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Affiliate Success

Affiliate Interviews: Lena of CasinoHawks.com

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Lena from CasinoHawks

We hope that you all had a wonderful holiday season and that you’ve also managed to rest and recharge your batteries for 2017!?! In this years first affiliate success story we present you Lena of CasinoHawks.com, an expert website, which is constantly gathering the most relevant information, news, reviews of online casinos, game developers, online slot games and jackpots.

Name: Lena Sciberras
Age: 34
Hometown: Kemerovo, Russia
Living in: Sliema, Malta
Favorite Food: pepperoni pizza
Must Read Book: One Hundred Years of Solitude
Profession/Job title: Content and SEO Writer https://www.casinohawks.com/

 
GAV: Hi Lena, first of all thanks for your time and interest! Tell us and our readers a little bit about yourself. How did your career start in the industry? What was the main idea of developing this great UK focused online casino website?

LENA: I have a long background in journalism, copy-writing, editing, SEO and marketing. About 7 years ago I moved to Malta from Moscow. In Malta, the iGaming is very strong, so many expats find themselves joining this exciting industry. I did too a few years ago, and have been absolutely loving it ever since. For the last 9 months, I’ve been working on CasinoHawks.com, so it’s now nearly like a baby for me.

GAV: Since there are thousands and thousands of websites out there, and the UK market is quite ruff, where do you think Casinohawks.com stands now?

LENA: That’s very true. The UK casino affiliate market is extremely saturated, but from my perspective, there are not that many affiliate websites that combine the strong quality of writing together with the exclusive deals and offers. Casinohawks.com website is a part of Game Lounge Ltd group which has established itself as one of the strongest affiliate companies in the Nordic markets. This year Game Lounge won “Affiliate of the Year” award as a part of the first instalment of “Malta iGaming Awards”. So together as a company, we have enough know-how to build a solid and successful affiliate brand in the UK. Just give us a few more months, and we will show our full force.

GAV: How do you see the online casino industry at this moment? How about the UK market?!

LENA: As we said, the UK market is quite overloaded with affiliates of all kinds, sizes and quality levels, but we believe in high-quality content and exclusive deals with the coolest online casinos, so there is always room for us. In general, I feel like UK casino market changes in a way that players get more aware of the newer casino brands, more international casinos, that have already established themselves on, let’s say, Scandinavian markets, and now they are conquering the UK. We have a long relationship with many of these casino brands, and that’s another strength of CasinoHawks.com.

GAV: How did you start and most of all what bumps did you have to overcome in the beginning?

LENA: It’s always hard at the beginning, you have to write so much and make all those exclusive deals and offers, but you have zero return or feedback in the first few months. No results at all, which can be extremely discouraging and frustrating for many other affiliates. But we have a positive experience from the other markets and great support system from the Game Lounge affiliate group, so it was possible for CasinoHawks.com to survive that first period and now things are definitely picking up and I start seeing results, which is very rewarding.

GAV: We have analyzed Casinohawks.com and found some great online casino reviews. Are you writing it by yourself or do you have a team of people writing for you? How many reviews are there on your website? How about the news section, tell us a bit more about it?

LENA: Thank you, that’s great to hear! When it comes to Casino brands and casino websites, I review them all myself, so we have a certain uniformity and a proper system of how we go through the process to establish whether a casino is worth trying or not. Right now we work with more than 25 casino brands, but next year this number will probably grow a lot.

Game reviews, casino guides, promotions and news are a bit different, and here we have a small team of dedicated writers to make sure that there is always new fresh content for our readers to discover.

CasinoHawks

GAV: Is it hard to keep the content fresh and relevant on your website, when a lot of fluffy and nonsense appear on the Internet non-stop?

LENA: It’s true to some degree, but I feel like because the industry is booming there is always something new. New games, new casinos, new promotions, cool campaigns, etc. So I never feel that there is nothing to write about on any given day. But it’s also important to sometimes take a different look at things, maybe bring some more analytical (but still fun!) articles that show things that are trending right now. One other thing that we started lately is the exclusive video content. On CasinoHawks.com we now have a whole section of videos and interviews, all produced in-house, where we take our readers behind the scenes of the different casinos or game developers and show the people who run all those casinos and how. We feel that it’s unique content, it’s fun to watch, but it also does a fantastic job at building trust. It creates a more human approach and shows the real people, casino management that players can relate to.

 
GAV: We are pretty sure that you receive messages from Affiliate Managers on a daily basis showcasing their best products. What are your thoughts on how a real Affiliate Manager-Affiliate relationship should be built?

LENA: Yes, absolutely! There are so many casinos, and you cannot work with all of them, even if you wanted to. Naturally, we concentrate on promoting casino brands that give us a fair commission and the above average size bonuses for our readers and players, so everyone is a winner. On the other hand, it also comes down to building an actual relationship, feeling comfortable with the casino affiliate manager. There has to be some genuine personal connection, so it’s easy to work together and overcome any issues that might occur. We are lucky that we are based in Malta, where many casino brands have their headquarters as well. So we can physically meet in real life and actually get to know each other. I feel that is something that helps a lot.

GAV: How do you see the future of the online casino industry? For instance, will it become a truly global phenomenon?

LENA: It’s hard to say, but we see some markets opening up. For example, the Asian markets are becoming more viable.

GAV: Tell us one change that you want to see in the online casino affiliate ecosystem?!

LENA: To be honest, it’s fine as it is. Time will show which casinos and which affiliates are the strongest, most professional, consistent and have something unique to offer and those will thrive no matter what.

GAV: Do you have any advise you would like to offer for the newbies who are looking to venture into this great industry!?

LENA: For the affiliates – consistency, creativity, patience. For the new casinos, it’s definitely a different angle, something unique and exclusive to offer when it comes to design, overall theme and the loyalty program. Any new online casino that opens today has to stand out from the crowd to be noticed and remembered.
GAV: Do you attend any iGaming/online casino conferences? If so, which one is your favorite and what is your most fun experience?

LENA: The last one was SiGMA 2016 in Malta in November, and it certainly was a lot of fun, especially because of the video-interview project that CasinoHawks / Game Lounge had going on. Our whole team really enjoyed bringing this new venture to life. And thanks to our casino partners, who all happily went along, it turned out to be a great adventure.

GAV: What do you think the chances are for Eastern Europe to become a potential gaming hotspot in the near future? Where do you think the region must still improve upon?

LENA: Some countries in Eastern Europe are embracing casino, gaming, IT and other parts of the whole process, but some others, as we know, only make it more complicated. So I don’t think we can talk about the Eastern Europe as a whole, only about particular countries with their specific views, legislation’s and attitude towards iGaming. In many countries, gaming is still a grey area, but the potential is certainly there. We just have to remember that in this region too much depends on the political decisions and not the iGaming industry efforts as such.

GAV: Where would you like to travel in Eastern Europe? Where you wouldn’t want to travel in Eastern Europe?

LENA: Being native Russian myself, I have visited quite a few countries there, and for me, it’s easier to feel more comfortable in these places. But I know many Europeans who feel a bit uneasy with the thought of it, and it’s understandable. If we are talking more about casual tourism and not business, I would love to visit Hungary, Poland and the Czech Republic soon. I have a lot of friends there; and they are all beautiful places with great history, culture, architecture and lots of yummy food.

GAV: Tell us your opinion about the Gambling Affiliate Voice?

LENA: You guys are doing a great job. Your website is one of those, that I regularly visit, because you truly help to keep up with the latest news, trends and just interesting stories that all of us, affiliates, can relate to. Just keep it up!

GAV: Thanks for your time and kind words Lena, we hope that 2017 will be a great year for CasinoHawks / Game Lounge! 

 

If you have any questions or subjects for future interviews, be sure to send your suggestions to: [email protected].

Affiliate Success

Slotsjudge Awarded Best Affiliate in CEE at Prague Gaming & Tech Summit 2024

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It has been announced that iGaming entertainment and comparison site Slotsjudge has been awarded Best Affiliate in Central and Eastern Europe (CEE) at the Prague Gaming & Tech Summit. This prestigious accolade marks a significant milestone in the Slotsjudge roadmap and is a recognition of the company’s services to the iGaming industry.

The Prague Gaming & Tech Summit brings together organisations and projects from a multitude of sectors including iGaming, eSports, Blockchain, AI, Fintech and VR. It is a highly regarded event that recognises and celebrates the works that make up and shape, the future of gaming and technology.

The Achievement and Its Significance

Winning the award for Best Affiliate in CEE is a huge achievement for Slotsjudge as it recognises the services and experiences created by the company within the iGaming industry. It is a reflection of the growth of the brand, innovation, relationships and adaptation in the wider market.

By winning the category for Best Affiliate in Central and Eastern Europe (CEE), Slotsjudge had to rise above some tough competition. The highly competitive shortlist featured big players in the industry, including AskGamblers, Casino Guru, and Gamblers Connect among others.

Slotsjudge is a project that stands out from others on the market due to its player-centric ethos, trustworthy guidance and unique, community-led SJ Shop. It is a specialist adviser and comparison guide in the region that aims to connect experts with operators and consumers in the industry.

Importance of the Award

The award for Best Affiliate is a testament to Slotsjudge excellence and credibility in the industry. It elevates their status and positions them as a leading player in Central and Eastern Europe and beyond.

The GamingTECH Awards is a remarkable celebration that honours industry excellence, embracing the latest advancements and trends. Not only do they recognise outstanding accomplishments in the CEE region, but also celebrate exceptional achievements across a wide range of sectors, showcasing the diverse talent and innovation within the industry.

Future Outlook

The award demonstrates Slotsjudge’s exceptional framework for performance and credibility to continue on its path to success, centred around core pillars, including gamification, community engagement and consumer personalisation. It holds immense significance as it not only boosts confidence but also opens doors for further future growth. As well as providing increased opportunities and industry-wide recognition within the iGaming affiliate market.

Editor in Chief of Slotsjudge and Product Owner of parent company SEOBROTHERS Aleksandra Andrishaka commented on the award:

“I am incredibly grateful to accept the award for Best Affiliate in CEE at the Prague Gaming & Tech Summit. It is a true honour and a validation of our hard work, dedication, and commitment to excellence in this competitive market. Thank you to everyone who voted for us, and thank you to our wonderful Slotsjudge team.”

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Affiliate Success

7StarsPartners make it rain with the Iron Mike Affiliate Contest featuring a $100,000 prize pool

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Following recent articles announcing the groundbreaking collaboration between Rabona and Mike Tyson, the excitement continues to build as users are already seizing the opportunity to leverage the VIP Iron Offer, courtesy of the legendary boxer himself. This exclusive offer is empowering affiliates to skyrocket their earnings like never before.

Are you ready to step into the ring of affiliate success? Look no further because 7StarsPartners is thrilled to announce the Iron Mike Affiliate Contest, a game-changing opportunity for affiliates to soar to new heights of profitability!

In an electrifying collaboration between Rabona (exclusively promoted by 7StarsPartners) and the legendary Mike Tyson, affiliates now have the chance to harness the power of Tyson’s brand and Rabona’s dynamic platform to maximize their conversions. With a staggering $100,000 prize pool up for grabs, this contest promises to be a knockout success!

Krystal, Head of Affiliates at 7StarsPartners, shares her excitement: “We’re thrilled to launch the Iron Mike Affiliate Contest, offering affiliates a golden opportunity to elevate their success. With Mike Tyson’s iconic presence and Rabona’s cutting-edge platform, affiliates can unleash their full potential and reap incredible rewards.”

Taking part is as simple as ABC: from February 15 to May 15, 2024, affiliates can showcase their skills by driving sport FTDs via exclusive Tyson’s creatives, including landing pages available in multiple languages. Affiliates compete for top prizes, including a grand prize of $30,000! Whether you’re a seasoned affiliate or just getting started, this contest is your chance to shine.

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Affiliate Success

ReferOn Shortlisted with ‘Affiliate Program of the Year’ by Gambling Insider

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ReferOn Shortlisted with ‘Affiliate Program of the Year’ by Gambling Insider

 

ReferOn, a state-of-the-art affiliate program management system, was recognized alongside MioMedia affiliate program by the reputable Gambling Insider publication on the Affiliate Program of the Year 2024 shortlist.

The MioMedia affiliate program has seen significant growth over the past year, with first deposits up 190%, deposits up 76% and marketing spend up 147%. This growth in performance is due to transparent conditions and the attractiveness of brands such as MyEmpire, Neon54 and Slotspalace, known for their attractive gamification and design.

David Harris, B2B Affiliate Team Manager at ReferOn, noted the achievement: “Our partnership with MioMedia has played a significant role in their success. Thanks to ReferOn’s comprehensive analytics, we have enabled flexible affiliate models, which is one of the keys to growth.”

Helen Reginia, Head of Affiliates at MioMedia, commented on the nomination: “Implementing ReferOn into our processes has been a game changer. The platform has given us the tools to provide competitive commissions to our affiliates, ensuring a stable partnership based on trust, commitment and support.”

MioMedia plans to continue its growth and is preparing to launch new projects, which you can learn about at iGB Affiliate London 2024 from 6 to 8 August on stand E40. In turn, the Referon team will talk about upcoming technical innovations there, at the stand Q10.

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Offering comprehensive coverage on all aspects of the gaming sector, our daily posts include online and land-based gaming, betting, esports, regulatory and compliance updates, and technological advancements. Regular features encompass daily news articles, press releases, exclusive interviews, and insightful event reports.

The platform also hosts industry-relevant webinars, and provides detailed reports, making it a one-stop resource for anyone seeking information about operators, suppliers, regulators, and professional services in the European gaming market. The portal's primary goal is to keep its extensive reader base updated on the latest happenings, trends, and developments within the gaming and gambling sector, with an emphasis on the European market while also covering pertinent global news. It's an indispensable resource for gaming professionals, operators, and enthusiasts alike.

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