News

Use of Social Media for Online Gambling Affiliates

Published

9 years ago

March 8, 2017

Hi guys, my name is George Miller from the GAV Team – The Gambling Affiliate Voice. My tasks include the implementation of the daily content, conducting affiliate/affiliate manager interviews, and of course over viewing the latest SEO and Social Media techniques. Gamblingaffiliatevoice.com has become a leading website which covers the affiliate industry with all of it’s aspects.

In this article I will describe the most important aspects of Social Media use to bring more traffic to your affiliate website and increase your online presence.

Online gaming/iGaming companies have been very slow in embracing the world of social media than one might have think. Having had a dominant presence in the online since Internet use became widespread in the late ’90s, and being real pioneers themselves, one might have expected that online casinos would have recognized and understood the importance of social media before many other industries. Online gaming/iGaming companies are only now catching up and using social media as an effective way to reach and to engage a new customer base.

Brands that are equipped to navigate the current competitive landscape need to find ways to get their casino bonus offers in front of users online.

Casinos (both the online and offline) as well all affiliates, need to evolve to survive. Social media became full-fledged media in 2016. It is no longer a low cost David marketing option against the pricier established media Goliath’s.
2017 will be all about how you as a marketer/affiliate need to approach social media in order to succeed and drive profitable sales. You can’t think about social media as a place to engage with prospects or distribute your content. People continue to spend time on social media, on average just under 3 hours per day.

With social media playing such an important role in our daily lives, we have compiled an article that is going to take a look at how you could use social media to obtain all manner of little extras from online gambling affiliate sites.
For any affiliate these days, social media is (or should be) an integral part of its success. These platforms allow affiliates to connect with their customers, building interest and also a community in an very organic way. For online casinos, engaging with gamers and creating relationships through social media is the best marketing approach they could ever have.

As you have by now become aware of the most forward looking casino sites are always looking at new and innovative ways to attract new players to their sites and also keep their current players loyal to their brands, and many of them have embraced social media as they way they can do just that.
With this in mind below you have an overview of some of the different ways affiliates are looking to build up their brand awareness using social media and also as a way for them to offer new and existing players all manner of little extras.

1, Twitter
twitter The majority of online gambling affiliate sites are using Twitter as a way of informing not just their players but also

any potential new customers of the offers, promotions and any new games they have launched. You can also use your Twitter account as a way of always being kept fully up to date in regards to what is happening at one of more casino sites. Another thing you will notice as soon as you do start to use Twitter is that there are going to be a huge number of fellow affiliates you can then follow, and if you are a keen and avid online gambling affiliate all online casinos will have some form of presence on Twitter, and as such it can often pay dividends for you to follow as many casino sites that you have an account at. By doing so you are going to be kept fully up to date with all of the current promotional offers being given away by those casinos and will often find several Twitter user exclusive promotional offers being made available to you. In fact Twitter is a great way for all online gambling sites to also let you know about any new casino games that have just been or are shortly going to be launched, thus you really should include as many casino sites as you can to your list of Twitter users you follow.

Twitter about their own gambling content policy
“Twitter prohibits the promotion of gambling content, except for campaigns targeting specified countries where it is allowed with restrictions as explained below.
Please Note: In certain cases listed below, advertisers are only permitted if they have prior authorization from Twitter. Authorization starts with being in touch with a Twitter account team. Instructions for contacting Twitter are included in each case.”

Products or services that are subject to this policy:
This policy applies, but is not limited, to:
– Online casinos and gambling, sports betting, and bingo
– Physical, brick-and-mortar casino establishments
– Online fantasy sports sites
– Bonus codes, vouchers and coupons redeemable for gambling content
-E-books/sites facilitating or leading to online gambling-related content, including affiliates and other sites driving traffic to gambling
– Gambling-related software such as gambling software and poker odds calculators
– Sites or services providing tips, odds, handicapping, sports picks, forecasts or poker odds calculators
-Scratch games
-Lotteries
-Games/apps played for money

What products or services are not subject to this policy?

This policy generally does not prohibit:

– Hotels with a casino where the focus is on the hotel
– Gambling accessories (such as poker chips or pachinko machines)
News and information about fantasy sports
For more information on this subject please visit: https://support.twitter.com/articles/20170426#

2, Facebook
With so many people now signed up to Facebook it’s no surprise that most if not all online casino/gambling sites will
also have their own Facebook page, and as such if you do enjoy reading messages and find out what any online casino/gambling site you play at has on offer then you will be making a wise decision adding those casinos to your list of friends on Facebook. By doing so you can follow their marketing/sale efforts!
If you’re looking to boost or perhaps create a new Facebook page for your affiliate site you will need a few things ready in advance, and keep in mind that the more you work on these points, the better your Facebook page’s first impressions will be.
Make sure that you follow the following steps in order to have a top notch gambling affiliate Facebook page:
– First of all write a detailed description of your website
– Write a headline or a short description of your website
– Get your profile image ready. This should be about 180-200px wide.
Get your cover image ready. This should be about 828 x 315 desktop/828x 65 mobile.
Get your first post ready: Tell the world all about your affiliate site, and why it is the best around. This will be linked to your first post and be the anchor post (the last thing a search spider will see on your Facebook page until the end of time) so it is very important to make this of the best quality. In order to be able to do the above, you will need a personal Facebook page first. If you already have a personal Facebook account make sure that you use it and skip down to where you will select the type of page you want to create.

If you’re finished with the creation of your Facebook page for your gambling affiliate site, you’re ready to get that first post up and consider hitting the advertise/boost button to start an audience. It is not cheap, but it still converts. You may share other webmasters/gambling affiliate’s posts on your Facebook page in order to network and also diversify your posts.
You should also join Facebook groups that focus on online gambling, affiliation, etc. or are in your niche. Make sure that you don’t just spam their wall with your offerings, though – read the rules and play by them. Often there will be a specific day when you can share your work/site, or specific threads in which you can do so. Be a team player and visit some of the other affiliate sites too – don’t just drop your link and run!
Try posting at different times and different content and monitor the reaction you get. Do more of what your audience likes! Enjoy gaining that much needed notoriety and visibility leading to a very successful online gambling affiliate project and more gambling affiliate money in your pocket.

Facebook about their own policies regarding gambling sites
“Adverts that promote or facilitate online real money gambling, real money games of skill or real money lotteries, including online real money casinos, sport books, bingo or poker, are only allowed with prior written permission. Authorised gambling, games of skill or lottery adverts must target people over the age of 18 who are in jurisdictions for which permission has been granted.”
For more information please visit: https://www.facebook.com/page_guidelines.php

3, Instagram
Instagram is of course a way of posting pictures and images online and letting other users see what those pictures are all about, and ever eager to ensure they are always up to date with every type of social media site available you will find a number of online casinos/gambling sites have started to use Instagram.

Instagram is one of the fastest growing social media platform’s ever. It’s not only used for personal “meal sharing,”-LOL, but also to build brands and audiences centered around a specific idea or lifestyle. Online gaming brands are always on the lookout for new ways to bring new users to the table and somehow expand their brand above the standard circle of audiences that they can usually attract.
Instagram is a viable marketing tool that’s centered around lifestyle, as opposed to focusing on specific problems or solutions. As an gambling affiliate, you can use Instagram to present the lifestyle that your prospective audience is interested in, and through this you can attract them to the products that you’re promoting.
It’s not a direct marketing method, but it’s a brand new take on online promotion that can become even more powerful. For example, in the traditional model you’d say, “Hey, you want to do some online gambling? Here are the ways to do it.” In the new model you’d say, “Hey, are you interested in this lifestyle? Here’s how to get there through online gambling.”
You could start posting pictures and images of your latest games, bonuses, promotions, and you should also try to stay up to date with as many casino/online gambling sites as you can, for by doing so you will always be the first to know just what new games are on offer at those sites. Another good trick is to upload winning screenshots, players always enjoy viewing lots of winnings screenshots for if nothing else it does prove to those players that you will always have the chance of winning big when playing your casino games online, and you can often get a true feel for just how generous a range of online casino games are when you view several different winnings screenshots on Instagram.

Successfully converting players via social media channels has proven to be more challenging for online gambling affiliates than anyone would have expected; and it’s not for lack of trying. Some affiliates have thrown incredible amounts of marketing resources at building a solid social presence, only to find sales leads coming in at a snail’s pace!

If you’d like to succeed in the Social and make sure you boost your social presence here are a few general tips that could help you :
Sell your benefits, and not your products: your players want to know how your products or partners can improve their lives. For gambling affiliates, this means pitching deals that offer rebates on losses, or poker schools, or anything that makes players feel like they’re getting the upper hand.
Social media users are real people: do you know the terms used to describe the people who subscribe to your social media channels. They’re called, friends and followers because they are actual people.
Don’t stretch yourself too much: target one or two channels where you know your customers are more present and active, that’s a great place to get your feet wet 🙂 .

It’s not about how many followers you have: the measure of success on social media is not how many followers you can accumulate, as most people would think. It’s all about how many conversions you’re making and how many shares your content is racking up.

This article appeared first on EEGReport Magazine.

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N1 Product Voices How Brands Win in Tier-1

Published

1 day ago

May 27, 2026

Master Editor

How to choose a product for Tier-1 GEOs and work with these markets specifics? What really affects revenue and how to avoid mistakes and losses when launching a campaign at early stages? Which payment models actually work?

In the first N1 Product Voices article, you will be able to look at the product from the inside: Anastasiya Bakhantsova, N1 Chief Revenue Officer, answers these and other relevant questions in as much detail as possible.

In this series of materials, product experts share their experience in the first person: N1 Partners raises important topics, while partners receive practical benefits and insights from the inside.

Role of the CRO as a product decision-maker

Products choice for Tier-1

In Tier-1, a good offer does not guarantee anything. The main question is whether the product is able to retain the player after the first deposit and scale without drawdown in the economy.

We look not only at the conversion rate but also at the user behaviour: their return, repeated deposits, and the cohorts’ stability. It is important to keep in mind the main risk — scaling fast cash flow that can lead to audience quality decrease.

Therefore, we evaluate not only the initial payback but also the player’s behaviour at a distance: retention, ARPU dynamics and LTV stability after 30/60/90 days. If a product lacks trust, fast payments, or a seamless user journey, marketing alone won’t be able to sustain results for long.

Product solutions with the highest revenue growth

The most noticeable growth usually comes from working on audience retention, not from changing the product.

In practice, the strongest growth is seen in brands where the product, analytics, and CRM are connected with each other. When users are guided through a clear post-registration journey, receive personalized offers, and experience smooth interactions, the results tend to be more stable than with aggressive traffic acquisition alone.

The maximum effect is achieved when the product, CRM, and segmentation are synchronised.

Tier-1 markets specifics

Tier-1 audience behaviour

A Tier-1 user is used to a high level of digital services.

Here, speed, a clear interface, convenient payments, and a sense of reliability are extremely important.

Short list of important factors for Tier-1 users:

speed and stability
simple onboarding
terms transparency
payments reliability
trust in the brand

Mistakes in Tier-1 GEO

From my experience, the main mistake is trying to “buy” Tier-1 users with bonuses.

Partners underestimate UX, the product itself, and retention, relying on aggressive bonus policies and short-term ROI. This leads to high traffic costs and weak user return rates.

Changes in Tier-1 economics

It is important to note that Tier-1 means more expensive traffic, longer payback periods, and higher LTV.

It is harder to see quick results here, which is why decisions cannot be made based only on the first week’s data. The quality of cohorts, retention stability, and long-term profitability are much more important.

Products choice

How to evaluate a product’s potential: CRO insights

I look at a product as a system, not just a set of metrics.

What matters is not only the amount of users that make the first deposit but also what happens next: how often the player returns, their activity changes over time, and the economic sustainability during scaling.

Products with the best ROI

The most effective products are those that are convenient to use every day. First of all, these are mobile-first solutions, strong sportsbook products, and platforms with good CRM and personalization.

If the user experience remains convenient and clear over the long term, the product wins.

Signals to change the product

The main signal is when growth is sustained only by increasing traffic volumes or bonus expenses.

If there are no audience engagement mechanics and the economics worsen during scaling, the model reaches its ceiling. Sometimes changing the product earlier is far more profitable than continuing to scale a weak product.

Revenue losses

How to recognize revenue losses and where they start

The main losses usually occur during the first days after the deposit. This is exactly the moment when the product-using habit is formed.

If the user does not understand what to do next, does not receive clear communication, or encounters difficulties in the interface, the probability of churn increases sharply. Another alarming signal is when bonus expenses grow, but users do not become more valuable to the business.

This means that the product either retains the audience poorly or attracts the wrong traffic.

Mistakes that hurt the revenue most

The most common mistake is investing only in acquiring new users while doing almost nothing with retention.

If the product does not build long-term interaction with the player, bonuses begin to work only for the first deposit. As a result, the company spends more and more money on acquisition, while profitability does not grow.

Monetization models: CPA / RevShare / Hybrid

Choosing a monetization model for a specific product and market

The choice of model always depends on traffic quality, product maturity, and how effectively the product is able to bring the player back over time.

CPA works well where fast return on investment, clear unit economics, and aggressive scaling are important. But if the user remains active for a long time, a fixed payout begins to limit the partner’s earning potential.
RevShare is more profitable in products with strong retention and high audience engagement. Yes, this model requires more time to pay off, but it allows partners to earn from the player’s entire lifecycle.
Hybrid model is especially effective in Tier-1 markets, where traffic is expensive and ROI takes more time. The CPA component helps recover investments faster, while RevShare maintains stable long-term earnings.

As a result, the key question is always the same — if the product is able to engage the user and turn traffic into a stable income.

Work with N1 Partners — scale under top-tier conditions:

14+ casino and sportsbook brands with high Reg2Dep
10+ Tier-1 GEOs
CPA up to €700 and RevShare up to 55% + NNCO for top partners

Be number one with N1!

Affiliate Announcements

Casumo Renews its Partnership with NetRefer for its Affiliate Marketing Platform

Published

2 days ago

May 26, 2026

George Miller

Casumo Renews its Partnership with NetRefer for its Affiliate Marketing Platform

Casumo, the award-winning online casino and sportsbook operator, has renewed its longstanding partnership with NetRefer, the industry’s leading data-driven, AI-powered affiliate marketing platform, extending a collaboration that has supported the operator’s affiliate programme for over a decade.

Founded in 2012, Casumo has established itself as a recognised name in the global iGaming industry, operating across multiple regulated markets, including the UK, Canada, New Zealand, and key European markets, with a strong presence across the Nordics. With a strong focus on user experience, innovation, and player engagement, the brand has built a reputation for delivering a dynamic and high-quality gaming environment tailored to a diverse international audience.

Casumo’s offering spans both casino and sportsbook, supported by a broad portfolio of over 3,500 games, live casino experiences, and a continually evolving product ecosystem. The operator’s approach combines engaging gameplay with a structured and intuitive user journey, underpinned by a commitment to fairness, security, and responsible gaming across all markets in which it operates.

Affiliate marketing has played a central role in supporting Casumo’s growth over the past decade. Through its continued partnership with NetRefer, the operator benefits from a platform designed to deliver performance clarity, reliable tracking, and efficient partner management, enabling the team to optimise affiliate activity and maintain strong relationships across its global partner network.

Alongside these core capabilities, NetRefer continues to evolve its platform with a broader set of technologies that support affiliate programme performance at scale. This includes enhanced reporting through NetRefer’s BI Analytics solution, the Report Builder, deeper visibility into traffic quality via Enhanced Tracking, intelligent assistance through NetRefer CoPilot AI, and flexible integration through its API technology, all forming part of a scalable ecosystem designed to support operators as their requirements grow.

Reflecting on the renewal, Madeline Liautaud, Head of Affiliates at Casumo, said, “Over the years, NetRefer has consistently provided the reliability and flexibility we need to manage affiliate performance across multiple markets. Having confidence in the accuracy of our tracking and reporting is essential, not only for our internal teams but also for maintaining trust with our affiliate partners. Tools like NetRefer CoPilot AI and the Report Builder have also helped streamline day-to-day operations by making data more accessible and easier to work with, allowing our team to focus more on optimisation and strategic decision-making.”

Amanda Camenzuli, NetRefer’s Manager of Account Management, commented, “A 14-year partnership is a strong reflection of the trust and collaboration built between our teams. Casumo is a well-established and forward-thinking operator with a clear focus on user experience and long-term growth. We are proud to continue supporting their affiliate programme with scalable technology and the data visibility needed to manage performance with confidence across multiple markets.”

As Casumo continues to strengthen its presence across international markets, the renewed partnership with NetRefer reinforces a long-standing collaboration built on performance, transparency, and trust. With a shared focus on long-term growth and continuous optimisation, both teams look ahead to the next phase of their partnership.

News

N1 Partners’ Knowledge Base keep up with iGaming Trends

Published

3 days ago

May 25, 2026

Master Editor

How do you choose the right affiliate program? Which GEOs currently offer the strongest potential? What should you focus on when scaling traffic? And how do you cut through the constant stream of news to find insights that actually matter for your work?

N1 Partners is launching Knowledge Base – a new hub of content for webmasters, affiliate teams, and everyone working with iGaming traffic.

Over the years in the industry, the N1 Partners team has developed deep expertise in affiliate marketing, products, GEOs, traffic acquisition, and partner management. Now, all that knowledge is gathered in one place to share experience, support the community, and help partners navigate the market faster and more effectively.

What’s inside the Knowledge Base?

The N1 Partners Knowledge Base will feature content for both beginner webmasters looking to better understand the affiliate industry and experienced affiliates searching for fresh strategies, trends, and scaling opportunities.

The focus isn’t on short-lived news but on evergreen insights and practical knowledge that stay relevant over time.

Inside the Knowledge Base, you’ll find:

market analysis;
industry trend reports;
guides for affiliates;
articles on choosing affiliate programs;
answers to the most common questions;
practical tips and educational content.

The new section is designed to help affiliates better understand the market, stay ahead of industry changes, assess risks in advance, and spot new growth opportunities early.

Explore the N1 Partners Knowledge Base — and stay one step ahead in the iGaming industry!

Why N1 Partners?