News
Why Do We Love to Play in Online Casinos?
Regardless of whether you are a player or not, you are probably aware of how big online casinos are nowadays. Now, if you are not a gambler, you might not know why that is so. To learn more and see whether this is something that might interest you as well, keep on reading.
Playing from Home
One of the biggest reasons why individuals decide to join an online casino is the fact that it allows them to play casino games from the comfort of their own home. For one, there are no crowds of people that can distract players from the game and mess with their focus. Being at home means that everyone can create the perfect atmosphere they like to play in. Maybe they need silence, maybe they want some chill or loud music in the background – playing from home makes all that possible. Then, there are no lines at certain games or tables. If all the slot machines in a land-based casino are taken, players have to wait. This is not an issue with online casinos. Finally, there are simply no traditional casinos in certain cities and people would have to travel far just to gamble for a few hours. It’s oftentimes not doable on a regular basis.
Mobile Apps On the Go
However, playing at home is not all online casinos are good for. Most reputable operators have released apps that people can use to play games when on the go. Whether it’s on their smartphone or tablet, these apps allow individuals to play during their commute to work, when on a lunch break or while they are waiting for an appointment.
Wide Variety of Games
Another big reason why people love playing in online casinos is the range of games they provide. When compared to traditional casinos, the online model simply has more to offer. While you can find the classic table games and slot machines in land-based establishments, there are more varieties of every single game online. From poker, roulette and blackjack through thousands of different slot games all the way to keno, there is truly something for everyone.
Live Events
In addition to the variety of games, online casinos have also started offering live casino games. People that love the real-life casino experience but cannot travel to a land-based casino most often choose this approach as there is a real croupier as well as players that can interact with each other using a chat system. Games such as live roulette, live blackjack and live Texas hold ‘em are just some of the available options.
Free Bets and Bonuses
Online casinos often offer free bets to individuals to show them what they can expect from their website or app. These are usually a free spin in a slot game and are given in a current game. On the other hand, there are also all sorts of bonuses that players that sign up can expect. From welcome bonuses that are offered when someone joins to refer-a-friend bonuses that are pretty self-explanatory, these deals allow people to play a few extra games that they don’t need to spend their own money on.
Special Promotions
Besides the aforementioned bonuses, online casinos are also aware of the importance of marketing. This is why they often include special promotions in their marketing strategy. Some players use this opportunity to only then deposit money into their account. For example, Christmas, Easter, Halloween and Black Friday all come with certain offers, which players are ready to jump on and get a great deal.
Ease of Depositing and Withdrawing Money
Just like one can play from the comfort of their home, they can also put money into their account from the same spot. Most reputable casinos accept Visa and MasterCard debit and credit cards as well as various e-wallets and regular bank transfers. The same goes for the withdrawal of one’s winnings. This means that there is no risk of being robbed on the street while carrying huge amounts of money that were just won in a land-based casino.
High Security
Other than not having to walk around town with loads of cash, online casinos also implement the latest security technology to keep their users’ data safe. The encryption they use means that no personal information can be stolen. Knowing that the casino is verified and licensed gives the players confidence that they will not be scammed.
As you can see, there are many reasons why someone would choose to play at an online casino. The variety of games on offer and continually advancing technology, designed to immerse you into the gaming experience, are hard to dismiss positives. Add to that the ability to safely test your skills for free, gain bonuses and promo offers, the appeal of the online gaming experience becomes clear.
Affiliate Success
ReferOn Wins “Best Affiliate Management Platform” at the iGB Affiliate Awards 2026
ReferOn has been named the Best Affiliate Management Platform at the prestigious iGB Affiliate Awards 2026, marking another major milestone in the company’s growth. Announced live at iGB LIVE, the recognition follows a year of relentless product innovation, customer growth, and a continued focus on simplifying affiliate operations.
Turning Complexity into Clarity
Managing high-volume affiliate programs requires processing millions of data points every day. ReferOn was built to eliminate that complexity through automation, real-time insights, and streamlined workflows.
This year also marked the introduction of Refie, ReferOn’s integrated UX layer. Instead of forcing affiliate managers to navigate complex backend data, Refie turns raw operational data into clear, actionable insights. From onboarding to daily performance tracking, it helps teams spend less time on administration and more time driving strategic growth.
Alex Bukin, CEO of ReferOn, commented: “Winning the iGB Affiliate Award is a remarkable achievement for our entire team. As affiliate programs grow, so does the complexity behind them. From day one, our ambition has been to remove that complexity, so operators can focus on growth instead of operational friction. This recognition reinforces our belief that great B2B technology should be simpler, more intuitive, easier to work with, and built around the people who use it”.
Having secured major industry awards over the past 18 months, — including ‘Affiliate System of the Year’ at AffPapa and ‘Best Affiliate Software’ at SiGMA — ReferOn looks ahead with a roadmap that remains focused on making affiliate management even more intelligent, transparent, and effortless. Our upcoming developments will continue to simplify complex workflows, expand AI-powered assistance, and provide operators with even greater visibility and control over their affiliate operations.
Affiliate Success
Kongebonus becomes first Norwegian affiliate to win Best Casino Affiliate at iGB Affiliate Awards 2026
Kongebonus has become the first Norwegian affiliate to win Best Casino Affiliate at the iGB Affiliate Awards 2026, a landmark recognition that names the independent Norwegian guide as the world’s leading casino affiliate for 2026.
The award was presented on 2 July during iGB L!VE London, where the iGB Affiliate Awards celebrated the affiliates, programmes, networks, suppliers and individuals helping to drive the iGaming sector forward.
iGB Affiliate described first-time contestant Kongebonus as a “Norwegian local hero”, noting that the platform claimed the award in a close race and ended Gambling.com Group’s two-year reign in the highly competitive category. Independent judges praised Kongebonus’ “super smart” approach, highlighting its combination of innovation, engaged player community, and strong editorial presence across Google News and the media.
The recognition reflects Kongebonus’ focus on detailed operator testing, transparent casino reviews, community-led content and player protection. The platform tests casinos with its own money before reviewing them, publishes its full methodology and continues to invest in responsible gambling resources, including practical guidance and support signposting for players.
David Nilsen, Editor-in-Chief at Kongebonus, said: “Winning Best Casino Affiliate at the iGB Affiliate Awards is a huge moment for Kongebonus and for everyone who has helped build the platform. To be recognised in a category alongside some of the biggest and most respected names in the affiliate industry is something we are incredibly proud of.
“I’ve spent more than ten years on the inside of this industry, and I’ve seen how big the gap can be between what a casino promises and what the player is actually left with. Closing that gap is the whole reason we test the way we do.
“What this award tells us is that being the most trusted guide matters more than being the biggest one, and that’s the only thing we’ve ever set out to build.”
News
Where to Drive Tier-1 Sport Traffic in July FIFA World Cup Final & More
July is one of the strongest months for sports traffic, with the FIFA World Cup knockout stage, Wimbledon finals, Formula 1, UFC, esports, cricket, and rugby driving high-value Tier-1 audiences.
Moreover, with N1 Sport Promo by N1 Partners running until July 20, affiliates still have time to increase their CPA while scaling quality sports traffic during the busiest weeks of the season.
Key sports events in July
The N1 Partners team has made a list of the biggest sporting events this month to help affiliates plan campaigns and capture high-intent traffic.
Soccer
The FIFA World Cup enters its decisive stage, with every knockout match generating significant spikes in betting activity, search demand, and social engagement.
- Until 07.07 | FIFA World Cup — Round of 16
- 09.07–12.07 | FIFA World Cup — Quarter-finals
- 14.07 | FIFA World Cup — Semi-final
- 15.07 | FIFA World Cup — Semi-final
- 18.07 | FIFA World Cup — Third-place Match
- 19.07 | FIFA World Cup — Final
Tennis
Wimbledon concludes with the biggest matches of the season before the tour moves to North America later in the month.
- Until 12.07 | Wimbledon
- 12.07 | Wimbledon Finals
- 26.07–02.08 | ATP Washington
- 26.07–02.08 | WTA Washington
Formula 1
Formula 1 will get high interest from sport lovers throughout July with three Grand Prix weekends.
- 19.07 | Belgian Grand Prix
- 26.07 | Hungarian Grand Prix
MMA
UFC maintains strong engagement in Tier-1 markets, especially around numbered fight nights where title implications and high-profile fighters drive consistent betting interest.
- 13.07 | UFC 329 McGregor vs. Holloway 2
Esports
The biggest esports competitions will go on attracting highly engaged audiences across Tier-1 markets.
- 06.07–18.07 | Esports World Cup 2026 (Dota 2)
- 21.07–02.08 | BLAST Bounty Season 2 (CS2)
Cricket
Cricket is still one of the strongest niches that generates huge traffic amonts across several Tier-1 GEOs.
- 07.07 | England vs India — Test Series
- 13.07 | England vs India — ODI
- 16.07 | England vs India — ODI
- 22.07 | Southern Brave vs Welsh Fire — The Hundred
- 23.07 | London Spirit vs Manchester Super Giants — The Hundred
- 27.07 | Southern Brave vs MI London — The Hundred
Rugby League
Rugby League continues to generate steady betting interest in key English-speaking markets.
- 17.07 | NZ Warriors vs Broncos
- 30.07 | North Queensland Cowboys vs Roosters
How to maximize results from event-driven traffic
The summer month offers affiliates working with N1 Bet, RollXO, and Lucky Hunter through N1 Partners a strong environment to attract new players, increase FTD volumes, and scale existing campaigns across Tier-1 GEOs, supported by consistently high audience demand. With N1 Sport Promo running until July 20, affiliates still have time to maximize higher CPA rates while sports engagement remains at its seasonal peak.
Top promos for N1 Partners projects in July
This July, partners can take advantage of exclusive seasonal campaigns for players across N1 Partners’ leading brands, designed to drive stronger performance and help them get more from every visitor they refer.
Road to Riches Lottery (RollXO, N1 Bet)
Period: 01.07–25.08
Prize pool: €500,000
Road to Riches is the biggest lottery campaign in the project’s history, featuring a €500,000 total prize pool, 8 weekly stages, and 700 winners. With weekly prize drops and increasing stage prize pools, the promotion is designed to boost player engagement, retention, and repeat deposits—helping affiliates maximize traffic value throughout the campaign.
Lucky Lottery (Retrobet, Spirit Casino, Jet4Bet, Slot Lounge)
Period: 22.07–27.07
Prize pool: €50,000
Lucky Loot Lottery (Slotlords, Slotsmines)
Period: 10.07–16.07
Prize pool: €10,000 (Slotlords), €7,000 (Slotsmines)
Around the World Lottery (Slot Mafia, Slot Hunter, LuckyHunter)
Period: 13.07–23.07
Prize pool: €8,000
Wanna learn more? Contact your manager right now!
Winning Tips for July Sports Traffic
- Treat the World Cup as a sequence of conversion peaks rather than a single final, as each knockout round has its own performance window under the promo.
- Shift budgets dynamically between sports instead of overfocusing on one event: Wimbledon, F1, UFC, and esports often perform better once football CPMs peak.
- Build creatives that reflect tournament progression (for instance, “Quarter-finals pressure” and “Road to the final”), not static team messaging.
- Combine Sports Betting and Prediction Markets on N1 Bet to capture different user motivations during the same event cycle.
- Reallocate traffic during promo weeks, as in the N1 Sport Promo timing can impact revenue almost as much as volume.
Join N1 Partners
N1 Partners is a multi-brand affiliate program and direct advertiser, bringing together 14+ casino and betting brands with high LTV and Reg2Dep rates in Tier-1 GEOs.
N1 Partners offers competitive terms for top partners, including CPA up to €700 and RevShare up to 55%, ensuring stable and scalable performance.
Trusted by 14,000+ partners, N1 Partners stands out for its transparency, flexibility, and focus on long-term partnerships, supported by a strong product portfolio and advanced retention systems.
Haven’t joined N1 Partners yet? Contact the manager, get involved and make the most of the 2026 sports season.
-
News1 week agoBehind the Game Anatomy of a Strong Brand
-
News7 days agoLEON announces LEON.bet Masters, a new CS2 tournament in Portugal
-
News6 days agoN1 Partners at iGB L!VE 2026: Bringing Together Affiliates, Art and Innovation
-
News2 days agoWhere to Drive Tier-1 Sport Traffic in July FIFA World Cup Final & More
-
Affiliate Success1 day agoKongebonus becomes first Norwegian affiliate to win Best Casino Affiliate at iGB Affiliate Awards 2026
-
Affiliate Success5 hours agoReferOn Wins “Best Affiliate Management Platform” at the iGB Affiliate Awards 2026

