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How the Rise of In-App Purchases is Influencing the Mobile Gaming Industry?

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How the Rise of In-App Purchases is Influencing the Mobile Gaming Industry?
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The gaming industry captured the minds of users during 2000s, and now it generates large profits – almost $138 billion in 2018. Developers and operators must be happy about the industry showing growth in revenue of 13.3% compared to 2017.
Following the trend, the mobile gaming market is performing even better. The 25.5% growth means that this sector generates more than a half of a total income (51%). Console and PC segments are nearly equal, having 25% and 24% respectively. There are a number of reasons for mobile games blooming, including in-app purchases.

The freemium spirit
In general, in-app purchases stand for the ability of mobile applications to sell products or services, either virtual or real. Developers invented different approaches to integrating them using various types of apps, features, and interfaces. For instance, there are branded catalogs which sell goods through applications. But in-app purchases are way more typical for free-to-play games.
There is a freemium model of games. Combining features of both free and premium projects, these are completely free downloadable applications with integrated purchases. Owing to this approach, developers earn money with smaller deals inside the app instead of one-time payments. Some of the freemium apps offer simple ads disablement, while others provide unique in-game content. Gambling apps also follow this trend – they offer additional features for money, as well as provide different bonuses for such purchases listed on CasinoBonusCheck.com.

Evolution of mobile games
Now, let’s focus on the influence of freemium games growing in popularity. Experts from Scientific Revenue claim that developers move towards commercial sophistication. This trend is typical for projects that rely on micropayments.
To understand how freemium models affect mobile gaming, remember that they change the focus, moving sales from websites or online retailers like Amazon to games themselves. This way, developers can control the process, providing various offers with flexible prices, sales, and promotions.

Here are some of the current trends of the gaming industry:

  • Multiple points of sale. While premium games are sold on app markets, freemium products can use coins stores, popups with offers, and ubiquitous ads.
  • Various in-game offers. There may be unique daily or weekly sales, additional content, in-game currency, and so on.
  • Annuities. These are unique offers, valid during a certain period.
  • Live Operations. Thanks to in-app purchases, developers can focus on adding new stuff even after the game was launched. They include downloadable content and special promotions dedicated to specific events or major updates.

As small payments are really flexible, developers can easily modify them, trying to reach the maximum engagement. Analysts evaluate the efficiency of in-game content sales and decide whether it’s better to add advertisements or focus on unique offers.

Consequences of the freemium rise
So far as it’s clearer how in-app purchases set trends, we can think about positive and negative consequences. Note that there is no agreement among experts regarding this.

The good side
Ideal freemium games sell cosmetic changes only. Another approach features different types of content but includes an option to unlock them without paying real money. For example, Temple Run offers various enhancements which are available without extra expenses.
Decent freemium projects should focus on improving players’ experience by introducing new content. This is more typical for PC and console games where users can buy new visual styles for characters, unlock extra items and locations.
Free-to-download projects attract way more users who realize that they can easily dive into the game. Also, game providers can focus on improving the single product by implementing Live Operations rather than designing numerous sequels.

The bad side
The modern world is strongly focused on money. That’s why the majority of freemium games turn into pay-to-win or pay-to-play projects:

  • Pay-to-win. Players can buy in-game stuff to become more powerful and beat opponents.
  • Pay-to-play. Players can evade time limits and prolong the game process with in-app purchases.

In pursuit of revenue, developers focus less on improving the game itself. Many freemium projects create nothing new, simply offering benefits for premium players. This leads to users realizing they can simply pay and win instead of improving skills or building strategies, which kills the thrill of gaming.
The majority of mobile projects push pay-to-play or pay-to-win styles because it’s profitable now: Clash of Clans or Fruit Pop, just to name a few. It’s much worse for the industry when well-thought series like Dungeon Hunter follow such trends.

Future of in-app purchases
Freemium model works well for game developers as it allows expanding the audience thanks to free downloads and earning more money thanks to engagement strategies. Gamers are free to try different products and decide whether they deserve further investments.
It seems clear that mobile games will expand, generating more revenues compared to PC and console sectors. In-app purchases will definitely grow in popularity as well. Probably, companies will find new ways of implementing this feature, somehow different from pay-to-win and pay-to-play options. Eventually, it all depends on end users as they create the demand.

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Affiliate Program News

Alpha Affiliates set to revolutionise gaming landscape with new innovative platform, Monixbet

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Alpha Affiliates set to revolutionise gaming landscape with new innovative platform, Monixbet

 

Alpha Affiliates, the leading iGaming affiliate partner program, has announced the newest addition to its iGaming portfolio: Monixbet. Set to revolutionise the online gaming landscape with its innovative platform and extensive game selection, Monixbet is designed with a mobile-first philosophy to ensure a seamless gaming experience across all devices.

Monixbet offers a selection of over 8,000 games from 57 top-tier providers, ranging from adrenaline-pumping slots to strategic table games. Holding a Curaçao licence, all games are regulated as well as embodying responsible and fair gaming to uphold the highest standards of integrity and trust. In addition, Monixbet offers currency flexibility, embracing a broad spectrum of financial preferences that supports both fiat and cryptocurrencies.

Alongside the welcome pack for new players, which offers up to €5000, a 350% bonus, and 335 free spins, Alpha Monixbet also brings regular incentives to the table, including:

  • The Monday Supercharge: Kick off your week right from the get-go with an explosive offer of up to 100 free spins.
  • The Tuesday Bonus Bounty: Score up to 15% every Tuesday.

As part of the Alpha family, Monixbet offers its affiliates a golden opportunity to engage with a cutting-edge platform. By promoting Monixbet, affiliates can expect competitive conversion rates and the unwavering support of the Alpha team.

Boris Pashnev, CEO of Alpha Affiliates says: “We’re incredibly proud to share our latest foray into the iGaming arena. With its large selection of games, every aspect of the casino experience has been optimised for excitement and user satisfaction, while ensuring that variety is never in short supply. Monixbet is not just another online casino, but a revolution within digital gaming. Each spin, each hand and each play is infused with the excitement of possibility, and we are thrilled to include Monixbet within our portfolio, and continue to grow and expand our offerings.”

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Awards

Casino Guru Shines in AffPapa Awards 2024 Nominations

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Casino Guru Shines in AffPapa Awards 2024 Nominations

 

Casino Guru, the world’s premier independent online casino resource, is proud to announce its nominations in two prestigious categories for the AffPapa iGaming Awards 2024: “Rising Star of The Year” and “Casino Affiliate of the Year”. These nominations underscore Casino Guru’s unwavering commitment to excellence, innovation, and responsible gaming practices within the online casino industry.

The AffPapa iGaming Awards, renowned for recognizing outstanding achievements and contributions in the iGaming sector, have nominated Casino Guru for its remarkable efforts in several key areas. Notably, Casino Guru’s dedication to Safe and Responsible Gambling has garnered widespread acclaim, exemplified by its innovative marketing strategies and promotion of partner brands.

Central to Casino Guru’s nomination for “Rising Star of The Year” is its groundbreaking safer gambling initiatives, epitomized by the development of Gamtegrity. This pioneering platform hosts the Global Self-Exclusion System (GSES), the Casino Guru Academy, the esteemed Casino Guru Awards and more, all aimed at fostering a safer and more responsible gambling environment.

Furthermore, Casino Guru’s nomination for “Casino Affiliate of the Year” reflects its ongoing commitment to providing transparent, honest, and comprehensive information about casino operators and brands. With over 6,200 casino reviews and a robust online gambling forum boasting over 4,000 monthly posts, Casino Guru continues to empower players with the knowledge needed to make informed decisions.

Commenting on the nominations, Daniela Sliva, PR and Creative Projects Director of Casino Guru, expressed gratitude for the recognition, stating, “We are honored to be nominated in two prestigious categories for the AffPapa iGaming Awards 2024. These nominations validate our relentless pursuit of excellence and our unwavering dedication to responsible gaming practices. We remain committed to delivering unparalleled value to our users and partners.”

With a track record of success and a commitment to innovation, transparency, and responsible gambling, Casino Guru stands poised to continue its trajectory of growth and impact within the iGaming industry.

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iGB Affiliate ranks in top 3% of international trade events – states research agency

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iGB Affiliate ranks in top 3% of international trade events - states research agency

 

Explori, the independent research agency which works with over 7,000 events and conferences around the world, has rated iGB Affiliate 2024 alongside the very best live events found across any industry sector globally.

The post-show research report stated 93% of visitors to iGB Affiliate 2024 said they were likely to return next year when the sector-leading show relocates to Barcelona, with 92% stating they were either fairly or very satisfied by the experience.

Alongside this, 97% of exhibitors and sponsors said they would be returning to participate in 2025, a response which places the brand in the top 3% of events surveyed by Explori with 95% of exhibitors confirming their overall satisfaction, placing the iGB Affiliate experience in the top 5%.

In terms of overall brand perception, 88% of visitors and 89% of exhibitors agreed with the statement that ‘iGB Affiliate plays an active role in the growth and development of the industry.’

The Explori research confirmed: “iGB Affiliate is regarded as being a must-attend industry event for companies to create business opportunities and to expand their network”.

From a visitor perspective, iGB Affiliate was described as “hugely useful”, offering a “mind-blowing” networking experience. Visitors were also impressed with the number, range, and status of exhibitors as well as the quality of the industry insights available from the content programme available at iGB Affiliate. Exhibitors are highly satisfied with the general organisation of the event, and are impressed by the ‘high quality of visitors and the business-oriented nature of the audience.’

Naomi Barton, Portfolio Director responsible for delivering iGB Affiliate, said: “The Explori research provides clear, data-driven attendee insights and enables us to benchmark our performance across the entire events industry as well as in the igaming sector where there is no such survey currently undertaken by other igaming events.

“As a result of listening to our customers and doing our very best to address their business requirements/pain points, and exceed their expectations by providing solutions to their problems, the KPIs are really strong in this report”.

We hold ourselves to high standards and what really interests me, is constantly listening to customer feedback to work out how we can enhance the event experience, whilst also making this exhibition exceptional in terms of true business value and customer ROI.”

Overall, the iGB Events brand is in extremely good health as we prepare for July’s edition of iGB L!VE – the last to be held in Amsterdam prior to its relocation to London in July 2025 – and January’s iGB Affiliate, the first to be held in Barcelona alongside ICE.”

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