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Why Live Betting is the Way to Go for Sports Fans

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Photo credit: unsplash.com

 

Live betting has been commonplace on European and Asian online betting sites for over a decade, but it’s something that many Americans are only just discovering. Another introduction to the North America market are the great offers you can find like this BetMGM bonus code for our Pennsylvania readers.

With this in mind, it was high time sports brought about that same innovation and excitement, which has been arguably introduced through the wonders of live betting.

Here are a few reasons why live betting is the best option for knowledgeable sports bettors.

React to the Game

Live betting lets you react to the market as it unfolds.

Let’s imagine, for instance, that there’s a match between Team A and Team B. It’s a tough one to call and you’re not sure where your money should go.

Rather than just throwing your money at a risky wager, you can wait for the game to start, see how things progress, and then place your bet in-play.

Alternatively, you can wait until later in the game and wager on specific outcomes. If Team A is losing but you think that they will turn things around, that’s where your wager can go.

Other reactionary wagers include angry players you think will inevitably be ejected or in-form players who seem destined to score a goal/touchdown.

It’s the “put your money where your mouth is” opportunity that all sports bettors have been waiting for. Watch the game, process the action, predict the outcomes, and make your wagers accordingly.

Cash Out Winning and Losing Bets

One of the best features of live betting is something known as a “cash out”.

As an example, if you’re wagering on a tennis match and Player A has a 2 set lead, you can cash out and take a sizable share of the spoils. Player A has a comfortable lead and has nearly won the match, so the live odds will have shortened. A cash out basically splits the difference between the odds you placed pre-match and the odds available at the time.

If Player A throws it all away, it doesn’t matter as you’ve already cashed out.

This option is great for nervy players who would rather collect the money than sit on the edge of their seat for the remainder of the game. It’s also good if you feel like your bet is starting to slip away and sense there might be a comeback.

It’s not just for winning bets, either. You can also cash out a losing bet, although in this case you’re simply limiting your losses rather than securing a guaranteed win.

Change Your Mind

You have a big wager on Team A and things are going in your favor, but you suspect that everything will turn sour and the game will be flipped on its head. Now what?

With live betting, you can simply cash out your current wager and then place the money from that bet on the opposite outcome.

Of course, there is a risk involved with all wagers and regardless of how confident you are, there are no guarantees. However, if things work in your favor and you make the right wagers, live betting offers endless potential.

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InOut Games drop their first-ever slot: meet Chicken Royal!

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InOut Games, the studio behind the viral hit Chicken Road, is taking the next big step by entering the slot market with the release of Chicken Royal. Inspired by the iconic crash game that captured millions of players worldwide, the new release brings the beloved chicken into a brand-new format designed to engage both operators and players.

This marks the company’s first slot release, expanding InOut Games’ portfolio beyond crash mechanics and reinforcing its commitment to innovation in online entertainment.

“Chicken Road became a global sensation because of its simplicity, thrill, and universal appeal. With Chicken Royal, we’re transforming that same DNA into a slot experience that’s fresh, dynamic, and full of potential. We are confident this launch will not only resonate with players but also open new earning opportunities for affiliates and partners,” said Vladislav Snak, CEO of InOut Games.

Beyond the launch, InOut Games has ambitious plans for ongoing promotion and brand support around Chicken Royal, ensuring strong visibility across global markets. For affiliates and webmasters, the slot represents a new avenue to drive engagement and revenue, backed by the company’s proven track record of creating games that go viral.

You can reach out to the InOut team for integration inquiries by clicking onto this link.

About InOut Games

INOUT Games is a licensed B2B provider specializing in the development of high-quality gaming solutions for online casinos. With a diverse portfolio of 34 games, the company focuses on delivering unique and engaging player experiences tailored to meet the needs of operators. Its approach combines innovative game design, robust technical support, and comprehensive platform integration to ensure optimal performance and user satisfaction. Each game is designed with both players and operators in mind, featuring short betting cycles, high retention, and high LTV (Lifetime Value), delivering commercial success for operators.

 

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EEGS Affiliate Conference 2025 Moves to New Date and Venue

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EEGS Affiliate Conference 2025 Moves to New Date and Venue

 

Organizers of the EEGS Affiliate Conference are excited to announce an important update for the upcoming 4th edition of the event. Originally scheduled for 25 November, the conference will now take place on 26 November 2025 at the Inter Expo Center (IEC) in Sofia, Bulgaria, and will be held during the BEGE Expo.

This strategic move creates an even stronger platform for affiliates, affiliate managers, operators, and industry stakeholders across the Balkans and Eastern Europe. By aligning with BEGE Expo and the main EEGS Conference, the Affiliate Conference will provide unparalleled opportunities for learning, networking, and brand exposure.

Expanded Benefits for Attendees and Sponsors

  • One Pass – Full Access: Affiliate Conference passes now include entry to BEGE Expo and the EEGS Conference, offering a comprehensive experience across all three events.
  • Unmatched Networking: Attendees will connect with thousands of professionals from the gaming, affiliate, and entertainment industries.
  • Increased Brand Visibility: Sponsors and partners gain exposure not only at the Affiliate Conference but also throughout the region’s largest gaming and entertainment exhibition.

“By bringing all the events under one roof, we are creating the ultimate meeting point for affiliates and industry leaders in the Balkans. This change adds tremendous value for participants and sponsors alike,” said Nino Berezhiani, Marketing Manager at BEGE Expo and EEGS.

As the only affiliate-dedicated event in the Balkans, the EEGS Affiliate Conference continues to build its reputation as a must-attend gathering for strategic minds in gaming, entertainment, and digital marketing. The new date and venue will ensure even more impactful discussions, trend exploration, and partnership opportunities in one of the fastest-growing regions in the industry.

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Aff.Tech at SBC Summit Lisbon 2025: Dozens of Meetings, Packed Booth, and Silver Award Recognition

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Aff.Tech at SBC Summit Lisbon 2025: Dozens of Meetings, Packed Booth, and Silver Award Recognition

 

At SBC Summit Lisbon 2025, Aff.Tech showcased why it stands as the Affiliate Platform for Champions. Over the three-day event, booth C350 (shared with GR8 Tech) became one of the busiest spots of the exhibition, filled with operators and platform providers eager to discover how Aff.Tech drives affiliate management with automation, scalability, and precision.

The results spoke for themselves: constant traffic at the booth, dozens of productive business meetings, and a strong pipeline of new opportunities. This overwhelming interest confirmed the growing demand for Aff.Tech’s technology among operators seeking to streamline affiliate programs and unlock new levels of performance.

Aff.Tech’s impact was further validated at the Affiliate Leaders Awards, where the company proudly took Silver in the “Affiliate Management Platform of the Year” category—a recognition of its innovation and growing influence in the market.

As part of its presence at SBC, Aff.Tech also introduced its Aff Yourself campaign—a movement to empower operators to take control of their affiliate business, set their rules, and grow without limits.

Mariia Shmelova, CEO of Aff.Tech, said, “The energy around our booth proved that operators are actively searching for solutions like Aff.Tech. Our platform is built to give them complete control, transparency, and automation so they can scale faster and focus on what really drives growth. Getting Silver “Affiliate Management Platform of the Year” shows that the industry recognizes our progress and direction.”

Valerija Reca, Business Development Manager at Aff.Tech, added, “For three days, our team was engaged non-stop in high-quality discussions with operators from around the world. They see Aff.Tech as a partner that combines reliability, flexibility, and scalability—exactly what’s needed to manage affiliates effectively in today’s competitive environment.”

With a packed booth, dozens of successful meetings, and award-winning recognition, Aff.Tech closed SBC Summit Lisbon 2025 as one of the exhibition’s standout success stories. The company left Lisbon with a clear message: affiliate management is evolving, and Aff.Tech is leading the way as the Affiliate Platform for Champions.

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