolved into one of the most forward-thinking solutions in the iGaming affiliate space. The platform continues to tackle industry pain points head-on with technological advancements like Independent Deal Calculation for flexible reward logic, multi-brand dashboards, and affiliate-controlled postbacks, all designed to give users real-time visibility and frictionless control.

Alex Bukin, ReferOn’s General Manager, commented, “This nomination is a reflection of how far ReferOn has come in such a short time. Behind every new innovative feature is a team that’s not just developing a platform, they’re transforming affiliate marketing. Our mission has always been to strip away complexity and chaos and focus on giving affiliate managers the clarity and tools they need to succeed. This recognition tells us we’re on the right track.”

ReferOn is not stranger to recognition, winning the “Best Partner For Customer Acquisition & Retention” award from the previous year’s SiGMA Europe Awards. The team now aims to build on that positive momentum and showcase its latest advancements in affiliate operations at Booth 5044 during SiGMA Europe 2025 in Rome.

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Affiliate Announcements

IZIGROUP Partners with PartnerMatrix to Expand Global Reach

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IZIGROUP Partners with PartnerMatrix to Expand Global Reach

A new chapter of innovation begins as PartnerMatrix, one of the industry’s leading affiliate marketing software providers, partners with IZIGROUP to strengthen its global presence and enhance player acquisition through smarter, data-driven, and fully compliant marketing technology.

The collaboration will empower affiliates promoting IZIGROUP’s online brands, IZIBET and Dragonara Online Casino with cutting-edge tools to manage, track, and optimize campaigns more efficiently. This partnership reflects a shared vision for growth, innovation, and regulatory excellence within the evolving iGaming landscape.

PartnerMatrix, part of the EveryMatrix group, is known for delivering flexible, secure, and high-performing solutions that enable operators to scale their affiliate programs globally while maintaining compliance and transparency values deeply aligned with IZIGROUP’s operational philosophy.

“PartnerMatrix’s platform is the best in the industry, robust, reliable, and designed for performance,” said Cristian Rachieru, Head of Online Operations for IZI Interactive Limited, the company licensed by the Malta Gaming Authority (MGA) to operate IZIGROUP’s online gaming brands.

“With PartnerMatrix and the full suite of EveryMatrix products powering our operations, we’re ready for a full house. This partnership will further strengthen our ability to connect with players globally while remaining compliant and delivering exceptional online gaming experiences.”

Hasmik Movsisian, Chief Commercial Officer at PartnerMatrix, added: “We are delighted to partner with IZIGROUP, a company that shares our dedication to innovation and responsible growth. By combining our advanced affiliate management technology with IZIGROUP’s strong brand portfolio, we’re confident in driving higher engagement, stronger performance, and lasting success within regulated markets.”

This collaboration marks an important milestone in IZIGROUP’s continuous journey of innovation and expansion. By uniting PartnerMatrix’s affiliate marketing expertise with IZIGROUP’s trusted brand portfolio and the EveryMatrix ecosystem, the partnership sets the stage for long-term success and sustainable growth.

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