Connect with us

Affiliate Announcements

Police forces former NHL tough guy to quit affiliate business

Published

on

Police forces former NHL tough guy to quit affiliate business

Former NHL player quits his casino affiliate business just weeks after starting it

 

Former NHL player Sami Helenius has quit his casino affiliate business. Helenius launched his first affiliate site Kasino Curt in the end of October, but he quit his business after the Police of Finland contacted him.

Helenius run his business from Finland, where only three organizations, which merged in the beginning of this year, are allowed to run gambling operations under the Lotteries Act. To avoid legal problems Kasino Curt did not publish marketing materials in Finnish. Instead Kasino Curt decided to target Swedish casino enthusiasts with Swedish marketing materials.

Of the legal problems, Helenius said, “I decided to quit my business, when the Police of Finland sent me a request for clarification. They suspected that we are really marketing to Finns, not to Swedes. After reading their message I immediately understood that there was no way for me to convince them that we are not targeting Finns. Among other things they wanted to know, if Finns could gamble on the gambling sites we wanted to advertise in kasinocurt.com. Finland does not block gambling sites, so of course it’s possible. Finland defends its monopoly very, very aggressively, even when the “aggressor” is not targeting Finnish casino enthusiasts. This is very disappointing and frustrating, as I had big plans for Kasino Curt.

Sami Helenius (born January 22, 1974) is a retired Finnish ice hockey player. Known for his role as an enforcer, Helenius played for Calgary Flames, Tampa Bay Lightning, Colorado Avalanche, Dallas Stars and Chicago Blackhawks during his time in NHL. Helenius became known as the “Fighting Finn,” as he was the first Finn in NHL known as an enforcer. Kasino Curt was named after Swedish ice hockey coach Curt Lindström, who coached the Finnish men’s national ice hockey team between 1993 and 1997, winning Finland’s first Ice Hockey World Championships gold medal in 1995.

Affiliate Announcements

Thimba Media acquires UK Affiliation Website Theslotbuzz.com

Published

on

Thimba Media acquires UK Affiliation Website Theslotbuzz.com

 

Thimba Media, the iGaming performance marketing company, delivered on one of the companies core strategic goals of growing through both organic and M&A pillars by announcing its acquisition of the UK based organic affiliation website theslotbuzz.com (“theslotbuzz”).

As a result of the acquisition, Thimba Media’s revenues within locally regulated markets will be approximately 40%.

The agreed purchase price for The Slot Buzz represents a multiple of approximately 3.9 times Net Income, based on current run rate. The Slot Buzz is expected to generate EBITDA of $500,000 in this financial year.

Chris Russell, CEO of Thimba said: “The acquisition of The Slot Buzz is an important strategic deal for us from the perspective that we view ourselves as a contrarian investor. When many affiliates are looking solely at the US market for acquisitions, we are looking at value markets where there is strong regulation and rule of law to govern our business stability in the coming years.”

With its strong brand and community of Slots Players, theslotbuzz.com is a perfect addition to our business. We see the step as a strengthening of our commitment to locally regulated markets globally. Our next step for this asset is to grow it from a UK facing brand to a brand which focuses on locally regulated English speaking markets including the ever-regulating US market.

Mark Wadie, of site owner’s Helicon One Digital Ltd, said “We are excited to be completing this sale with Thimba Media which is testament to our hard work and dedication. The Slot Buzz has achieved fantastic growth in the UK and becomes part of a company with a history of successfully growing affiliate sites across the regulated global market. We now look forward to continuing our own journey as we enter the North American markets with our new site, The Casino Heat.” (thecasinoheat.ca)

The acquisition was settled using Thimba Media’s current cash balance.

Continue Reading

Affiliate Announcements

Slots Temple enhances Tournament offering with Relax Gaming content

Published

on

Slots Temple enhances Tournament offering with Relax Gaming content

 

Slots Temple, the innovative iGaming affiliate has emphasized their recent focus on building solid industry relationships with their latest announcement in partnering with Relax Gaming to include the developer’s content within their on-site, points-based Tournament format.

The free to play weekly and monthly competitions, which have become popular with their followers and gained industry recognition for its original promotional value, provide an exciting alternative to the standard affiliate review site offering, giving players access to the latest titles, affording developers unique marketing opportunities.

The addition of games from Relax Gaming, the outstanding B2B multi-product provider, including titles such as TNT Tumble and Temple Tumble Megaways™ is testament to the attraction of the slot tournament format, and how operators are now regarding the affiliate community as a vital promotional tool in their marketing strategy, especially those affiliates who understand the user and create products which are as enjoyable as they are informative.

The affiliate provider has placed a strong focused on developing close and productive connections with both operators and developers in recent times, an approach which has been validated by the new partnership with Relax.

Fraser Linkleter, CMO of Slots Temple, said: “It is an honour to welcome Relax Gaming to Slots Temple and to offer their games in our Slots Temple Tournaments.

“Our Free to play tournaments have received a great response from all sides and our plans for further improvements, with social features and prizes, will only go to enhance their popularity.

“Being able to partner with the very best providers, such as Relax Gaming, has been immensely pleasing and reaffirms that creative thinking affiliates can be a real asset to the iGaming community.”

Simon Hammon, CPO of Relax Gaming, said: “The affiliate market is a tremendously competitive space and the acceleration of innovation in recent times is really exciting to witness.

“Slots Temple are at the forefront of that surge and we are pleased to be able to partner with the team and offer their followers the chance to experience our content through the format of their exciting points-based tournaments.

“We are looking forward to building on the relationship and including more of our portfolio in the weeks and months to come.”

Continue Reading

Affiliate Announcements

Real Luck Group Ltd. Announces Luckbox’s Launch of Affiliate Programme with Paysafe’s Income Access

Published

on

Real Luck Group Ltd. Announces Luckbox’s Launch of Affiliate Programme with Paysafe’s Income Access

 

Real Luck Group Ltd. and its subsidiary companies doing business as “Luckbox” (the “Group”), a leading provider of legal, real money esports betting, today announced the launch of its new affiliate programme with Income Access, Paysafe Group’s marketing technology and services provider.

The Luckbox betting platform is designed for passionate esports fans, who can enjoy a wide range of markets on all major esports with live streams of popular games such as CS:GO, Dota 2, League of Legends, FIFA and NBA2K. Luckbox also offers wagering on more than 100 sports, including football, basketball, hockey, soccer and tennis. Luckbox’s affiliate programme launch will see the brand leverage the Income Access platform’s robust reporting features to make data-based marketing decisions to more effectively promote its products.

Luckbox, which is part of Real Luck Group Ltd, will also leverage the Income Access Network, which provides access to qualified advertising partners as well as content marketing support. In addition, the programme launch follows the announcement that Luckbox has integrated Paysafe’s Skrill and NETELLER payment options, making its products even more accessible for customers.

To complement the comprehensive product offering, affiliates will also promote a variety of player promotions, including event-specific free bet opportunities, combo bet cash back offers and other initiatives to attract new players and encourage customer loyalty.

Affiliates will also have access to a support team providing guidance and delivering strategic creative assets to drive customer engagement.

Quentin Martin, CEO at Luckbox, said: “We are delighted to formally launch our affiliate programme and know that the Income Access platform will introduce Luckbox to thousands of players.

“Affiliate marketing is a proven, cost-effective channel in the igaming industry and, as a leading name in the esports betting industry, we will work to ensure our affiliate programme is also the best in the business, both for our partners and our players. We look forward to working with Income Access, the existing network and new affiliates as we rapidly scale our customer acquisition efforts throughout 2021.”

Tara Wilson, Chief Operating Officer at Income Access, Paysafe Group, said: “We’ve been eagerly anticipating the launch of the Luckbox affiliate programme and are excited to see our platform and full suite of services drive the brand’s growth. By bringing together our comprehensive affiliate solution with Luckbox’s array of exciting products, we know this partnership is poised for long-term success.”

Continue Reading
Advertisement

Latest News

Leanbackplayer.com Announces New Website Design and User Experience Team Leanbackplayer.com Announces New Website Design and User Experience Team
News2 weeks ago

Leanbackplayer.com Announces New Website Design and User Experience Team

  Online casino directory Leanbackplayer.com has just announced that it has revamped its website, donning a new and improved design...

Casino Guru Launches Initiative to Create Global Self-Exclusion Scheme Casino Guru Launches Initiative to Create Global Self-Exclusion Scheme
News3 weeks ago

Casino Guru Launches Initiative to Create Global Self-Exclusion Scheme

  After months of behind-the-scenes work, Casino Guru is pleased to announce the official launch of the initiative to build...

Live Casino - a breathtaking gambling experience from your home Live Casino - a breathtaking gambling experience from your home
News4 weeks ago

Live Casino – a breathtaking gambling experience from your home

  Offline casino games include slots, baccarat, blackjack, poker, roulette and many others. Living in this period, it’s not 100%...

FrankFred partners with Enteractive to win back lapsed players FrankFred partners with Enteractive to win back lapsed players
News4 weeks ago

FrankFred partners with Enteractive to win back lapsed players

Douglas Roos casino looks to improve retention across markets   Enteractive, the global leader in player reactivation and retention for the...

GamblingPapa Launches Its Best Slot Guide And Strategies GamblingPapa Launches Its Best Slot Guide And Strategies
News1 month ago

GamblingPapa Launches Its Best Slot Guide And Strategies

  You can play all kinds of casino games, but if you’re looking for big money, you want to play...

Oddspedia's Super Domain Casino.Online Launched Oddspedia's Super Domain Casino.Online Launched
News1 month ago

Oddspedia’s Super Domain Casino.Online Launched

  While most gamblers may not have ever heard of it before, Casino.online is one of the most coveted – and thus...

Online Gaming Popularity Online Gaming Popularity
News2 months ago

Online Gaming Popularity

  The online gaming industry is now the biggest entertainment industry in the world. It has even eclipsed movie and...

5 Top Online Bingo Affiliate Programs 5 Top Online Bingo Affiliate Programs
News2 months ago

5 Top Online Bingo Affiliate Programs

  The rising popularity of online bingo games in the gambling industry has opened opportunities for a bingo affiliate to...

Cellxpert - Lottery Office Cellxpert - Lottery Office
News2 months ago

The Lottery Office Launches with Cellxpert Affiliate Tracking Platform to Give Affiliates More Tools to Improve Conversion

  Global Players Network Pty Ltd operating under The Lottery Office brand, today announced a new Lottery Office affiliate program...

Mistakes people make when playing at online casinos Mistakes people make when playing at online casinos
News3 months ago

Mistakes people make when playing at online casinos

  For someone who is new to gambling, it might be a bit daunting to start playing. And even experienced...

Trending

European Gaming Media and Events is a leading media and boutique event organizer in the European Union with a monthly reach of +110,000 readers. The official company (PROSHIRT SRL), has been listed for 4 years in a row among the top 3 Advertising and market research agencies in the local Top Business Romania Microcompanies based on the Financial Reports.

Contact us: sales@europeangaming.eu

Editorial / PR Submissions: editor@europeangaming.eu

Copyright © 2015 - 2021 European Gaming Media and Events. Registered in Romania under Proshirt SRL, Company number: 2134306, EU VAT ID: RO21343605. Office address: Blvd. 1 Decembrie 1918 nr.5, Targu Mures, Romania