News
Europe gets new “unicorn” – LeoVegas reaches billion dollar valuation

GP Bullhound can now confirm that Sweden has gained a new tech “unicorn”, as the mobile gaming group LeoVegas – which GP Bullhound has supported from the onset, both as an investor and adviser – has now achieved unicorn status with a valuation of over USD 1 billion.
Swedish company LeoVegas AB (publ) is listed on Nasdaq First North Premier and was established in 2011 by entrepreneurs Gustaf Hagman and Robin Ramm-Ericson. Since the start, operations have been characterised by award-winning innovation and strong growth.
Of Europe’s 57 tech unicorns, Sweden – together with the UK and Germany – is at the top and can boast unicorns such as Spotify, Avito, King, Klarna, and now LeoVegas.
From its beginning, the mobile gaming group LeoVegas has been at the forefront of technical development in gaming. In just over five years LeoVegas has grown from zero customers and an entirely unknown brand to one of the leading e-gaming companies in Europe. LeoVegas was introduced on Nasdaq First North Premier in March 2016 in an IPO that was oversubscribed several times over and has now passed the USD 1 billion valuation mark.
Per Roman, Managing Partner of GP Bullhound, comments: “LeoVegas’ billion-dollar valuation can be credited to its two devoted founders and their laser-sharp vision on mobile gaming. It is a success story far beyond the ordinary in which GP Bullhound has participated since the start in 2012. As an early investor in the business and as an advisor we are very proud to have been part of this journey that has made the company the leading player in the European gaming industry.”
“With a compelling tech focus, great player experience and a fantastic team, LeoVegas has been on an incredibly exciting journey,” say Gustaf Hagman and Robin Ramm-Ericson, the company’s two co-founders and the entrepreneurs behind LeoVegas. “And it is a journey that has only just begun! Through our vision – ‘leading the way into the mobile future’ – we are taking new steps and striving to accelerate our development through the technical solutions that are leading the way in 2017, such as AI and machine learning.”
“We started LeoVegas with the conviction that mobile devices would rapidly transform the entertainment world, and our goal was that LeoVegas would lead this change,” say the founder pair Gustaf Hagman and Robin Ramm-Ericson. “But creating a unicorn requires more than just good analysis. It is just as much a team effort, and we truly want to give credit to our great employees, partners and investors – such as GP Bullhound – who dared to believe in us at an early stage.”
Affiliate Success
First iGB Affiliate Manager Academy to shine a light on effective AI-Driven affiliate recruitment strategies

Organisers of July’s edition of iGB L!VE – the first to be held in London – have announced the launch of the AI focussed iGB Affiliate Manager Academy which will be held July 1 as part of London iGaming Week.
The training and mentorship program which is being curated in partnership with Affiverse, founded by veteran affiliate marketer Lee-Ann Johnstone – and which guides businesses on how to launch, scale and grow successful affiliate programs, has been designed to help organisations of all sizes understand how to leverage new tactics and simple AI tools to recruit, retain and activate affiliates more effectively.
The Academy will offer a mix of practical learning, tactical assessments and personalised coaching providing affiliate managers with an invaluable opportunity to learn from industry leaders. Each unique session will include topical insights drawing on the dominant trends in the market.
Looking ahead to the Academy Lee-Ann Johnstone said: “I’m delighted that Clarion has invited Affiverse to develop a bespoke training academy specifically for iGaming Affiliate Managers.
“In an industry that’s constantly evolving, and which is powered by the early adoption of new technologies, businesses and affiliate managers have to keep learning in order to remain competitive. The only way we get to understand the affiliate space and all the complexities it entails is on the job – from others!
“It has always been important to me that those who have knowledge pay it forward and I’m really excited to be given the task of leading the curation of this unique event bringing the best of the best together in order to teach, train and coach affiliate managers as we move forward.
“The gap between AI-empowered affiliate managers and those relying solely on traditional methods is widening every month. The iGB Affiliate Manager Academy will provide the bridge to ensure businesses are on the right side of that divide.”
Reflecting on the importance and objectives of the iGB Affiliate Manager Academy, Global Portfolio Director Naomi Barton said: “Our live events are all about delivering real value to our international community of stakeholders. Lee-Ann and her team at Affiverse are spearheading the academy syllabus and content stream alongside IGB’s events production team to provide tailor made training and mentoring for new and existing affiliate managers as well as those who want to learn and scale their affiliate programs faster.
“The workshop will provide insider access to the exact AI-driven techniques that are assisting brands to deliver real results. Most significantly this isn’t just theory — instead it’s a hands-on expert-led roadmap focussing on immediately implementable tactics that will transform your program performance.”
Awards
MightyTips is nominated for Affiliate of the Year at the AffPapa iGaming Awards

MightyTips has received a nomination for “Sportsbook Affiliate of the Year” at the prestigious AffPapa iGaming Awards 2025. MightyTips hopes to follow in the footsteps of its parent company, SEOBROTHERS, which won the Affiliate Agency of the Year award at the 2023 ceremony and has received another nomination this year.
MightyTips’ nomination follows a year of expansion for the brand, which increased its portfolio of multilingual sites to 19. In addition to continuing to provide free daily football betting tips and in-depth bookmaker reviews, MightyTips also launched the MightyQs interview series, which spotlights some of the most exciting partnerships between online sportsbooks and high-profile sporting franchises such as Juventus and the UFC.
Held at Hacienda Nadales in Malaga, Spain, the fourth annual AffPapa iGaming Awards will take place on May 28th, 2025. The awards celebrate and recognise affiliates, operators, and B2B providers for hard work and innovation within the iGaming industry and commend those who are constantly pushing the boundaries and setting new standards.
One of the most notable and respected ceremonies on the industry calendar will be hosted as part of the iGaming Club Conference, a two-day networking event that will welcome over 1,200 industry delegates. Voting is open to the public and will close on May 11th.
Eugene Ravdin, Head of PR at SEOBROTHERS, said: “We’re overjoyed to hear that MightyTips have been nominated for these prestigious awards. It’s fantastic to be evaluated for our hard work over the last twelve months, and everyone involved should be extremely proud of their efforts. This is a huge professional achievement for the brand.”
Awards
Slotsjudge Receives Double Nomination at the AffPapa iGaming Awards 2025

We are delighted to announce that Slotsjudge received two nominations for the AffPapa iGaming Awards 2025. Milestones like this highlight our team’s dedication and strong position in the iGaming industry.
Slotsjudge was nominated in two key categories: “Rising Star Affiliate of The Year” and “Slots Review Affiliate of The Year.” The first nomination recognizes our fast growth and impact in a competitive market, while the second one emphasizes the quality and reliability of our game reviews. We highly value the trust our audience places in us as a credible and influential voice within the industry.
What sets Slotsjudge apart is our honest, straightforward content. Our team creates reviews that players can rely on, helping them make informed choices. We actively encourage community engagement and user-generated content, ensuring our reviews reflect real player experiences. Our approach combines simplicity, transparency, and a direct connection with our audience. We believe that this strong content strategy and dedication to genuine player feedback are the reasons behind these nominations.
“We are very grateful and proud of these nominations,” said Jekaterina Dubnicka, Head of Marketing and Communications. “It is exciting to see our team’s hard work acknowledged. We appreciate our users and partners, whose support has been key to our success.”
The AffPapa iGaming Awards ceremony will take place online on June 20, 2025. Slotsjudge looks forward to attending and celebrating with the industry. We thank the jury for their recognition, and we are excited about the future, continuing to grow alongside our valued community and partners.
-
Awards2 weeks ago
Slotsjudge Receives Double Nomination at the AffPapa iGaming Awards 2025
-
News2 weeks ago
Makeberry Affiliates Becomes the Direct Advertiser for WinSpirit and RocketPlay Casino
-
Awards1 week ago
MightyTips is nominated for Affiliate of the Year at the AffPapa iGaming Awards
-
Affiliate Success5 days ago
First iGB Affiliate Manager Academy to shine a light on effective AI-Driven affiliate recruitment strategies