News
Sports Betting Thriving Despite Lockdown
Wanna Make a Bet?
The global pandemic put North American professional sports on the shelf for nearly five months but bettors soon found leagues that they never knew existed and, well, if you’re dying of thirst in the desert and someone offers you water, you don’t ask if it’s Fiji. Soon there were millions of experts on Belarusian soccer and Taiwanese paddle ball willing to put up or shut up. Even eSports became a mainstream betting vehicle with everything from League of Legends to Madden NFL simulations.
Sports betting may not be the oldest profession but it is quickly becoming one of the most compelling. After decades in the shadows, it has recently been legitimized due to it finally being legalized in many parts of the United States. But gambling, whether it be legal or illegal, will always be pervasive because it’s fun, and potentially profitable if you know what you’re doing.
Adam Burns, an industry sportsbook director, stated, “Business is booming. “We probably took in 10 times more money than last year on the 2020 NFL Draft. It goes to show people are looking for something to bet on. The draft is always big, but I couldn’t believe how much money [was bet] when I woke up the next morning.”
In April of this year, betting was up 50 percent at New Jersey sportsbooks over last year on sports other than basketball, football, and baseball, to the tune of $21.7 million.
Prior to the reopening of sports in North America, Dustin Gouker, lead analyst for PlayUSA.com network, stated, “The rise in bets on nontraditional sports has been interesting, and with auto racing and golf closer to starting, that trend could increase.”
Books are Booming

Now that the NBA, MLB, and NHL are in full swing, business is booming even more as evidenced by reports from the best online sportsbooks in the industry. But with the king of kings, the NFL, drawing closer, the numbers are expected to soar as long as the leagues can remain open for business.
In August of 2019, a total of $744,065,765 was legally wagered in the United States and $61,762,233 in revenue was hauled in as a result. But industry experts are nearly unanimous in declaring that this August will dwarf last year’s take, not to mention what the offshore books will do as well.
But few believe the take this month will beat the record-breaking month of November 2019, when U.S. sportsbooks handled over $1.8 billion, due to the fact there is no preseason football. “It’s a reach,” opined ESPN gambling writer David Purdum when asked by US Bets whether the month that starts Saturday can break the November ’19 record, “especially without preseason football, which accounts for more than most would believe. Last August, around 25% of the total handle bet in Nevada sportsbooks was attributed to football wagers. The NBA will probably make up for the lack of football, but even then, eclipsing a regular-season football month seems unlikely.”
As Purdum noted, the NBA and NHL are both playing in August which is a first for both leagues and will only add to what should be a robust betting handle this month. SportsHandle Editor-in-Chief, Brett Smiley, echoed Purdum’s sentiments regarding his skepticism of a record handle in August of 2020, “There are so many moving parts here, including players going in and out of quarantine. Over/under on games played for any of these leagues, I mean, who knows? We’re in completely uncharted territory here and there’s too many unknowns in the equation. I think people may watch in record numbers, but hopefully people who have taken a serious economic hit — and that’s an awful lot of Americans — are not using limited resources to gamble on sports. Betting 10 bucks is fine, but that doesn’t impact handle much.”
Purdum referenced the uncertain economic times and the looming election as another hurdle to climb for a record-breaking month, “The U.S. betting market is expanding and growing. We have more visibility than ever at how much is being wagered, which may lead to some record-setting numbers in some states. Records seem to be set routinely these days. But, to me, the pandemic, the pending election, and uncertainty surrounding the economy and sports in general will, at some point, have a negative impact on the betting market.”
Whatever happens this month, one thing we do know is that Americans have a growing passion for the action. Sports betting is now mainstream and records will be routinely shattered for several years to come as more states enter the fray and become beneficiaries of all that additional tax revenue. Legalized sports betting in the USA has been a long time coming but at long last, we’re glad it’s arrived.
News
One month until the N1 Puzzle Promo finale — Barcelona will host the iGaming party everyone is going to talk about
There’s less than a month left until the official end of N1 Puzzle Promo. And while the battle for the top spot on the leaderboard becomes fiercer every day – and the promo leaders eagerly wait for new updates – N1 Partners is preparing an event that will leave no one indifferent, neither N1 Partners affiliates nor the wider iGaming community.
Event: N1 Puzzle Promo award ceremony 🎉
Where: Barcelona, Spain
When: January, 2026
N1 Partners is bringing together top affiliates and industry leaders to announce – live from the stage – the winner of N1 Puzzle Promo and award the grand prize of the promo: the Robinson R22 Beta II helicopter 🚁
What else is the N1 Partners team preparing?
We’re not revealing all the details just yet, but some things are simply impossible to hide:
- exclusive luxury prizes awarding that you’ll definitely want to add to your collection
- performances by top artists and a surprise headliner — who will it be? You’ll find out very soon… 🤫
- special activities available only to guests of the event
N1 Puzzle Promo rules reminder
The promo runs until December 31, 2025. The more puzzles collected, the higher the chance to win the helicopter — we’re almost out of time.
- SEO traffic – 1 puzzle per 10 FTDs
- PPC & ASO – 1 puzzle per 40 FTDs
- FB & other* – 1 puzzle per 100 FTDs
* Social media traffic, SMS, Email, UAC, In-app
Only Tier-1 GEO traffic counts.
Who will take off in the helicopter from sunny Barcelona? Maybe it will be your team!
Stay tuned for updates on the N1 Partners website and social channels — you won’t want to miss the biggest news. See you soon!
News
N1 Partners at Affiliate World Asia 2025: The Place Where Top Deals Come True
N1 Partners is heading to Bangkok to talk about growth, partnerships, and high-converting products. The team will be present not only at the main conference — Affiliate World Asia 2025 on December 3–4 — but also across the key side events, including Affiliate Drinks Meetup Bangkok 2025 and partner activities at Fridman Palace.
“Affiliate World Bangkok is one of the most valuable events of the year. We’re excited to meet partners, showcase what we’ve built, and exchange insights that drive the industry forward. N1 Partners enters 2026 stronger than ever — with new brands, new achievements, and big plans ahead.”
— Alexa Bond, Head of Affiliates at N1 Partners
Meet N1 Partners at Affiliate Drinks Meetup Bangkok 2025
The Affiliate Drinks Meetup Bangkok 2025 by Conversion Club is an evening of targeted networking during Affiliate World Asia week — a “drinks & deals” format built for quick, meaningful introductions and real partnerships between affiliates, advertisers, agencies, and tech partners in a relaxed setting off the expo floor.
N1 Partners joins Affiliate Drinks Meetup as a supporting partner and active participant, bringing our affiliate managers to meet decision-makers, discuss new traffic opportunities, and strengthen relationships with existing and future partners.
- Location: Anantara Siam Bangkok Hotel, Bangkok
- Date & time: 3 December 2025, 20:00–23:00
Affiliate Space Awards 2025
The Affiliate Space Awards 2025 by Conversion Club is an annual gala that celebrates standout brands, companies, and personalities in affiliate marketing across key verticals — including iGaming, finance, dating and more — with live voting and winners announced at a gala dinner in Bangkok.
N1 Partners is shortlisted in three major categories at the Affiliate Space Awards 2025:
- The Best Gambling / Betting Affiliate Program
- The Best Brand of the Year
- The Best Online Casino Operator of the Year.
Together, these nominations recognize N1 Partners’ position as a top-performing affiliate program and operator with guaranteed and fast payouts, flexible deal models, a VIP approach and strong support for partners, consistently high-converting Tier-1 brands, a strong and consistent brand image (boosted in 2025 by the buzz around the N1 Puzzle Promo), and a data-driven approach to player value, retention, LTV, and long-term partner results.
- Location: Anantara Siam Bangkok Hotel, Bangkok
- Date & time: 4 December 2025, 20:00–23:00
Fridman Palace – where N1 Partners meets industry leaders
You can also find N1 Partners at Fridman Palace in Bangkok — a premium business and lifestyle space where market leaders meet, share real cases, and talk openly beyond the conference schedule.
FridmanTower offers a curated environment with private meeting areas and networking zones tailored for meaningful conversations and high-level deal-making.
N1 Partners is the sponsor of a smoking lounge for relaxation and networking, giving partners a comfortable, premium space to meet our affiliate managers, talk strategy, and plan next steps throughout Affiliate World week.
- Location: FridmanTower, Bangkok
- Dates: 1–5 December 2025
Book a Meeting with Our Affiliate Managers
Maximize your time in Bangkok — book a meeting with N1 Partners in advance, whether at Affiliate World Asia, Affiliate Drinks Meetup, Affiliate Space Awards, or Fridman Palace.
Meet the N1 Partners affiliate team in Bangkok:
- Aleksei Gusarov – Team Lead of Affiliates
- Viktoriia Sokolenko – Affiliate Manager
- Roman Tsyganov – Affiliate Manager
- Batikhan Omarbayev – Affiliate Manager
- Pavel Sysoev – Account Manager
Book your slot — let’s talk business, growth, and opportunities with N1 Partners.
About N1 Partners
N1 Partners is a multi-brand affiliate program and direct advertiser, uniting 14+ casino and betting brands. The company has a strong presence in 10+ Tier-1 GEOs, Reg2Dep rates of up to 70%, and a trusted network of 10,000+ affiliates worldwide. N1 Partners delivers competitive deals for top partners: CPA up to €700 and RevShare up to 45% to ensure partners always are number one!
Affiliate Success
ReferOn Wins Prestigious “Best Affiliate Software 2025” at SiGMA Central Europe B2B Awards
A milestone achievement as ReferOn continues to impress
ReferOn, the next-generation affiliate management platform, has taken the title of “Best Affiliate Software 2025” at the SiGMA Central Europe B2B Awards, held in Rome.
The award recognises ReferOn’s rapid growth in becoming a leader in iGaming. It distinguishes the platform for its cutting-edge architecture, exceptional product innovations, and measurable impact on affiliate operations.
Redefining Affiliate Management
In a short amount of time since its inception, ReferOn has become one of the most recognised names in affiliate technology, leading the way by creating user-centric features that help the real needs of affiliate managers.
The platform recorded rapid adoption, supporting an influx of tens of thousands of affiliates and millions of clicks while continuously evolving and growing with new features and refinements. The platform’s approach to innovation and user-facing experiences is its new living interface, Refie. Refie brings awareness and human-like interaction to the platform, helping make affiliate operations more personable and accessible.
Building Beyond the Standard
Alex Bukin, General Manager at ReferOn, commented on the win, “This award is more than recognition. It empowers and validates our team, encouraging us never to stop building. At ReferOn, we always aim to shape how affiliate marketing should work. At its core, it should be simple, transparent, and powerful. Every new integration and feature comes from a team that deeply understands the product and what real affiliate managers need. This helps us refine our platform to be the best it can be. And we’re only getting started!”
Continued Momentum
ReferOn’s win at SiGMA Central Europe marks another significant achievement. In 2025, the platform conducted multiple migrations and released groundbreaking features to transform affiliate operations. Its sights are set on 2026 — a year that will be focused on product refinements, sustainable growth through key industry partnerships, and delivering more key solutions for real affiliate managers.
-
News2 weeks agoN1 Partners at Affiliate World Asia 2025: The Place Where Top Deals Come True
-
Affiliate Success2 weeks agoReferOn Wins Prestigious “Best Affiliate Software 2025” at SiGMA Central Europe B2B Awards
-
News4 days agoOne month until the N1 Puzzle Promo finale — Barcelona will host the iGaming party everyone is going to talk about

