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Finland’s Veikkaus OY Seeks New Sports Betting Chief Following Departure of Sami Kauhanen

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Finland’s Veikkaus OY Seeks New Sports Betting Chief Following Departure of Sami Kauhanen

 

The national gambling monopoly in Finland, which goes by the name of Veikkaus OY, is seeking out a new sports betting chief following the departure of Vice President of Wagering Sami Kauhanen. After his long-term stint in that position, Kauhanen opted to leave the organisation so as to lead the Finnish horse racing scene.

It was earlier on in June that Suomen Hippos, which operates as the country’s horse racing and stud breeding association, announced the appointment of Kauhanen as inbound President and CEO. This appointment will become effective as of September 1, 2020, and the association listed his credentials that make him the optimal candidate for the position. Having been a key stakeholder in Veikkaus OY’s wagering enlargement throughout 2017, Kauhanen saw the organisation absorb the assets of the former state-owned racing operator Fintoto.

Kauhanen remained in the senior executive role with Veikkaus for 10 years, and has led all sorts of sports betting related divisions, as well as helped to launch a variety of products for Finland’s gambling scene. Additionally, Hippos highlighted the fact that Kauhanen has professional horse racing instructor experience, which has seen him secure 2,700 track starts in his career.

Hippos Gains a Treasure While Veikkaus Seeks Out Another

It’s true to say that Kauhanen has a passion for horse racing and all things equestrian, which he said has “been an integral part of my life”. And while a couple of months still remain until his appointment with Hippos begins, he looks forward to getting involved in “this great field and sport again”. Kauhanen spoke of the future offering “many challenges”, but also a lot of opportunities alongside.

Following Veikkaus’s takeover of Fintoto and Ray (which relates to slot gaming and arcades), government agencies will be undertaking a review of the organisation. A selection of trusted betting sites in Finland are already operational, although there still remains a monopoly on gambling within Finland in general. Of course, Kauhanen won’t be around in his former position for the government review, as he will be taking leadership of the Finnish horse racing sector.

Speaking of the overall gambling industry, Kauhanen said that with the new situation in place since the merger of gaming companies, the industry “has had to get used to” it all. Adaptation has been necessary, but he said that he’s sure “that in the future the strong will of the racing people will help find a common goal, which we are willing to do our best for”.

It remans to be seen who will take over his former role as sports betting chief for Veikkaus. The organisation has had a lot to deal with lately, announcing earlier on in June that there will be a reduction in the overall slot machine capacity by more than was initially planned. It also made the announcement that its retail network will re-open this month, with online slots returning from July onwards. The reduction in the number of active slots falls in line with the governmental organisation’s new social responsibility strategy.

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N1 Puzzle Promo by N1 Partners Named Best Advertising and Marketing Campaign at the European iGaming Awards

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N1 Partners is proud to announce that N1 Puzzle Promo has been awarded Best Advertising and Marketing Campaign at the European iGaming Awards, recognizing the campaign as one of the most impactful and innovative marketing initiatives in the iGaming industry.

The European iGaming Awards celebrate excellence across the European iGaming industry, honoring companies and projects that demonstrate outstanding performance, creativity, and contribution to the sector. 

N1 Puzzle Promo stood out as a large-scale global affiliate marketing campaign that became one of the most visible and performance-driven initiatives in iGaming in 2025. Built around a competitive, leaderboard-based mechanic, the campaign featured a total prize pool of €500,000, with a Robinson R22 helicopter as the ultimate reward. This ambitious concept motivated affiliates worldwide to actively scale traffic and compete for top positions across multiple Tier-1 markets.

The campaign was supported by a strong and continuous online presence throughout the year. N1 Puzzle Promo was actively promoted via leading iGaming media, digital advertising, and social media channels. This ensured consistent 360-degree exposure across all key touchpoints, keeping both existing partners and new affiliates highly engaged. The campaign drove sustained activity across Tier-1 and growth markets, with affiliates increasing their monthly FTD volumes by 150% in 2025 compared to the previous year.

The campaign culminated in a grand final party and winner announcement event in Barcelona, where top-performing partners gathered to celebrate the results together. This transparent and public conclusion reinforced trust, credibility, and community within the affiliate network, transforming months of competition into a shared industry milestone.

“Winning Best Advertising and Marketing Campaign at the European iGaming Awards is a powerful validation of our vision for N1 Puzzle Promo,” said Alexa Bond, Head of Affiliates at N1 Partners. “This wasn’t just a promo, it was a global journey that united partners and drove strong, measurable growth. We’re grateful to our partners and proud to set a new benchmark for affiliate marketing in iGaming.”

This award further strengthens the position of N1 Partners as a team that consistently delivers bold, high-impact marketing solutions and continues to set new benchmarks for affiliate campaigns in the iGaming industry.

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Awards

2RBO Affiliates Secures Affiliate Marketing Campaign of the Year at International Gaming Awards 2026

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2RBO Affiliates has been named Affiliate Marketing Campaign of the Year at the 19th edition of the International Gaming Awards (IGA), one of the most respected global events recognizing excellence across the gaming and gambling industry.

The award ceremony took place on January 18, 2026, at the Intercontinental Hotel in Barcelona, welcoming senior leaders and professionals from both online and land-based gaming sectors.

Recognizing innovation and performance in affiliate marketing

The Affiliate Marketing Campaign of the Year category is among the most competitive at the IGA, highlighting affiliate programs that demonstrate outstanding creativity, measurable commercial impact, and strong brand development.

In selecting the winner, the judging panel evaluates campaign execution, audience engagement, scalability, and the ability to drive sustainable growth for both operators and partners.

2RBO Affiliates stood out through its data-driven approach, modern campaign structure, and focus on long-term affiliate value rather than short-term performance spikes.

Commitment to transparency and scalable growth

Commenting on the recognition, Aviv Rosenblit, Head of Affiliates at 2RBO, said:

“We are extremely proud to receive this award from industry peers. It confirms our commitment to innovation, transparency, and delivering sustainable growth for our partners. Our goal has always been to build long-term relationships supported by technology, trust, and measurable results.”

A high-performance affiliate ecosystem

2RBO Affiliates operates a comprehensive affiliate platform supporting several established iGaming brands, including Betinia, Swiper, CampoBet, and ToonieBet.

The program combines:

  • advanced gamification tools

  • flexible commission models

  • real-time performance analytics

  • proactive compliance monitoring

This integrated approach enables affiliates to maximize engagement, improve retention, and optimize revenue across multiple regulated markets.

Strengthening its position in the global affiliate market

The International Gaming Awards, supported by leading industry publication The iGaming Post, are widely regarded as one of the most prestigious charity-driven events in global gaming.

By securing this award, 2RBO Affiliates further reinforces its position as a high-performance affiliate program focused on sustainable partnerships, innovation-led marketing strategies, and long-term value creation.

About 2RBO Affiliates

2RBO Affiliates is a global affiliate program representing premium iGaming brands. The platform is designed to support affiliates through modern gamification mechanics, flexible commercial structures, detailed performance tracking, and strong compliance standards — enabling partners to scale efficiently in competitive markets.

About the International Gaming Awards (IGA)

The International Gaming Awards celebrate excellence across the global gaming industry, bringing together stakeholders from mobile gaming, online casinos, sportsbooks, and land-based operators. In addition to recognizing leadership and innovation, the IGA supports charitable initiatives worldwide.

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Conferences

Mondoplay to sponsor Gamblers Connect at ICE and iGB Affiliate Barcelona

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Mondoplay to sponsor Gamblers Connect at ICE and iGB Affiliate Barcelona

Gamblers Connect, the award-winning iGaming media and affiliate platform, has revealed that Mondoplay will be the official conference sponsor of its delegation at the upcoming ICE and iGB Affiliate Summit in Barcelona, Spain.

This sponsorship marks a significant collaboration between two innovative forces in the iGaming sector as the industry gathers for its most prestigious annual event. This partnership serves as another prime example of how strategic alliances can amplify impact within the community.

Both Gamblers Connect and Mondoplay share a unified vision of prioritising quality and user experience above all else. This sponsorship perfectly reflects that shared belief and commitment to excellence.

The summit in Barcelona represents a new chapter for the industry, and this partnership ensures Gamblers Connect can connect directly with operators, affiliates, and industry leaders from across the globe with greater resources and presence.

Mondoplay has established itself as a dynamic operator brand known for its comprehensive sportsbook and casino offering. Its platform is built on delivering seamless player experiences, a philosophy that aligns perfectly with the editorial standards of Gamblers Connect.

Gjorgje Ristikj, Founder of Gamblers Connect, said: “By supporting our delegation, Mondoplay is directly investing in independent media coverage and the fostering of transparent industry dialogue. This partnership is more than just a sponsorship agreement. It is a celebration of shared ambition and mutual growth. Together, we can continue to prove that meaningful collaboration and genuine value creation are what truly move the iGaming industry forward.”

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