News
Live Dealers Prove Big Draw for Online Casinos
The online casino experience has come a long way in recent years. Gone are the simple and unappealing presentations that players encountered with their favourite games. They’ve been replaced by attractive and exciting displays that not only replicate the physical-casino setup but are beamed directly from specialised studios with live dealers in charge of the action.
It’s all down to the power of the internet and the development of newer technologies that allow the best live casinos online to provide thrilling playing and betting experiences for their customers all over the world. And it’s the widespread availability of increasingly reliable broadband internet that has made it possible for just about every adult that’s eligible to take part and enjoy themselves without leaving the comfort of their homes.
This is why online gambling has taken off in recent years, and in places like the United Kingdom — where betting and gambling are enormous pastimes and a giant industry worth £14.3 billion a year — it’s taking an ever-larger slice of the gambling space pie. According to the most recent figures from last year, online gambling in the UK is now worth £3.2 billion annually, a 3.9% rise on the figures from the previous year.
People are playing on their desktops, laptops, tablets and, increasingly, their smartphones as the best live casinos are typically configured to work on the entire range of popular devices in use today. It’s not only the convenience of online casinos that’s providing such an attraction, but the time and cost savings too — why drive or fly to a casino and stay at a hotel when you don’t have to?
What Happens at Live-Dealer Casinos?
Online casinos with live-dealer features are broadcast via the internet from studios in various parts of the world. They have everything you’d expect from a physical casino depending on the type of game you’re playing — roulette, poker, blackjack, baccarat and a whole lot more. When you sign up for an account at one of the best online casinos, you’ll typically be offered a promotion or bonus that may include cash sums that you can start using straight away to place bets — so an initial deposit might not be required.
You’ll be able to interact with the dealer and everything is done in the same way as an offline casino. If you’re playing a card game like poker, for instance, the cards will be real and not a graphic, like they were in the early days of online casinos. The dealer will shuffle them, and you can place your bets, all in real-time, giving you the experience of being at a physical casino. As well as interacting with the dealer, you may also be able to chat with your fellow players — usually via a live chat feature.
Added Benefits of the Best Live Casinos
If you’re used to playing at physical casinos and are now spending more time at some of the best live casinos online, you’ll have surely noticed that there are additional attractions to the latter. They may have innovations you won’t find at offline casinos such as giant wheels spun by live presenters in games that are specially created for the online casino experience — Crazy Time from online casino provider Evolution Gaming is one such example.
Plus, there’s added graphics to make the experience of remote playing and gambling all the more exciting, and the best studios are fitted out with the latest in lighting and other elements so that they look vibrant, inviting and make you want to stay and play.
It turns out that you can bet on live dealer online casinos to offer a great time every time you visit.
Affiliate Success
ReferOn Shortlisted for “European Corporate Services Supplier” Category at EGR EUROPE Awards 2026
ReferOn, the next-gen affiliate management platform, has been named on the EGR Europe Awards 2026 shortlist in the “European Corporate Services Supplier” category, recognising the platform’s solutions that help real operators with their operations and growth.
Continuing 2025’s Momentum
The nomination reflects a busy 2025 for ReferOn, one that was highlighted by significant product updates, rapid growth, and an ascent to becoming one of the most recognised affiliate management platforms in the industry.
Going into the new year, the ReferOn team has ambitious plans to accelerate this positive momentum by scaling alongside its growing partner base with advancements to its product vision around clarity, transparency, and ease of use. The EGR Europe Awards 2026 marks a pivotal start to 2026, and an award win demonstrates that the platform’s direction truly resonates with operators and affiliate managers worldwide.
Refie’s Human Impact
Refie, the platform’s human layer, transcends a mere surface-level companion. It hops around dashboards and workflows, providing relevant assistance, such as fixing reward logic, identifying anomalies, and making suggestions to the user.
In 2026, ReferOn plans to enhance Refie’s functionality with advanced platform gamification, engaging users and transforming how affiliate managers interact with their day-to-day operations. These developments will pave the way for personalised, smart intelligence on the platform and set an industry standard for affiliate tech.
Alex Bukin, General Manager, commented on the nomination and plans for 2026, “ReferOn made great strides in the past year, with major product developments, key recruitments, and a rapidly growing partner base. With this growth, our expectations have risen, and we want to establish ourselves as a platform that accelerates affiliate tech across the board. Being nominated for the ‘European Corporate Services Supplier’ category solidifies our ambition and is a meaningful start to our new year. With Refie driving more innovation, we look forward to driving our goal of transparency, clarity, and customer-facing features even further.”
Conferences
Aff.Tech Wraps Strong ICE & iGB Affiliate, Earns AIBC Eurasia Shortlist
Aff.Tech, the affiliate management platform by GR8 Tech, closed out ICE and iGB Affiliate Barcelona 2026 with over 30 meetings—connecting with new prospects, aligning on growth plans with existing partners, and visiting client booths to celebrate their recent wins firsthand.
Market Signals That Match the Roadmap
Across both events, several themes dominated conversations: AI-driven automation across affiliate operations, heightened focus on compliant and transparent tracking, demand for flexible commission structures, and a clear shift from short-term acquisition toward long-term, value-driven partnerships.
For Aff.Tech, the signals validate recent product direction. Updates showcased at ICE—including new fixed-fee commission plans for tighter budget control, a third-party CRM integration API, and redesigned reporting for real-time performance visibility—speak directly to what operators said they need: infrastructure that supports diversified affiliate ecosystems without the operational drag.
“The conversations at ICE confirmed what we’ve been building toward,” said Mariia Shmelova, CEO of Aff.Tech. “The industry is moving away from short-term acquisition thinking. Operators want partnerships they can measure, manage, and grow over time—and they need platforms that make that sustainable at scale. That’s the direction we’re committed to.”
Industry Recognition Follows
Shortly after the event, Aff.Tech was shortlisted for Best Affiliate Software at the AIBC Eurasia Awards 2026—recognition that aligns with the momentum the team is carrying into the rest of the year.
News
N1 Puzzle Promo by N1 Partners Named Best Advertising and Marketing Campaign at the European iGaming Awards
N1 Partners is proud to announce that N1 Puzzle Promo has been awarded Best Advertising and Marketing Campaign at the European iGaming Awards, recognizing the campaign as one of the most impactful and innovative marketing initiatives in the iGaming industry.
The European iGaming Awards celebrate excellence across the European iGaming industry, honoring companies and projects that demonstrate outstanding performance, creativity, and contribution to the sector.
N1 Puzzle Promo stood out as a large-scale global affiliate marketing campaign that became one of the most visible and performance-driven initiatives in iGaming in 2025. Built around a competitive, leaderboard-based mechanic, the campaign featured a total prize pool of €500,000, with a Robinson R22 helicopter as the ultimate reward. This ambitious concept motivated affiliates worldwide to actively scale traffic and compete for top positions across multiple Tier-1 markets.
The campaign was supported by a strong and continuous online presence throughout the year. N1 Puzzle Promo was actively promoted via leading iGaming media, digital advertising, and social media channels. This ensured consistent 360-degree exposure across all key touchpoints, keeping both existing partners and new affiliates highly engaged. The campaign drove sustained activity across Tier-1 and growth markets, with affiliates increasing their monthly FTD volumes by 150% in 2025 compared to the previous year.
The campaign culminated in a grand final party and winner announcement event in Barcelona, where top-performing partners gathered to celebrate the results together. This transparent and public conclusion reinforced trust, credibility, and community within the affiliate network, transforming months of competition into a shared industry milestone.
“Winning Best Advertising and Marketing Campaign at the European iGaming Awards is a powerful validation of our vision for N1 Puzzle Promo,” said Alexa Bond, Head of Affiliates at N1 Partners. “This wasn’t just a promo, it was a global journey that united partners and drove strong, measurable growth. We’re grateful to our partners and proud to set a new benchmark for affiliate marketing in iGaming.”
This award further strengthens the position of N1 Partners as a team that consistently delivers bold, high-impact marketing solutions and continues to set new benchmarks for affiliate campaigns in the iGaming industry.
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News1 week agoN1 Puzzle Promo by N1 Partners Named Best Advertising and Marketing Campaign at the European iGaming Awards
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Press Releases1 week ago
N1 Partners Hosts the N1 Puzzle Promo Grand Final and Reveals the Helicopter Winner at iGB Affiliate 2026 in Barcelona
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Awards1 week ago2RBO Affiliates Secures Affiliate Marketing Campaign of the Year at International Gaming Awards 2026
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Conferences2 days agoAff.Tech Wraps Strong ICE & iGB Affiliate, Earns AIBC Eurasia Shortlist
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Affiliate Success2 days agoReferOn Shortlisted for “European Corporate Services Supplier” Category at EGR EUROPE Awards 2026

